Pet Food: U.S. Market and International Perspectives
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Pet Food: U.S. Market and International Perspectives provides summary perspectives on retail market opportunities—particularly those stemming from pet humanization trends and the associated premium/functional products—for commercial dog food and cat food in these important global markets across North America, South America, Europe, and Asia.
Executive Summary
Market Overview
Introduction
Market Size and Growth
Market Drivers
Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
Looking Ahead
Competitive Overview
Retail Channel Trends
Product and Marketing Trends
Natural Pet Food
Condition-Specific Foods: Veterinarians to the Fore
Product Safety and Made in the USA
Healthy Gourmet/Indulgent Foods
Customized Pet Food and Meal Kits for Home Delivery
Dog Food
Market Size and Growth
Marketer and Brands
Dog Food Purchasing Patterns
Cat Food
Market Size and Growth
Marketers and Brands
Cat Food Purchasing Patterns
Opportunities
Opportunity 1 – Personalized Pet Food
Opportunity 2 – Spotlight on Sourcing, Sustainability, and Animal Welfare
Opportunity 3 – Premiumized (Further) Cat Food
Opportunity 4 – The Internet
Opportunity 5 – Pet Overweight and Obesity
Market Overview
Chapter Highlights
Introduction
Two Animal Categories: Dog and Cat
Other Marketing Classifications
Market Size and Growth
Pet Food Will Top $27 Billion
Table U.S. Retail Sales of Pet Food, 2014-2018 (in billions of dollars and percent change)
Dog Food Dominates Pet Food Sales
Dry Pet Food Dominates Sales
Dry Dog Food at Over 50% of Market
Table Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2018 (percent and billions of dollars)
Table Annual U.S. Household Expenditures on Pet Food by Product Form, 2018 (in billions of aggregate dollars and per-household dollars)
Table Annual U.S. Household Expenditures on Pet Food by Animal Type, 2018 (in billions of aggregate dollars and per-household dollars)
Sales by Channel
Table Retail Dollar Sales of Dog and Cat Food in the Specialty Gourmet and Natural Channel, 2016 vs. 2017 (in millions of dollars and percent)
Market Drivers
Pet Food Market Facing Major Headwinds
Innovation Drives Pet Food Marketers in New Directions
Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
Mass Premium Brands No Recipe for Long-Term Market Growth
Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
Pet Food Safety: Issue and Opportunity
Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
Scaling Up Superpremium
Consumers Willing to Pay More for Healthier Pet Edibles
Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
Is Premiumization Disenfranchising Non-Affluent Households?
Table Pet Food Purchasing by Price Level, 2015-2018 (percent of dog- and cat-owning households)
Pet Food Production Costs Rising
Pet Ownership Trends
Table Household Penetration Rates for Dogs and Cats, 2009-2018 (percent of U.S. households)
Table Household Base for Dogs and Cats, 2009-2018 (in millions of U.S. households)
M&A, Retail, and Marketing Initiatives Going Strong
Pets-as-Family Trend Getting a Millennial Boost
Growth in Wet Pet Foods
Table Usage of Wet Pet Food, 2009-2018 (percent of dog- and cat-owning households)
Looking Ahead
Sales Growth Slow But Steady Through 2023
Table U.S. Retail Sales of Pet Food, 2018-2023 (in billions of dollars and percent change)
Tariffs and Trade War with China Could Hamper U.S. Market
Competitive Overview
Human Food Companies Expand Into Pet Market
Lawsuits and Recalls
Mass Premiumization Is Changing the Channel Dynamic
Pet Specialty-Specific Brands Persist
Veterinary Diet Marketers
Inspiring Trust
Retail Channel Trends
Walmart Is Preferred Retailer for Pet Food Purchases
Table Pet Food Purchase Patterns by Channel, 2018 (percent of dog- and cat-owning households)
Table Most Important Factors Impacting Choice of Pet Food Retailer, 2018 (percent of dog- and cat-owning households)
Table Where Pet Food Was Purchased in Last 12 Months, 2017 vs. 2018 (percent of dog- and cat-owning households)
Table Pet Food Shopping Methods by Frequency, 2018 (percent of dog- and cat-owning households)
