Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends
Most major packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. Some trends in 2023 – like inflation -- are continuations of 2022 issues while others – like sustainability -- are trends that are resurfacing in a bigger way again after having taking a back seat to other concerns in the height of the pandemic.
Inflation-fueled higher prices are a core trend from 2022 that is continuing in 2023, as supply challenges, higher ingredient and energy prices, and rising labor costs combine to test suppliers, retailers, and consumers. This has led to consumers seeking value, whether that means in comparison to the price of dining out or in comparison to routine grocery items, with private label options seeing surges across all categories. Additionally, food shoppers are increasingly placing sustainability at a higher priority level again, with plant-based options, clean labels, sustainable supply chains, and recyclable and reduced packaging as key trends. Furthermore, shoppers are presenting preferences with contradictions as they are looking for indulgence, but better-for-you versions, and chef-inspired menus, but with convenient preparation.
With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, food processors, packaging firms, and investors in making business decisions about the food market.
Scope
Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Food Market Outlook 2023 is the go-to source for a complete understanding of the U.S. food market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.
U.S. Food Market Outlook 2023 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level.
Report Methodology
The information contained in U.S. Food Market Outlook 2023 was developed from a variety of primary and secondary research sources.
Primary research includes interviews with food and beverage market experts and participation in and attendance at food industry events. Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of MRI-Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.
Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports.
This report contains dozens of numerical tables and charts, as well as numerous product photographs. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.
Executive Summary
Food Retail Sales Forecast
Food Trends
Private Label Surges Due to Inflation
CEA-Indoor Farming
Plant-Based Alternatives
Non-Plant-Based Alternatives
Mindful Indulgence
Convenient At-Home Restaurant Quality
Scope
Methodology
COVID-19 Effects on Consumers
Highlights
Concerns about COVID-19 Exposure Remain
Table Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (% of respondents)
Impact on Food
Concerns About High Prices and Shortages
Table Concerns about Rising Prices by Product Category, 2021, 2022 (percent of consumers)
Table Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
Concerns About Shortages
Table Concerns about Shortages by Selected Product Category, 2021-2022 (percent of consumers)
Table Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
Consumers Still Stockpiling
Table "If a food item is on sale, I buy multiple units to stock up." Agree Completely, 2012-2022 (percent of US adults)
Table Separate freezer owned or purchased in last 12 months, 2012-2022 (percent of US households)
Eating Patterns: What & When
Eating Comfort Foods
Eating Fresh Produce
Eating Processed Foods
Eating Snacks & Treats
Pandemic-Era Eating Frequency
Home Cooking Remains Relatively High
Table Home Cooking Behaviors, Agree Completely, 2012-2022 (percent of US adults)
Table Food Prepared From Scratch In Last 6 Months, 2012-2022 (percent of US households, and percent of households that make food from scratch)
Boosted Online Grocery Shopping Activity Continuing Through 2022
Activity Spiked in 2020 during the Early Part of the Pandemic
Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
Many Have Continued Ordering More Groceries Online in 2021 and 2022
Use of Meal Kit Delivery Services
Effects on Work Have Continued in 2021 and 2022
And Continue in 2023
Table "Are You Set Up to Do Your Usual Paid Work From Home –Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, &Children at Home, 2021-2023 (% of respondents who work full- or part-time)
Changes in Work From Home Frequency
Table Changes in Work From Home Frequency, 2020 & 2022 (% of employed respondents who are set up to work from home & said yes)
Overview
