Category: Generation Y
Generation Y market research reports by Packaged Facts
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Gen Z and Millennials as Pet Care Consumers
Packaged Facts - Gen Z and Millennials as Pet Care Consumers This report focuses on Gen Z and Millennials in contrast to Gen X and Boomers and provides a data-rich analysis of dog and cat owners as consumers, both generally and within pet product and pet service categories. The perennial interest in ... Read More
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Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition
Pet Litter, Clean-up, and Odor-Control Products: U.S. Market Trends, 2nd Edition Special offer: now 10% off original full report price Today’s pet parents are seeking solutions to some of the more demanding aspects of pet ownership, and one of the biggest perennial challenges is how to manage and el ... Read More
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Eating Trends: Generational Food Shopping
Special offer: now 10% off original full report price This Eating Trends report provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping, with a focus on Gen Z (age 18-24) and Millennials/Gen Y (age 25-39). For context and comparison, in addition, parallel data are pro ... Read More
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U.S. Pet Market Outlook, 2018-2019
Special offer: now 20% off original full report price U.S. Pet Market Outlook, 2018-2019 The U.S. pet industry has long been rife with opportunity and dynamism, but the market is now reconfiguring at such a dizzying pace it’s hard to keep up, much less lead the pack. With its focus keenly on “what’s ... Read More
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Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
Looking Ahead to Gen Z: Demographic Patterns and Spending Trends Special offer: now 20% off original full report price There are 52 million Americans in the 13- to 24-year-old age group that comprises the Gen Z demographic. They account for 16% of the U.S. population. The 21 million teens in the 13- ... Read More
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Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets Special offer: now 20% off original full report price This Packaged Facts report explores what makes Gen Z and Millennial pet owners unique and highlights how pet product and service marketers can best appeal to these 57 million p ... Read More
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Millennials and Financial Services: Reclaiming the "Unbanked"
The theory that Millennials are abandoning banks is overblown, hinging on how banking relationships are defined. Younger adults of the Millennial generation, those currently age 18-34, do continue to trend away from traditional checking and savings accounts. As of 2015, 55% of 18- to 34-year-olds we ... Read More
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Millennial Menus: Culinary Trend Tracking Series
Special offer: now 20% off original full report price Demanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is signific ... Read More
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Millennials as Pet Market Consumers
Special offer: now 20% off original full report price Millennials as Pet Market Consumers The millennial demographic has become a leading and increasingly influential consumer force in the U.S. pet market. Between 2007 and 2015, millennial spending in the U.S. pet market was responsible for 43% of ... Read More
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