Pet Food in the US, 18th Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,750	211 Pages	Packaged Facts	October, 2024	LA19286759

Best Price Guarantee
Price	from $4,750
Length	211 Pages
Publisher	Packaged Facts
Published Date	October, 2024
SKU	LA19286759

Pet Food in the US, 18th Edition

This report covers the retail market for pet food in the United States, focusing on products for dogs and cats. The full retail spectrum is quantified, including online sales, mass-market outlets, pet specialty stores (chains and independents), and other channels. Sales through the veterinary channel are excluded. This report also examines meal toppers and other pet food add-ins to provide market perspective and track overall trends in pet food. Packaged Facts projects that sales of dog and cat food will grow from nearly $52 billion in 2023 to over $64 billion in 2028, reflecting a compound annual growth rate of 4.4% for the period, a return to the kind of growth seen prior to the COVID era.

Featuring in-depth analysis of these and other factors contributing to the changes this market is experiencing, this completely revised 18th edition of Packaged Facts’ Pet Food in the US provides historical and projected overall sales (2018-2028), as well as separate sales tracking and projections for dog and cat food. The report also examines trends by form (dry, wet, semi-moist, frozen/refrigerated, and freeze-/air-dried), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. Relying on survey data from Packaged Facts’ proprietary January 2024 and July-August 2024 Surveys of Pet Owners, as well as MRI-Simmons Summer 2024 consumer study, Pet Food in the US provides a detailed look at pet owner sentiment and pet food usage by type, marketer, and brand.

