Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
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This Packaged Facts report explores what makes Gen Z and Millennial pet owners unique and highlights how pet product and service marketers can best appeal to these 57 million pet owners in the 18- to 39-year-old age group. Gen Z and Millennial pet owners as a group differ from older pet owners in a wide range of ways. For example, they are far more likely to depend on their veterinarians for advice about a broad spectrum of pet products, making the veterinary channel an especially attractive way to reach 18- to 39-year-old pet owners.
The report confirms that compared to their Gen X and Boomer counterparts,Gen Z and Millennial pet owners have a much higher propensity to shop online for pet products. Yet, it also reveals that 18- to 39-year-old pet owners remain loyal to brick-and-mortar pet retailers and are especially avid consumers of the pet care services provided by brick-and-mortar retailers.
The report shows that Millennial pet owners differ significantly from their Gen Z as well as their Gen X and Boomer counterparts. In addition to being more numerous than Gen Z pet owners, Millennial pet owners are more likely to have completed their education, be established in a job or career, generate substantial employment income and head their own households. As a result, Millennials wield far more clout than Gen Z as pet market consumers.
- Executive Summary
- The Market's Future Is in New Hands
- Scope and Methodology
- Scope of the Report
- Methodology
- Topline Insights and Opportunities
- Gen Z and Millennials Drive Growth in Population of Pet Owners
- Some Differences Between Gen Z and Millennial Pet Owners Reflect Distinct Life Stages
- Other Differences May Simply Reflect the Younger Age of Gen Z Pet Owners
- Affluent Millennials Are a Prime Target for Marketers of Pet Products and Services
- Brand Integrity Matters to Gen Z and Millennial Pet Owners
- Veterinary Channel Provides Rewarding Way to Reach Gen Z and Millennial Pet Owners
- Profile of Gen Z and Millennial Pet Owners
- Gen Z Pet Owners See Mental Health Benefits of Pet Ownership
- 18- to 39-Year-Old Pet Owners More Likely to Perceive Special Health or Nutrition Needs
- Gen Z and Millennial Pet Owners Like the Idea of Vet Services in Non-Traditional Venues
- 18- to 39-Year-Old Pet Owners More Likely to Use Pet Foods to Address Health issues
- Under-40 Dog or Cat Owners Favor Pet Foods With "Free of" Claims
- Gen Z and Millennial Pet Owners Turn to Veterinarians for Advice on Pet Products
- Smaller Pet Product Companies More Likely to Enjoy Trust of 18- to 39-Year-Old Pet Owners
- Millennials Most Likely to Be Swayed by Corporate Participation in Pet Welfare Causes
- Natural Ingredients Important to 18- to 39-Year-Old Pet Food Buyers
- Pet Product Shopping and Buying Patterns
- Gen Z Pet Owners Much Less Likely to Buy Pet Foods Personally
- Smartphones Serve as Shopping Tool for Gen Z and Millennial Pet Owners
- Gen Z Pet Owners Least Concerned About Lower Prices
- Millennials Most Likely to Be Big Spenders on Pet Products
- PetSmart and Walmart Top Choices of 18- to 39-Year-Old Pet Owners for Pet Foods
- Natural Pet Products Sold By General Stores Seen as Inferior to Offerings of Pet Stores
- Online Purchase of Pet Products Far More Popular Among 18- to 39-Year-Old Pet Owners
- Online Pet Product Selection Attracts Gen Z and Millennial Pet Owners
- 18- to 39-Year-Old Pet Owners Still Like to Get Out to Shop for Pet Products
- 18- to 39-Year-Old Pet Owners Most Likely to Turn to Amazon for Pet Products
- Home Delivery of Pet Foods a Popular Option
- Pet Expenditures by 18- to 34-Year-Old Households Reach $12.4 Billion
- Affluent or Childless Millennials Wield Disproportionate Spending Power in Pet Market
