Pet Food in the US, 18th Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,750	211 Pages	Packaged Facts	October, 2024	LA19286759

Best Price Guarantee
Price	from $4,750
Length	211 Pages
Publisher	Packaged Facts
Published Date	October, 2024
SKU	LA19286759

Pet Food in the US, 18th Edition

This report covers the retail market for pet food in the United States, focusing on products for dogs and cats. The full retail spectrum is quantified, including online sales, mass-market outlets, pet specialty stores (chains and independents), and other channels. Sales through the veterinary channel are excluded. This report also examines meal toppers and other pet food add-ins to provide market perspective and track overall trends in pet food. Packaged Facts projects that sales of dog and cat food will grow from nearly $52 billion in 2023 to over $64 billion in 2028, reflecting a compound annual growth rate of 4.4% for the period, a return to the kind of growth seen prior to the COVID era.

Featuring in-depth analysis of these and other factors contributing to the changes this market is experiencing, this completely revised 18th edition of Packaged Facts’ Pet Food in the US provides historical and projected overall sales (2018-2028), as well as separate sales tracking and projections for dog and cat food. The report also examines trends by form (dry, wet, semi-moist, frozen/refrigerated, and freeze-/air-dried), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. Relying on survey data from Packaged Facts’ proprietary January 2024 and July-August 2024 Surveys of Pet Owners, as well as MRI-Simmons Summer 2024 consumer study, Pet Food in the US provides a detailed look at pet owner sentiment and pet food usage by type, marketer, and brand.

CHAPTER 1: EXECUTIVE SUMMARY: SCOPE & METHODOLOGY; Scope of Report: Dogs and Cats; Methodology; Two Consumer Survey Sources; Illustration 1-1. US Census Regional Divisions and Sub-Divisions; MARKET SIZE AND GROWTH; MARKET OUTLOOK; PET FOOD TRENDS BY TYPE AND FORMULATION; OPPORTUNITIES; Figure 1-1. Level of Concern About Rising Prices in Consumer Categories, 2024 (percent of pet owners)
CHAPTER 2: MARKET TRENDS
CHAPTER HIGHLIGHTS: MARKET OVERVIEW; Scope of Report: Dogs and Cats; Exclusions; Other Marketing Classifications; MARKET SIZE AND GROWTH; Pet Food Sales to Top $50 Billion; Table 2-1. US Retail Sales of Dog and Cat Food, 2018 – 2024P (in billions of dollars and percent; change); Dog Food Dominates Pet Food Sales; Figure 2-1. Share of US Retail Dollar Sales of Pet Food by Animal Type: Dog vs. Cat, 2024P (percent and billions of dollars); Table 2-2. US Retail Sales of Dog Food vs. Cat Food, 2018 – 2024P (in billions of dollars and percent); Dry Pet Food Tops in Sales; Figure 2-2. Share of US Retail Dollar Sales of Pet Food by Form: Dry, Wet, Frozen/Refrigerated, Semi-; Moist, 2024P (percent and billions of dollars) Fresh Pet Food Sales; Figure 2-3. US Retail Sales of Fresh/Refrigerated/Frozen Pet Food, 2021-2024P and 2028P (billions of dollars and percent growth); Freeze-Dried and Air-Dried Pet Food Sales; Figure 2-4. US Retail Sales of Freeze-Dried and Air-Dried Pet Food, 2021-2024P and 2028P (billions of; dollars); Dry Dog Food Nearly 50% of the Market; Table 2-3. Share of US Retail Sales of Pet Food by Form and Animal Type, 2024P (billions of dollars and; percent); Households Spend the Most on Dry Food; Table 2-4. Annual US Household Expenditures on Pet Food by Product Form, 2024P (in billions of; aggregate dollars and per-household dollars); Households Spend More on Dog Food; Table 2-5. Annual US Household Expenditures on Pet Food by Animal Type, 2024P (in billions of; aggregate dollars and per-household dollars); Annual Household Expenditures on Dog Food; Table 2-6. Annual Household Expenditures on Dog Food by Product Type, 2024P (in billions of; aggregate dollars and per-household dollars); Annual Household Expenditures on Cat Food; Table 2-7. Annual Household Expenditures on Cat