Pet Treats and Chews in the US, 5th Edition

Pet Treats and Chews in the U.S., 5th Edition

Pet treats and chews have experienced what can only be described as phenomenal growth in the past several years, exceeding overall pet industry growth in both 2020 and 2021 with double-digit increases driven by pandemic-driven demand and correspondingly high purchase rates. This growth continued in 2022, but although sales remained robust, a significant portion of the dollar increases was driven by the inflationary conditions that impacted nearly every corner of the US economy. Pet treat and chew marketers had to overcome the challenge of many pet owners being unable to afford even basic necessities, let alone discretionary products. Packaged Facts’ May 2023 survey showed that 25% of pet owners were very concerned about the rising prices of pet treats, with an additional 32% indicating they were somewhat concerned, and 17% had cut back on pet treat spending.

Despite the dampening effect of inflation, the pet treat market has quite a few advantages when it comes to stimulating growth. The central role pets play in most households and pet owners’ continued focus on pet health and wellness are key drivers of pet treat market growth. Treats help solidify the pet-owner bond, and many pet owners rely on functional treats as part of their pets’ health and wellness routines. Other factors contributing to treat market success include an increase in cat treat usage and price points, in synch with the industry-wide trend of premiumization, as well as humanization, natural/organic ingredients, limited ingredient formulations, and made and/or sourced in the USA products. Pet Treats and Chews in the U.S., 5th Edition provides detailed analysis of the many product types in high demand, and examines how marketers are responding to the issues of the day including e-commerce, product safety, and transparency.

Building on analyses presented in previous editions of this report, this fully updated fifth edition breaks out historical and projected retail sales from 2017 through 2027 across four categories of treats and chews segmented by dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including the e-commerce boom and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report examines purchasing trends by product type and brand, as well as attitudes and demographic characteristics of pet treats and chews purchasers. The report also features multi-year MRI-Simmons data profiling pet treat purchaser demographics and product preferences.