Office Coffee Service in the U.S: Market Trends and Opportunities, 4th Edition
Office Coffee Service is the go-to source for a complete understanding of the U.S. office coffee service market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader coffee market.
Executive Summary
COVID-19 Pandemic Leading to Losses in 2020 & Beyond
Targeting Home Offices for Sales
Key Consumer Trends
Scope
Market Size and Forecast
Highlights
Office Coffee Service Historical Market
Table U.S. Historical Office Coffee Service Revenue, 2009-2019 (billion dollars and percent change)
Office Coffee Service Market Forecast
Table U.S. Office Coffee Service Revenue Forecast, 2019-2024 (billion dollars and percent change)
Office Coffee Service Market by Product Category
Table U.S. Office Coffee Service Revenue by Product Category, 2019 (billion dollars and percent change)
Office Coffee Service Single-Cup Brewer Market Share
Table U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2014-2019 (percent)
Market Factors Affecting Sales
COVID-19 Pandemic Closing Offices Across the Country in 2020
Coffee Consumption Trends
Table U.S. Coffee Consumption and Per Capita Coffee Consumption, 2009-2019 (billion gallons and pounds and gallons/pounds per capita)
Retail Coffee Pricing Trends
Table U.S. Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and Instant Coffee, 2009-2019 (index where 1982-1984 = 100)
Single-Cup Revenue and Pricing Trends
Table Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2014-2019 (cents)
Table Retail Single Serve Pod Pricing by Price Tier, 2014-2019 (dollars)
Restaurant Density Analysis Suggest Strong Convenience Competition
Table Restaurant Density, by Restaurant Type: Selected Zip Codes and Locations, 2019
Time and Money Lost to the Off-Site Coffee Run
Table Time Lost to Employee Off-Site Coffee Run, Daily and Annual: By Runs per Day, 2019
Table Money Lost to Employee Off-Site Coffee Run: By U.S. and Tech Company Median Employee Salaries, 2019
Trends and Opportunities
Highlights
Coffee Subscriptions, Online Ordering, and Delivery/Pickup in the Wake of COVID-19
Single-Serve Coffee Options Are Not Just Pods and K-Cups
Specialty and Gourmet Coffee Is Especially Popular Among Younger Generations
A Growing Preference for Espresso-Based Beverages and Cold Brew
"Superfoods" Making Their Way into Coffee
Expanding the Market Base
Recyclable/Sustainable Packaging
Reusable Packaging/Containers
Sustainability in Coffee Production
Coffee Prices, Farmer Welfare, and Fair Trade Practices
Environmental Impacts of Coffee Production
Household Coffee and Coffee Maker Use Trends
Highlights
Coffee in Context
Table Use of Beverages by Type, 2009, 2014-2019 (percent)
Consumption of Beverages by Age Group
Table Usage of Beverages by Type and HH Head Age Bracket, 2019 (percent)
Coffee Use Trends
Table Household Coffee & Creamer Use by Type, 2014-2019 (percent)
Ground/Whole Bean Coffee Holding Ground
Table Household Coffee Use and Cups per Day by Type, 2016-2019 (percent)
Counter Space Allotted to Different Coffee Types
Table Household Coffee Type Use by Coffee Machine Used, 2014-2019 (percent)
Demographic Analysis
Table Household Coffee Usa and Cups per Day: Indexed by Type and Household Head Age Bracket, 2019 (percent and index)
Table Household Coffee Use and Cups per Day: Indexed by Type and Household Income, 2019 (percent and index)
Table Household Coffee Use and Cups per Day, Indexed by Type and Race/Ethnicity and Gender, 2019 (percent and index)
Table Ready-to-Drink Bottled/Canned Coffee Use, Indexed by Demographic and Brand, 2019 (percent and index)
Coffee Maker Ownership and Purchasing Trends by Type
Single-Serve Brewing System Uptake Influencing Household Coffeemaker Ownership Trends
Table Household Coffee Maker Ownership by Type, 2014-2019 (percent of households)
Demographic Analysis
Table Household Coffee Maker Ownership: Indexed by Type and Demographic, 2019 (percent and index)
Purchase Incidence Spikes; Automatic Drip Coffee Makers Hold Ground
Table Household Coffee Maker Purchases in the Last 12 Months, 2014-2019 (percent of households)
Coffee Maker Ownership and Purchasing Trends by Brand
Coffee Maker Brand Penetration
Table Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2019 (percent and index)
Trends Over Time
Table Household Coffee Maker Brands Owned, 2015-2019 (percent of households)
Table Household Coffee Maker Brands Purchased in the Last 12 Months, 2015-2019 (percent of households)
Demographic Analysis
Table Household Coffee Maker Ownership by Brand and Demographic, 2019 (index)
Making and Drinking Coffee: In- Home vs. Out-of-Home
Highlights
Nearly 70% of Employed Consumers Drink Coffee Weekly
Coffee at Home vs. Out of Home
Table Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
Table Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2020 (percent of employed consumers who drink coffee weekly)
How Coffee Drinkers Usually Make Coffee at Home
Table At-Home Coffee Making Methods, 2018 vs. 2020 (percent of consumers who make coffee at home)
Demographic Analysis
Table At-Home Coffee Making Methods by Demographic, 2020 (percent of consumers who make coffee at home)
Types of Coffee Usually Used at Home
Table Types of Coffee Usually Used at Home: By Usual At-Home Coffee Making Method, 2020 (percent of employed consumers who drink coffee weekly)
Coffee and Coffee Maker Cross-Usage Patterns
Table Agreement on Types of Coffee Maker Used at Home, 2020 (percent of employed consumers who usually make each type of coffee at home)
Table Agreement on Types of Coffee Usually Used at Home, 2020 (percent of employed consumers use each method to make coffee at home)
Buying Dispensed Coffee Outside of the Home
Highlights
Who Buys Dispensed Coffee Outside of the Home?
Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days, 2019 (percent of consumers and index)
Demographic Analysis
Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
Where Dispensed Coffee Is Bought Outside of the Home
Table Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days by Purchase Location, 2019 (percent of employed consumers)
How Often Dispensed Coffee Is Bought from Different Establishments
Table Frequency of Out-of-Home Dispensed, Ready-Made Coffee Purchases in the Last 7 Days: By Purchase Location, 2019 (percent of employed consumers vs. percent of employed consumers who bought coffee outside the home in the last 7 days)
Demographic Analysis
Table Frequency of Out-of-Home Dispensed Coffee Purchases in the Last 7 Days: By Demographic, 2019 (percent of employed consumers)
Coffeehouses
Coffeehouse and Donut Shop Use Trends
Table Starbucks, Dunkin', Krispy Kreme, Tim Hortons, and Caribou Coffee Use by Demographic, 2019 (percent of employed consumers)
Coffee Before Work and in the Workplace
Highlights
Drinking Coffee Before Work and At Work
Table Drinking Coffee Before Work vs. At Work, 2018 vs. 2020 (percent of employed consumers who drink coffee weekly)
Drinking Coffee Before Work: Coffee Source
Table Where Coffee Drinkers Get Coffee before Work, 2020 (percent of employed consumers who drink coffee weekly)
Drinking Coffee At Work: Coffee Source
Table Where Coffee Drinkers Get Coffee at Work, 2020 (percent of employed consumers who drink coffee weekly)
Demographics
Table Drinking Coffee Before Work vs. At Work: Method Used by Demographic, 2020 (percent of employed consumers who drink coffee)
Drinking Coffee at Work: Off-Premises Coffee Sources
Table Off-Premises Coffee Sources Used While at Work, 2018 (percent of employed consumers who drink coffee at/before work)
Workplace Food and Beverage Services
Table Off-Premises Coffee Sources Used While at Work, 2020 (percent of employed consumers who drink coffee at/before work)
Availability and Use by Location Type
Consumer Trends and Attitudes About Workplace Coffee
Highlights
Consumer Opinions on Coffee in the Workplace
Importance of Different Coffee Attributes
Table Coffee Attribute Importance Ranking, 2020 (percent of employed consumers who drink coffee weekly)
Workplace Satisfaction with Coffee
Table Coffee Attribute Workplace Satisfaction Ranking, 2020 (percent of employed consumers who drink coffee weekly)
Are Employers Coming Up Short?
Table Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
Coffee Attitudes
Coffee as Productivity Tool
Coffee as Workplace Perk
Employers Not Meeting Employee Coffee Expectations
Table Coffee Attitudes, 2020 (percent of employed consumers who drink coffee weekly)
Coffee as a Productivity Tool: Demographic Analysis
Table Consumer Attitudes: Coffee Helping with Productivity or Getting Through the Day: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)
Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
Table Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2020 (percent of employed consumers who drink coffee weekly)
Office Coffee Service Providers
Highlights
National Providers vs. Local Participants
Aramark Corp
Performance Trends
Table Aramark United States Food and Support Services Revenue by Segment, 2017-2019 (million dollars)
Vending and Office Refreshments Operations
Filterfresh
Compass Group
Performance Trends
Table Compass Group North America Revenue by Segment, 2015-2019 (million dollars)
Canteen and Canteen One Refreshment Services
Primo Water Corporation (formerly Cott Corporation)
Transformative acquisitions
Company Segments
Table Cott Corporation North America Revenue by Segment, 2015-2019 (million dollars)
Footprint
Growth Opportunities
Farmer Brothers
Two Primary Distribution Channels
Coffee Is the Name of the Game
Keurig Dr Pepper
Historical Performance Trends
Table Keurig Dr Pepper Revenue by Segment, 2018-2019 (million dollars)
At-Home and Away-from-Home Coffee Channels
Dr. Pepper Snapple merger
Coffee Systems Segment Performance Trends
Table Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2019 (million dollars)
Sodexo
Performance Trends
Table Sodexo North America On-Site Solutions Revenue by Segment, 2013-2019 (million dollars)
Corporate, Education, and Healthcare Foodservice
Office Coffee Service, Micro Markets, and Vending
Starbucks
Restaurant, Retail, and Foodservice
Table Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2013-2019 (million dollars)
Foodservice Products and Services
Recent Initiatives
Chris' Coffee Service
First Choice Coffee Services
Pine Hill Fresh Foods
Red Diamond
Royal Cup
Coronavirus Pandemic Changing the Workplace and Consumer Habits
Highlights
A Switch from Group Coffee to RTD or Single-Serve Units
Contactless Coffee Machines Make People Feel Safer in the Office
Hygiene and Office Layout Changes
Making Working from Home More Permanent for Some Employees Who Used to Work in Offices
Adjustments May Be Different in Rural Communities and Suburbs Not Heavily Touched by the Virus
Office Coffee Service Providers May Be Able to Offer DTC Coffee
Consumer Trends
Employed Coffee Drinkers Are More Likely to Be Concerned About the Coronavirus
Many Consumers and Their Family/Friends Have Experienced Negative Effects with Their Job Situation
Most Consumers Want Companies to Step Up and Take Action