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Online Grocery Shopping in the U.S.
Online Grocery Shopping in the U.S. provides an in-depth analysis of the online sale of foods and beverages in the U.S., focusing on the key product categories and delivery styles driving the market. The report covers the online sale of groceries from traditional supermarkets and mass merchandisers now selling products online, online-only grocers and marketplaces selling perishable and non-perishable foods and beverages, and third-party pack and deliver companies. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.
Executive Summary
Market & Forecast for Online Sales of Groceries
Table U.S. Sales of Online Groceries, 2013–2022 (dollars in billions and percent)
Market Share by Retailer Category and Type of Grocery Delivery
Nonperishables Lead Online Grocery Product Sales
The Marketers
Online-Only Grocery Providers
Third-Party Shopping and Delivery Services
Traditional Grocers in the Online Grocery Space
Apps & Online Portals
How Are People Ordering Online?
Majority of Shoppers Order Groceries Online Once a Month or Less
Packing and Delivery Trends
Is Free Pickup/Delivery a Sustainable Business Model?
Crowdsourced Delivery
Consumer Trends
Amazon and Walmart Most Popular Online Grocery Retailers
Consumers Shop Online to Save Time
Snacks the Most Popular Type of Grocery Purchased Online
The Three Elements Online Grocers Must Get Right
Pickup over Delivery
Create Online Marketplaces and Collaborate with Local Producers
Convince Existing Customers to Shop Online More
Amazon/Whole Foods Synergy
Avoid Trying to Out-Amazon Amazon
Leverage Existing Infrastructure for Pickup
Personalization and Recommendations
High-Income Adults
Highlight the Fun of Grocery Shopping
Focus on Suburbanites
Trends & Opportunities
Chapter Highlights
Scope
Methodology
Disrupter: The Three Elements Online Grocers Must Get Right
Other Key Trends
Disruptor: Will Pickup Beat Delivery to Solve the Last-Mile Dilemma?
Opportunity: Create Online Marketplaces and Collaborate with Local Producers
Millennials Are Important, but Do Not Forget Gen X
Voice Ordering for the Future
Forecast
The Market
Chapter Highlights
The Market for Online Sales of Groceries
Table U.S. Sales of Online Groceries, 2013–2017E (dollars in millions and percent)
Online Grocery Sales a Small Percentage of Overall Grocery Sales but Growing Quickly
Table U.S. All Food and Beverage Sales and Online Grocery Sales, 2010–2017E (dollars in billions and percent)
U.S. Online Grocery Growth Excellent, but Overshadowed by China
Market Share by Retailer Category
Table U.S. Online Grocery Market by Retailer Category, 2017E (dollars in millions and percent)
Center Store Goods Lead Online Grocery Product Sales
Table U.S. Online Grocery Market by Product Category, 2017E (dollars in millions and percent)
Opportunity: Convince Existing Customers to Shop Online More