Market Research Consumer Goods Market Research Consumer Goods & Retailing Market Research Pet Services & Supplies Market Research Pet Food Market Research

Pet Food in the U.S., 14th Edition

Best Price Guarantee Length Publisher Published Date SKU
from $4,050 210 Pages Packaged Facts January, 2019 LA15558245

Attention: There is an updated edition available for this report.
Best Price Guarantee
Price from $4,050
Length 210 Pages
Publisher Packaged Facts
Published Date January, 2019
SKU LA15558245

Pet Food in the U.S., 14th Edition

Special offer: now 10% off original full report price

Packaged Facts expects U.S. retail sales of dog and cat food will continue to grow through 2023. In recent years much of the growth in the pet food market can be attributed to the rapid acceleration of online sales, driven especially by behemoths Amazon.com and Chewy.com, whose rapid advances have been more than offsetting the resultant drag on brick-and-mortar sales.

As pet food premiumization plateaus, however, Packaged Facts forecasts that the rate of market growth will gradually slow in the coming years absent a new “big bang” in pet food product development or an uptick in the pet population, which appears static. As a result, the U.S. pet food market is facing enormous headwinds. Nevertheless, the outlook for pet food remains solid, with blockbuster online sales and enthusiastic Millennial pet parents as key market drivers.

Scope

Pet Food in the U.S. analyzes the retail market for pet food in the United States. The full retail spectrum is quantified,including mass-market outlets, pet specialty stores (chains and independents),and other channels, including the Internet. The report examines the following two main categories:

· Dog Food, subdivided into four forms: Dry, Wet,Frozen/Refrigerated, and Semi-Moist.

· Cat Food, also subdivided into four forms: Dry, Wet, Frozen/Refrigerated, and Semi-Moist.

This report also examines meal toppers and other pet food add-ins to provide market perspective and track overall trends in pet food.



