Special offer: now 20% off original full report price
Ice Cream and Frozen Desserts in the U.S., 9th Edition
This report examines the market for ice cream and frozen desserts in the United States. The market is composed of two sectors, retail and foodservice. Ice Cream and Frozen Desserts in the U.S., 9th Edition draws the distinction that retail outlets sell packaged ice cream and frozen desserts, while foodservice venues sell bulk ice cream and frozen desserts “by the scoop” for immediate consumption on the premises or for take-out. Some outlets sell both, but even then these are typically more heavily invested in one of the two areas, either packaged or “by the scoop.” A balance between the two types of sales is uncommon.
Executive Summary
Scope of This Report
Excluded Products
Methodology
The Products
The Market
Table U.S. Sales of Ice Cream and Other Frozen Desserts, 2012-2016 (in millions of dollars)
Table Projected U.S. Sales of Ice Cream and Frozen Desserts Through All Channels, 2015-2020 (in millions of dollars)
Table Usage Rates of Frozen Desserts: By Type, 2012-2016 (percent of U.S. households)
Table Usage Rates of Ice Cream, Sherbet, and Sorbet: By Type, 2012-2016 (percent of ice cream/sherbet households)
The Competitive Environment
The Marketplace
Table Ice Cream's Place Among Billion-Dollar Supermarket Categories
New Product Trends
The Consumer
Table Household Usage of Frozen Desserts: By Type, 2016 (percent of U.S. households)
The Products
Key Points
Product Breakouts
Product Types
Product Categories
Product Classifications
All Natural Definition in the Works
Code of Federal Regulation Provides Legal Descriptions
Table U.S. Sales of Ice Cream and Other Frozen Desserts, 2012-2016 (in millions of dollars)
Table Retail Ice Cream and Other Frozen Dessert Sales 2015-2016
Table IRI Tracked Ice Cream and Frozen Dessert Sales, 2015-2016
Total Ice Cream and Frozen Dessert Sales Will Near $30 Billion by 2020
Table Projected U.S. Sales of Ice Cream and Frozen Desserts Through All Channels, 2015-2020 (in millions of dollars)
Market Dynamics
Identifying the Market Category
Ice Cream in the `Free-From' Zone
Free-From Defined
"Free-From" Is Global
Related Issues
Cage-Free Eggs
Glycemic Index
Free-From Frozen Desserts
Arctic Zero
Wink
Protein Plus
Fiber's Day Is Coming
Variations on a Theme
Gelato Spreads Out
Superpremium on a Roll
Table Superpremium Versus All Ice Cream
Table Level of Agreement with the Statement: "I usually buy superpremium (rather than regular) ice cream," 2016 (percent of U.S. adults)
Sea Salt, Sea Salt Everywhere
Shops Continue to Source Retail Products
Beachy Cream
Salt & Straw
Marianne's
Frozen Yogurt's Decline
Rise of the Frozen Plant-Based Milk Desserts
Dairy Industry Objections to Use of Milk for Non-Dairy
Ice Cream as Nostalgia and Comfort Food
Brothers Bon Bons
Nestlé Ties With Hostess
Tillamook Waffle Cone Cookie Ice Cream Sandwiches
Comfort Food/Nostalgia Flavors
Custard Coming On
Gilles Shop Versus Retail Sales
International and Ethnic Influences
Hispanic Population Momentum
Table Distribution of the Projected Population by Hispanic Origin and Race for the United States, Number in Thousands and Percent: 2015 to 2060
Table Percentage Increase in Sales of Selected Hispanic Frozen Novelties Brands, 2015-2016
Ice Cream and Frozen Desserts Usage
Table Usage Rates of Frozen Desserts: By Type, 2012-2016 (percent of U.S. households)
Table Usage Rates of Ice Cream, Sherbet, and Sorbet: By Type, 2012-2016 (percent of ice cream/sherbet households)
Table Ice Cream/Sherbet Eaten in Last 30 Days: By Number of Quarts, 2012-2016 (percent of ice cream/sherbet households)
Table Usage Rates of Frozen Yogurt: By Type, 2012-2016 (percent of frozen yogurt households)
Increase in Away From Home Consumption
Table Household Eating Patterns for Ice Cream: Home vs. Away From Home, 2014 vs. 2016 (percent of U.S. adult ice cream consumers)
Media, Advertising, and Promotion
All Channels Used for Promoting Frozen Desserts
Breyers Broadcasts New Gelato
Sports Promotion: Pierre's World Series Effort
Cross Category Promotion: Ben & Jerry's
Competitive Environment
Key Points
Competitive Overview
From Start-Ups To Regional Favorites To Global Industry Leaders
Key Developments
Unilever's Talenti Acquisition
Nestlé's Partnership with R&R
Wells New Look
Dean Adds Friendly's
Dreyer's and Kemp's Embrace Frozen Custard
Blue Bell's Listeria Woes
Frozen Yogurt Vs. Plant-Based Frozen Desserts for The Healthy Crown
Category Participation
Table Category Participation of Selected Brands
Packaged Ice Cream and Frozen Desserts Shares
Ice Cream Shares
Ice Milk Shares
Sherbet/Sorbet/Water Ice Shares
Frozen Yogurt/Non-Dairy Frozen Desserts Shares
All Frozen Novelties Shares
Frozen Novelties Shares
Ice Cream/Ice Milk Desserts Shares
Ice Pops Shares
Marketer Profiles
Arctic Zero
Baskin-Robbins
Blue Bell Creameries
Dannon
Dean Foods
Friendly's
Land-O-Sun
Mayfield
Oak Farms
Purity Dairies
Eden Creamery
Graeter's
H.P. Hood
Hiland Dairy Foods
Hudsonville Creamery
Kemps
Nestlé/Dreyers
Dreyers/Edy's
Häagen-Dazs
Nestlé
Perry's
Prairie Farms
Smith Foods
Tillamook County Creamery
Turkey Hill Dairy
Umpqua Dairy Products
Unilever
Breyers
Good Humor
Ben & Jerry's
Talenti
United Dairy Farmers
Velvet Ice Cream
Wells Enterprises
WhiteWave Foods
Yasso
Demographics of Selected Leading Brands
Table Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Sex, Age, and Race, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Education, Children in Household, and Income, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Region, 2016 (index of U.S. households)
Frozen Yogurt Brand Demographics
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Sex, Race, Age, and Education, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Children in the Household and Income, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Region, 2016 (index of U.S. households)
Frozen Novelties Brand Demographics
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Sex, Race, Age, and Education, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Children in Household and Income, 2016 (index of U.S. households)
Table Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Region, 2016 (index of U.S. households)
The Marketplace
Key Points
Retail
Ice Cream in the Supermarket
Table Ice Cream's Place Among Billion Dollar Supermarket Categories
Brand Loyalty Notching Up
Table Number of Different Brands of Ice Cream Purchased, 2014 vs. 2016 (percent of U.S. adults who personally buy ice cream in stores to take home)
Role of Private Label
Table Level of Agreement with the Statement:" Store Brand Ice Cream Is as Good Quality as Name Brand Ice Cream," 2014 vs. 2016 (percent of U.S. adults)
Table Private Label vs. Branded Ice Creams and Frozen Desserts
Table Brands of Ice Cream/Sherbet Used Most Often, 2016 (percent of ice cream/sherbet households)
Table Demographic Indicators for Use of Store Brand Ice Cream/Sherbet, 2016 (percent and index of U.S. households)
Table Brands of Frozen Yogurt Eaten Most Often, 2016 (percent of frozen yogurt households)
Table Demographic Indicators for Use of Store Brand Frozen Yogurt, 2016 (percent and index of U.S. households)
Table Brands of Frozen Novelties Used Most Often, 2016 (percent of frozen novelties households)
Table Demographic Indicators for Use of Store Brand Frozen Novelties, 2016 (percent and index of U.S. households)
Expanding Distribution Among Retail Outlets
Ice Cream-Focused Grocery Store Chains
Braum's
Dari Mart
Stewart's Shops
Turkey Hill Minute Marts
United Dairy Farmers
Foodservice
Health and Wellness on the Menu
Table U.S. Menu Incidence for Selected Health and Wellness Terms, 2006-2016
Shops New and Old Look to Differentiate Themselves
Tipping Cow Offers Purity
Orange Leaf Delivers by Drone
Menu Penetration
Western U.S. Best for Ice Cream Menu Penetration
Ice Cream Menu Penetration Highest Among Independent Restaurants
Ice Cream Has Strong Presence on Many Different Cuisine Menus
Price Per Serving
Fine Dining Has Highest Price Per Serving
Independents Charge Most for Ice Cream
Price for Ice Cream Cones Triples Over Last Decade
Multitude of Chains Share Market
Table Unit Shares of Leading Ice Cream and Other Frozen Dessert Shops
Average Unit Volumes
Table Estimated U.S. Foodservice Sales of Leading Ice Cream and Other Frozen Dessert Chains
Foodservice Snapshots
Abbott's Frozen Custard
Andy's Frozen Custard
Baskin-Robbins
Ben & Jerry's
Bruster's
Byrne Dairy
Carvel
Cold Stone Creamery
Culver's
Dairy Queen
Emack & Bolio's
Fosters Freeze
Freddy's Frozen Custard
Freshens
Friendly's
Froyo World
Golden Spoon
Good Times Burgers and Frozen Custard
Graeter's
Häagen-Dazs
Handel's Homemade Ice Cream
Happy Joe's Pizza & Ice Cream
Jeni's Splendid Ice Creams
MaggieMoo's
Marble Slab Creamery
Menchie's
Peachwave Frozen Yogurt
Pinkberry
Ralph's Italian Ices and Ice Cream
Red Mango
Rita's Italian Ice
Ritter's Frozen Custard
Shake Shack
Shake's Frozen Custard
Sub Zero
Sweet Frog
Tastee-Freez
Tasti D-Lite
TCBY
The Meadows Original Frozen Custard
Tutti Frutti Frozen Yogurt
U-Swirl Frozen Yogurt
Uncle Louie G
Yobe Frozen Yogurt
YoFresh Yogurt Café
Yogen Fruz
Yogli Mogli
Yogurt City
Yogurt Mountain
Yogurtland
Many Reasons for Foodservice Promotions
Community Support Promotion: Red Mango
Social Media Promotion: Marble Slab Creamery
Telecommunications Promotion: Baskin-Robbins
Seasonal Promotions: Cold Stone Creamery
Product Development and Marketing Trends
Key Points
New Product Trends
Theme: Nostalgia and Comfort Foods
Flavor Inspiration: Alcoholic Beverages
Alcohol Infused Ice Cream Under Scrutiny
Ingredients: Simpler, Cleaner, Nutrient-Dense
Free-From
Fewer Ingredients
Table Selected New Frozen Dessert Products with Functional Benefits
Mix-Ins and Mash-Ups
Ice Cream and Cake
Ice Cream and Cookies
Sugar and Spice
Up Next: Bacon Chocolate Ice Cream
Snacking and Portion Control
Representative New Frozen Dessert Products
Table Selected New Packaged Frozen Dessert Products
Table Selected New Frozen Novelty Products
Table Selected New Limited-Edition Frozen Dessert Products: Seasonal and Cause-Related
The Consumer
Key Points
Methodology
Packaged Facts Consumer Survey Findings
Almost Everyone Eats Ice Cream . . . Sometimes
Table Agreement With the Statement: "I Personally Buy Ice Cream in Stores to Take Home," 2014 vs. 2016 (percent of U.S. adult ice cream consumers)
Night Time Is the Right Time for Ice Cream
Table Eating Patterns for Ice Cream: Meal Occasions or Throughout the Day, 2014 vs. 2016 (percent of U.S. adult ice cream consumers)
At Home Purchasing Patterns Shift, Too
Table Frequency of Ice Cream Purchases Across the Calendar Year, 2014 vs. 2016 (percent of U.S. adults who personally buy ice cream in stores to take home)
More Variety in Away From Home Frozen Dessert Consumption
Brand Loyalty, Bargains, and Experiments
Simmons Consumer Survey Findings
Nine in 10 Households Consume Ice Cream; Half Buy Frozen Novelties
Table Household Usage of Frozen Desserts: By Type, 2016 (percent of U.S. households)
The Ice Cream/Sherbet Consumer
Table Ice Cream/Sherbet Eaten in Last 30 Days: By Number of Quarts, 2012-2016 (percent of ice cream/sherbet households)
Millennials, Nonwhites, Households with Kids Use Greater Quantities
Table Demographic Indicators for Use of Ice Cream and Sherbet: By Number of Quarts Eaten Last 30 Days, 2016 (index of U.S. households)
Regular Ice Cream Used at Over Three Times the Rate of Sherbet
Table Types of Ice Cream/Sherbet Used Most Often, 2016 (percent of ice cream/sherbet households)
Age, Race, Presence of Children Are Powerful Indicators for Types
Table Demographic Indicators for Use of Ice Cream/Sherbet: By Type Used Most Often, 2016 (index of U.S. households)
The Frozen Novelties Consumer
Table Demographic Indicators for Use of Frozen Novelties, 2016 (percent and index of U.S. households)
Psychographics Reveal a Busy Yet Engaged Consumer
Table Food Attitudes/Opinions: Users of Frozen Novelties, 2016 (percent and index of U.S. households)
Table Shopping Attitudes/Behaviors: Users of Frozen Novelties, 2016 (percent and index of U.S. households)
The Frozen Yogurt Consumer
Table Demographic Indicators for Consumption of Store-Bought Frozen Yogurt, 2016 (percent and index of U.S. adults)
Half of Frozen Yogurt Consumers Use Full-Fat Types Most Often
Table Types of Frozen Yogurt Used Most Often, 2016 (percent of frozen yogurt consumers)
Age, Presence of Children Among the Predictors of Frozen Yogurt Usage by Type
Table Demographic Indicators for Consumption of Frozen Yogurt: By Type Used Most Often, 2016 (index of U.S. adults)
Frozen Yogurt Users Are Both Mindful and Adventurous Consumers
Table Health Attitudes: Frozen Yogurt Consumers, 2016 (percent and index of U.S. adults)
Table Food Attitudes/Opinions: Frozen Yogurt Consumers, 2016 (percent and index of U.S. adults)
Table Shopping Attitudes/Behaviors: Frozen Yogurt Consumers, 2016 (percent and index of U.S. adults)