Table Share of Pet Food Spending by Purchase Method, 2018 (percent of dog- and cat-owning households)
Private-Label and Exclusive Brands Taking on New Importance
Mass Premiumization Good for Mass Retailers
Table Percent and Index Buying More, Less, or Same Amount of Pet Products from Walmart by Age Bracket, 2018 (percent and index of dog- and cat-owning households)
Customer Service, Natural Brands Help Independents Shine
Table Most Important Factors Impacting Choice of Pet Food Retailer by Channel, 2018 (percent and index of dog- and cat-owning households)
Pet Specialty Chains Rethink Pet Food
Product and Marketing Trends
Chapter Highlights
Natural Pet Food
Natural Pet Food Spin-Offs and Cousins
Table Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2018 (percent)
Natural Claims Still Resonate with Consumer Mindsets
Table Level of Agreement with Pet Food Purchase Patterns by Formulation, 2018 (percent of dog- and cat-owning households)
Organic Pet Food
Human-Grade and Human-Style
Clean Food Trend Carries Over From Humans to Pets
Grain-Free Pet Food
Novel and Exotic Proteins
Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 vs. 2018 (percent of dog owners vs. cat owners)
Sustainability and Ethically Produced Ingredients
Table Sourcing-Related Pet Food Information that Dog and Cat Owners Find Important, 2018 (percent of dog and cat owners)
Frozen/Raw Pet Food
"Preserved Dry" (Freeze-dried and Dehydrated) Pet Food
Trendy Superfood Ingredients Getting a Millennial Boost
Condition-Specific Foods
Condition-Specific Foods: Veterinarians to the Fore
Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive healthcare," 2018 (percent)
Ongoing Innovation in Weight-Loss and Senior Foods
Pet Food Marketers Meeting Smaller Dog Trend Head On
Other Marketing Claims Built on Safety, Indulgence
Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
Table Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2018 (percent)
Customization and Personalization
Dog Food
Chapter Highlights
Historical and Projected Dog Food Retail Sales
Table U.S. Retail Sales of Dog Food, 2014-2023 (in billions of dollars and percent)
Table Annual Household Expenditures on Dog Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
Marketer and Brands
Dog Food Marketers in Mass-Market Outlets
Pet Specialty Brands
Freshpet Dominates Refrigerated Dog Food Category
Private-Label Dog Food
Dog Food Purchasing Patterns
Most Dog Owners Buy Dry Dog Food
Table Dog Food Formulations Used in Last 12 Months, 2017 vs. 2018 (percent of dog-owning households)
Table Select Demographic Indicators for Use of Wet Dog Food, 2018 (percent of dog-owning households)
Millennials Most Likely to Use Organic Food
Table Dog Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
Table Dog Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
Older Americans More Likely to Use Food Made in USA
Table Dog Food Specialty Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
Table Dog Food Specialty Formulations Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
Pedigree Tops in Household Penetration
Table Dry Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
Table Wet/Moist Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
Dry Dog Food Sole Usage Rates Increase
Table Dog Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent of dog-owning households)
Other Dog Food Brand Penetration
Table Dog Food Brands Purchased in Last 12 Months, 2018 (percent of dog-owning households)
Dog Food Purchase Patterns by Channel
Table Dog Food Purchase Patterns by Channel, 2018 (percent of dog-owning households)
Table Dog Food Online Purchase Patterns by Website, 2018 (percent of dog-owning households)
Cat Food
Chapter Highlights
Market Size and Growth
Historical and Projected Cat Food Retail Sales
Table U.S. Retail Sales of Cat Food, 2014-2023 (in billions of dollars and percent)
Table Annual Household Expenditures on Cat Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
Marketers and Brands
Nestlé Purina's Hold on Cat Food
Private-Label Cat Food
Cat Food Purchasing Patterns
Canned Food Is Stronger in Cat Arena
