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Pet Food in the U.S., 13th Edition
This 2017 edition of Pet Food in the U.S. analyzes the retail market for pet food in the United States. The full retail spectrum is covered, including mass-market outlets (supercenters/mass merchandisers, supermarkets, etc.), pet specialty stores (chains and independents), and other channels (farm/feed, Internet, etc.). The report examines the following categories:
Dog Food, subdivided into four forms: Dry, Wet, Semi-moist, and Frozen/Refrigerated.
Cat Food, also subdivided into four forms: Dry, Wet, Semi-moist, and Frozen/Refrigerated.
Executive Summary
Scope and Methodology
Two Animal Categories: Dog and Cat
Report Methodology
Market Size and Growth
Pet Food Tops $26 Billion
Table U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
Mass and Pet Specialty Superstores Spin Wheels
Dog Food Succeeds in Natural Supermarkets
Channel Preferences
Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
Sales Growth Through 2022
Table Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)
Market Outlook
Economy Still Slow, But Many Indicators Show Positive Signs
A Third Spend Less
Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
Pet Owners' Monthly Spend
Table Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
Pampering Your Pet Family
The State of Humanization
Age of Pets
Weighty Issues
Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
Growing Concerns about Pet Food Safety
Competitive Trends
M&A and Investment Activity
Brand Differences Between Mass and Pet Specialty
Expanding Production and Distribution
Retail Trends
PetSmart and Petco's Sales Pass $12 Billion Mark
Online Sales
Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
BOPIS, Home Delivery and In-Store Purchases
Pet Consumer Trends
Pet Ownership and Population Trends
Table Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)
Product and Marketing Trends
Natural Products Power Pet Food Growth
Grain-Free and Other "Free-of" Claims
Pet Food's Preventive Health Benefits
Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2015-2017 (percent)
Made in USA the Top Claim
Table Draw for Selected Product Claims Among Dog and Cat Food Purchasers, 2017 (percent)
Proteins
Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 (percent of dog owners vs. cat owners)
Table Types of Pet Food Purchased: By Protein Content, 2017 (percent)
Ancestral Themes
GMOs
Micro-Targeted and Functional Pet Foods
Table Dog Food Purchasing by Size Formulation, 2017 (percent)
DIY Pet Food
Home-Delivered Pet Food
Table Agreement with Statement: "I regularly have dog or cat food delivered to my home," 2016 and 2017 (percent)
Marketing Trends
Dog Food Market Size and Growth
Historical and Projected Dog Food Retail Sales
Table U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)
Cat Food Market Size and Growth
Historical and Projected Cat Food Retail Sales
Table U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)
Market Opportunities
Opportunity 1 – Mainstreaming of Natural Products
Opportunity 2 – Premium Cat Products
Opportunity 3 – Pet Obesity
Opportunity 4 – Semi-Homemade and Personalization
Opportunity 5 – Exploring E-Commerce
Opportunity 6 – Millennials
Opportunity 7 – Clean Label Products
Opportunity 8 – Cat and Dog Ownership Growth
Opportunity 9 – Promoting sustainability and corporate responsibility
Market Overview
Introduction
Two Animal Categories: Dog and Cat
Other Marketing Classifications
Market Size and Growth
Pet Food Tops $26 Billion
Table U.S. Retail Sales of Pet Food, 2013-2017 (in billions of dollars)
Mass and Pet Specialty Superstores Spin Wheels
Dog Food Succeeds in Natural Supermarkets
Table Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
Table Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
Specialty/Gourmet Supermarket Sales Down
Table Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (in millions of dollars)
Table Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2015 vs. 2016 (percent)
Dog Food Rules Pet Food Sales
Table Share of Dollar Sales of Pet Food by Category, 2017 (percent)
Dry Pet Food Dominates Sales
Table Share of Dog and Cat Food by Form, 2017 (percent)
Pet Food Sales by Form: Dry Dog Food at Over 50% of Market
Table Share of Sales of Dog and Cat Food Forms, 2017 (percent)
Channel Preferences
Table Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2017 (percent)
Table Retail Outlets for Dog and Cat Food Purchases, 2017 (percent)
Market Outlook
Economy Still Slow, But Many Indicators Show Positive Signs
Table Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2014-2017 (U.S. pet-owning households)
Table Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2014-2017 (U.S. pet-owning households)
A Third Spend Less
Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
Pet Owners' Monthly Spend
Table Amount Spent on Pet Products in Last 30 Days, February 2017 (percent by spending bracket)
Table Pet Food Purchasing by Price Level, 2015-2017 (percent of dog owners vs. cat owners)
Keeping Pet Owners Healthy
Table Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2017 (percent)
Table Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2017(percent)
Pampering Your Pet Family
Table Agreement with Statement: "Every once in a while, I like to `splurge' on an item for my pets," 2017 (percent)
The State of Humanization
Health and Wellness
Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by age, 2017 (percent)
Age of Pets
Table Age of Dogs and Cats, 2017 (percent of pet owners)
Weighty Issues
Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
Growing Concerns about Pet Food Safety
Table Level of Agreement with Statement: "Fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy," 2015-2017 (percent of dog owners vs. cat owners)
Table Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2015-2017 (percent of dog owners vs. cat owners)
Looking Ahead
Sales Growth Through 2022
Table Projected U.S. Retail Sales of Pet Food, 2017-2022 (in billions of dollars)
Competitive Overview
M&A and Investment Activity
Big Three Capture Majority of Mass-Market Pet Food Sales
Pet Specialty Brands