- Gen Z and Millennial Dog Owners
- 18- to 39-Year-Olds Power Growth in Dog Ownership
- Younger or Smaller Dogs More Common Among Younger Owners
- Millennials More Likely to Own Overweight Dogs
- Canine Behavior More Likely to Vex Gen Z Dog Owners
- Gen Z and Millennial Dog Owners Differ Demographically From Others Their Age
- Millennials More Likely Than Gen Z to Buy Products That Pamper Their Pooches
- Gen Z and Millennial Owners Seek Out Lower Price Dog Foods
- Gen Z and Millennial Dog Owners Like to Use Pet Food Toppers
- Millennials Most Concerned About Pet Product Safety
- Gen Z and Millennial Cat Owners
- Gen Z and Millennials Account for 4 in 10 Cat Owners
- 18- to 39-Year-Olds Responsible for Most of the Growth in Cat Ownership
- 18- to 39-Year-Olds Lag Behind in Acquiring Multiple Cats
- Millennials Most Likely to Own Young Cats
- Gen Z and Millennials Most Likely to Have Overweight Cats
- Gen Z Cat Owners Stand Alone Demographically
- Millennial Cat Owners More Likely to Buy Products to Coddle Their Cats
- Millennials Most Likely to Buy Apparel and Toys for Their Cats
- Gen Z and Millennial Cat Owners Tempt Their Cats with Toppers
- Gen Z and Millennials as Pet Market Consumers: Other Pets
- Millennials and Gen Z Account for Nearly Half of Owners of Pets Other Than Cats or Dogs
- Gen Z More Likely to Own Other Pets of All Kinds
- Gen Z Helps Stem Decline in Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters
- More 18- to 39-Year-Olds Turn to Reptiles or Rabbits or Hamsters as Pets
- Topline Insights and Opportunities
- Pet Ownership Trends
- Number of Gen Z and Millennial Pet Owners Tops 57 Million
- Table Number and Percent of Pet Owners by Age Group of Pet Owner and Type of Pet, 2017 (in thousands)
- Table Percent Owning Pets by Age Group of Pet Owner and Type of Pet, 2017 (in thousands)
- Gen Z and Millennials Drive Growth in Population of Pet Owners
- Table Growth in Number of Pet Owners by Age Group of Pet Owner, 2007-2017 (in thousands)
- Table Pet Owners as Percent of Age Groups, 2007 vs. 2017 (in thousands)
- Number of Gen Z and Millennial Pet Owners Tops 57 Million
- Key Differences Between Gen Z and Millennial Pet Owners
- Gen Z Pet Owners Represent the Demographic Future of America
- Some Demographic Differences Reflect the Distinct Life Stages of Gen Z and Millennials
- Other Differences May Simply Reflect the Younger Age of Gen Z Pet Owners
- Pet Market Consumer Focus: Affluent Millennials
- Millennial Pet Owners Offer More Opportunities for Pet Marketers
- Affluent or Childless Millennial Households Are Especially Important
- Affluent Millennial Pet Owners Stand Apart
- Affluent Millennials Are a Prime Target for Marketers of Pet Products and Services
- Table Pet Services Used in Last 12 Months, Affluent Millennial vs. All Pet Owners, 2017
- Marketing Insights and Opportunities
- Brand Integrity Matters to Gen Z and Millennial Pet Owners
- Marketers Can Appeal to the Special Way Gen Z and Millennials Bond With Their Pets
- Millennials Like Pet-Friendly Retailers of All Kinds
- BETTER CITIES FOR PET Aims to Create More Pet-Friendly Retail Spaces
- Veterinary Channel Provides Rewarding Way to Reach Gen Z and Millennial Pet Owners
- Providing More Veterinary Services in Non-Traditional Venues Is a Path to Growth
- Products for Puppies and Kittens Most Likely to Appeal to Under-40 Pet Owners
- Millennials Heed Marketing Appeals Based on Health Benefits of Pet Foods
- Gen Z and Millennials Represent Major Market for Products for Pets Other Than Cats or Dogs
- Pet Food Marketers Can Reach Millennial Pet Owners Through Social Media
- Gen Z and Millennials Most Likely to Go Online to Buy Pet Products
- Brick-and-Mortar Pet Product Retailers Still Appeal to Gen Z and Millennials