Executive Summary
- Scope & Methodology
  - Scope of Report: Dogs and Cats
  - Methodology
  - Two Consumer Survey Sources
- Market Size and Growth
- Market Outlook
- Pet Food Trends by Type and Formulation
- Opportunities
Market Trends
- Chapter Highlights
- Market Overview
  - Scope of Report: Dogs and Cats
- Exclusions
  - Other Marketing Classifications
- Market Size and Growth
  - Pet Food Sales to Top $50 Billion
    - Table US Retail Sales of Dog and Cat Food, 2018 - 2024P (in billions of dollars and percent change)
  - Dog Food Dominates Pet Food Sales
    - Table US Retail Sales of Dog Food vs. Cat Food, 2018 - 2024P (in billions of dollars and percent)
  - Dry Pet Food Tops in Sales
- Fresh Pet Food Sales
- Freeze-Dried and Air-Dried Pet Food Sales
  - Dry Dog Food Nearly 50% of the Market
    - Table Share of US Retail Sales of Pe Food by Form and Animal Type, 2024P (billions of dollars and percent)
- Households Spend the Most on Dry Food
  - Table Annual US Household Expenditures on Pet Food by Product Form, 2024P (in billions of aggregate dollars and per-household dollars)
- Households Spend More on Dog Food
  - Table Annual US Household Expenditures on Pet Food by Animal Type, 2024P (in billions of aggregate dollars and per-household dollars)
- Annual Household Expenditures on Dog Food
  - Table Annual Household Expenditures on Dog Food by Product Type, 2024P (in billions of aggregate dollars and per-household dollars)
- Annual Household Expenditures on Cat Food
  - Table Annual Household Expenditures on Cat Food by Product Type, 2024P (in billions of aggregate dollars and per-household dollars)
  - Sales by Channel: E-commerce in the Lead
- Projected Channel Share Shifts
  - Table Modeling of Projected Shifts in Retail Channel Shares of US Pet Food Sales, 2024P vs. 2028P (percent)
- Market Drivers
  - Long-Term Elevated Prices Challenging Pet Ownership
- Pet Owners Feeling the Economic Pressure
- Impact on Pet Food Spending
  - Table Changes in Levels of Pet Food Spending in Last 12 Months, February 2021, January 2022, February 2023, September-October 2023, and July-August 2024 (percent of pet food purchasers)
  - Pet Food's No. 1 Pet Health Role
- Pets' Impact on Human Health
  - Table Level of Agreement with Statement: "My pets are important to my mental/physical health", 2024 (percent of dog and cat owners)
- Pet Obesity and Aging Pets Contribute to Health Concerns
  - Pet Population Outlook: Declining Dog Population Is Cause for Caution
    - Table Household Ownership Rates for Dogs vs. Cats, 1990 - 2024 (percent)
    - Table Number of Dog or Cat Households, 2019 - 2024 (thousands and percent change)
- Pet Shelter Data as Indicator
  - Trend Away From Smallest Dogs
    - Table Distribution of Dog-Owning Households by Size of Dogs, 2015/16 - 2023/24 (percent of dog owners)
  - Higher-Income Households Represent Over Two-Thirds of Pet Spending
    - Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012 - 2023 (percent)
  - Pets Central to Home Life
- Pets and Owners Physically Close
  - Sustainability Initiatives Cross Several Trend Lines
  - Opportunities in Cat Market Remain
  - Grain-Free Pet Food and DCM: Not Guilty
- Looking Ahead
  - Sales Growth Equalizes to Pre-Pandemic Gains
    - Table Projected US Retail Sales of Pet Food: Dog vs. Cat, 2023 - 2028 (in billions of dollars and percent)
Competitive Trends
- Chapter Highlights
- Marketer Trends
  - A Highly Consolidated Market
  - Dry and Wet Dog and Cat Food Usage Rates
    - Table Top Dry Dog Food Brands by Customer Base, 2023/2024 (percent and number of dog-owning households)
    - Table Top Dry Cat Food Brands by Customer Base, 2023/2024 (percent and number of cat-owning households)
    - Table Top Wet Dog Food Brands by Customer Base, 2023/2024 (percent and number of dog-owning households)
    - Table Top Wet Cat Food Brands by Customer Base, 2023/2024 (percent and number of cat-owning households)
  - Brand Loyalty Still Strong in Current Economy
  - Recent Acquisitions, Expansions, Investments, and Accomplishments
  - Fast-Growing Pet Food Companies
  - Smucker Adjusts to Downsized Portfolio
  - Post Finding its Footing in Pet Market
  - General Mills/Blue Buffalo Projects Return to Profitability
  - Mars Adds to Greenies Lineup with Pet Foods
  - Purina Drives Nestlé Growth with Premium and Value Products
  - Hill's Tops $4 Billion in 2023 Sales
  - Alternative Formats' Continued Appeal
    - Table Pet Food Usage by Alternative Type, 2024 (percent of pet owners)
- Freshpet Continues Forward Momentum in 2024
- New Fresh Products Hit a Wall
- Gently Cooked Shelf-Stable Pet Food
- Retailers Also Ramping Up in Fresh
- Freeze-Dried Segment Retains Appeal
  - Sustainable Pet Food Formulas and Industry Initiatives