Food by Product Type, 2024P (in billions of; aggregate dollars and per-household dollars); Sales by Channel: E-commerce in the Lead; Figure 2-5. Share of Dollar Sales of Pet Food by Channel, 2024P (percent and billions of dollars); Projected Channel Share Shifts; Table 2-8. Modeling of Projected Shifts in Retail Channel Shares of US Pet Food Sales, 2024P vs. 2028P(percent); MARKET DRIVERS; Long-Term Elevated Prices Challenging Pet Ownership; Pet Owners Feeling the Economic Pressure; Figure 2-6. Level of Concern About Rising Prices in Consumer Categories, 2024 (percent of pet owners); Impact on Pet Food Spending; Figure 2-7. Reduction in Spending on “Extras”, 2024 (percent of pet owners); Table 2-9. Changes in Levels of Pet Food Spending in Last 12 Months, February 2021, January 2022,; February 2023, September-October 2023, and July-August 2024 (percent of pet food purchasers); Figure 2-8. Response to the Statement, “Due to high prices/inflation, I have switched…” 2024 (percent of pet owners); Pet Food’s No. 1 Pet Health Role; Figure 2-9. Most Important Pet Health and Wellness Products: Dog vs. Cat Owners, 2024 (percent); Figure 2-10. Level of Agreement with Selected Statements Related to Pet Food and Pet Health, 2024(percent of dog and cat owners); Figure 2-11. Level of Agreement with the Statement, “I’m willing to spend more on pet foods with extra health and wellness benefits, 2023 vs. 2024 (percent of dog and cat owners); Pets’ Impact on Human Health; Table 2-10. Level of Agreement with Statement: “My pets are important to my mental/physical health”, 2024 (percent of dog and cat owners); Pet Obesity and Aging Pets Contribute to Health Concerns; Figure 2-12. Share of Dog/Cat-Owning Households With Senior Pets Age 7+, 2015 – 2024 (percent); Pet Population Outlook: Declining Dog Population Is Cause for Caution; Table 2-11. Household Ownership Rates for Dogs vs. Cats, 1990 – 2024 (percent); Table 2-12. Number of Dog or Cat Households, 2019 – 2024 (thousands and percent change); Pet Shelter Data as Indicator; Trend Away From Smallest Dogs; Figure 2-13. Distribution of Dog Ownership by Size/Weight of Dogs, 2023 (percent of dog owners); Table 2-13. Distribution of Dog-Owning Households by Size of Dogs, 2015/16 – 2023/24 (percent of dog owners); Higher-Income Households Represent Over Two-Thirds of Pet Spending; Table 2-14. $70K+ Household Share of Pet Market Expenditures: By Classification, 2012 – 2023(percent); Pets Central to Home Life; Figure 2-14. Agreement with Pets as Family Sentiments, 2024 (percent of pet owners); Pets and Owners Physically Close; Figure 2-15. Where Pets Are Typically Kept, 2023 (percent of dog and cat owners); Figure 2-16. Where Pets Are Typically Fed, 2023 (percent of dog and cat owners); Sustainability Initiatives Cross Several Trend Lines; Opportunities in Cat Market Remain; Figure 2-17. Agreement with the Statement, “Compared with what’s available for dogs, cats are; sometimes treated as second-class citizens by…”, 2019, 2022, and 2024 (percent of cat owners); Grain-Free Pet Food and DCM: Not Guilty; LOOKING AHEAD; Sales Growth Equalizes to Pre-Pandemic Gains; Table 2-15. Projected US Retail Sales of Pet Food: Dog vs. Cat, 2023 – 2028 (in billions of dollars and; percent)
CHAPTER 3: COMPETITIVE TRENDS
CHAPTER HIGHLIGHTS: MARKETER TRENDS; A Highly Consolidated Market; Dry and Wet Dog and Cat Food Usage Rates; Table 3-1. Top Dry Dog Food Brands by Customer Base, 2023/2024 (percent and number of dog- owning households); Table 3-2. Top Dry Cat Food Brands by Customer Base, 2023/2024 (percent and number of cat-owning households); Table 3-3. Top Wet Dog Food Brands by Customer Base, 2023/2024 (percent and number of dog- owning households); Table 3-4. Top Wet Cat Food Brands by Customer Base, 2023/2024 (percent and number of cat- owning households); Brand Loyalty Still Strong in Current Economy; Figure 3-1. Sole Brand Users, Dry vs. Wet, Dog and Cat Foods, 2024 (percent of dog and cat owners); Recent