Home Organization Market: Retail and Industry Trends and Analysis

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Publisher	Packaged Facts
Published Date	April, 2017
SKU	LA15308226

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Home Organization Market: Retail and Industry Trends and Analysis

Home Organization Market: Retail and Industry Trends and Analysis is a joint report published by Packaged Facts and the Freedonia Group. The report presents a comprehensive view of the home organization market, considering products, manufacturers, materials and consumer attitudes and behavior. The market is sized in terms of retail and manufacturing data

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition

CHAPTER 1 EXECUTIVE SUMMARY
SCOPE OF THE REPORT: Market Definition
THE MARKET: Retail Sales of Home Organization Products Reach $16 Billion in 2016; Figure 1-1 U.S. Retail Sales of Home Organization Products, 2012-2016 (in millions of dollars); Retail Sales by Product Category; Retail Sales by Product Segment; Sales of DIY Products by Retail Channel0; Figure 1-2 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016; Projected Market Growth; Figure 1-3 Projected U.S. Retail Sales of Home Organization Products, 2016–2021 (in millions of dollars) .. 11
THE MARKETERS: Introduction
MARKETING AND NEW PRODUCT TRENDS: Decluttering with KonMari; Illustration 1-1: Marie Kondo’s KonMari Method; Customized and Flexible Storage Options; Custom Closets Still Most Important for Many; Specialty Storage Still in Demand; Illustration 1-2: Arc Shelf; Decor Important to More Consumers; She Sheds Compete with Man Caves; Made in USA to Get Stronger
DISTRIBUTION AND RETAILING: Private Label Store Brands and Exclusives Important to Retailers; Omni-Channel Retailing Essential; Illustration 1-3: Home Depot’s Interconnected Retail Initiative
THE CONSUMER: Consumers Still Cautious Despite Optimism and Confidence; Figure 1-4 Confidence Level on Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (percent of adults); Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average; Increasing Internet Use for Product Research and Shopping; American Nests Continue to Expand; People Need More Home Organization Products; Figure 1-5 Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent) 22
CHAPTER 2 THE MARKET
SCOPE OF THE REPORT: Methodology; Market Definition; Retail Sales of Home Organization Products Reach $16 Billion in 2016; Figure 2-1 U.S. Retail Sales of Home Organization Products, 2012-2016; Retail Sales by Product Category; Figure 2-2 Share of U.S. Retail Sales of Home Organization Products by Category, 2016 (percent); Figure 2-3 U.S. Retail Sales of Home Organization Products by Category, 2012-2016 (in millions of dollars) 32; Retail Sales by Product Segment; Figure 2-4 Share of U.S. Retail Sales of Home Organization Products by Segment, 2016 (percent); Figure 2-5 U.S. Retail Sales of Home Organization Products by Segment, 2012-2016 (in millions of dollars) 34; Sales of DIY Products by Retail Channel; Figure 2-6 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent); Regional Sales Differences; Figure 2-7 Full or Partial Basements in New Single-Family Houses Completed: 2005, 2010, and 2015 (percent of houses); Factors Affecting Market Growth; Housing and Households; Figure 2-8 Number of U.S. Households, 2005-2015 (in millions); Figure 2-9 U.S. Home Ownership, 2004-2016 (percent); Figure 2-10 Annual Existing Home Sales and Housing Starts, 2002-2016 (total number); Economy and Spending; Figure 2-11 U.S. Unemployment Rate, 2004-2016 (percent); Figure 2-12 Real Median Household Income, 2004-2015 (dollars); Figure 2-13 Change in Real GDP and Personal Consumption Expenditures, 2007–2016 (percent change) .. 53; Figure 2-14 U.S Consumer Credit Outstanding, 2004-2016 (in billions of dollars); Figure 2-15 U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2016 (in billions of dollars); Figure 2-16; Remodeling Market Index, 2004-2016; Figure 2-17 Total CPI and CPI for Household Furnishings/Operations, 2006-2016; Continued Popularity of Self-Storage Facilities Shows Need for Home Storage; Projected Market Growth; Figure 2-18 Projected U.S. Retail Sales of Home Organization Products, 2016–2021 (in millions of dollars) 65
CHAPTER 3 THE MARKETERS
INTRODUCTION: Leading Marketers; Mergers, Acquisitions, Divestitures; Competitive Profiles
CHAPTER 4 MARKETING & NEW PRODUCT TRENDS
PRODUCT TRENDS: Decluttering with KonMari; Illustration 4-1: Marie Kondo’s KonMari Method; Shimau (Smart Storage); Illustration 4-2: Panasonic “Shimau” (Smart Storage) Storage Products; Customized and Flexible Storage Options; Illustration 4-3: Icube; Custom Closets Still Most Important for Many; Illustration 4-4: His and Hers Closets; Consumers Want Easy Solutions; Illustration 4-5: ID and Write n’ Wipe Storage; Illustration 4-6: Lazy Lee 360 Organizer; Portability; Illustration 4-7: Meori Foldable Boxes; Illustration 4-8: Poppin’s Storage Box Seat and Bench; Illustration 4-9: Cosy Home Portable Clothes Closet; Long-Term Storage; Illustration 4-10: Totes Designed for Long-Term Storage; Specialty Storage Still in Demand; Illustration 4-11: Arc Shelf; Illustration 4-12: Park-a-Purse Organizer; Illustration 4-13: Glideware; Storage Opportunities in Wasted and Empty Space; Illustration 4-14: Wall Storage; Maximizing Storage in Small Spaces; Illustration 4-15: YouCopia Cabinet Organizers; Kids Storage Continues Growing; Illustration 4-16: Target’s Pillowfort Kids Private Label Brand; Partnerships and Licensing Deals Still Attractive; Illustration 4-17: Caterpillar Garage Storage; Illustration 4-18: Paula Deen Specialty Organizers; Decor Important to More Consumers; Illustration 4-19: Container Store’s Knit Collection; Illustration 4-20: Honey-Can-Do Twisted Totes; Illustration 4-21: Easy Closet’s New Wood Grain Textured Colors; Illustration 4-22: Cynthia Rowley and Paperchase Collections at Staples; Illustration 4-23: Office by Martha Stewart; Outdoor Storage More Decorative; Illustration 4-24: Stylish Pent Sheds; Illustration 4-25: She Sheds; Awareness, Availability and Cost Biggest Obstacles for Green Products; Illustration 4-26: Koziol’s Sustainably Made Storage Products; Illustration 4-27: Mindora Storage Baskets
MARKETING PRACTICES AND TRENDS: Illustration 4-28: Organized Living Web Redesign; Consumers Need Help; Illustration 4-29: Closetmaid’s 3D Design Tool; As Seen On/In: Product Placement in Media Builds Awareness and Trust; Illustration 4-30: As Seen On/In; Houzz Remains Major Internet Community for Manufacturers; Illustration 4-31: Houzz; Blogs Build Community; Illustration 4-32: Gladiator Blog; Back to School Key Selling Season; Illustration 4-33: Container Store Dorm; Illustration 4-34: Back-to-College Promotions and Products; Consumers Like Contests; Illustration 4-35: Manufacturer Contests; Price Remains Important for Consumers; Illustration 4-36: Sales Events; Made in USA to Get Stronger; Illustration 4-37: Promoting Made in the USA
CHAPTER 5 DISTRIBUTION AND RETAILING
DISTRIBUTION CHANNELS
SALES OF DIY PRODUCTS BY RETAIL CHANNEL: Figure 5-1; Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent); Figure 5-2 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent); Discount Stores; Home Centers and Hardware Stores; Specialty Channel; Other Outlets; Private Label Store Brands and Exclusives Important to Retailers; Illustration 5-1: Target’s Pillowfort Kids Private Label Brand; Illustration 5-2: Menards Dakota Private Label Brand; Distribution; Omni-Channel Retailing Essential; Illustration 5-3: Home Depot’s Interconnected Retail Initiative; Key Retailers; Illustration 5-4: Lowe’s Omni-Channel; Illustration 5-5: Ikea Sektion Kitchen; Illustration 5-6: Wayfair’s The Way Home TV Series; Illustration 5-7: Houzz
CHAPTER 6 THE CONSUMER: Sources; Consumer Confidence Reaches New Highs; Figure 6-2 Percent of Highly Confident Consumers by Age Group, 2004-2015; Consumers Optimistic About Future; Figure 6-3 Percent Agreeing “I Am Optimistic about the Future,” 2015; Figure 6-4 Percent Agreeing “My Job Prospects Look Good over the Next Few Years,” 2015; Figure 6-5 Adults’ Level of Confidence on Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (percent); Men and 25 to 54 Year Olds Have Highest Purchase Propensity; Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average; Americans Spend Most on Housing and Homes; Recent Uptick in Home Remodeling; Recent Increase in Do-It-Yourself Home Remodeling; Figure 6-6 Who Did Interior/Exterior Home Remodeling in Last 12 months, 2006-2016 (percent of households); Figure 6-7 Total Home Improvement Product Spending, 2006-2016 (percent of households); Over 2 Million Households Purchased a Storage Shed in 2016; Figure 6-8 Amount Spent on Storage Sheds, 2006-2016 (percent of households); Figure 6-9 Who Installed Shed in Last 12 months, 2006-2016 (percent of households); Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months; Lifestyle/Psychographic Attitudes of Remodelers; Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers; Consumer Attitudes Measured with Simmons Segmentation System; Increasing Internet Use for Product Research and Shopping; Awareness, Availability and Cost Biggest Obstacles for Green Products; Consumer Demographics and Impact on Storage, Organization; American Nests Continue to Expand; Illustration 6-1: Lennar’s Next Gen Home; People Need More Home Organization Products; Figure 6-10 Percent Agreeing with Statements about Home Organization Products, 2016; Figure 6-11 Percent Strongly Agreeing with Statements about Home Organization Products, by Age Group, 2016; Style and Attractiveness Important; Brand Name Not So Much; Figure 6-12 Percent Agreeing with Style and Brand Statements about Home Organization Products, 2016; Figure 6-13 Percent Strongly Agreeing with Style and Brand Statements about Home Organization Products, by Age Group, 2016; Consumers Need More Storage Most in Closets, Kitchen and Pantry; Figure 6-14 Places or Uses for Which People Could Use More Home Organization Products, 2016; (percent); Figure 6-15 Places or Uses for Which People Could Use More Home Organization Products, by Age Group, 2016
APPENDIX

Home Organization Market in the US by Material, Product, Room and Market, 7th Edition

1. EXECUTIVE SUMMARY
2. OVERVIEW
Key Findings
Consumer Home Organization Trends: Design & Style; Urban Living & Downsizing; Alternative Storage Options
Self-Storage Market
Pricing
US Foreign Trade
3. MATERIALS
Key Findings
Demand by Material
Metal & Wire: Sales Trends; Product Trends; Suppliers
Plastic: Sales Trends; Product Trends; Suppliers
Wood: Sales Trends; Product Trends; Suppliers
Wicker, Rattan, & Other: Sales Trends; Product Trends; Suppliers
4. PRODUCTS
Key Findings
Demand by Product
Bins, Baskets, & Totes: Sales Trends; Household Spending on Bins, Baskets, & Totes; Materials; Rooms; Suppliers
Shelving: Sales Trends; Materials; Rooms; Suppliers
Modular Units: Scope; Sales Trends; Customizable Options; Materials; Rooms; Suppliers
Hanging Storage: Sales Trends; Materials; Rooms; Suppliers
Accessories & Other: Scope; Sales Trends; Materials; Rooms; Suppliers
5. ROOMS
Key Findings
Demand by Room
Closets: Sales Trends; Product Trends; Suppliers
Garages: Sales Trends; Remodeling Trends; Product Trends; Suppliers
Family Rooms: Sales Trends; Product Trends; Suppliers
Bedrooms: Sales Trends; Product Trends; Suppliers
Pantries & Kitchens: Sales Trends; Product Trends; Suppliers
Bathrooms & Utility Rooms: Sales Trends; Product Trends; Suppliers
Other Areas: Scope; Sales Trends; Product Trends
6. MARKETS
Key Findings
Demand by Market
Do-It-Yourself: Market Outlook by Room; Retailers
Professional Installation: Market Outlook by Room; Builders & Remodeling Contractors; Suppliers
7. INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Competitive Strategies
Distribution
Marketing
List of Industry Participants
8. APPENDIX
Scope
Methodology
Sources
Related Freedonia Group Studies: US Studies; Global Studies
Definitions & Abbreviations
Macroeconomic Data: Economic Environment; Demographic Trends
Consumer Trends: Consumer Spending; Consumer Financing
Residential Building Construction
Residential Improvements & Repairs
LIST OF TABLES
2. OVERVIEW: Table 2-1 | Key Home Organization Product Design & Style Trends
3. MATERIALS: Table 3-1 | Home Organization Product Demand by Material, 2006 - 2021; (million dollars); Table 3-2 | Metal & Wire Home Organization Product Demand, 2006 - 2021; (million dollars); Table 3-3 | Selected Suppliers of Metal & Wire Home Organization Products; Table 3-4 | Plastic Home Organization Product Demand, 2006 - 2021 (million dollars); Table 3-5 | Selected Suppliers of Plastic Home Organization Products; Table 3-6 | Wood Home Organization Product Demand, 2006 - 2021 (million dollars); Table 3-7 | Key Characteristics of Wood Home Organization Products; Table 3-8 | Selected Suppliers of Wood Home Organization Products; Table 3-9 | Wicker, Rattan, & Other Materials Home Organization Product Demand,; 2006 - 2021 (million dollars); Table 3-10 | Selected Suppliers of Wicker, Rattan, & Other Home Organization; Products
4. PRODUCTS: Table 4-1 | Home Organization Product Demand by Type, 2006 - 2021; (million dollars); Table 4-2 | Bin, Basket, & Tote Demand by Material, 2006 - 2021 (million dollars); Table 4-3 | Bins, Baskets, & Totes Preferred Characteristics and Products by Area; Table 4-4 | Selected Suppliers of Bins, Baskets, & Totes; Table 4-5 | Shelving Demand by Material, 2006 - 2021 (million dollars); Table 4-6 | Selected Suppliers of Shelving; Table 4-7 | Modular Unit Demand by Material, 2006 - 2021 (million dollars); Table 4-8 | Common Types of Details & Components in Modular Systems; Table 4-9 | Selected Suppliers of Modular Units; Table 4-10 | Hanging Storage Demand by Material, 2006 - 2021 (million dollars); Table 4-11 | Key Characteristics of Hanging Storage by Material; Table 4-12 | Hanging Storage by Room; Table 4-13 | Selected Suppliers of Hanging Storage; Table 4-14 | Accessories & Other Home Organization Products Demand, 2006 - 2021; (million dollars); Table 4-15 | Selected Suppliers of Accessories & Other Home Organization Products
5. ROOMS: Table 5-1 | Home Organization Product Demand by Room, 2006 - 2021; (million dollars); Table 5-2 | Closets: Home Organization Product Demand, 2006 - 2021; (million dollars); Table 5-3 | Typical Closet Organization Products by Type of Closet; Table 5-4 | Selected Suppliers of Home Organization Products Used in Closets; Table 5-5 | Garages: Home Organization Product Demand, 2006 - 2021; (million dollars); Table 5-6 | Selected Suppliers of Home Organization Products Used in Garages; Table 5-7 | Family Rooms: Home Organization Product Demand, 2006 - 2021; (million dollars); Table 5-8 | Selected Suppliers of Home Organization Products for Family Rooms; Table 5-9 | Bedrooms: Home Organization Product Demand, 2006 - 2021; (million dollars); Table 5-10 | Selected Suppliers of Home Organization Products for Bedrooms; Table 5-11 | Pantries & Kitchens: Home Organization Product Demand, 2006 - 2021; (million dollars); Table 5-12 | Selected Suppliers of Home Organization Products for Kitchens; & Pantries; Table 5-13 | Bathrooms & Utility Rooms: Home Organization Product Demand,; 2006 - 2021 (million dollars); Table 5-14 | Home Organization Needs by Type of Bathroom & Utility Room; Table 5-15 | Selected Suppliers of Home Organization Products for Bathrooms; & Utility Rooms; Table 5-16 | Other Areas: Home Organization Product Demand, 2006 - 2021; (million dollars)
6. MARKETS: Table 6-1 | Home Organization Product Demand by Market, 2006 - 2021; (million dollars); Table 6-2 | Do-It-Yourself Market for Home Organization Products, 2006 - 2021; (million dollars); Table 6-3 | Professional Market for Home Organization Products, 2006 - 2021; (million dollars)
7. INDUSTRY STRUCTURE: Table 7-1 | US Home Organization Product Sales by Company, 2016 (million dollars)
8. APPENDIX: Table 8-1 | Study Scope: Home Organization Market Breakouts; Table 8-2 | Relevant NAICS Codes (2012); Table 8-3 | Abbreviations & Acronyms Used in Study; Table 8-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars); Table 8-5 | Population & Households, 2006 - 2021 (million persons); Table 8-6 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars); Table 8-7 | Consumer Financing Environment, 2006 - 2016; Table 8-8 | Residential Building Construction, 2006 - 2021 (billion dollars); Table 8-9 | Residential Improvement & Repair Expenditures, 2006 - 2021; (billion dollars)
LIST OF FIGURES
1. EXECUTIVE SUMMARY: Figure 1-1 | Key Trends in US Home Organization Market
2. OVERVIEW: Figure 2-1 | Key Trends Impacting the Home Organization Market; Figure 2-2 | Self-Storage Facilities in the US, 2006 - 2016 (thousands of facilities)
3. MATERIALS: Figure 3-1 | Key Trends in Home Organization Materials
4. PRODUCTS: Figure 4-1 | Key Home Organization Product Trends; Figure 4-2 | Share of Home Organization Demand by Product, 2011 - 2021; Figure 4-3 | Bin, Basket, & Tote Spending per Household, 2016; Figure 4-4 | Market Value Share of Plastic & Wicker, Rattan, & Other Bins, Baskets,; & Totes, 2006 - 2021; Figure 4-5 | Selected Shelving Materials by Popular Décor Styles; Figure 4-6 | Display vs. Organization as Primary Function of Shelving by Room; Figure 4-7 | Spectrum of Cost vs. Aesthetics in Modular Units
5. ROOMS: Figure 5-1 | Key Home Organization Trends by Room; Figure 5-2 | Closet Home Organization Spending Compared to Baby Boomer; Population, 2006 - 2016; Figure 5-3 | Home Organization Spending per Bedroom, 2006 - 2016; Figure 5-4 | Form vs. Function in Home Organization Products for Bedrooms; Figure 5-5 | Home Organization Spending per Bathroom, 2006 - 2016
6. MARKETS: Figure 6-1 | Key Home Organization Market Trends
7. INDUSTRY STRUCTURE: Figure 7-1 | US Home Organization Product Market Share, 2016; Figure 7-2 | Home Organization Market Leader: First Leading Supplier; Figure 7-3 | Home Organization Market Leader: Second Leading Supplier; Figure 7-4 | Home Organization Market Leader: Third Leading Supplier; Figure 7-5 | Home Organization Market Leader: Fourth Leading Supplier; Figure 7-6 | Competitive Strategies Utilized by Home Organization Product Suppliers
8. APPENDIX: Figure 8-1 | Annual Growth in Real GDP, 2000 - 2016 (percent); Figure 8-2 | Annual Population Growth, 2001-2016 (percent)