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Functional Beverages: Market Trends and Opportunities, 2nd Edition

Best Price Guarantee Length Publisher Published Date SKU
from $3,995 270 Pages Packaged Facts July, 2023 LA18058329
Best Price Guarantee
Price from $3,995
Length 270 Pages
Publisher Packaged Facts
Published Date July, 2023
SKU LA18058329

Functional Beverages: Market Trends and Opportunities, 2nd Edition


Functional beverages purport to provide functional benefits that consumers perceive as important to health or day-to-day life, such as:
  • increased energy
  • enhanced hydration
  • boosts in cognitive function/brain activity
  • better sleep and relaxation
  • boosts in immunity
  • increased gut health
  • meal replacement and weight management
  • sports performance improvement
Functional beverages are appealing to those who want to make small changes for big results. Consumers also increasingly want and expect products with “better-for-you” attributes that are perceived as more nutritious or healthful. “Better-for-you” traits seen in many functional beverages include clean labels, natural/organic ingredients, reduced or eliminated sugar and calories, and vegan/plant-based designations.

With a focus on “what’s next” and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Functional Beverages: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about these products.

Scope

Functional Beverages: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends regarding functional beverages. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and inflation area and across the broader food and beverage market.

This Packaged Facts report analyzes the dynamics of the current landscape of the functional beverage market. Consumer demographics, perceptions, motivations, and behavior pertaining to beverages and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of seeking out functional beverages.

Functional beverages are segmented by the following product categories:
  • Energy and Sports Drinks
  • Functional Carbonated Drinks
  • Functional Coffees and Teas
  • Functional Dairy and Dairy Alternative Beverages
  • Functional Juices
  • Functional Waters
  • Nutritional Shakes, Protein Drinks, and Meal Replacements
  • Other Functional Beverages
Sales include both ready-to-drink (RTD) versions that are bottled or canned and beverage powders. This report also includes functional dry coffee and tea that are brewed with water to become functional beverages.

This report includes sales of the above items from:
  • Grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI)
  • Mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
  • Convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar)
  • Other retailers, such as gift stores
  • All online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect, Boxed), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products via their websites, direct-to-consumer, and online sales from websites or apps of retailers in the previous categories
Historical numbers for the retail functional beverage market are provided from 2017 through 2022. Market forecasts are provided from 2023 through 2027.

The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.

Additionally, Functional Beverages: Market Trends and Opportunities has dozens of tables highlighting numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.

Report Methodology

The information contained in Functional Beverages: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts’ exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.


