Pet Health and Wellness: US Pet Market Trends and Opportunities

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,500	225 Pages	Packaged Facts	January, 2025	LA19482178

Best Price Guarantee
Price	from $3,500
Length	225 Pages
Publisher	Packaged Facts
Published Date	January, 2025
SKU	LA19482178

Pet Health and Wellness: US Pet Market Trends and Opportunities

Pet health and wellness now extends beyond medically diagnosed ailments to encompass a range of life-impacting conditions and situations, as pet owners look to enhance and extend their time with their pets. This Packaged Facts report, Pet Health and Wellness: US Pet Market Trends and Opportunities, examines how health and wellness trends have impacted all four sectors of the pet industry, looking at influences in pet food/treats, non-food supplies, veterinary services, and non-medical services. This all-new, first edition report provides an overview of pet owner attitudes towards health and wellness and how concern for their pets’ health and wellness influences the decisions they make about which products to buy and which services to use.

Highlights include data from never-before asked survey questions from Packaged Facts’ proprietary November 2024 Surveys of Pet Owners, as well as detailed analysis of omnimarket strategies involving health and wellness in the form of retailer/marketer overlap, mergers and acquisitions, and pet services.

Executive Summary
- Scope & Methodology
  - Scope of Report
  - Methodology
  - Two Consumer Survey Sources
- Pet Health and Wellness Across the Pet Market
- Opportunities
The Market for Pet Health and Wellness
- Chapter Highlights
- Pet Health and Wellness Trends
  - An Omnimarket Approach to Pet Health and Wellness
  - Pet Market Growth
    - Table US Pet Market Retail Sales by Sector, 2019 - 2024P (in billions of dollars)
    - Table US Pet Market Retail Sales Annual Change by Sector, 2019 - 2024P (percent change over previous year)
  - Health and Wellness in Economically Challenging Times
    - Table Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet owners)
    - Table Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet-owning households earning <$60,000)
  - Pet Health Remains Top Priority
    - Table Level of Agreement with Statement: "My pets are important to my mental/physical health", 2024 (percent of dog and cat owners)
  - Exercise, Nutrition Among Top Pet Health Concerns
    - Table Top Pet Health and Wellness Concerns, Gen Z vs. Boomers, 2024 (percent of dog and cat owners)
  - Daily Activity Part of Pet Health and Wellness
    - Table Level of Agreement with Statement: "Daily exercise and physical activity are important to my pet's health and wellness", 2024 (percent of dog- and cat-only owners by type of pet)
  - Pet Anxiety and Stress Are Part of Health and Wellness Concerns
  - Pet Owners Monitor Pet Health and Wellness
- Health and Wellness Impacts Industry Trends
  - Health and Wellness Drives M&A Activity
Pet Food and Treats
- Chapter Highlights
- Health and Wellness Trends in Pet Food and Treats
  - Health and Wellness Across the Pet Food Market
  - Pet Food and Treat Sales Surge then Moderate
    - Table US Retail Sales of Pet Food and Treats, 2019 - 2024P and 2028P (in billions of dollars and percent change)
    - Table Changes in Levels of Pet Food Spending in Last 12 Months, January 2022, February 2023, September-October 2023, and July-August 2024 (percent of pet food purchasers)
  - Pet Food's No. 1 Pet Health Role
  - Most Pet Foods Position Around Pet Health and Wellness
  - Functional Products Target Specific Health Conditions
  - Science-Based and Veterinary Diets on a Roll
  - Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
  - Natural Positioning Benefits from Healthy Reputation
  - Meal Enhancements and Toppers Focus on Health Benefits
  - Functional Treats Provide Added Benefits
  - Dental Treats and Chews
    - Table Level of Agreement with the Statement, "I'm concerned about the dental hygiene/breath odor of my dogs/cats", By Age of Dog and Cat 2024 (percent of dog and cat owners)
Non-Food Pet Supplies
- Chapter Highlights
- Health and Wellness Trends in Non-Food Pet Supplies
  - Pandemic Recovery Relies on Health and Wellness Products
    - Table US Retail Sales of Non-Food Pet Supplies, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
- Pet Medications
  - Pet Medications Not Spared Substantial Headwinds
    - Table US Dollar Sales of Pet Medications, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
  - Pet Owners Struggle with Pet Medications Costs
  - Why Some Pet Owners Don't Use Pet Medications
  - Impact of Generics
  - Pet Medication Sales Trending Online
- Pet Supplements
  - Pet Supplements the Hero of Non-Food Supplies Growth
    - Table US Retail Sales Pet Supplements, 2019 - 2024P and 2028P (in billions of dollars and percent change)
  - Pet Supplement Sales by Channel
  - Pet Supplements' Health and Wellness Role Drives Sales Growth
  - Pet Owner Interest in CBD Supplements Levels Off
    - Table US Retail Sales of Pet CBD Products, 2019 - 2024P and 2028P (in millions of dollars and percent change)
  - Knowledge Gap a Prime Opportunity
  - Condition-Specific Pet Supplements
  - New Product Trends in Pet Supplements
- Pet Dental Health Products
  - Beyond Dental Chews and Treats
    - Table Purchase Rates for Dental/Oral Health Products in Past 12 Months, by Household Income, 2024 (percent of dog and cat owners)
- Cat Litter
  - Marketing Litter Along Health and Wellness Lines
  - Litter's Role in Health and Wellness
  - Health Monitoring and Special Needs Litter
  - Dust-Free/Low Tracking
  - Natural Litter
- Durable Pet Products
  - Economic Headwinds Hamper Growth
  - Playtime with Toys Encourages Physical and Mental Activity
  - Collars/Leashes/Harnesses in Demand for Pets on the Go
  - Functional Beds
  - Functional Feeders
  - Functional Apparel
  - Outdoor Gear Encourages Healthy Behaviors
  - Pet Tech's Health and Wellness Slant
    - Table High-Tech Pet Products Purchased in Last 12 Months, 2023 (percent of dog or cat owners)
Veterinary Services
- Chapter Highlights
- The Market for Veterinary Services
  - Veterinarian Influence on Pet Care
    - Table Top Sources of Information for Pet Care, by Generation, 2024 (percent and index of pet owners)
  - Topline Revenues and Growth
    - Table US Veterinary Sector Revenues, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
  - Price Inflation for Veterinary Services
  - Veterinary Share of Non-Medical Pet Care Service Revenues
  - Overview of Veterinary Service Providers
  - Industry Consolidation
  - Walmart Opens Branded In-Store Veterinary Clinics
  - Chewy Tests Vet Clinic Market
  - PetIQ Closes Clinics
- Trends in Veterinary Usage
  - Usage Rates Are Down
    - Table Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 – 2024 (percent of dog/cat owning households)
  - Vet Services Customer Base
    - Table Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2013, 2018, 2023, and 2024 (in millions of households)
  - Dog/Cat Owner Share of Client Base
  - Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
  - Use of Vet Services by Income
  - Vet Care Spending Per Client Household
    - Table Veterinary Care Spending in Last 12 Months per Client Household: By Dollar Ranges, 2021 – 2024 (percent)
  - Usage Patterns by Service Provider Type
    - Table Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2024 (percent of veterinary customers)
  - Generational Patterns
    - Table Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2024 (percent of veterinary customers)
  - Telehealth Trends
    - Table Levels of Agreement with Selected Statements Related to Telehealth, 2024 (percent of veterinary customers)
  - Market Prospects for Traditional Vet Practices in Overall Medical Industry Context
Non-Medical Pet Services
- Chapter Highlights
- Health and Wellness Trends in Non-Medical Services
  - Pet Wellness and Pet Services
    - Table Types of Services Considered Most Important to Pet Health and Wellness: Pet Owners Overall, Dog Owners, and Cat Owners, 2024 (percent)
  - Health and Wellness Focus Provides Opportunities in Pet Services Market
    - Table US Sales of Non-Medical Pet Services by Category, 2022 - 2024P, and 2028P (in millions of dollars and percent change)
    - Table Share of US Pet Services Sales by Category, 2022 - 2024P, and 2028P (percent)
  - Veterinary Share of Pet Care Service Revenues
    - Table Revenue Share of Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors, 2024P (in millions of dollars and percent)
- Pet Insurance
  - Pet Insurance as Top Performer
  - Pet Insurance Usage Rates
    - Table Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2024 (percent of dog/cat veterinary customers)
    - Table Usage Rates for Pet Insurance*: By Types of Pets Owned, 2019 – 2024 (percent of dog/cat owning households)
  - High Cost of Veterinary Care a Key Driver
  - Cats Outrunning Dogs as New Pet Insurance Clients
  - Premiums Soaring
  - Penetration Remains Stubbornly Low
  - PAW Act Could Make Vet Care and Pet Insurance More Affordable
  - Industry Participants
  - Retailers Continue to Seek Representation
- Pet Walking, Sitting, Daycare, and Boarding
  - Pet Owners Want Care, Companionship for Pets
  - Pet Services Providers Position Around Health and Wellness
  - Rover Partners with Pet Insurance Provider
  - Wag! Continues to Branch Out Into Wellness
  - Sniffspot Expands to All Fifty States
- Pet Grooming
  - Grooming Faces Market Headwinds
  - DIY Dog Grooming
- End of Life and Bereavement Services
  - Services Help Pet Owners in Times of Need, Grief