  • Executive Summary
    • Market Overview
      • Introduction
      • Market Size and Growth
      • Market Drivers
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
      • Looking Ahead
      • Competitive Overview
      • Retail Channel Trends
    • Product and Marketing Trends
      • Natural Pet Food
      • Condition-Specific Foods: Veterinarians to the Fore
      • Product Safety and Made in the USA
      • Healthy Gourmet/Indulgent Foods
      • Customized Pet Food and Meal Kits for Home Delivery
    • Dog Food
      • Market Size and Growth
      • Marketer and Brands
      • Dog Food Purchasing Patterns
    • Cat Food
      • Market Size and Growth
      • Marketers and Brands
      • Cat Food Purchasing Patterns
    • Opportunities
      • Opportunity 1 – Personalized Pet Food
      • Opportunity 2 – Spotlight on Sourcing, Sustainability, and Animal Welfare
      • Opportunity 3 – Premiumized (Further) Cat Food
      • Opportunity 4 – The Internet
      • Opportunity 5 – Pet Overweight and Obesity
  • Market Overview
    • Chapter Highlights
    • Introduction
      • Two Animal Categories: Dog and Cat
      • Other Marketing Classifications
    • Market Size and Growth
      • Pet Food Will Top $27 Billion
        • Table U.S. Retail Sales of Pet Food, 2014-2018 (in billions of dollars and percent change)
      • Dog Food Dominates Pet Food Sales
      • Dry Pet Food Dominates Sales
      • Dry Dog Food at Over 50% of Market
        • Table Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2018 (percent and billions of dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Product Form, 2018 (in billions of aggregate dollars and per-household dollars)
        • Table Annual U.S. Household Expenditures on Pet Food by Animal Type, 2018 (in billions of aggregate dollars and per-household dollars)
      • Sales by Channel
        • Table Retail Dollar Sales of Dog and Cat Food in the Specialty Gourmet and Natural Channel, 2016 vs. 2017 (in millions of dollars and percent)
    • Market Drivers
      • Pet Food Market Facing Major Headwinds
      • Innovation Drives Pet Food Marketers in New Directions
      • Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
      • Mass Premium Brands No Recipe for Long-Term Market Growth
      • Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
      • FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
      • Pet Food Safety: Issue and Opportunity
        • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
      • Scaling Up Superpremium
      • Consumers Willing to Pay More for Healthier Pet Edibles
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2017 vs. 2018 (percent of pet product buyers)
      • Is Premiumization Disenfranchising Non-Affluent Households?
        • Table Pet Food Purchasing by Price Level, 2015-2018 (percent of dog- and cat-owning households)
      • Pet Food Production Costs Rising
      • Pet Ownership Trends
        • Table Household Penetration Rates for Dogs and Cats, 2009-2018 (percent of U.S. households)
        • Table Household Base for Dogs and Cats, 2009-2018 (in millions of U.S. households)
      • M&A, Retail, and Marketing Initiatives Going Strong
      • Pets-as-Family Trend Getting a Millennial Boost
      • Growth in Wet Pet Foods
        • Table Usage of Wet Pet Food, 2009-2018 (percent of dog- and cat-owning households)
    • Looking Ahead
      • Sales Growth Slow But Steady Through 2023
        • Table U.S. Retail Sales of Pet Food, 2018-2023 (in billions of dollars and percent change)
      • Tariffs and Trade War with China Could Hamper U.S. Market
    • Competitive Overview
      • Human Food Companies Expand Into Pet Market
      • Lawsuits and Recalls
      • Mass Premiumization Is Changing the Channel Dynamic
      • Pet Specialty-Specific Brands Persist
      • Veterinary Diet Marketers
      • Inspiring Trust
    • Retail Channel Trends
      • Walmart Is Preferred Retailer for Pet Food Purchases
        • Table Pet Food Purchase Patterns by Channel, 2018 (percent of dog- and cat-owning households)
        • Table Most Important Factors Impacting Choice of Pet Food Retailer, 2018 (percent of dog- and cat-owning households)
        • Table Where Pet Food Was Purchased in Last 12 Months, 2017 vs. 2018 (percent of dog- and cat-owning households)
        • Table Pet Food Shopping Methods by Frequency, 2018 (percent of dog- and cat-owning households)
        • Table Share of Pet Food Spending by Purchase Method, 2018 (percent of dog- and cat-owning households)
      • Private-Label and Exclusive Brands Taking on New Importance
      • Mass Premiumization Good for Mass Retailers
        • Table Percent and Index Buying More, Less, or Same Amount of Pet Products from Walmart by Age Bracket, 2018 (percent and index of dog- and cat-owning households)
      • Customer Service, Natural Brands Help Independents Shine
        • Table Most Important Factors Impacting Choice of Pet Food Retailer by Channel, 2018 (percent and index of dog- and cat-owning households)
      • Pet Specialty Chains Rethink Pet Food
  • Product and Marketing Trends
    • Chapter Highlights
    • Natural Pet Food
      • Natural Pet Food Spin-Offs and Cousins
        • Table Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2018 (percent)
      • Natural Claims Still Resonate with Consumer Mindsets