Food Retail Sales Forecast
Table US Retail Dollar Sales by Top Food Categories, 2017, 2022-2027P (million dollars and percent)
Table US Retail Dollar Sales by Top Food Categories, 2019, 2020, 2021, 2022 (million dollars and percent)
Table US Retail Dollar and Volume Sales by Top Food Categories, 2019, 2020, 2021, 2022 (percent change)
Distribution Trends
E-Commerce and Grocery Delivery
Table Purchased Groceries Over Internet in Last 30 days, 2012-2022 (percent of US adults)
Faster Home Delivery
Autonomous Delivery
Drone Delivery
In-Home Delivery
On-Demand Delivery
Instacart Helps Retailers Drive Sales, Save Customers Money
Snacking
Frequency of Snacking and Reasons for Snacking
Snacking Highest in the Afternoon
Fruit Most Preferred in Morning, Savory/Salty and Sweet Treats at Night
Home Meal Kits
Home Meal Delivery
Food Trends
CEA-Indoor Farming
Plant-Based Alternatives
One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2022
Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 – 2022 (percent of consumers)
Plant-Based Meat and Poultry Alternatives
Blends
Plant-Based, Dairy-Free Alternatives
Non-Plant-Based Alternatives
Cultivated Meat Approaches Commercialization in US
Other Alternatives
Animal-Free Dairy
Embrace ESG
Packaging
Healthier-For-You
Table "I Buy Food Labeled As…", 2017-2022 (percent of US adults)
Natural
Reduced or Zero Sugar
Table Preferences for Sweetener Types, 2022 (percent of consumers)
Incorporating Vegetables
Table Consumption Rates for Fresh Vegetables, 2012-2022 (percent of US households)
Diet-Friendly
Table "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?" 2021 – 2022 (percent of consumers)
Mindful Indulgence
Excite the Senses
Kid-Focused
Convenient At-Home Restaurant Quality
Partnerships Advantageous
Private Label Surges Due to Inflation
Table Selected Private Label Department Dollar Sales Growth, 2021-2022 (percent change)
Table Consumption Rates in last 6 months for Selected Store Brand Foods, 2012-2022 (percent of US households that eat selected product)
Cereal
Sales Outlook
Market Increasing to Over $13 Billion in 2027
Table U. S. Cereal Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Table U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
Key Opportunities
Chocolate Candy
Sales Outlook
Market Increases to Over $35 Billion in 2027
Table U. S. Chocolate Candy Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
Segment Sales
Table U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
Key Opportunities
Cookies
Sales Outlook
Market to Approach $18 Billion in 2027
Table U. S. Cookies Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Key Opportunities
Fresh Bread
Sales Outlook
Market Increasing to Over $22 Billion in 2027
Table U. S. Fresh Bread Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
Segment Sales
Table U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
Key Opportunities
Fresh Packaged Salads
Sales Outlook
Fresh Packaged Salad Sales Increasing to Over $9 Billion in 2027
Table US Fresh Packaged Salads Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Segment Sales
Consumer Insights
Packaged Salad Consumption Still Much Higher Than Pre-Pandemic Levels
Table Consumption Rates for Packaged Fresh Salad and Fresh Produce, 2012-2022 (percent of households)
Packaged Salad Eaters Don't Consume That Often
Table Packages of Packaged Fresh Salad Eaten in Last 30 Days, 2012-2022 (percent of US households that eat packaged fresh salad)
Key Opportunities
CEA-Indoor Farming
Convenient Restaurant Quality
Embrace ESG
Frozen Dinners/Entrees
Sales Outlook
Market Increasing to $17.4 Billion in 2027
Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2027 (in millions of dollars and percent change)
Key Opportunities
Frozen Pizza
Sales Outlook
Market to Exceed $9 Billion in 2027
Table US Frozen Pizza Retail Sales, 2017-2027 (million dollars, million pounds, and percent)
Consumer Insights
Only About Half of US Households Eat Frozen Pizza
Table Consumption Rates for Frozen Pizza, 2012-2022 (percent of US households)
Frozen Pizzas Eaters Don't Eat Them That Often
Table Packages of Frozen Pizza Eaten in Last 30 Days, 2012-2022 (percent of US households that eat frozen pizza)
Key Opportunities
Restaurant Quality at Home
Mindful Indulgence
Ultra-Indulgent
Excite the Senses
Ice Cream and Frozen Novelties
Sales Outlook
Market to Approach $19 Billion in 2027
Table US Ice Cream and Frozen Novelties Retail Sales, 2017-2027 (million dollars, million units, and percent change)