- Under-40 Pet Owners Much More Likely to Relate to Services Provided by Pet Retailers
- Table Non-Health-Related Pet Services Used by 18- to 39-Year-Old and 40- to 74-Year-Old Pet Owners at Pet Stores or Any Other Store in Last 12 Months, 2017
- Petco's "All About Pets" Campaign Likely to Resonate With Gen Z and Millennials
- Pet Ownership Trends
- Profile of Gen Z and Millennial Pet Owners
- The Bond Between Gen Z and Millennial Pet Owners and Their Pets
- Gen Z Pet Owners See Mental Health Benefits of Pet Ownership
- Gen Z Pet Owners Most Likely to Celebrate Halloween With Their Pets
- Table Percent of Pet Owners Who Celebrate Halloween or Christmas/Hanukkah/Winter Holidays With Their Pets by Age Group of Pet Owner, 2017
- Pets Belonging to Gen Z Most Likely to Get Special Treats or Food on Their Birthdays
- Gen Z and Millennial Pet Owners More Likely to Travel by Plane with Their Pets
- Table Percent of Dog or Cat Owners Traveling with Their Pets by Type of Travel and Age Group of Owner, 2017
- Managing the Health of Their Pets
- 18- to 39-Year-Old Pet Owners More Likely to Perceive Special Health or Nutrition Needs
- Gen Z and Millennial Pet Owners Like the Idea of Vet Services in Non-Traditional Venues
- Table Attitudes of Dog or Cat Owners Toward Use of Veterinary Services in Non-Traditional Venues by Age Group of Owner, 2016
- Table Percent of Dog or Cat Owners Who Have Taken Their Dogs or Cats to a Pet Superstore for Veterinary Services or Have Used a Mobile Veterinary Clinic in Last 12 Months by Age Group of Owner, 2017
- Vaccinations at Pet Retailers Seen as a High Priority by Gen Z and Millennial Pet Owners
- Table Health Care Services Pet Owners Consider Especially Important for Pet Retailers to Provide by Age Group of Pet Owner, 2017
- 18- to 39-Year-Old Pet Owners More Prone to Seek Out Emergency Vet Care
- Gen Z Most Likely to Buy Flea & Tick Medications
- Millennials Link Pet Foods to Pet Health
- 18- to 39-Year-Old Pet Owners Use Pet Foods to Address Health issues
- Table Percent of 18- to 39-Year-Old and 40- to 74-Year-Old Dog Owners Who Purchased Any Type of Pet Food, Pet Treat or Pet Vitamin/Supplement Targeting Pet Health Conditions or Concerns in Last Three Months by Type of Condition or Concern, 2016
- Dog Owners More Likely Than Cat Owners to Target Health Issues with Pet Foods/Treats
- Table Percent of 18- to 39-Year-Old Dog or Cat Owners Who Purchased Any Type of Pet Food, Pet Treat or Pet Vitamin/Supplement Targeting Pet Health Conditions or Concerns in Last Three Months by Type of Condition or Concern, 2016
- Under-40 Dog or Cat Owners Favor Pet Foods With "Free of" Claims
- Table Percent of Dog or Cat Owners Currently Using Pet Foods with "Free of' Claims by Type of Claim and Age Group of Owner, 2017
- Millennials More Concerned Than Gen Z About Their Pets' Dental Hygiene
- Table Percent of Dog or Cat Owners Who Are Concerned About the Dental Hygiene/Breath Odor of Their Dog(s) or Cat(s) by Age Group of Owner, 2017
- Key Consumer Attitudes
- Gen Z and Millennial Pet Owners Turn to Veterinarians for Advice on Pet Products
- Table Percent of Dog Owners Relying on Veterinarians for Advice About Pet Products by Age Group of Dog Owner and Type of Product, 2016
- Table Percent of Cat Owners Relying on Veterinarians for Advice About Pet Products by Age Group of Cat Owner and Type of Product, 2016
- Table Use of Store-Type (Over-the-Counter) Pet Brands/Products Personally Recommended by a Veterinarian by Age Group of Pet Owner, 2017
- Pet Product Companies More Likely to Enjoy Trust of 18- to 39-Year-Old Pet Owners
- Table Percent of Pet Owners Who Trust the Quality of Pet Foods by Age Group of Pet Owner and Type of Company Producing the Pet Foods, 2017
- Millennials More Concerned Than Gen Z Pet Owners About Corporate Responsibility