Acquisitions, Expansions, Investments, and Accomplishments; Fast-Growing Pet Food Companies; Smucker Adjusts to Downsized Portfolio; Post Finding its Footing in Pet Market; General Mills/Blue Buffalo Projects Return to Profitability; Illustration 3-1. Blue Buffalo Comparison Chart; Mars Adds to Greenies Lineup with Pet Foods; Purina Drives Nestlé Growth with Premium and Value Products; Hill’s Tops $4 Billion in 2023 Sales; Alternative Formats’ Continued Appeal; Table 3-5. Pet Food Usage by Alternative Type, 2024 (percent of pet owners); Freshpet Continues Forward Momentum in 2024; New Fresh Products Hit a Wall; Gently Cooked Shelf-Stable Pet Food; Retailers Also Ramping Up in Fresh; Freeze-Dried Segment Retains Appeal; Sustainable Pet Food Formulas and Industry Initiatives; Table 3-6. Level of Agreement with Selected Statements Related to Pet Food Sustainability and Eco-; Consciousness, Dog vs. Cat, 2024 (percent of pet food purchasers); Table 3-7. Level of Agreement with Selected Statements Related to Pet Food Sustainability and Eco-; Consciousness, By Generational Cohort, 2024 (percent of pet food purchasers); Illustration 3-2. Arch Pet Foods Sustainable Dog Food with Hilucia Ingredients; Sustainable Packaging a Key Challenge; Animal Welfare Remains a Concern; Figure 3-2. Level of Agreement with the Statement, “I’m concerned about the ethical/humane; treatment of the animals raised to use in pet food/treats/chews”, 2024 (percent of dog and cat owners); RETAIL CHANNEL TRENDS; Supercenters Lead in In-Store Shopping for Pet Food/Treats; Table 3-8. Where Purchased Pet Food/Treats in Last 12 Months: In a Physical Store, by Pet Product; Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers); Online-Only Retailers Lead Online Shopping for Pet Food/Treats; Table 3-9. Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, by Pet Product; Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers); MRI-Simmons Data Provides Additional Insight; Table 3-10. Where Purchased Pet Food in Last 6 Months, Dog vs. Cat Food, 2024 (percent of pet food purchasers); Table 3-11. Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications, 2023; PetSmart and Petco Change Leadership, Refine Focus; PETCO Streamlines Vision; PetSmart Leans in on Services, Value Offerings; Amazon’s Undeniable Pet Market Impact; Private Label Foods a Big Draw; Figure 3-3. Level of Agreement with the Statement, “Store brand pet foods provide comparable quality to national brand pet foods”, 2024 (percent of pet owners); Table 3-12. Private Label Pet Food Usage, 2023/2024 (percent and number of dog- and cat-owning households); Figure 3-4. Private Label Pet Food Usage, Spring 2020 through Summer 2024 (share of pet food users); Illustration 3-3. PetSmart Simply Nourish Dog Food; Illustration 3-4. Pet Food Express Value Pet Food Web Page
CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS
CHAPTER HIGHLIGHTS: MARKETING AND NEW PRODUCT TRENDS; Focus on Value; Illustration 4-1. Acana Focus on Value; Illustration 4-2. Google Search Results for “Value Pet Food”; Figure 4-1. Especially Important Factors When Choosing Which Pet Products to Buy, 2024 (dog and cat owners); Alternative Formulations Attract Attention; Figure 4-2. Level of Agreement with the Statement, “I like the idea of pet food other than traditional dry/kibble or canned”, 2024; Illustration 4-3. Petcurean nowfresh Good Gravy at SUPERZOO 2024; Fresh Pet Foods Continue to Gain Share; Illustration 4-4. Fromm Family Foods’ Bonnihill Farms Gently Cooked, Fresh-Frozen Dog Food; Illustration 4-5. Health Extension Gently Cooked Dog Food; Interest Grows in Freeze-Dried (and Air-Dried) Foods; Illustration 4-6. Primal Pet Foods Kibble in the Raw at SUPERZOO 2024; Illustration 4-7. Shepherd Boy Farms Freeze-Dried Raw Diets at SUPERZOO 2024; Illustration 4-8. ZIWI Peak Steam & Dried Cat Foods at SUPERZOO 2024; Illustration 4-9. A Pup Above Air-Dried Dog Food; Nulo’s Cold Pressed Process Creates New Category; Illustration 