Category and Segment Sales
Table US Ice Cream and Frozen Novelties Retail Dollar Sales: By Category & Segment, 2016-2027 (million dollars and percent)
Consumer Insights
Consumption Data at Odds With Sales Data
Table Consumption Rates for Ice Cream, Novelties, and Packaged Frozen Yogurt, 2016-2022 (percent of US households)
Table Types of Ice Cream/Gelato/Sherbet Eaten Most Often, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
Ice Cream/Gelato/Sherbet Eaters Don't Consume Much
Table Pints of Ice Cream/Gelato/Sherbet Eaten in Last 7 Days, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
Key Opportunities
Excite the Senses
Reimagine Classics and Nostalgia
Mindful Indulgence
Dairy Alternatives
Embrace ESG
Meal & Snack Bars
Sales Outlook
Market at $10 Billion in 2027
Table US Meal & Snack Bars Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Category Sales
Table US Meal & Snack Bars Retail Sales: By Category, 2016-2027 (million dollars)
Consumer Insights
Some Consumption Data at Odds With Sales Data
Table Consumption Rates for Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households)
Heaviest-Consuming Snack Bar Group Expands
Table Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2012-2022 (percent of US households that eat breakfast/cereal/granola bars)
Key Brand Differences
Table Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households that eat bars)
Key Opportunities
Mindful Indulgence
Healthier-For-You
Excite the Senses
Kid-Focused
Embrace ESG
Meat and Poultry
Sales Outlook
Market to Exceed $145 Billion in 2027
Table US Meat and Poultry Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Category and Segment Sales
Table US Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016-2027 (million dollars and percent change)
Consumer Insights
Consumption Down in 2022
Table Consumption Rates for Meat & Poultry, 2012-2022 (percent of households)
Fresh Overwhelming Preferred Over Frozen
Table Consumption Rates for Fresh versus Frozen Meat & Poultry, 2012-2022 (percent of households that eats meat or poultry)
Trouble Holding Bacon and Sausage Pandemic Gains
Table Consumption Rates for Selected Processed Meats and Poultry, 2012-2022 (percent of households)
Key Opportunities
Convenient Restaurant Quality
Excite the Senses
Plant-based Alternatives
Blends
Cultivated Meat Approaches Commercialization in US
Table Activities of Selected Cultivated Meat Developers
Other Alternatives
Embrace ESG
Natural and Specialty Cheese
Sales Outlook
Market Increasing to over $23 Billion in 2027
Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
Key Opportunities
Salty Snacks
Sales Outlook
Market to Exceed $48 Billion in 2027
Table U.S. Salty Snacks Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Segment Sales
Table U.S. Salty Snack Market Retail Dollar Sales: By Category, 2016-2027 (million dollars and percent change)
Consumer Insights
Other Snacks Gain but Potato Chips Still Most Preferred
Table Consumption Rates for Selected Salty Snacks, 2012-2022 (percent of households)
Chip Eaters Don't Consume Much
Table Bags of Potato Chips Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat potato chips)
Table Bags of Corn/Tortilla/Other Chips & Cheese Snacks Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat corn/tortilla/other chips & cheese snacks)
Key Opportunities
Excite the Senses
Mindful Indulgence
Embrace ESG
Soup
Sales Outlook
Market Increasing to Nearly $12 Billion in 2027
Table U. S. Soup Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds/16oz. equivalents, and percent change)
Key Opportunities
Yogurt
Sales Outlook
Market Over $12 Billion in 2027
Table U.S. Yogurt Retail Sales, 2017-2027 (million dollars, million pints, and percent change)
Category Sales
Table U.S. Yogurt Retail Dollar Sales: By Category, 2016-2027 (million dollars)
Consumer Insights
Yogurt Consumption Relatively Steady After Pandemic Boost
Table Consumption Rates for Yogurt, 2012-2022 (percent of U.S. households)
Steady Increase in Regular (Full-Fat) Yogurt Consumption
Table Types of Yogurt Eaten Most Often, 2012-2022 (percent of U.S. households that eat yogurt)
Yogurt with Fruit Most Popular But Declining
Table Kinds of Yogurt Eaten Most Often, 2012-2022 (percent of U.S. households that eat yogurt)
Greatest Growth from Those Eating the Least
Table Containers of Yogurt Eaten in Last 7 Days, 2012-2022 (percent of US households that eat yogurt)