Pet Treats and Chews in the US, 5th Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,995	180 Pages	Packaged Facts	July, 2023	LA18052527

Best Price Guarantee
Price	from $3,995
Length	180 Pages
Publisher	Packaged Facts
Published Date	July, 2023
SKU	LA18052527

Pet Treats and Chews in the U.S., 5th Edition

Pet treats and chews have experienced what can only be described as phenomenal growth in the past several years, exceeding overall pet industry growth in both 2020 and 2021 with double-digit increases driven by pandemic-driven demand and correspondingly high purchase rates. This growth continued in 2022, but although sales remained robust, a significant portion of the dollar increases was driven by the inflationary conditions that impacted nearly every corner of the US economy. Pet treat and chew marketers had to overcome the challenge of many pet owners being unable to afford even basic necessities, let alone discretionary products. Packaged Facts’ May 2023 survey showed that 25% of pet owners were very concerned about the rising prices of pet treats, with an additional 32% indicating they were somewhat concerned, and 17% had cut back on pet treat spending.

Despite the dampening effect of inflation, the pet treat market has quite a few advantages when it comes to stimulating growth. The central role pets play in most households and pet owners’ continued focus on pet health and wellness are key drivers of pet treat market growth. Treats help solidify the pet-owner bond, and many pet owners rely on functional treats as part of their pets’ health and wellness routines. Other factors contributing to treat market success include an increase in cat treat usage and price points, in synch with the industry-wide trend of premiumization, as well as humanization, natural/organic ingredients, limited ingredient formulations, and made and/or sourced in the USA products. Pet Treats and Chews in the U.S., 5th Edition provides detailed analysis of the many product types in high demand, and examines how marketers are responding to the issues of the day including e-commerce, product safety, and transparency.

Building on analyses presented in previous editions of this report, this fully updated fifth edition breaks out historical and projected retail sales from 2017 through 2027 across four categories of treats and chews segmented by dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also explores competitive strategies of key players, trends in marketing and new product development, and retail dynamics including the e-commerce boom and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report examines purchasing trends by product type and brand, as well as attitudes and demographic characteristics of pet treats and chews purchasers. The report also features multi-year MRI-Simmons data profiling pet treat purchaser demographics and product preferences.