        • Table Level of Agreement with Pet Food Purchase Patterns by Formulation, 2018 (percent of dog- and cat-owning households)
      • Organic Pet Food
      • Human-Grade and Human-Style
      • Clean Food Trend Carries Over From Humans to Pets
      • Grain-Free Pet Food
      • Novel and Exotic Proteins
        • Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 vs. 2018 (percent of dog owners vs. cat owners)
      • Sustainability and Ethically Produced Ingredients
        • Table Sourcing-Related Pet Food Information that Dog and Cat Owners Find Important, 2018 (percent of dog and cat owners)
      • Frozen/Raw Pet Food
      • "Preserved Dry" (Freeze-dried and Dehydrated) Pet Food
      • Trendy Superfood Ingredients Getting a Millennial Boost
    • Condition-Specific Foods
      • Condition-Specific Foods: Veterinarians to the Fore
        • Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive healthcare," 2018 (percent)
      • Ongoing Innovation in Weight-Loss and Senior Foods
      • Pet Food Marketers Meeting Smaller Dog Trend Head On
      • Other Marketing Claims Built on Safety, Indulgence
        • Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2018 (percent of dog- and cat-owning households)
        • Table Top Draws for Selected Product Claims Among Dog and Cat Food Purchasers, 2018 (percent)
      • Customization and Personalization
  • Dog Food
    • Chapter Highlights
      • Historical and Projected Dog Food Retail Sales
        • Table U.S. Retail Sales of Dog Food, 2014-2023 (in billions of dollars and percent)
        • Table Annual Household Expenditures on Dog Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
    • Marketer and Brands
      • Dog Food Marketers in Mass-Market Outlets
      • Pet Specialty Brands
      • Freshpet Dominates Refrigerated Dog Food Category
      • Private-Label Dog Food
    • Dog Food Purchasing Patterns
      • Most Dog Owners Buy Dry Dog Food
        • Table Dog Food Formulations Used in Last 12 Months, 2017 vs. 2018 (percent of dog-owning households)
        • Table Select Demographic Indicators for Use of Wet Dog Food, 2018 (percent of dog-owning households)
      • Millennials Most Likely to Use Organic Food
        • Table Dog Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
        • Table Dog Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
      • Older Americans More Likely to Use Food Made in USA
        • Table Dog Food Specialty Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of dog-owning households)
        • Table Dog Food Specialty Formulations Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of dog-owning households)
      • Pedigree Tops in Household Penetration
        • Table Dry Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
        • Table Wet/Moist Dog Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of dog-owning households)
      • Dry Dog Food Sole Usage Rates Increase
        • Table Dog Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent of dog-owning households)
      • Other Dog Food Brand Penetration
        • Table Dog Food Brands Purchased in Last 12 Months, 2018 (percent of dog-owning households)
      • Dog Food Purchase Patterns by Channel
        • Table Dog Food Purchase Patterns by Channel, 2018 (percent of dog-owning households)
        • Table Dog Food Online Purchase Patterns by Website, 2018 (percent of dog-owning households)
  • Cat Food
    • Chapter Highlights
    • Market Size and Growth
      • Historical and Projected Cat Food Retail Sales
        • Table U.S. Retail Sales of Cat Food, 2014-2023 (in billions of dollars and percent)
        • Table Annual Household Expenditures on Cat Food by Product Type, 2018 (in billions of aggregate dollars and per-household dollars)
    • Marketers and Brands
      • Nestlé Purina's Hold on Cat Food
      • Private-Label Cat Food
    • Cat Food Purchasing Patterns
      • Canned Food Is Stronger in Cat Arena
        • Table Select Demographic Indicators for Use of Wet Cat Food, 2018 (percent of cat-owning households)
        • Table Cat Food Types Used in Last 12 Months, 2018 (percent of cat-owning households)
      • Usage of Cat Food by Specialty Formulation
        • Table Cat Food Formulation Categories Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
        • Table Cat Food Formulation Categories Used in Last 12 Months by Race/Ethnicity, 2018 (percent and index of cat-owning households)
        • Table Cat Food Formulations Used in Last 12 Months by Age Group, 2018 (percent and index of cat-owning households)
      • Friskies Tops in Household Penetration Rates
        • Table Dry Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
        • Table Wet/Moist Cat Food Usage Patterns by Brand, 2014 vs. 2018 (percent and number of cat-owning households)
      • Dry and Wet Cat Food Sole Usage Rates Increase
        • Table Cat Food Usage Patterns by Select Brands, Any Usage vs. Sole Usage: 2014 vs. 2018 (percent and number of cat-owning households)
      • Other Cat Food Brand Penetration
        • Table Cat Food Brands Purchased in Last 12 Months, 2018 (percent of cat-owning households)
      • Cat Food Purchase Patterns by Channel
        • Table Cat Food Purchase Patterns by Channel, 2018 (percent of cat-owning households)
        • Table Cat Food Online Purchase Patterns by Website, 2018 (percent of cat-owning households)

$4,050
$6,750
$9,000

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings