Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends


Attention: There is an updated edition available for this report.

Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends


Most major packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. Some trends in 2023 – like inflation -- are continuations of 2022 issues while others – like sustainability -- are trends that are resurfacing in a bigger way again after having taking a back seat to other concerns in the height of the pandemic.

Inflation-fueled higher prices are a core trend from 2022 that is continuing in 2023, as supply challenges, higher ingredient and energy prices, and rising labor costs combine to test suppliers, retailers, and consumers. This has led to consumers seeking value, whether that means in comparison to the price of dining out or in comparison to routine grocery items, with private label options seeing surges across all categories. Additionally, food shoppers are increasingly placing sustainability at a higher priority level again, with plant-based options, clean labels, sustainable supply chains, and recyclable and reduced packaging as key trends. Furthermore, shoppers are presenting preferences with contradictions as they are looking for indulgence, but better-for-you versions, and chef-inspired menus, but with convenient preparation.

With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, food processors, packaging firms, and investors in making business decisions about the food market.

Scope

Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Food Market Outlook 2023 is the go-to source for a complete understanding of the U.S. food market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food market.

U.S. Food Market Outlook 2023 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level.


Report Methodology

The information contained in U.S. Food Market Outlook 2023 was developed from a variety of primary and secondary research sources.

Primary research includes interviews with food and beverage market experts and participation in and attendance at food industry events. Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of MRI-Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.

Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports.

This report contains dozens of numerical tables and charts, as well as numerous product photographs. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.