  • Executive Summary
    • Recent Trends in Adoption and Innovation
    • Key Consumer Trends
    • Packaging Trends
    • Scope
  • Recent Historical Trends from the Pandemic to the Inflation Era
    • Highlights
    • First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
      • Table Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used…", 2020 (percent of consumers)
    • Boosted Online Grocery Shopping Activity
      • Activity Spiked in 2020 during the Early Part of the Pandemic
        • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
      • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
      • Frequency of Grocery Shopping in 2023: In-Person vs. Online
    • Snacking and Healthy Eating Habits
      • Trends from 2021-2022
        • Table Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)
      • Changes to Snacking Habits in 2023
        • Table Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
      • Preferred Types of Snacks
        • Table Preferred Types of Snacks, 2023 (percent of consumers)
    • Concerns about COVID-19 Exposure Have Remained
      • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
        • Table Coronavirus Health Concerns: "I am concerned about the…", 2020-2023 (percent of consumers)
      • Concerns about COVID-19 Variants
      • Concerns about Future Potential Pandemic Outbreaks
        • Table Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
    • Rising Prices during the Pandemic
      • Many Consumers Are Concerned about Inflation and Rising Food Prices
        • Table Consumer Concerns about Rising Food Prices, 2021-2023 (percent of consumers)
      • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
      • Consumers Find Price More Important for Food and Beverage Purchase Decisions in 2023
    • Cutting Back on Household Expenses
      • Table Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
      • Table Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
      • Table Consumer Spending on "Extras", 2023 (percent of consumers)
    • Food Shortages during the Pandemic
      • Concerns about Food Shortages
        • Table Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
      • Stockpiling of Food and Beverage Items
        • Table Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)
    • Negative Personal Effects of the Pandemic
      • Negative Effects Reported in 2020 and 2021
        • Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020-2021 (percent of consumers)
      • Continuing Mental and Physical Health Effects
      • Stress Levels and Impact on Food/Beverage Consumption
    • Pandemic Effects on Work
      • Changes to Work Patterns Have Continued in 2021 and 2022
    • In-Store Shopping Patterns
  • Overview and Market Trends
    • Highlights
    • The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
      • Impact on the Beverage Market
    • Concerns about Food Waste
      • Most Consumers Are Concerned about Food Waste
        • Table Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
      • How Consumers Reduce Food Waste
      • Opportunities for Functional Beverages
    • Food Intolerances, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
      • Prevalence in 2022
      • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
        • Table Food Allergies and Lactose Intolerance, 2017-2022 (percent of consumers)
      • Purchases of Foods with Allergy-Friendly Labels
      • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
    • Plant-Based and Plant-Forward Trends
      • Definitions
      • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
      • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2022
    • Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
      • Functional Health Benefits
      • Consumers Continue to Seek Out Nutrient Sources in Foods and Beverages
        • Table Preferences for Functional Food and Beverage Ingredients, 2022 (percent of consumers)
        • Table Looking for/Preferring or Never Hearing of Functional Food and Beverage Ingredients, 2021-2022 (percent of consumers)
      • Sources Used to Consume Nutrients
      • Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
      • Avoiding or Limiting Sugar Intake
      • Reasons for Avoiding or Limiting Sugar Intake
      • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
        • Table Preferences for Sweetener Types, 2022 (percent of consumers)
      • Many Sweeteners Are Considered Unsafe by Consumers
      • Avoiding or Limiting Sodium
      • Information Consumers Seek Out on Nutrition Facts Labels
    • Mindful and Intuitive Eating
      • Definition
      • Dieting Activity
      • Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
      • Consumer Mindfulness Index
  • Market Size and Forecast
    • Highlights
    • Scope
    • Functional Beverage Sales
      • Sales by Product Category
        • Table Functional Beverage Retail Sales by Product Category, 2017-2022 (million dollars)
        • Table Functional Beverage Retail Sales by Product Category, 2022, 2023E, 2024P-2027P (million dollars)
    • Consumer Beverage Purchases
      • Types Purchased
        • Table Beverage Types Purchased by Consumers, 2023 (percent of consumers)
      • Frequency and Source of Purchases
        • Table Frequency and Source of Ready-to drink Packaged Beverage Purchases in the Last 12 Months, 2023 (percent of consumers)
    • Consumer Preparation of Drinks at Home
  • Marketing Trends and Opportunities
    • Highlights
    • "Superfoods", "Adaptogens", and "Food as Medicine"
    • Hemp and CBD
    • Brain Health, Cognitive Function (Nootropics), and Mental Focus
    • Sleep, Relaxation, and Stress Relief
      • Dealing with Sleep Issues
      • Promoting Relaxation and Stress Reduction
      • The Role of Alcoholic Beverages and Non-Alcoholic Alternatives
    • Energy and Sports Functions
    • Immunity Boosting and Gut Health
    • Meal Replacement and Weight Management
    • Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood, Energy, or Overall Health
    • Opportunities to Interest Older Consumers in Functional Beverages
    • Targeting Families with Children
      • Beverages for Kids
      • Beverages for Parents
    • Opportunities to Target Gamers
    • "Better-for-You" Trends
      • Clean Label
      • Unrefined Sugar
      • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Low-Carb/High Protein, Keto, and Paleo Diets
      • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
      • Organic and Non-GMO Products
      • Dairy and Dairy Alternatives
      • Carbonated Soft Drinks
      • Energy and Sports Drinks
      • Enhanced Waters
      • Tea
      • Coffee
      • Juice
    • Personalized Nutrition
    • Direct-to Consumer (DTC) Marketing
      • New Companies and Products with Niche Appeal May Choose DTC Channels
      • Subscriptions Save Consumers Money and Boost Sales
      • Private Labels
    • In-Store Purchasing Trends
      • Retail Stores Rely More On Impulse Purchases
      • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
  • Consumer Demographics
    • Highlights
    • Purposefully Seeking Out Functional Beverages, and Willingness to Pay More for Them
      • Table Consumers Opinions on Functional Beverages, 2023 (percent of consumers)
    • Trends by Gender
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Gender, 2023 (percent of consumers)
    • Trends by Age Bracket
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Age Bracket, 2023 (percent of consumers)
    • Patterns Based on Household Income
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Household Income Bracket, 2023 (percent of consumers)
    • Regional Differences
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by US Region, 2023 (percent of consumers)
    • Urban, Suburban, and Rural Consumers
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Urban, Suburban, or Rural Living, 2023 (percent of consumers)
    • Educational Attainment
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Educational Attainment, 2023 (percent of consumers)
    • Presence of Children in the Household
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Presence of Children in HH, 2023 (percent of consumers)
    • Race/Ethnicity
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Race/Ethnicity, 2023 (percent of consumers)
    • Plant-Forward Consumers
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Online Grocery Shoppers (Food Delivery and Pickup Services)
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)
    • Clean Label Dieters
      • Table Seeking Out and Willingness to Pay More for Functional Beverages by Adherence to a Clean Label Diet, 2023 (percent of consumers)
  • Consumer Psychographics
    • Highlights
    • Special Eating Restrictions or Preferences
      • Table Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
      • Table Special Diets Followed by Consumers, 2023 (percent of consumers)
    • Levels of Stress, Anxiety, Tiredness, Loneliness, Energy, and Focus
      • Table "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your "normal" or preferred level", 2023 (percent of respondents who reported feeling more of these characteristics)
      • Table "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your "normal" or preferred level", 2023 (percent of respondents who reported feeling lower levels of these characteristics)
    • Perceptions About Health and Nutrition
      • Concerns About Health Can Be Addressed by Functional Foods and Beverages
        • Table Health Concerns That Can Be Addressed by Functional Beverages, 2023 (percent of consumers)
      • Nutrition and Healthy Foods
        • Table Opinions about Healthy Foods and Nutrition, 2023 (percent of consumers who agree)
      • Vitamins/Supplements and Alternative Medicine
        • Table Opinions about Alternative Medicine and Vitamins/Supplements, 2023 (percent of consumers who agree)
        • Table Taking Vitamins or Supplements, 2022 (percent of consumers)
        • Table Reasons for Taking Vitamins or Supplements, 2022 (percent of consumers who take vitamins or supplements at least occasionally)
      • Opinions on Sweeteners, Calories, and Sugar Content
        • Table Consumer Opinions on Sweeteners, Calories, and Sugar Content by Gender and Age Bracket, 2022 (percent of consumers who strongly agree)
    • Influences on Food/Beverage Consumption or Shopping Choices
    • Opinions on Sustainability
  • Packaging Trends
    • Highlights
    • The Balance Between Effective, Sustainable, and Low-Cost Packaging
    • Protective Packaging Is Important For Product Integrity
    • Retail-Ready Packaging Promotes Stocking Efficiency in Stores
    • Consumer Insights on Recycling, Household Waste, Sustainability, and Packaging
      • Functional Beverage Connection
      • Recycling and Household Waste
        • Table Consumer Opinions on Recycling and Household Waste, 2023 (percent of consumers who strongly agree)
      • Access to and Use of Curbside/Residential and Drop Off Recycling Services
        • Table Consumer Access to Curbside/Residential and Drop Off Recycling Services, 2023 (percent of consumers)
        • Table Consumer Frequency of Using Curbside/Residential and Drop Off Recycling Services, 2023 (percent of consumers with access to each service)
      • Opinions on Packaging Materials
        • Table Consumer Opinions on Packaging Materials, 2023 (percent of consumers who strongly agree)
      • Sustainable/Eco-Friendly Packaging Types Consumers Look for
        • Table "Do you especially look for any of the following in terms of "sustainability" or "eco-friendly" packaging?", 2023 (percent of consumers)
      • Packaging Types Considered Eco-Friendly
        • Table "Which packaging types would you consider eco-friendly?", 2023 (percent of consumers)
      • Priorities Placed on Food Packaging Features
        • Table Priorities Placed on Packaging Features for Food Products, 2023 (percent of consumers)
      • Priorities Placed on Ready-to-Drink Beverage Packaging Features
        • Table Priorities Placed on Packaging Features for Ready-to-Drink Beverages, 2023 (percent of consumers)
      • Opinions on Food Packaging
        • Table Consumer Opinions on Food Packaging, 2023 (percent of consumers)
      • Opinions on Beverage Packaging
        • Table Consumer Opinions on Beverage Packaging, 2023 (percent of consumers)
      • Beverage Packaging Forms that Consumers Purchase
        • Table Forms of Beverage Packaging Purchased by Type of Beverage, 2023 (percent of consumers purchasing each beverage type)

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