4-10. Nulo Cold Pressed Dog Foods; Alternative and Sustainable Ingredients and Recipes; Figure 4-3. Top Flavors for Chewy.com Dry Dog and Cat Food Offerings, October 2024 (percent of dry dog and cat food products); Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients; Figure 4-4. Special Dietary Need-Related Statement, Dogs vs. Cats 2024 (percent of dog-only and cat- only households); Pet Owners Weigh in on Sustainability; Figure 4-5. Agreement with Selected Statements Related to Pet Food Sustainability and Eco-; Consciousness, 2024 (percent); Plant-Based Diets; Illustration 4-11. Wild Earth Unicorn Paté Vegan Cat Food; Illustration 4-12. HOWND Plant Powered Superfood Dry and Wet Dog Food; Insect-Based Diets; Illustration 4-13. Hill’s Pet Nutrition Sensitive Stomach & Skin with Insect Protein; Illustration 4-14. Earth Animal Wisdom From the Soil; Illustration 4-15. Arch Pet Food Insect- and Plant-Based Dog Food; Cultured Proteins a Potential Future Option; Illustration 4-16. Meatly Prototype from Meatly.pet; Science-Based and Veterinary Diets on a Roll; Figure 4-6. Level of Agreement with the Statement, “I like the idea of pet food backed by scientific; research”, 2024; Illustration 4-17. Hill’s Pet Nutrition Website; Illustration 4-18. Wellness Pet Website; Illustration 4-19. Kent/Blue Seal’s EnTrust at SUPERZOO 2024; Illustration 4-20. Mars Royal Canin Gastrointestinal New Products; Lifestage Specific Formulations; Illustration 4-21. Open Farm RawMix Grain-Free Kitten Recipe at SUPERZOO 2024; Illustration 4-22. Tiki Cat Baby Paté and Tiki Dog Baby Mousse and Senior Mousse at SUPERZOO 2024; Illustration 4-23. Instinct Raw Longevity at SUPERZOO 2024; Illustration 4-24. Hill’s Kitten and Puppy Sensitive Stomach & Skin Recipes; Illustration 4-25. Hill’s Kitten and Puppy Sensitive Stomach & Skin Recipes; Illustration 4-26. Canidae All Life Stages Dog Food; Smaller/Single-Serve Packaging; Illustration 4-27. Naturpak Tetra Recart Mini at SUPERZOO 2024; Illustration 4-28. Churu Pop’N Serve at SUPERZOO 2024; Illustration 4-29. Fromm Three-Ounce Cans at SUPERZOO 2024; Natural Positioning Takes Backseat to Other Product Claims; Figure 4-7. Pet Owner Attitudes Toward Natural Pet Food and Nutrition, 2024 (percent of pet owners); Figure 4-8. Pet Owner Attitudes on Pet Food Safety, 2024 (percent of pet owners); Functional Products Offer Health and Wellness Benefits; Illustration 4-30. Aimé Kitchen Oral Health Cat Food at SUPERZOO 2024; Illustration 4-31. Go! Solutions Functional Cat Foods at SUPERZOO 2024; Illustration 4-32. Weruva Awesome Functions Dog Foods at SUPERZOO 2024; Illustration 4-33. Bundle x Joy Digestive Health Dog Foods at SUPERZOO 2024; Illustration 4-34. Wholesomes Sensitive Skin & Stomach Formulations; Advancements in Human-Grade Pet Food; Table 4-1. Pet Owner Attitudes About Human Foods and Human-Grade Pet Foods, By Generation,; 2024 (percent); Illustration 4-35. Wet Noses Oven Baked Food for Dogs at SUPERZOO 2024; Indulgent Foods Let Pet Parents Pamper Their Pets; Figure 4-9. Special Treatment of Pets Related to Pet Foods, Dogs vs. Cats, 2024 (percent of pet owners); Illustration 4-36. Made by Nacho Chef’s Selects at SUPERZOO 2024; Illustration 4-37. Tiki Dog Taste of the World at SUPERZOO 2024; Illustration 4-38. PURE Holiday Turkey & Cranberry Dog Food; Locally Sourced and Made in the USA; Figure 4-10. Level of Agreement with the Statement, “I actively seek out pet foods made in the USA”,2024 (percent of pet owners); Just for Cats; Illustration 4-39. Wellness Appetizing Entrées at SUPERZOO 2024; Illustration 4-40. Meow Air-Dried and Freeze-Dried Cat Foods at SUPERZOO 2024; Illustration 4-41. RawTernative Air-Dried Cat Foods at SUPERZOO 2024; Illustration 4-42. CatIt Freeze-Dried Raw Cat Foods at SUPERZOO 2024; Illustration 4-43. Rawz Rabbit Cat Food; Meal Enhancements and Toppers; Illustration 4-44. Instinct Raw Boost Mixers for Cats; Illustration 4-45. Fussie Cat Goat Milk Purées; llustration 4-46. The Bear & The Rat Mighty Toppers at SUPERZOO 2024; Illustration 4-47. Gunni’s Pet Cat Meal Toppers at SUPERZOO 2024; Illustration 4-48. Jones Natural Chews Smokey Crumbles Meal Topper
