Online Grocery Shopping in the U.S., 2nd Edition

The U.S. online grocery market has been rapidly expanding in recent years due to increased smartphone usage, better website and mobile interfaces, and expansion of crowdsourced business models. With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – Online Grocery Shopping in the U.S., 2nd Edition is packed with quantitative and qualitative projections to help food and beverage producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a rapidly evolving and competitive market.

• After Amazon’s June 2017 acquisition of Whole Foods, the online grocery market has been changing rapidly as store-based grocers have raced to compete with Amazon in the online grocery space.
• Walmart is taking drastic measures to expand its online grocery services and offer store pickup options at all of its stores across the U.S. in order to become the top online grocery provider.
• Pickup is becoming a favored option for receiving online orders to solve the last-mile delivery problem.
• Creating online marketplaces and collaborating with local producers can convince more customers to shop for groceries online if they are supporting local businesses.
• Baby Boomers and the Silent Generation are least likely to do their grocery shopping online, but represent a major marketing opportunity because they may have mobility issues that limit their ability to drive to a store or to carry groceries.

Online Grocery Shopping in the U.S., 2nd Edition delivers actionable predictions and recommendations designed to guide retailers, service providers, food marketers, and investors in making business decisions by providing data and insights about the online grocery market.