Pet Litter, Cleanup, and Odor Control Products in the US, 4th Edition

Pet Litter, Cleanup, and Odor Control Products in the US, 4th Edition

Pet Litter, Cleanup, and Odor-Control Products in the US, 4th Edition, provides a deep dive into the cat litter, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations market. The report presents valuable insights into what factors are most important for consumers considering purchases in this market and what marketers and retailers can do to satisfy consumer expectations and demands.

With expected 2023 US sales of $6.4 billion, the market achieved a 6% increase over 2022, with cat litter the largest category at $4.8 billion. Although this growth is greater than the market was experiencing pre-pandemic, it can be at least partially attributed to price inflation. The overarching pet market trend of “pets as family” also influences pet owner purchasing decisions and preferences for pet litter and cleanup products. Other factors impacting this market include a pandemic-related focus on homecare and comfort, environmental concerns, and pet population trends. Online sales account for approximately 40% of the market, with e-commerce, autoship, and direct-to-consumer services having become more popular among pet owners during the pandemic.

The report provides detailed analysis of the major brands and marketers in each category, as well as the innovations and marketing strategies they employ to attract and retain customers. The report also explores the consumer behavior and attitudes of pet owners towards pet litter and cleanup products, and identifies the key demographic and psychographic indicators for purchasing and using different types of products, as well as the most important features that pet owners are looking for in these products. With a market outlook that projects the US retail sales of pet litter, cleanup, and odor-control products to reach $8.9 billion in 2027, for a CAGR of 6.8%, this market is poised for continued moderate growth for the foreseeable future.

Building on the analysis of the previous editions of this report, Pet Litter, Cleanup, and Odor Control Products: U.S. Market Trends, 4th Edition analyzes this market in depth across four categories: cat litter and non-durable accessories, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations. The report covers historical and projected retail sales estimates from 2017 through 2027, competitive strategies of key players including social media, and trends in new product development including dozens of tables, figures, and product images. The report also examines retail trends including the impact of direct-to-consumer sales and consumer purchasing preferences and demographics by product type and brand.