CHAPTER 5: CONSUMER TRENDS
CHAPTER HIGHLIGHTS: INTRODUCTION; Two Consumer Survey Sources; Packaged Facts Data; MRI-Simmons Data; Illustration 5-1. US Census Regional Divisions and Sub-Divisions; BUYING PATTERNS BY PET FOOD TYPE; Topline Usage Rates for Dry/Wet Pet Food and Pet Treats; Figure 5-1. Dry Food and Wet Food Usage Rates: Dog vs. Cat Categories, 2007/08 - 2023/24 (percent; of dog/cat-owning households); Table 5-1. Dog Food and Cat Food Customer Base: Dry vs. Wet, 2007/08 - 2023/24 (in thousands of; households); Table 5-2. Pet Food Usage by Type, 2024 (percent of pet owners); BUYING PATTERNS BY PET FOOD FORMULATION TYPES; Regular vs. Specialty; Figure 5-2. Use of General Pet Food Formulation Types, 2024 (percent of pet food purchasers); Formulations Targeting Specific Health Conditions; Figure 5-3. Use of Pet Food Formulations Based on Health Condition Claims, 2024 (percent of dog/cat owners); Table 5-3. Condition-Specific Pet Food, Pet Supplements, and Pet Treat Purchase Rates, Past 12; Months, 2024 (percent of condition-specific pet food, pet supplement, and pet treat purchasers); Meat-First Leads in Ingredient-Based Formulations; Table 5-4. Use of Pet Food Formulations Based on Ingredient Claims, 2024 (percent of dog/cat owners); Ingredient Sourcing as Marketing Claims; Figure 5-4. Use of Pet Food Formulations Based on Geographic Sourcing Claims, 2024 (percent of dog/cat owners); “Natural” Claims; Figure 5-5. Use of Pet Food Formulations Based on Natural-Related Claims, 2024 (percent of dog/cat; owners); Sustainability and Animal-Welfare Positionings; Figure 5-6. Use of Pet Food Formulations Based on Sustainability and Animal-Welfare Claims, 2024(percent of dog/cat owners); BUYING PATTERNS IN PET FOOD PACKAGING; Dry Pet Food Usage by Weight; Table 5-5. Dry Dog Food Usage Trends by Weight, 2018/19 – 2023/24 (percent of dog-owning; households); Wet Pet Food Packaging Type; Table 5-6. Wet Pet Food Usage Shares by Packaging Type: Dog Food vs. Cat Food, 2018/19 - 2023/24(percent of dog/cat-owner usage); PET FOOD MARKETERS AND BRANDS BY CONSUMER DRAW; Top Dog/Cat Food Marketers; Figure 5-7. Leading Marketers by Usage Rate: Dog/Cat Food, 2023/24 (percent of dog- and cat-owning households); Top Dry Dog Food Marketers and Brands; Figure 5-8. Leading Marketers by Usage Rate: Dry Dog Food, 2023/24 (percent of households using dry dog food); Table 5-7. Select Dry Dog Food Brands by Usage Rate, 2023/24 (percent and number of households); Top Wet Dog Food Marketers and Brands; Figure 5-9. Leading Marketers by Usage Rate: Wet Dog Food, 2023/24 (percent of households using wet dog food); Table 5-8. Select Wet Dog Food Brands by Usage Rate, 2023/24 (percent and number of households); Top Dry Cat Food Marketers and Brands; Figure 5-10. Leading Marketers by Customer Base: Dry Cat Food, 2023/24 (percent of households using dry cat food); Table 5-9. Leading Dry Cat Food Brands by Usage Rate, 2023/24 (percent and number of households); Top Wet Cat Food Marketers and Brands; Figure 5-11. Leading Marketers by Customer Base: Wet Cat Food, 2023/24 (percent of households using wet cat food); Table 5-10. Leading Wet Cat Food Brands by Usage Rate, 2023/24 (percent and number of households); Demographic Indices for Usage of Selected Brand Lines; Table 5-11. Demographic Indices for Selected Leading Brands of Dry Dog Food, 2023/24 (base index among dog owners overall = 100); Table 5-12. Demographic Indices for Selected Leading Brands of Wet Dog Food, 2023/24 (base index among dog owners overall = 100); Table 5-13. Demographic Indices for Selected Leading Brands of Dry Cat Food, 2023/24 (base index among dog owners overall = 100); Table 5-14. Demographic Indices for Selected Leading Brands of Wet Cat Food, 2023/24 (base index among dog owners overall = 100)