    - Table Level of Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness, Dog vs. Cat, 2024 (percent of pet food purchasers)
    - Table Level of Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness, By Generational Cohort, 2024 (percent of pet food purchasers)
- Sustainable Packaging a Key Challenge
  - Animal Welfare Remains a Concern
- Retail Channel Trends
  - Supercenters Lead in In-Store Shopping for Pet Food/Treats
    - Table Where Purchased Pet Food/Treats in Last 12 Months: In a Physical Store, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
  - Online-Only Retailers Lead Online Shopping for Pet Food/Treats
    - Table Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
- MRI-Simmons Data Provides Additional Insight
  - Table Where Purchased Pet Food in Last 6 Months, Dog vs. Cat Food, 2024 (percent of pet food purchasers)
  - Table Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications, 2023
  - PetSmart and Petco Change Leadership, Refine Focus
- PetSmart Leans in on Services, Value Offerings
  - Amazon's Undeniable Pet Market Impact
  - Private Label Foods a Big Draw
    - Table Private Label Pet Food Usage, 2023/2024 (percent and number of dog- and cat-owning households)
Marketing and New Product Trends
- Chapter Highlights
- Marketing and New Product Trends
  - Focus on Value
  - Alternative Formulations Attract Attention
  - Fresh Pet Foods Continue to Gain Share
  - Interest Grows in Freeze-Dried (and Air-Dried) Foods
  - Nulo's Cold Pressed Process Creates New Category
  - Alternative and Sustainable Ingredients and Recipes
- Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
- Pet Owners Weigh in on Sustainability
- Plant-Based Diets
- Insect-Based Diets
- Cultured Proteins a Potential Future Option
  - Science-Based and Veterinary Diets on a Roll
  - Lifestage Specific Formulations
  - Smaller/Single-Serve Packaging
  - Natural Positioning Takes Backseat to Other Product Claims
  - Functional Products Offer Health and Wellness Benefits
  - Advancements in Human-Grade Pet Food
    - Table Pet Owner Attitudes About Human Foods and Human-Grade Pet Foods, By Generation, 2024 (percent)
  - Indulgent Foods Let Pet Parents Pamper Their Pets
  - Locally Sourced and Made in the USA
  - Just for Cats
  - Meal Enhancements and Toppers
Consumer Trends
- Chapter Highlights
- Introduction
  - Two Consumer Survey Sources
- Packaged Facts Data
- MRI-Simmons Data
- Buying Patterns by Pet Food Type
  - Topline Usage Rates for Dry/Wet Pet Food and Pet Treats
    - Table Dog Food and Cat Food Customer Base: Dry vs. Wet, 2007/08 - 2023/24 (in thousands of households)
    - Table Pet Food Usage by Type, 2024 (percent of pet owners)
- Buying Patterns by Pet Food Formulation Types
  - Regular vs. Specialty
  - Formulations Targeting Specific Health Conditions
    - Table Condition-Specific Pet Food, Pet Supplements, and Pet Treat Purchase Rates, Past 12 Months, 2024 (percent of condition-specific pet food, pet supplement, and pet treat purchasers)
  - Meat-First Leads in Ingredient-Based Formulations
    - Table Use of Pet Food Formulations Based on Ingredient Claims, 2024 (percent of dog/cat owners)
  - Ingredient Sourcing as Marketing Claims
  - "Natural" Claims
  - Sustainability and Animal-Welfare Positionings
- Buying Patterns in Pet Food Packaging
  - Dry Pet Food Usage by Weight
    - Table Dry Dog Food Usage Trends by Weight, 2018/19 - 2023/24 (percent of dog-owning households)
  - Wet Pet Food Packaging Type
    - Table Wet Pet Food Usage Shares by Packaging Type: Dog Food vs. Cat Food, 2018/19 - 2023/24 (percent of dog/cat-owner usage)
- Pet Food Marketers and Brands by Consumer Draw
  - Top Dog/Cat Food Marketers
  - Top Dry Dog Food Marketers and Brands
    - Table Select Dry Dog Food Brands by Usage Rate, 2023/24 (percent and number of households)
  - Top Wet Dog Food Marketers and Brands
    - Table Select Wet Dog Food Brands by Usage Rate, 2023/24 (percent and number of households)
  - Top Dry Cat Food Marketers and Brands
    - Table Leading Dry Cat Food Brands by Usage Rate, 2023/24 (percent and number of households)
  - Top Wet Cat Food Marketers and Brands
    - Table Leading Wet Cat Food Brands by Usage Rate, 2023/24 (percent and number of households)
  - Demographic Indices for Usage of Selected Brand Lines
    - Table Demographic Indices for Selected Leading Brands of Dry Dog Food, 2023/24 (base index among dog owners overall = 100)
    - Table Demographic Indices for Selected Leading Brands of Wet Dog Food, 2023/24 (base index among dog owners overall = 100)
    - Table Demographic Indices for Selected Leading Brands of Dry Cat Food, 2023/24 (base index among dog owners overall = 100)
    - Table Demographic Indices for Selected Leading Brands of Wet Cat Food, 2023/24 (base index among dog owners overall = 100)