Global Food E-Commerce

Global Food E-Commerce

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The United States and United Kingdom were the first countries to start developing general e-commerce markets in the 1990s as consumers increasingly began to own computers and the first web browser was released. Both countries were at the forefront of the development of the internet, and pure-play e-commerce startups began to appear. These companies were further aided by significant investor interest, in which excessive stock market speculation led to the “dot-com bubble”.

Today, global food e-commerce sales are forecast to nearly triple through 2023. Sales are primarily concentrated in the three largest markets – China, the US, and Japan. China is by far the global leader in food e-commerce sales. Meanwhile, as consumers in the US and Japan have become increasingly familiar with online shopping, grocery vendors have ramped up investment in web-based retailing and fulfillment capabilities, including through the installation of curbside pickup locations, construction of dark stores, and launch of express home delivery services.

This study, Global Food E-Commerce, analyzes the $109 billion global food e-commerce industry. It presents historical demand data (2013 and 2018) and forecasts (2023 and 2028) by region (North America,Western and Eastern Europe, Asia/Pacific, Latin America, and Africa/Mideast)and major national market (US, Canada, UK, Germany, France, China, Japan, South Korea, and India). The study also provides competitive analysis of industry competitors including Ahold Delhaize, Alibaba, Amazon, Carrefour, JD.com,Kroger, Ocado Group, Tesco, and Walmart.



  • Executive Summary
    • China, the US, & Japan Lead in Online Food Shopping
    • Retailers Ramp Up Same-Day Delivery Services Across Major Cities
    • Acquisitions & Strategic Partnerships Are Key Competitive Strategies for E-Grocery Players
  • Global Market Overview
    • Key Findings
    • Historical Market Trends
    • Factors Impacting Demand
      • Global Internet Connections
      • E-Commerce Spending Trends by Income Level
      • Population Size & Urbanization Rates
      • Infrastructure & Geography
      • Mobile Payment Formats & Usage
      • Competition from Brick & Mortar Retailers
    • Key Food & Drink Products Purchased Online
    • Order Fulfillment
      • Order Picking & Packing
      • Delivery Options
    • Opportunities
      • Advantages for Consumers
      • Same-Day Delivery
      • Online-to-Offline (O2O) Experience
      • Penetration of Rural Areas
      • Last-Mile Delivery
    • Legal & Regulatory Environment
      • Antitrust
      • Consumer Privacy & Data Protection
      • Value-Added Tax (VAT) & Cross-Border Sales
      • Food-Safety Regulations & Standards
      • Liability in Employing Third-Party Delivery Firms
  • Regional Outlook
    • Demand Forecast by Region
      • Table Global Food E-Commerce Sales by Region, 2013 – 2028 (billion dollars)
    • North America
      • North America: Market Position
      • North America: Sales Trends & Forecast
        • Table North America: Food E-Commerce Sales by Country, 2013 – 2028 (billion dollars)
      • North America: Leading E-Grocery Retailers
        • Table North America: Leading E-Grocery Retailers by Country
      • United States
      • Canada
    • Europe
      • Europe: Market Position
      • Europe: Sales Trends & Forecast
        • Table Europe: Food E-Commerce Sales by Country, 2013 – 2028 (billion dollars)
      • Europe: Leading E-Grocery Retailers
        • Table Europe: Leading E-Grocery Retailers by Country
      • United Kingdom
      • Germany
      • France
    • Asia/Pacific
      • Asia/Pacific: Market Position
      • Asia/Pacific: Sales Trends & Forecast
        • Table Asia/Pacific: Factors Driving Food E-Commerce Sales by Country
        • Table Asia/Pacific: Food E-Commerce Sales by Country, 2013 – 2028 (billion dollars)
      • Asia/Pacific: Leading E-Grocery Retailers
        • Table Asia/Pacific: Leading E-Grocery Retailers by Country
      • China
      • Japan
      • South Korea
      • India
    • Latin America
      • Latin America: Market Position
      • Latin America: Sales Trends & Forecast
        • Table Latin America: Food E-Commerce Sales by Country, 2013 – 2028 (billion dollars)
      • Latin America: Leading E-Grocery Retailers
        • Table Latin America: Leading E-Grocery Retailers by Country
    • Africa/Mideast
      • Africa/Mideast: Market Position
      • Africa/Mideast: Sales Trends & Forecast
        • Table Africa/Mideast: Food E-Commerce Sales by Country, 2013 – 2028 (billion dollars)
      • Africa/Mideast: Leading E-Grocery Retailers
        • Table Africa/Mideast: Leading E-Grocery Retailers by Type
  • Online Grocery Providers
    • Key Findings
    • Food E-Commerce Vendors by Type
      • Online Grocery Order & Fulfillment Process
      • Pure-Play Online Retailers
      • Brick & Mortar Retailers
      • Third-Party Service Providers
    • Leaders in Food E-Commerce
      • Alibaba Group
      • Amazon.com
      • JD.com
      • Walmart
      • Other Major Food E-Commerce Retailers
    • Mergers & Acquisitions
      • Table Selected Acquisitions & Divestitures
    • Cooperative Agreements
      • Table Selected Cooperative Agreements
  • Appendix
    • Scope
      • Table Relevant NAICS & SIC Codes
      • Table Relevant NACE Codes
    • Definitions
      • General
      • E-Commerce Retailers
      • Order Fulfillment & Payment Methods
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
      • A Comprehensive Approach to Data Analysis
      • High-Quality, Industry-Leading Market Research
    • Study-Specific Methodology
      • Macroeconomic & Demographic Indicators
      • Purchasing Power Parity
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Country Lists by Region
      • Table Countries in North America
      • Table Countries in Latin America
      • Table Countries in Western Europe
      • Table Countries in Eastern Europe
      • Table Countries in the Asia/Pacific Region
      • Table Countries in the Africa/Mideast Region
    • Macroeconomic Assumptions
      • Global Economic Outlook
        • Table Global Gross Domestic Product by Region & Country, 2008 – 2028 (billion 2017 dollars)
      • Global Population
        • Table Global Population by Region & Country, 2008 – 2028 (million persons)
      • Global Per Capita GDP Outlook
        • Table Global Per Capita Gross Domestic Product by Region & Country, 2008 – 2028 (2017 dollars)
      • Global Personal Consumption Expenditures
        • Table Global Personal Consumption Expenditures by Region & Country, 2008 – 2028 (billion 2017 dollars)
      • Global Food & Beverage Manufacturing Outlook
        • Table Global Food & Beverage Manufacturing Value Added by Region & Country, 2008 – 2028 (billion 2017 dollars)

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