- Table Considerations in Buying Pet Food by Age Group of Pet Owner, 2017
- Corporate Participation in Pet Welfare Causes Sways Millennial Pet Owners
- Natural Ingredients Important to 18- to 39-Year-Old Pet Food Buyers
- Table Attitudes of Pet Owners Toward Natural or Organic Pet Foods by Age Group of Pet Owner, 2017
- Gen Z and Millennial Pet Owners Share Universal Interest in Buying Foods Their Pets Like
- Table Percent of Pet Owners Agreeing "I Place a Priority on Buying Tasty Pet Foods My Pets Will Especially Like" by Type of Pet Food Ingredient and Age Group of Pet Owner, 2017
- Millennials Favor Dry Pet Foods
- Gen Z and Millennial Pet Owners Turn to Veterinarians for Advice on Pet Products
- The Bond Between Gen Z and Millennial Pet Owners and Their Pets
- Pet Product Shopping and Buying Patterns
- Overview
- Gen Z Pet Owners Much Less Likely to Buy Pet Foods Personally
- Both Gen Z and Millennial Pet Owners Like to Pamper Their Pets
- Social Media Play Major Role in Consumer Behavior of 18- to 39-Year-Old Pet Owners
- Table Attitudes of Pet Owners Toward Consumer Use of Social Media by Age Group of Pet Owner, 2017
- Smartphones Serve as Shopping Tool for Gen Z and Millennial Pet Owners
- Gen Z Pet Owners Least Concerned About Prices When Buying Pet Products
- Millennials Most Likely to Be Big Spenders on Pet Products
- Buying Patterns of 18- to 39-Year-Old Dog or Cat Owners Differ from Those of Older Owners
- Table Pet Products Bought in Last 12 Months by Dog or Cat Owners by Age Group of Owner, 2016
- Channel Choices of Gen Z and Millennial Pet Owners
- PetSmart and Walmart Top Choices of 18- to 39-Year-Old Pet Owners for Pet Foods
- Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Pet Foods in Last Three Months by Age Group of Pet Owner, 2017
- Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Pet Medications in Last Three Months by Age Group of Pet Owner, 2017
- Table Brick-and-Mortar Channels Used by Pet Owners Who Purchased Other Pet Supplies in Last Three Months by Age Group of Pet Owner, 2017
- Natural Pet Products Sold By General Stores Seen as Inferior to Offerings of Pet Stores
- Online Purchase of Pet Products Far More Popular Among 18- to 39-Year-Old Pet Owners
- Online Pet Product Selection Attracts Gen Z and Millennial Pet Owners
- Table Primary Reasons Why 18- to 39-Year-Old Pet Owners Buy Pet Products Online, 2016
- 18- to 39-Year-Old Pet Owners Still Like to Get Out to Shop for Pet Products
- Table Primary Reasons Why 18- to 39-Year-Old Pet Owners Don't Buy Pet Products Online, 2016
- Dry Pet Food and Pet Treats Top List of Products Purchased Online
- Table Products Bought Online in Last 12 Months by 18- to 39-Year-Old Dog Owners, 2016
- 18- to 39-Year-Old Pet Owners Most Likely to Turn to Amazon for Pet Products
- Home Delivery of Pet Foods a Popular Option for Gen Z and Millennial Pet Owners
- PetSmart and Walmart Top Choices of 18- to 39-Year-Old Pet Owners for Pet Foods
- Aggregate Expenditures on Pets
- Introduction
- Pet Expenditures by 18- to 34-Year-Old Households Reach $12.4 Billion
- Table Aggregate Household Expenditures on Pets by Generational Age Group, 2016 (in million $)
- Affluent or Childless Millennials Wield Disproportionate Spending Power in Pet Market
- Table Aggregate Expenditures on Pets by Households Headed by 18- to 34-Year-Olds by Age Group and Household Income, 2015-2016
- Table Demographic Profile of Consumer Units Headed by 25- to 34-Year-Olds by Household Income, 2015-2016
- Table Aggregate Expenditures on Pets by Households Headed by 18- to 34-Year-Olds by Age Group and Size of 25- to 34-Year-Old Household, 2015-2016
- Table Demographic Profile of Two-Person Consumer Units Headed by 25- to 34-Year-Olds, 2015-2016
- Overview
- Gen Z and Millennial Dog Owners
- Overview
- Gen Z and Millennial Dog Owners Total 43 Million
