Special offer: now 20% off original full report price
In U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper the analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it’s influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company’s approach to the pet product category.
- Executive Summary
- Report scope
- Report summary
- Online pet product sales growth
- Key trends shaping the pet products industry
- Amazon versus the pet products competition
- Gauging the Amazon threat
- Multi-channel pet product purchasing analysis
- Pet product spend: multi-channel analysis
- Amazon's approach to the pet product category
- Amazon Category Analysis: Pet Products
- Sales trends
- Usage trends
- Table Percentage of Consumers Making Online Purchase in Last Three Months, Top Five Growth Categories, 2015-2017
- Key trends shaping the pet products industry
- Amazon versus the pet products competition
- 2011-2017 pet supply purchasing trends, by retailer and channel
- Table Pet Supply Purchasers, by Channel, 2011-2017
- Loyal purchasers hold steady even while number of stores shopped increases
- Table Pet Supply Purchasers: Average Number of Channels Used and Loyal Purchasers, 2011-2017
- Sole-channel pet supply purchasers
- Table Sole-Channel Pet Supply Purchasers, by Channel, 2011-2017
- Online pet product/supply purchasing gaining traction; online-only is another matter
- Table Sole Channel Pet Supply Purchasers, by Channel, 2011-2017
- The Amazon threat
- Table Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2014 vs. 2017
- Table Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2017
- Table Pet Supply Purchasing Indexes by Channel vs. Amazon Purchasers, by Age, HH Income Segments and County Size, 2017
- Table Pet Supply Purchasing, by Channel: Amazon Users vs. Non-Users, 2017
- Sole-channel pet product and supply purchase channels used: Amazon users vs. non-users
- Table Sole Channel Pet Supply Purchasers, by Channel: Amazon Users vs. all Pet Owners, 2017
- 2011-2017 pet supply purchasing trends, by retailer and channel
- Multi-channel pet product purchasing analysis
- In-store, veterinarian and online pet product purchasing
- Table Pet Product Purchases: In-Store, Online, and Veterinarian, 2017
- In-store only vs. online-only pet product purchasing
- Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2017
- The big picture: usage across channels
- Table In-Store/Online, In-Store and Online Pet Product Purchases: Brick and Mortar and Internet Retailers, 2017
- Brick and mortar players
- Table Brick and Mortar Retailers: In-Store/Online, In-Store and Online Pet Product Purchases, 2017
- Table Brick and Mortar Retailers: In-Store Pet Product Purchasers, In-Store-Only Share, 2017
- Table Brick and Mortar Retailers: Online Pet Product Purchasers, Online-Only Share, 2017
- Internet-only players
- Table Online Pet Product Purchases, by Internet Retailer, 2017
- Table Amazon Pet Product Purchasers: Multi-Channel Pet Product Shopping, by Major Retailer, 2017
- In-store, veterinarian and online pet product purchasing
- Pet product spend: multi-channel analysis
- Table Share of Pet Product Spending, In-Store, Online and Other, 2017
- The Amazon connection
- Table Multi-Channel Pet Product Spending Share: Amazon Pet Product Purchasers, 2017
- Table Multi-Channel Pet Product Spending Share, by Brick and Mortar Retailer, 2017
- Amazon pet products matrix
- Amazon pet products
- Table Amazon Dog Products: Purchase Choices, by Category and Amazon Program, 2017
- Table Amazon Cat Products: Purchase Choices, by Category and Amazon Program, 2017
- Amazon pet products
- Amazon Subscribe & Save
- Pet product subscription services
- Table Online Pet Product Purchasers and Subscription/Auto-Ship Orders, by Internet Retailer, 2017
- Amazon Subscribe & Save
- Table Amazon Subscribe & Save Usage, By Product Category, 2016-2017
- Pet product subscription services
- Amazon Fresh
- Elbow butter in Amazon Fresh? Genius!
- FreshPet front and center
- Private label pet? Not yet
- Appendix
- Consumer survey methodology
- Indexes in Table 1-8
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook