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Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition
Frozen Foods in the U.S. projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.
The report covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts’ estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.
Frozen Foods in the U.S. projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.
The report covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts’ estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.
- Executive Summary
- Insights and Opportunities
- The Market
- Table Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
- Table Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)
- Competitive Environment
- Table Company Participation by Category, 2016
- Product Trends
- Retail and Foodservice
- Table Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Consumer Trends
- Table Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)
- The Market
- Insights and Opportunities
- Market Overview
- Key Points
- Note on Methodology
- Market Categories
- Overall Market at $22.3 Billion
- Table Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
- Table Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
- Frozen Foods Market Remains at $20.8 Billion in IRI-Tracked Sales
- Table IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (millions of dollars, percent)
- Table IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (dollar sales change, unit sales change, volume change)
- Frozen Dinner/Entrée Sales Show Negative Five-Year Growth
- Table Sales of Frozen Dinners/Entrées, 2011-2016 (millions of dollars, percent)
- Frozen Pizza Showing Signs of Reviving?
- Table Sales of Frozen Pizzas, 2011-2016 (millions of dollars, percent)
- Side Dishes Sales Flatten
- Table Sales of Frozen Side Dishes, 2011-2016 (millions of dollars, percent)
- Growth Falters in Frozen Appetizers/Snacks
- Table Sales of Frozen Appetizers/Snacks, 2011-2016 (millions of dollars, percent)
- Market Outlook
- Share of Consumers Who Buy Frozen Hot Meal Items Jumps to 90%
- Declining Household Usage Rates Shown for Frozen Hot Meal Items
- Table Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2012-2016 (percent of U.S. households)
- But Current Frozen Foods Consumers Are Buying More
- Table Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Nutritional Value of Frozen Foods a Growing Concern
- Table Level of Agreement with Statement: "Most Frozen Dinners Have Little Nutritional Value," 2012-2016 (percent of U.S. population)
- Frozen Considered More Affordable, Convenient Than Other Hot Meal Products
- Table Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Quality the Most Important Factor to 80% of Frozen Foods Consumers
- Table Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Frozen Foods Consumers Perceive Refrigerated/Fresh as Higher Quality
- Preference for Fresh Presents a Formidable Challenge
- Table Reasons for Not Purchasing Packaged Frozen Hot Meal Items, 2012 vs. 2016 (percent of U.S. adults who do not buy packaged frozen hot meal items to be heated/microwaved)
- Table "Are any of the following especially important to you in choosing the foods you eat?", 2016 (percent of U.S. adults)
- Schwan: Consumers Have "Complicated Relationship" With Frozen
- Table Consumer Opinions About Frozen Food Products, by Purchase Frequency: 2016 (percent of U.S. frozen foods consumers)
- FDA Issues Draft Guidance to Food Industry for Voluntary Sodium Reduction Targets
- Table Voluntary Sodium Reduction Goals for Selected Commercially Processed, Packaged, and Prepared Foods
- Projected Market Growth
- Product Innovation Will Slow Frozen's Loss to Fresh
- Table Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)
- Table Projected Overall Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016 vs. 2021 (millions of dollars, percent change)
- Product Innovation Will Slow Frozen's Loss to Fresh
- The Marketers
- Key Points
- Leading Marketers
- Table Company Participation by Category, 2016
- Leading Brands and Usage Trends
- Banquet Remains Tops in Household Frozen Dinner Usage
- Table Frozen Dinner Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen dinners)
- Banquet Family Entrees the Most Frequently Consumed Frozen Entrées
- Table Frozen Main Course Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen main courses)
- DiGiorno Controls the Highly Consolidated Frozen Pizza Segment
- Table Frozen Pizza Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen pizza)
- Ore-Ida the Sole Frozen Potatoes Brand Eaten on a Frequent Basis
- Table Frozen Potatoes Brands/Products Eaten Most Often, 2012-2016 (percent of U.S. households that eat frozen potato products)
- Hot Pockets Frequent Usage a Constant in Dynamic, Fragmented Hot Snacks Segment
- Table Frozen Hot Snacks Brands/Products Used Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that use frozen hot snacks)
- Private Label Frozen Vegetables Consumed More Often Than National Brands
- Table Frozen Vegetables Brands/Products Eaten Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen vegetables)
- Banquet Remains Tops in Household Frozen Dinner Usage
- Overviews of Leading Marketers and Brands
- Nestlé
- Table Nestlé Retail Frozen Food Brands by Category, 2016
- Conagra
- Table Conagra Retail Frozen Food Brands by Category, 2016
- Schwan's
- Table Schwan Retail Frozen Food Brands by Category, 2016
- Pinnacle Foods
- Table Pinnacle Retail Frozen Food Brands by Category, 2016
- Kraft Heinz
- Table Kraft Heinz Retail Frozen Food Brands by Category, 2016
- Amy's Kitchen
- Table Amy's Kitchen Retail Frozen Food Brands by Category, 2016
- General Mills
- Table General Mills Retail Frozen Food Brands by Category, 2016
- Bellisio Foods
- Table Bellisio Retail Frozen Food Brands by Category, 2016
- Tyson/Hillshire
- Table Tyson/Hillshire Retail Frozen Food Brands by Category, 2016
- Bueno Foods (El Encanto, Inc.)
- Table Bueno Foods (El Encanto, Inc.) Frozen Food Brands by Category, 2016
- Nestlé
- Other Key Marketers
- B&G Foods
- Ajinomoto Windsor Foods
- Gold Star Chili
- J&J Snack Foods
- On-Cor Frozen Foods
- Ruiz Foods
- Skyline
- Tabatchnick Frozen Soups
- Willow Tree Farm
- Media, Advertising, and Promotions
- B&G Re-Introduces Green Giant With "The Giant Awakens" Theme
- Conagra Romances Women Consumers
- Nestlé Touches All the Bases With Fit Kitchen
- Bueno Foods Celebrates Anniversary With Free Cookbook
- Schwan's Reminds Consumers "Life Is Delicious"
- Bellasio Takes to Twitter for Eat!2.0
- Product Trends
- Key Points
- Product Trends
- Clean Label
- Stouffer's "Kitchen Cupboard" Effort Promises Fewer, Simpler, Familiar Ingredients
- Healthy Choice Simply Café Steamers Feature Clean Label, On-Trend Recipes
- Evol Invites You to "Love What You Eat"
- Cuisines of the World
- Bellisio's EAT! Frozen Entrées Offer Global, Adventurous Flavors
- Lean Cuisine's Limited-Time Entrées Inspired by International Culinary Trends
- Mouth Meets South: First-Ever Packaged Frozen Soul Food Meals
- Special Dietary Preferences
- Making Veggies Relevant Again
- Table Selected New Frozen Food Products: Dinners and Entrées
- Table Selected New Frozen Food Products: Pizza
- Table Selected New Frozen Food Products: Side Dishes
- Table Selected New Frozen Food Products: Appetizers and Snacks
- Retail and Foodservice Trends
- Key Points
- Supermarkets by Far the Dominant Channel for Frozen Food Spending
- Table Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Table Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased, by Share of Frozen Food Spending, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Table Share of Frozen Food Spending Within Retail Channels, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Private Label Plays a Significant Role in Some Frozen Food Segments
- Table Store Brand Usage of Selected Frozen Food Products in Last 30 Days, 2012-2016 (percent of U.S. households that consume the product)
- Schwan's: Retailers Can Make the Frozen Aisle a Linger-Worthy Destination
- Supermarkets by Far the Dominant Channel for Frozen Food Spending
- National Frozen & Refrigerated Foods Association Emphasizes Quality and Freshness to Promote Frozen
- Key Points
- Consumer Trends
- Key Points
- Frozen Foods Consumption Trends
- Over Half of U.S. Households Use Frozen Vegetables, Pizza, Potatoes
- Table Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)
- Age, Race, Presence of Children Strong Predictors of Use
- Table Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Demographic Segment, 2016 (U.S. households)
- Table Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Children in Household, 2016 (U.S. households)
- African Americans, Households With Teens Are Heaviest Users of Frozen Dinners
- Table Demographics of Households Consuming 5+ Packages Frozen Dinners in Last 30 Days, 2016 (index of households that use frozen dinners)
- Nine in 10 Consumers Buy Packaged Frozen Hot Meal Items
- Table Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Half of Frozen Foods Consumers Keep Hot Meal Items on Hand
- Table "Do you keep any of the following packaged frozen products in your freezer, even if not necessarily for using soon?", 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Frozen Foods Consumer Attitudes and Opinions
- Quality Remains Most Important Factor in Purchase Decisions
- Table Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Frozen Considered Most Convenient, Affordable Type of Hot Meal Item
- Table Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
- Frozen Foods Consumers Are Busy and Strapped for Time
- Table Health, Food, and Shopping Attitudes, by Type of Frozen Food Used, 2016 (index of frozen foods households)
- Concern About Nutritional Value of Frozen Skews Upscale
- Table Agreement with Statement: "Most Frozen Dinners Have Little Nutritional Value," by Demographic Segment, 2016 (index of U.S. adults)
- Over Half of U.S. Households Use Frozen Vegetables, Pizza, Potatoes
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