- Table Dog Ownership by Age Group, 2017 (in thousands)
- Gen Z and Millennials More Likely Than Boomers to Own Dogs
- 18- to 39-Year-Olds Power Growth in Dog Ownership
- Table Growth in Number of Dog Owners by Age Group, 2007-2017 (in thousands)
- 18- to 39-Year-Old Dog Owners Account for 43% of Growth in Entire Adult Population
- Table Growth in Number of Adults Owning and Not Owning Dogs by Age Group, 2007-2017 (in thousands)
- Gen Z Most Likely to Share Household with Two or More Dogs
- Table Percent of Dog Owners in Each Age Group by Number of Dogs in Household, 2017
- Table Age Groups as Percent of All Dog Owners by Number of Dogs in Household, 2017
- Gen Z and Millennials See Cost and Time Constraints as Barriers to Owning Multiple Dogs
- Gen Z and Millennial Dog Owners Total 43 Million
- Key Characteristics of Gen Z and Millennial Dog Owners
- Younger Dogs More Common Among Younger Owners
- Table Age of Dogs Owned by Age Group of Dog Owner, 2016-2017
- Millennials Less Likely to Favor Large Dogs, More Likely to Have Medium-Weight Dogs
- Table Size of Dogs Owned by Age Group of Dog Owner, 2016-2017
- Millennials See Small Dogs as Easier to Manage
- Millennials More Likely to Own Overweight Dogs
- Canine Behavior More Likely to Vex Gen Z Dog Owners
- Demographic Characteristics Compared
- Table Demographic Profile of Dog Owners by Age Group, 2017
- Gen Z and Millennial Dog Owners Differ Demographically From Others Their Age
- Table Key Demographic Differences Between 18- to 39-Year-Old Dog Owners and Non-Dog Owners, 2017
- Table Key Demographic Differences between Dog Owners and Non-Dog Owners, 2017
- Younger Dogs More Common Among Younger Owners
- Consumer Highlights
- Millennials More Likely Than Gen Z to Buy Products That Pamper Their Pooches
- 18- to 39-Year-Old Dog Owners More Likely to Buy Pet Products
- Table Pet Products Bought by Dog Owners in Last 12 Months by Age Group of Dog Owner, 2017
- Millennial Dog Owners Most Likely to Buy Pet Products Online
- Table Where Dog Owners Purchase Pet Products by Age Group of Dog Owner, 2017
- Gen Z and Millennial Owners Seek Out Lower Price Dog Foods
- Gen Z Less Likely Than Millennials to Have Dogs That Prefer Soft, Wet Pet Food
- Table Percent of Dog Owners Whose Dogs Prefer Wet or Dry Dog Food by Age Group of Dog Owner, 2017
- Gen Z and Millennial Dog Owners Like to Use Pet Food Toppers
- Millennials Are the Most Concerned About Pet Product Safety
- Table Attitudes of Dog Owners Toward Pet Product Safety by Age Group of Dog Owner, 2017
- 18- to 39-Year-Old Dog Owners Look for Non-Traditional Veterinarian Venues
- Table Use of Veterinary Services by Dog Owners by Age Group of Dog Owner, 2016
- Overview
- Gen Z and Millennial Cat Owners
- Overview
- Gen Z and Millennials Account for 4 in 10 Cat Owners
- Table Number and Percent of Cat Owners by Age Group, 2017 (in thousands)
- 18- to 39-Year-Olds Responsible for Most of the Growth in Cat Ownership
- Table Growth in Number of Cat Owners by Age Group, 2007-2017 (in thousands)
- Cat Owners Make Up Only Small Part of Total Growth in Gen Z and Millennial Population
- Table Growth in Number of Adults Owning and Not Owning Cats by Age Group, 2007-2017 (in thousands)
- Table Growth in Number of 18- to 39-Year-Olds Owning and Not Owning Cats, 2007-2017 (in thousands)
- Gen Z More Likely Than Millennials to Own More Than One Cat
- Table Percent of Cat Owners in Each Age Group by Number of Cats in Household, 2017
- Table Cat Ownership by Number of Cats in Household and Age Group of Cat Owner, 2017
- 18- to 39-Year-Olds Lag Behind in Acquiring Multiple Cats
- Table Percent Change in Number of Cat Owners in Each Age Group by Number of Cats in Household, 2007-2017
- Gen Z and Millennials Account for 4 in 10 Cat Owners
