U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition
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U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition is a focused spinoff of the extensive report Amazon Strategies and the Amazon Shopper.The report focuses on consumer pet products purchasing trends over time to assess purchase channel (i.e. online, in-store and multi-channel) shifts and preferences according to major retailer and retailer channel. As part of this focus, this report analyses retailer loyalty over time and share of spend by purchase channel. Analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it’s influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel.
- Executive Summary
- Report Scope
- Report Summary
- The Amazon Landscape
- Amazon: Pet Products
- The Amazon Landscape
- Amazon Sales Trends
- Past the $200 Billion Mark yet 20%+ Growth Continues
- Sales: Much More Than Selling Products
- Table Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
- Table Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
- U.S. Net Sales Trends
- Table Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
- U.S. Gross Merchandise Sales Trends
- Table Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
- Will Amazon Have the Most Sales in 2022
- Table Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
- Amazon E-Commerce Sales Versus the Competition
- Table U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
- Amazon Products and Services
- Amazon Products and Services Use Footprint
- Digital Media: Amazon vs. the World
- Table Media Use by Type, 2015-2019 (percent)
- Table Digital Music Service Used by Brand, 2015-2019 (percent)
- Table Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
- Table Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
- Going Toe-to-Toe with Amazon
- Factors Important to Shopping for Products Online
- Table Factors Important to Shopping for Products Online, Ranked by Importance, 2019
- Factors Important to Shopping for Products Online
- Walmart and Amazon
- Walmart Flexes In-Store Muscle
- Table Walmart In-Store Services Used, 2018 (percent)
- In-Store Services Use: Influence on Other Purchases
- Table Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018 (percent)
- Walmart Personal Shopper Service: Jetblack
- Walmart Flexes In-Store Muscle
- Trends Shaping the Amazon Landscape
- E-Commerce Continues to Grow Retail Sales Share
- Table Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (billion dollars)
- Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth
- Table E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
- Table E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
- Will Amazon Account for Half of E-Commerce Sales in 2022?
- Table U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
- E-Commerce Continues to Grow Retail Sales Share
- Delivery and Pick Up Trends
- Home Delivery Still the General Rule
- Table Home Deliveries, 2018 vs. 2019 (percent)
- Amazon's Bread and Butter
- But Amazon Can't Deliver Everything
- Home Delivery Still the General Rule
- Click-and-Collect Enters the Mainstream
- Table Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
- Leading Click-and-Collect Retailers
- Table Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
- Click-and-Collect Incentivizes In-Store Purchasing
- Table Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
- How to Incentivize Click-and-Collect?
- Subscription Services
- Table Subscription Service Users, 2018 vs. 2019 (percent)
- Amazon Way Out Front
- Table Subscription Service Retailer Used Most, 2019 (percent)
- Table Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
- The App Experience
- Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
- Table Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
- Table Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
- Retailer-Specific Mobile App Use Methods
- Table Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (percent)
- Table Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
- The Amazon App Experience
- Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
- All Things Alexa
- "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"?
- Apple Left in the Dust?
- Table Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
- Beyond the Speaker
- Amazon Alexa Skills
- Table Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
- Eye-Popping Opportunity
- Why Not Use Alexa?
- Table Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
- Alexa-Only Deals
- The Amazon Prime User
- Own Prime, Own the World?
- Prime Benefits
- Table Timeline of Key Amazon U.S. Products and Services, 2005-2019
- A Value Wallop
- Surpassing 100 Million Members
- The Power of Prime: Engagement
- Table Amazon Prime Services Used and Considered Most Important, 2019 (percent)
- Table Amazon Prime Members: Products Used, 2019 (percent)
- Table Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)
- Amazon Sales Trends
- Pet Products
- Overall Pet Industry Sales
- Pet Product E-Commerce
- Online Shoppers for Pet Products: Demographics and Psychographics
- Table Online Pet Product Customer Base by Dog or Cat Ownership Classification, 2008, 2013, and 2018 (in percent and thousands of U.S. dog- or cat-owning households)
- Projected Channel and E-tail Shares in 2023
- Table U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, &2023 (percent of overall sales)
- Table U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, &2023 (dollar sales in billions)
- Table U.S. Pet Product Sales: Projected Shifts in Top Website Sales, 2019 vs. 2023 (percent of overall sales)
- 2015-2019 Pet Product Purchasing Trends by Retailer and Channel
- Table Pet Product Purchasers Share by Channel, 2015-2019
- Loyalty Holds Steady Even While Average Number of Purchase Channels Increases
- Table Pet Product Purchasers: Average Number of Channels Used and Loyal Purchasers, 2015-2019
- Sole-Channel Pet Product Purchasers Segueing to Online Channel
- Table Pet Product Purchasers Share by Channel, 2015-2019
- Exclusive Use of Online Channel to Purchase Pet Products Gains Traction
- Table Sole-Channel Pet Product Purchaser Share by Channel, 2015-2019
- Amazon Use and Cross-Use Trends
- Amazon Purchasers: Cross-Use of Petco and PetSmart Over Time
- Table Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2015-2019 (percent)
- Amazon Purchasers: Cross-Use of Petco Online and PetSmart Online over Time
- Table Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2015- 2019
- Pet Product Purchasing Channels vs. Amazon: Demographic Analysis
- Table Pet Product Purchasing Channel Indexes: By Age Bracket, HH Income Bracket, and County Size, 2019
- Amazon Users vs. Non-Users
- Table Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
- Table Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
- Amazon Purchasers: Cross-Use of Petco and PetSmart Over Time
- Multi-Channel Pet Product Purchasing Analysis
- Walmart Is the Top Brick-and-Mortar Pick Among Pet Product Shoppers
- Table Channel Choices for Pet Products, Last Three Months: 2019 (percent of pet product buyers)
- Amazon Top Website Among Pet Product Shoppers
- Table Websites for Pet Product Purchases, Used in the Last Three Months: 2019 (percent of pet product buyers)
- Walmart Is the Top Brick-and-Mortar Pick Among Pet Product Shoppers
- Pet Product Subscription Service Use
- Table Subscription Service Users, 2018 vs. 2019 (percent)
- Table Subscription Service Retailer Used Most, 2019 (percent)
- Amazon Is Growing Stronger: Pet Food a Standout Success
- Table Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
- Amazon Pets Subscribe & Save
- Hitting the Trends
- Private Label Pet? You Bet
- Exclusivity
- Humanization and Premiumization
- Fresh Pet Food
- Click-and-Collect Takes Hold
- Table Click-and-Collectors, 2018 vs. 2019 (percent)
- Leading Click-and-Collect Retailers
- The New Consumer Expectation: Amazon Prime Now
- Pet Products a Prime Now Draw
- Table Amazon Prime Now: Products Delivered and Delivered Most Share, 2019
- Pet Products a Prime Now Draw
- Overall Pet Industry Sales
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