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U.S. Grocery Market Focus: The Amazon Food Shopper provides insight on the role Amazon plays in shaping grocery trends. Analysis includes:
- e-Commerce sales and food & beverage e-commerce sales projected through 2020
- Amazon food & beverage e-commerce sales projected through 2020
- Historical trending of food retailer usage and Amazon user share
- Demographic analysis of Amazon food-centric programs
- Demographic analysis that includes 1) household income segmentation of $150K-$249K and $250K+; and 2) geographical analysis by top fourteen designated market area, designated market area by segment, metropolitan area by segment, and county size.
- Executive Summary
- Report Scope
- Report summary
- Sales forecast
- Amazon versus the food and grocery competition today
- Amazon Fresh product matrix
- The Amazon Fresh user
- The fresh factor: What consumers view as important
- Interest in Amazon Fresh shows promise
- Amazon Subscribe & Save
- Prime Pantry
- Multi-channel food retail: The Whole Foods acquisition
- Common demographic nexus:
- Meal kits
- Amazon Category Analysis: Food Products
- Grocery sales trends
- U.S. food at home sales trends, by channel
- Table Food at Home Sales, by Type of Outlet: 2007 vs. 2016
- U.S. online grocery sales trends
- Table e-Commerce Sales: Total Sales and Food and Beverage Sales, 2008-2017
- Table e-Commerce Sales: Total Sales and Food and Beverage Sales, 2016-2020 (in billions and percentage growth)
- Table Online Food & Beverage Sales: Total Sales and Amazon Sales, 2015-2020 (in billions and percentage growth)
- Supermarkets continue to reign but online penetration approaches drug store and c-stores
- Table Grocery/Fresh Food Purchasing Channels, 2017
- U.S. food at home sales trends, by channel
- Amazon versus the food and grocery competition
- Major food retailers: cross-usage of Amazon over time
- Table Supermarkets and Food Stores Shopped in Last Four Weeks: Usage and Share Purchasing from Amazon, 2014 vs. 2017
- Table Amazon vs. Non-Amazon Shopper Population by Supermarkets/Food Stores Shopped, 2017
- Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by HH Income Segments, 2017
- Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by Age, 2017
- Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by County Size, 2017
- Major food retailers: cross-usage of Amazon over time
- Amazon Fresh
- Amazon Fresh Pickup
- Amazon Fresh product matrix
- Table Amazon Fresh: Purchase Choices, by Category 2017
- Table Amazon Fresh: Purchase Choices, by Category 2017
- Making an organic effort
- Table Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
- Table Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
- The Amazon Fresh user
- Table The Amazon Fresh User: Key Demographics, Category, 2016-2017
- The fresh factor: What consumers view as important
- Table Factors Influencing Fresh Produce, Meat or Seafood Shopping, 2016
- Interest in Amazon Fresh shows promise
- Table Interest in Amazon Fresh, by Demographic, 2016
- Fresh Deals
- Amazon Subscribe & Save
- The Amazon Subscribe & Save user
- Subscribe & Save retail category penetration
- Table Amazon Subscribe & Save Usage, By Product Category, 2016-2017
- Prime Pantry
- Table Amazon Prime Pantry, Purchase Choices, by Category, 2017
- Multi-channel food retail: The Whole Foods acquisition
- Table Whole Foods, By the Numbers, 2014-2016
- Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2017
- Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Top Designated Market Area, 2017
- Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by County Size and Metropolitan Area, 2017
- Primed for online grocery?
- Table Weekly Shoppers, Top 15 Supermarkets/Food Stores: Online Grocery Shopping Indexes, 2017
- Primed to spend?
- Table Weekly Shoppers, Top 15 Supermarkets/Food Stores: Share of Use, by Weekly Grocery Spending, 2017
- Meal kits
- Why meals kits make sense for Amazon
- Table Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
- How Amazon will put the heat on other providers
- Table Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
- Launch underway
- Why meals kits make sense for Amazon
- Grocery sales trends
- Appendix
- Table indexes
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