- Key Characteristics of Gen Z and Millennial Cat Owners
- Millennials Most Likely to Own Young Cats
- Table Age of Cats Owned by Age Group of Cat Owner, 2016-2017
- More Gen Z and Millennial Owners Have Overweight Cats
- Gen Z Cat Owners Stand Alone Demographically
- Table Demographic Profile of Cat Owners by Age Group, 2017
- Key Demographic Differences Between 18- to 39-Year-Old Cat Owners and Non-Cat Owners
- Table Demographic Profile of 18- to 39-Year-Old Cat Owners and Non-Cat Owners, 2017
- Millennials Most Likely to Own Young Cats
- Consumer Highlights
- Millennial Cat Owners Like to Buy Products That Coddle Their Cats
- Table Percent of Cat Owners Agreeing "I Enjoy Buying Pet Products That Pamper My Cat," by Age Group of Cat Owner, 2017
- Millennials Most Likely to Buy Apparel and Toys for Their Cats
- Table Pet Products Bought by Cat Owners in Last 12 Months by Age Group of Cat Owner, 2017
- Millennial and Gen Z Cat Owners Choose Different Channels
- Table Where Cat Owners Purchase Pet Products by Age Group of Cat Owner, 2017
- Under-40 Cat Owners More Likely to Buy Lower-Priced Cat Foods
- Gen Z and Millennial Cat Owners Tempt Their Cats with Toppers
- Millennials Say Their Cats Just As Likely to Prefer Soft or Crunchy Pet Foods
- Table Percent of Cat Owners Whose Cats Prefer Wet or Dry Cat Food by Age Group of Cat Owner, 2017
- 18- to 39-Year-Old Cat Owners Much More Concerned About Pet Product Safety
- Table Attitudes of Cat Owners Toward Pet Product Safety by Age Group of Cat Owner, 2017
- Millennial Cat Owners Like to Buy Products That Coddle Their Cats
- Overview
- Millennials and Gen Z as Pet Market Consumers: Other Pets
- Ownership Trends
- Introduction
- Millennials and Gen Z Account for Nearly Half of Owners of Pets Other Than Cats or Dogs
- Table Number and Percent of Adults Owning Birds, Fish, Reptiles or Rabbits or Hamsters by Age Group, 2017
- Table Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters by Age Group of Owner and Category of Pet, 2017
- Table Number and Percent of Adults Owning Pets in "Other" Category by Age Group of Owner, 2017
- Gen Z More Likely to Own Other Pets of All Kinds
- Table Percent Owning Fish, Birds, Reptiles and Rabbits or Hamsters by Age Group of Owner and Category of Pet, 2017
- Gen Z Helps Stem Decline in Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters
- Table Change in Number of Owners of Birds, Fish, Reptiles or Rabbits or Hamsters by Age Group of Owner, 2007-2017 (in thousands)
- More 18- to 39-Year-Olds Turn to Reptiles or Rabbits or Hamsters as Pets
- Table Change in Number of 18- to 39-Year-Old Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Type of Pet Owned, 2007-2017 (in thousands)
- Demographic Profile
- Gen Z Owners Far Less Likely To Be Non-Hispanic White
- Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Gender and Race and Hispanic Origin and by Age Group of Owner, 2017
- Gen Z Owners of Fish, Birds, Reptiles or Rabbits or Hamsters Are Less Urban
- Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Region and Place and Type of Residence and by Age Group of Owner, 2017
- Education and Employment Profile of Gen Z Owners Reflect Their Stage in Life
- Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Education, Employment, Household Income and Type of Residence and by Age Group of Owner, 2017
- Table Owners of Fish, Birds, Reptiles or Rabbits or Hamsters by Marital Status and Presence of Children in Household and by Age Group of Owner, 2017
- Demographic Differences Between Owners vs. Non-Owners of Other Pets
- Table Key Demographic Differences Between 18- to 39-Year-Old Owners and Non-Owners of Fish, Birds, Reptiles or Rabbits or Hamsters, 2017
- Gen Z Owners Far Less Likely To Be Non-Hispanic White
- Ownership Trends
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