Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition

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Published Date	March, 2017
SKU	LA15116050

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Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition

Although household composition by number of persons is generally decreasing, Americans continue to move in with each other for various reasons, creating more clutter and additional storage product opportunities. Kids are staying at home longer. Boomerangers, college graduates, and others who need a place to live are moving back in with their parents. Parents are moving into grandparents’ homes and elderly parents are frequently moving into their kids’ homes to be taken care of.

Because of these trends, two thirds of American adults somewhat or strongly agree with the statement “I could use more home organization products (not including food storage) in my home. Bedroom closets rank highest when consumers are asked “are there any places or uses for which you could use more home organization products”. Kitchen/pantry ranks second after bedroom closets, while bathroom comes in third.

Executive Summary
- Scope of the Report
  - Market Definition
    - Table Home Organization Product Categories
    - Table Home Organization Product Segments
- The Market
  - Retail Sales of Home Organization Products Reach $16 Billion in 2016
  - Retail Sales by Product Category
  - Retail Sales by Product Segment
  - Sales of DIY Products by Retail Channel0
  - Projected Market Growth
- The Marketers
  - Introduction
- Marketing and New Product Trends
  - Decluttering with KonMari
  - Customized and Flexible Storage Options
  - Custom Closets Still Most Important for Many
  - Specialty Storage Still in Demand
  - Decor Important to More Consumers
  - She Sheds Compete with Man Caves
  - Made in USA to Get Stronger
- Distribution and Retailing
  - Private Label Store Brands and Exclusives Important to Retailers
  - Omni-Channel Retailing Essential
- The Consumer
  - Consumers Still Cautious Despite Optimism and Confidence
  - Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
    - Table Efficient/Organization Level on Simmons' 5 Point Self-Concept Scale, 2006-2016 (percent of aduls)
  - Increasing Internet Use for Product Research and Shopping
  - American Nests Continue to Expand
  - People Need More Home Organization Products
The Market
- Scope of the Report
  - Methodology
  - Market Definition
    - Table Home Organization Product Categories
    - Table Product Segments of Home Organization Products
  - Retail Sales of Home Organization Products Reach $16 Billion in 2016
    - Table U.S. Retail Sales of Home Organization Products, 2012-2016 ($ millions; percent change)
  - Retail Sales by Product Category
  - Retail Sales by Product Segment
  - Sales of DIY Products by Retail Channel
  - Regional Sales Differences
  - Factors Affecting Market Growth
  - Housing and Households
    - Table Annual Existing Home Sales and Housing Starts, 2002-2016 (total number and percentage change)
    - Table Annual New Single-Family Home Sales and Median Annual Sales Price, 2000-2016 (total number and median sales price)
    - Table Floor Area of New Single-Family Houses Completed, 1995-2015 (in median square feet)
    - Table Number of Bathrooms in New Single-Family Houses Completed, 1995-2015 (percent of houses)
    - Table Number of Bedrooms in New Single-Family Houses Completed, 1995-2015 (percent of houses)
    - Table Outdoor Features in New Single-Family Houses Completed, 1994-2015 (percent of houses)
    - Table Types of Parking in New Single-Family Houses Completed, 1995-2015 (percent of houses)
    - Table Location of Laundry Facilities in New Single-Family Houses Completed, 2009-2015 (percent of houses)
  - Economy and Spending
    - Table Personal Income and Its Disposition, 2007-2016 ($ billions)
    - Table U.S. Average Annual Consumer Expenditures, 2005, 2010, 2013, 2015 (percent of total spending)
    - Table Estimated Annual Home Improvement Expenditures, 2004-2016 ($ billions)
    - Table Walmart U.S. Sales, Fiscal Years 2011-2016 (in billions of dollars)
    - Table Home Depot Fiscal Net Sales, 2010-2015 (in billions of dollars)
    - Table Costco Fiscal Year Net Sales and Individual Membership, 2006-2016 Fiscal Years (net sales, $ millions; members, thousands)
  - Continued Popularity of Self-Storage Facilities Shows Need for Home Storage
  - Projected Market Growth
The Marketers
- Introduction
  - Table Types of Companies Competing in the U.S. Home Organization Products Market
  - Leading Marketers
  - Mergers, Acquisitions, Divestitures
  - Competitive Profiles
    - Table Emerson Electric Home Organization Products
    - Table Rubbermaid Home Organization Products
    - Table Gladiator GarageWorks Home Organization Products
    - Table California Closets Home Organization Products
    - Table Sterilite Home Organization Products
    - Table Iris USA Home Organization Products
    - Table Home Products International Home Organization Products
    - Table Whitmor Home Organization Products
    - Table Household Essentials Home Organization Products
    - Table Honey-Can-Do Home Organization Products
    - Table Neatfreak Group Home Organization Products
    - Table Elfa Home Organization Products
    - Table Organized Living Home Organization Products
    - Table John Louis Home Organization Products
    - Table Sauder Woodworking Home Organization Products
    - Table Stack-On Products Home Organization Products
    - Table The Stow Company Home Organization Products
    - Table BH North America Home Organization Products
    - Table New Age Products Home Organization Products
    - Table GarageTek Home Organization Products
    - Table Tuff Shed Home Organization Products
    - Table Arrow/Shelter Logic Home Organization Products
    - Table Duramax Home Organization Products
    - Table Suncast Home Organization Products
    - Table Backyard Products Home Organization Products
    - Table Lifetime Products Home Organization Products
    - Table Keter Home Organization Products
    - Table Knape & Vogt Home Organization Products
    - Table ShelfGenie Home Organization Products
Marketing & New Product Trends
- Product Trends
  - Decluttering with KonMari
  - Shimau (Smart Storage)
  - Customized and Flexible Storage Options
  - Custom Closets Still Most Important for Many
  - Consumers Want Easy Solutions
  - Portability
  - Long-Term Storage
  - Specialty Storage Still in Demand
  - Storage Opportunities in Wasted and Empty Space
  - Maximizing Storage in Small Spaces
  - Kids Storage Continues Growing
  - Partnerships and Licensing Deals Still Attractive
    - Table Selected Licensed Storage and Organization Products, 2016
  - Decor Important to More Consumers
  - Outdoor Storage More Decorative
  - Awareness, Availability and Cost Biggest Obstacles for Green Products
- Marketing Practices and Trends
  - Consumers Need Help
  - As Seen On/In: Product Placement in Media Builds Awareness and Trust
  - Houzz Remains Major Internet Community for Manufacturers
  - Blogs Build Community
  - Back to School Key Selling Season
  - Consumers Like Contests
  - Price Remains Important for Consumers
    - Table Retail Circular and Online Deals for Selected Home Organization Products, 2016
  - Made in USA to Get Stronger
Distribution and Retailing
- Distribution Channels
  - Table Selected Retailers That Sell Home Organization Products, 2016
- Sales of DIY Products by Retail Channel
  - Discount Stores
  - Home Centers and Hardware Stores
  - Specialty Channel
  - Other Outlets
  - Private Label Store Brands and Exclusives Important to Retailers
    - Table Selected Private Label and Exclusive Home Organization Brands, 2016
  - Distribution
  - Omni-Channel Retailing Essential
  - Key Retailers
    - Table Walmart U.S. Sales, Fiscal Years 2010-2016 (in billions of dollars)
    - Table Walmart Sales by Product Category, Fiscal 2014-2016 (percent)
    - Table Target Sales, 2010-2015 (in billions of dollars)
    - Table Target Sales by Channel, 2013-2015 (percent)
    - Table Target Sales by Product Category, 2013-2015 (percent)
    - Table Home Depot Fiscal Net Sales, 2010-2015 (in billions of dollars)
    - Table Lowe's Fiscal Net Sales, 2010-2015 (in billions of dollars)
    - Table The Container Store Fiscal Net Sales, 2010-2015 ($, millions)
    - Table The Container Store Fiscal Net Sales by Operating Segment, 2012-2015 ($, millions)
    - Table The Container Store Fiscal Net Sales by Merchandise Category, 2013-2015 (% of total)
    - Table The Container Store In-Store Departments
    - Table Bed Bath & Beyond Sales, Fiscal Years 2011-2015 (in billions of dollars)
    - Table Ikea Storage and Organization Products
    - Table Wayfair Sales, 2012-2015 (in thousands of dollars)
The Consumer
- Sources
  - Consumer Confidence Reaches New Highs
    - Table Demographic Characteristics of Consumers with Lowest and Highest Confidence, 2016 (Index)
  - Consumers Optimistic About Future
  - Men and 25 to 54 Year Olds Have Highest Purchase Propensity
    - Table Demographic Characteristics of Consumers with Lowest and Highest Purchase Propensity, 2016 (index)
  - Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
    - Table Adults' Level of Being Efficient/Organized on Simmons' 5 Point Self-Concept Scale, 2006-2016 (percent)
    - Table Demographic Characteristics of Consumers with Lowest and Highest Self-Ratings on Being Efficient/Organized, 2016 (Index)
  - Americans Spend Most on Housing and Homes
    - Table U.S. Average Annual Consumer Expenditures, 2005, 2010, 2013, 2015 (percent of total spending)
  - Recent Uptick in Home Remodeling
    - Table Households That Did or Plan to Do Any Remodeling, 2006-2016 (percent of households)
  - Recent Increase in Do-It-Yourself Home Remodeling
  - Over 2 Million Households Purchased a Storage Shed in 2016
    - Table Home Improvement Products Bought in Last 12 Months, 2006-2016 (percent of households)
    - Table Demographic Characteristics of Storage Shed Purchasers, 2016 (Index)
  - Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
    - Table Home Remodeling Projects in Past and Next 12 Months, 2006-2016 (percent of households)
    - Table Demographic Characteristics of Basement, Attic and Garage Remodelers, 2016 (Index)
  - Lifestyle/Psychographic Attitudes of Remodelers
    - Table Lifestyle/Psychographic Attitudes of Adults Who Did Selected Remodeling in Last 12 Months, 2016 (Index)
  - Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers
    - Table Lifestyle/Psychographic Attitudes of Adults Who Purchased Sheds and Wall Units/Systems, 2016 (Index)
  - Consumer Attitudes Measured with Simmons Segmentation System
    - Table How Consumers Identify with Simmons Retail Shopper Segments, 2016 (percent)
  - Increasing Internet Use for Product Research and Shopping
    - Table Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2006-2016 (percent)
  - Awareness, Availability and Cost Biggest Obstacles for Green Products
    - Table Environmental Attitudes of All Adults, Shed and Wall Units/Systems Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2016 (percent)
  - Consumer Demographics and Impact on Storage, Organization
    - Table Characteristics of Demographic Cohorts and Storage and Organization Needs
  - American Nests Continue to Expand
    - Table Number of Adults in American Households, 2006-2016 (percent of households)
  - People Need More Home Organization Products
  - Style and Attractiveness Important; Brand Name Not So Much
  - Consumers Need More Storage Most in Closets, Kitchen and Pantry
Appendix