Executive Summary
- Market Trends
  - Introduction
  - Market Size and Composition
  - Market Outlook
  - Looking Ahead
- Competitive Trends
  - Competitive Overview
  - The Retail Landscape
- Marketing and New Product Trends
  - Trends in Treats and Chews
- The Consumer
  - Note on Pet Population Figures
  - Pet Treat Purchasing Patterns
- Opportunities in the Pet Treats Market
  - Affordable Options
  - Health and Wellness
  - Functional Products
  - Cat Treats
  - Alternative Proteins
  - Sourcing and Transparency
  - Omnichannel Marketing Replacing In-Store Experiences
Market Trends
- Chapter Highlights
- Introduction
  - Market Definition
  - Four Product Categories
  - Other Marketing Classifications
  - Report Methodology
  - Generational Breakouts
- Market Size and Composition
  - Sales Growth Continues to Accelerate
    - Table US Retail Sales of Pet Treats & Chews, 2017-2022 (dollars in millions)
    - Table US Retail Sales of Pet Treats & Chews: Dog vs. Cat, 2017-2022 (dollars in millions)
  - Indulgent Treats Tops in Sales
    - Table Pet Treats & Chews Sales by Animal Type, 2022 (percent and dollars in millions)
  - Sales by Distribution Channel
  - Annual Expenditure on Treats and Chews
    - Table Annual Expenditure on Treats/Chews Per Pet-Owning Household, 2020-2022 (dollars in millions)
    - Table Annual Expenditure on Treats/Chews Per Pet, 2020-2022 (dollars in millions)
- Market Outlook
  - Pet Owners Rely on Pet Treats & Chews
  - Economic Pressures Persist Despite Lessening Inflation
    - Table Effects of the Economic Environment on Pet Owners, January 2022 vs. February 2023 (percent negatively/positively affected)
    - Table Selected Pet Product Spending Psychographics, January 2022 vs. February 2023 (percent of pet product shoppers)
    - Table Most Significant Challenges to Pet Ownership: Dog vs. Cat Owners, 2023 (percent)
  - Pet Treats Market Not Spared Substantial Headwinds
  - Focus on Affordability in Pet Food and Treats
    - Table Percent of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months 2019 vs. 2021 vs. 2023 (percent of category purchasers)
  - Pet Treats Provide "Family" Bonding Moments
  - Treats for Training
  - Intensified Focus on Health and Wellness
  - Declining Dog Population
    - Table Dog-Owning Household Population by Generational Cohort, 2016-2022 (number in thousands)
  - Functional Pet Treats Compete with Other Treatments
  - Pet Owners Less Concerned About Pet Treat Safety
  - Competition from Wet Pet Food
    - Table Household Usage of Pet Food by Type in Last 6 Months 2019-2022 (percent of dog- or cat-owning households)
- Looking Ahead
  - Pet Treats Sales to Near $18 Billion by 2027
    - Table Projected US Retail Sales of Pet Treats & Chews, 2022-2027P (dollars in millions)
    - Table Projected US Retail Sales and Shares of Pet Treats & Chews: Dog vs. Cat, 2022-2027 (dollars in millions and percent)
Competitive Trends
- Chapter Highlights
- Competitive Overview
  - Market Structure and Retail Dynamics
  - Pet Treat Sales Controlled by Big Five
  - Mergers, Acquisitions, Investments, and Expansions
  - Kibble Marketers Battle Fresh Food Takeover with Treats
  - Pet Owners Loyal to Food, Treat Brands
- The Retail Landscape
  - Pet Treats Tend to Be Unplanned, Impulse Purchases
  - Private-Label Treats Follow Trends
    - Table Select Private-Label Pet Treat Brands, 2023
  - Customer Rewards Programs
  - Retailer-Exclusive Products
  - Autoship and Treat Subscription Boxes
Marketing & New Product Trends
- Chapter Highlights
- Trends in Treats and Chews
  - Treats and Chews Follow Pet Food Trends
  - Made in the USA Top Product Claim
    - Table Purchase Rates for Treats and Chews by Product Claim, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews)
  - Treat Purchase Rate by Specialty Formulation
    - Table Purchase Rates for Treats and Chews by Specialty Formulation, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews)
  - Treat Purchase Rate by Texture/Size/Shape of Treat
    - Table Purchase Rates for Treats and Chews by Texture/Size/Shape, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews)
  - Natural and Organic Treats
  - Humanization
  - Human-Grade Treats
  - Functional Treats
    - Table Health Conditions for Which Treats/Chews are Purchased, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews)
  - CBD Treats
    - Table Retail Outlet for CBD Pet Treat/Chew Purchases, Past 12 Months, 2023 (percent of dog and cat owners who purchased CBD treats/chews)
    - Table Health Conditions for Which CBD Pet Treat/Chew Were Purchased, Past 12 Months, 2023 (percent of dog and cat owners who purchased CBD treats/chews)
  - Dental Treats and Chews
    - Table Level of Agreement with the Statement, "I'm concerned about the dental hygiene/breath odor of my dogs/cats", By Age of Dog and Catt 2023 (percent of dog and cat owners)
  - Limited- and Single-Ingredient Treats and Chews
  - Freeze-Dried and Air-Dried/Dehydrated Treats
  - Sustainability and Corporate Responsibility
  - Low-Calorie Treats
  - Trends in Rawhides and Long-Lasting Edible Chews
  - Trends in Cat Treats
The Consumer
- Chapter Highlights
- Note on Pet Population Figures
  - Two Data Sources
  - Generational Cohorts
- Pet Treat Purchasing Patterns
  - Indulgent Treats Are the Most Popular Choice
    - Table Purchase Rates for Treats and Chews by Type, Past 12 Months, 2023 (percent of dog and cat owners)
  - Cat Owners Treat Usage Increases
  - Long-Term Treat Usage
  - Number of Treat Bags Purchased
    - Table Usage Rates of Treats by Number of Packages, Past 30 Days, 2023 (percent of dog- and cat-owning households using treats in the past six months)
  - Treat-Giving Frequency
    - Table How Frequently Dog and Cat Owners Give Pets Treats/Chews, 2023 (percent of dog and cat owners who purchased treats/chews in past 12 months)
  - Treat Usage Rates by Number of Pets
    - Table Pet Treats Usage Rates by Number of Pets, Past Six Months, 2023 (percent of dog and cat-owning households)
  - Pet Treat/Chew Usage Rates by Size of Dog
    - Table Pet Treats Usage Rates by Size of Dog, 2023 (percent and number of dog-/cat-owning households)
  - Treat Usage Rates by Age of Pet
    - Table Purchase Rates of Treats by Age of Pet, 2023 (percent of dog-/cat-owning households)
  - Treat Purchasing by Channel
    - Table Brick-and-Mortar Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews in brick and mortar outlets)
    - Table E-Commerce Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2023 (percent of dog and cat owners who purchased treats/chews from e-commerce retailers)
    - Table Share of Dog and Cat Product Shoppers With Current Pet-Related Subscriptions for Products or Services by Type: Overall and by Dog vs. Cat Owners, 2023 (percent)
    - Table Share of Pet Product Shoppers With Current Pet-Related Subscriptions for Products or Services by Type: Overall and by Generational Cohort, 2023 (percent)
  - Treat Purchasing by Brand
    - Table Dog Treats Usage Rates by Brand, 2023 (percent and number of dog-owning households who used treats in the past six months)
    - Table Cat Treats Usage Rates by Brand, 2023 (percent and number of cat-owning households who used treats in the past six months)
  - Treat Purchasing Demographic Patterns by Brand
    - Table Indicators for Dog Treat Usage by Top Brands, 2023 (index and number of dog-owning households who used treats in past six months)
    - Table Indicators for Cat Treat Usage by Top Brands, 2023 (index and number of cat-owning households who used treats in past six months)