Natural/Organic Specialists
Veterinary Diet Marketers
Expanding Production and Distribution
Private Label a Critical Industry Component
In Brands We Trust
Table Level of Agreement with Statement: "I trust the quality of pet foods produced by…" 2017 (percent)
Retail Channel Trends
PetSmart and Petco's Sales Pass $12 Billion Mark
Table PetSmart and Petco Sales and Number of Stores, 2001-2016 (aggregated, in units and millions of dollars)
Other Pet Specialty Players
Walmart and Pets
Pet Deals at Target
Supermarkets
Wholesale Clubs
Online Sales
Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
BOPIS, Home Delivery and In-Store Purchases
Table Where Dog Food Was Purchased in Last 12 Months (percent of dog owners)
Table Where Cat Food Was Purchased in Last 12 Months (percent of cat owners)
Pet Consumer Trends
Pet Ownership and Population Trends
Table Household Penetration Rates for Selected Pet-Owning Classifications, 2013-2017 (percent of and number of U.S. households in millions)
Table Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2012-2017 (percent of U.S. households)
Table Household Populations for Selected Dog- or Cat-Owning Classifications, 2012-2017 (thousands of U.S. households)
Boomers and Millennials
Table Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (percent of U.S. households)
Table Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (number of U.S. households in thousands)
Table Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2017 (U.S. households)
Table Indexes for Dog or Cat Ownership: By Age Cohort, 2013 vs. 2017 (U.S. households)
Table Number of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
Table Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
Multiple Pet Ownership Trends
Table Multiple Pet Ownership in the United States by Animal Type, 2013 vs. 2017 (percent of petowning households)
Pet Household Demographics
Table Demographics of Dog and Cat Owners, 2017 (index)
Organic Pet Food and Channel Choices
Table Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2017 (percent of U.S. households with pets)
Table Level of Agreement with Statement: "I place a priority on buying organic pet food," 2017 (percent)
Coupon Use
Product and Marketing Trends
Natural Products Power Pet Food Growth
Natural Pet Food Resonates with Consumer Mindsets
Many Facets of the Natural Platform
Natural Platform Spurs Continued Innovation
Growing Demand for Clean Label Products
Senior, Weight Management and Special Needs Products
Table Pet Food with Health and Wellness Formulations Used Among Dog and Cat Owners, 2017 (percent)
Preventive Benefits
Table Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2015-2017 (percent)
Made in USA the Top Claim
Table Top Claims by Draw Among Dog or Cat Food Purchasers, 2017 (percent)
Grain-Free and Other "Free-of" Claims
Table Dog and Cat Owners Currently Using Pet Food, By Free-Of Claim, 2017 (percent)
GMOs
Table Level of Agreement with Statement: "I place a priority on buying non-GMO pet food," 2017 (percent)
Nutrition Claims
Table Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2017 (percent)
Spotlight on Protein
Table Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2017 (percent of dog owners vs. cat owners)
Table Dog and Cat Owners Currently Using Pet Food: By Protein Content, 2017 (percent)
Ancestral Themes
Table Vegetables and Grains Considered Good Ingredients, 2017 (percent of pet owners)
Micro-Targeted and Functional Pet Foods
Table Dog Food Purchasing by Size Formulation, 2017 (percent)
Taste
Table Level of Agreement with Statement: "I place a priority on buying tasty pet foods my pets will especially like," 2017 (percent)
Beyond Humanization
Human-Grade Pet Food
Gourmet Meals
DIY Pet Food
Table Home-Cooked Meal Preparation in Last 30 Days, 2017 (percent)
Meal Enhancement and Toppers
Table Pet Owner Use of Food Add-ins, 2017 (percent)
Home-Delivered Pet Food
Table Agreement with Statement: "I regularly have dog or cat food delivered to my home," 2016 and 2017(percent)
Momentum Continues in Raw Segment
Marketing Trends
Pet Food Marketing Online
Channel Strategies
Sustainability, Corporate Responsibility, and "Green" Practices
Pet Brands and Community Relations
Table Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2017 (percent)
Table Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2017 (percent)
Table Agreement with Statement: "I have contributed time or money to pet welfare or rescue causes," 2016 vs. 2017 (percent of dog owners vs. cat owners)
Dog Food
Market Size and Growth
Historical and Projected Dog Food Retail Sales
Table U.S. Retail Sales of Dog Food, 2013-2022 (in millions of dollars)
Marketer and Brands
Dry Dog Food Champions
Cesar is King of Wet Dog Food
Freshpet Owns the Frozen/Refrigerated Dog Food Category
Semi-Moist Segment
Dog Food Purchasing Patterns
Most Dog Owners Buy Dry Dog Food
Table Dog Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. dog-owning households)
Table Dog Food Formulation Used in Last 12 Months by Age Group (percent of dog owners)
Pedigree Tops in Household Penetration by Wide Margin
Table Dry Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
Table Wet/Moist Dog Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
Other Dog Food Brand Penetration
Table Dog Food Brands Purchased in the Last 12 Months, 2017 (percent of dog owners)
Cat Food
Market Size and Growth
Historical and Projected Cat Food Retail Sales
Table U.S. Retail Sales of Cat Food, 2013-2022 (in millions of dollars)
Marketers and Brands
Nestlé Purina's Hold on Wet Cat Food
Nestlé Purina Has Half Dry Cat Food
Refrigerated Cat Food Niche
Cat Food Purchasing Patterns
Canned Food Is Stronger in Cat Arena
Table Cat Food Purchasing Patterns by Type, 2013 vs. 2017 (percent of U.S. cat-owning households)
Table Cat Food Formulation Used in Last 12 Months, By Age Group (percent of cat owners)
Friskies Tops Usage
Table Dry Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
Table Wet/Moist Cat Food Brand Consumption Trends, 2013-2017 (percent and number of households in thousands)
Other Cat Food Brand Penetration
Table Cat Food Brands Purchased in the Last 12 Months, 2017 (percent of cat owners)