Table Select Demographic Indicators for Use of Wet Cat Food, 2018 (percent of cat-owning households)
Table Cat Food Types Used in Last 12 Months, 2018 (percent of cat-owning households)
Usage of Cat Food by Specialty Formulation
Table Cat Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
Table Cat Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of cat-owning households)
Table Cat Food Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
Friskies Tops in Household Penetration Rates
Table Dry Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
Table Wet/Moist Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
Dry and Wet Cat Food Sole Usage Rates Increase
Table Cat Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent and number of cat-owning households)
Other Cat Food Brand Penetration
Table Cat Food Brands Purchased in Last 12 Months, 2018 (percent of cat-owning households)
Cat Food Purchase Patterns by Channel
Table Cat Food Purchase Patterns by Channel, 2018 (percent of cat-owning households)
Table Cat Food Online Purchase Patterns by Website, 2018 (percent of cat-owning households)
International Pet Market Perspectives: Executive Summary
Market Overview
Report Scope
Overview of Top and Emerging International Markets
Table Leading Dog and Cat Food Importers Worldwide, 2013-2017 (in US$ millions)
Table Leading Dog and Cat Food Exporters Worldwide, 2013-2017 (in US$ millions)
Argentina
Table Argentina Pet Food Market Overview
Market Overview
Marketing and Manufacturing
Opportunities in Premium Pet Food
Australia
Table Australia Pet Food Market Overview
Market Overview
Leading Marketers
Distribution Channels
Pet Food Premiumization Drivers and Trends
Brazil
Table Brazil Pet Food Market Overview
Market Overview
Competitive Trends
Franchisers Expanding and Professionalizing Pet Specialty Retail and Veterinary
Premiumization Trends
Canada
Table Canada Pet Food Market Overview
Market Overview
Humanization and Premiumization
Domestic and Foreign Brands Challenging Status Quo
"Made in Canada"
Premiumization Topping Out?
China
Table China Pet Food Market Overview
Market Overview
Pet Food Premiumization Drivers
Table Tianjin Ranova Petfood Freeze-Dried Chicken Breast, Vegetable, and Fruit Treats
Domestic Players Coming on Strong, Backed by Government and Investors
Internet Shift Benefits Domestic Marketers
Domestic Products Hindered by Negative Consumer Perceptions
U.S. Tariffs and Trade War Make It Harder for U.S. Exporters but May Benefit China-Based Producers
Czech Republic
Table Czech Republic Pet Food Market Overview
Market Overview
Leading Marketers and Retail Channels
Fast-Track Expansion for AKVAZOO Chain Under Plaèek Group
Premiumization Trends
France
Table France Pet Food Market Overview
Market Overview
Competitive Trends
Retail Trends
Pet Food Premiumization Trends and Opportunities
Germany
Table Germany Pet Food Market Overview
Market Overview
Leading Marketers and Private Label
Retail Trends
India
Table India Pet Food Market Overview
Market Overview
Pet Food Premiumization Trends and Opportunities
Nestlé Enters the Market, Taking on Mars
Italy
Table Italy Pet Food Market Overview
Market Overview
Competitive Trends
Retail Trends
Pet Food Premiumization Trends and Opportunities
Japan
Table Japan Pet Food Market Overview
Market Overview
Pet Food Premiumization Drivers and Opportunities
Gourmet and Luxury Cat Food
Pet Wellness and Safety
Smaller Dogs Represent Additional Promise for Pet Food Premiumization
Growth of Internet Shopping
Constraints to Market Entry by Overseas Marketers
Mexico
Table Mexico Pet Food Market Overview
Market Overview
Competitive Trends
Retail
Premiumization Drivers and Trends
Russia
Table Russia Pet Food Market Overview
Market Overview
Economic Downturn of 2014 Spurs Shift Toward Lower-Priced Pet Foods
Global Pet Food Giants Control the Market
Financial Crisis Jump Starts Domestic Production
Premiumization Signals and Opportunities
South Korea
Table South Korea Pet Food Market Overview
Market Overview
Cultural and Legal Shift Away from Dog Meat
Foreign Brands Dominate Pet Food Business
But Domestic Players Coming on Strong, Including with Premium Fare