  • Executive Summary
    • Food Retail Sales Forecast
    • Food Trends
      • Private Label Surges Due to Inflation
      • CEA-Indoor Farming
      • Plant-Based Alternatives
      • Non-Plant-Based Alternatives
      • Mindful Indulgence
      • Convenient At-Home Restaurant Quality
    • Scope
    • Methodology
  • COVID-19 Effects on Consumers
    • Highlights
    • Concerns about COVID-19 Exposure Remain
      • Table Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (% of respondents)
    • Impact on Food
      • Concerns About High Prices and Shortages
        • Table Concerns about Rising Prices by Product Category, 2021, 2022 (percent of consumers)
        • Table Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
      • Concerns About Shortages
        • Table Concerns about Shortages by Selected Product Category, 2021-2022 (percent of consumers)
        • Table Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
      • Consumers Still Stockpiling
        • Table "If a food item is on sale, I buy multiple units to stock up." Agree Completely, 2012-2022 (percent of US adults)
        • Table Separate freezer owned or purchased in last 12 months, 2012-2022 (percent of US households)
    • Eating Patterns: What & When
      • Eating Comfort Foods
      • Eating Fresh Produce
      • Eating Processed Foods
      • Eating Snacks & Treats
      • Pandemic-Era Eating Frequency
    • Home Cooking Remains Relatively High
      • Table Home Cooking Behaviors, Agree Completely, 2012-2022 (percent of US adults)
      • Table Food Prepared From Scratch In Last 6 Months, 2012-2022 (percent of US households, and percent of households that make food from scratch)
    • Boosted Online Grocery Shopping Activity Continuing Through 2022
      • Activity Spiked in 2020 during the Early Part of the Pandemic
        • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
      • Many Have Continued Ordering More Groceries Online in 2021 and 2022
      • Use of Meal Kit Delivery Services
    • Effects on Work Have Continued in 2021 and 2022
      • And Continue in 2023
        • Table "Are You Set Up to Do Your Usual Paid Work From Home –Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, &Children at Home, 2021-2023 (% of respondents who work full- or part-time)
      • Changes in Work From Home Frequency
        • Table Changes in Work From Home Frequency, 2020 & 2022 (% of employed respondents who are set up to work from home & said yes)
  • Overview
    • Food Retail Sales Forecast
      • Table US Retail Dollar Sales by Top Food Categories, 2017, 2022-2027P (million dollars and percent)
      • Table US Retail Dollar Sales by Top Food Categories, 2019, 2020, 2021, 2022 (million dollars and percent)
      • Table US Retail Dollar and Volume Sales by Top Food Categories, 2019, 2020, 2021, 2022 (percent change)
    • Distribution Trends
      • E-Commerce and Grocery Delivery
        • Table Purchased Groceries Over Internet in Last 30 days, 2012-2022 (percent of US adults)
      • Faster Home Delivery
      • Autonomous Delivery
      • Drone Delivery
      • In-Home Delivery
      • On-Demand Delivery
      • Instacart Helps Retailers Drive Sales, Save Customers Money
    • Snacking
      • Frequency of Snacking and Reasons for Snacking
      • Snacking Highest in the Afternoon
    • Fruit Most Preferred in Morning, Savory/Salty and Sweet Treats at Night
    • Home Meal Kits
    • Home Meal Delivery
  • Food Trends
    • CEA-Indoor Farming
    • Plant-Based Alternatives
      • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2022
        • Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 – 2022 (percent of consumers)
      • Plant-Based Meat and Poultry Alternatives
      • Blends
      • Plant-Based, Dairy-Free Alternatives
    • Non-Plant-Based Alternatives
      • Cultivated Meat Approaches Commercialization in US
      • Other Alternatives
      • Animal-Free Dairy
    • Embrace ESG
      • Packaging
    • Healthier-For-You
      • Table "I Buy Food Labeled As…", 2017-2022 (percent of US adults)
      • Natural
      • Reduced or Zero Sugar
        • Table Preferences for Sweetener Types, 2022 (percent of consumers)
      • Incorporating Vegetables
        • Table Consumption Rates for Fresh Vegetables, 2012-2022 (percent of US households)
      • Diet-Friendly
        • Table "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?" 2021 – 2022 (percent of consumers)
    • Mindful Indulgence
    • Excite the Senses
    • Kid-Focused
    • Convenient At-Home Restaurant Quality
    • Partnerships Advantageous
    • Private Label Surges Due to Inflation
      • Table Selected Private Label Department Dollar Sales Growth, 2021-2022 (percent change)
      • Table Consumption Rates in last 6 months for Selected Store Brand Foods, 2012-2022 (percent of US households that eat selected product)
  • Cereal
    • Sales Outlook
      • Market Increasing to Over $13 Billion in 2027
        • Table U. S. Cereal Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
      • Category Sales
        • Table U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
    • Key Opportunities
  • Chocolate Candy
    • Sales Outlook
      • Market Increases to Over $35 Billion in 2027
        • Table U. S. Chocolate Candy Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
      • Segment Sales
        • Table U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
    • Key Opportunities
  • Cookies
    • Sales Outlook
      • Market to Approach $18 Billion in 2027
        • Table U. S. Cookies Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
    • Key Opportunities
  • Fresh Bread
    • Sales Outlook
      • Market Increasing to Over $22 Billion in 2027
        • Table U. S. Fresh Bread Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
      • Segment Sales
        • Table U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
    • Key Opportunities
  • Fresh Packaged Salads
    • Sales Outlook
      • Fresh Packaged Salad Sales Increasing to Over $9 Billion in 2027
        • Table US Fresh Packaged Salads Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
      • Segment Sales
    • Consumer Insights
      • Packaged Salad Consumption Still Much Higher Than Pre-Pandemic Levels
        • Table Consumption Rates for Packaged Fresh Salad and Fresh Produce, 2012-2022 (percent of households)
      • Packaged Salad Eaters Don't Consume That Often
        • Table Packages of Packaged Fresh Salad Eaten in Last 30 Days, 2012-2022 (percent of US households that eat packaged fresh salad)
    • Key Opportunities
      • CEA-Indoor Farming
      • Convenient Restaurant Quality
      • Embrace ESG
  • Frozen Dinners/Entrees
    • Sales Outlook
      • Market Increasing to $17.4 Billion in 2027
        • Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
      • Category Sales
        • Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2027 (in millions of dollars and percent change)
    • Key Opportunities
  • Frozen Pizza
    • Sales Outlook
      • Market to Exceed $9 Billion in 2027
        • Table US Frozen Pizza Retail Sales, 2017-2027 (million dollars, million pounds, and percent)
    • Consumer Insights
      • Only About Half of US Households Eat Frozen Pizza
        • Table Consumption Rates for Frozen Pizza, 2012-2022 (percent of US households)
      • Frozen Pizzas Eaters Don't Eat Them That Often
        • Table Packages of Frozen Pizza Eaten in Last 30 Days, 2012-2022 (percent of US households that eat frozen pizza)
    • Key Opportunities
      • Restaurant Quality at Home
      • Mindful Indulgence
      • Ultra-Indulgent
      • Excite the Senses
  • Ice Cream and Frozen Novelties
    • Sales Outlook
      • Market to Approach $19 Billion in 2027
        • Table US Ice Cream and Frozen Novelties Retail Sales, 2017-2027 (million dollars, million units, and percent change)
      • Category and Segment Sales
        • Table US Ice Cream and Frozen Novelties Retail Dollar Sales: By Category & Segment, 2016-2027 (million dollars and percent)
    • Consumer Insights
      • Consumption Data at Odds With Sales Data
        • Table Consumption Rates for Ice Cream, Novelties, and Packaged Frozen Yogurt, 2016-2022 (percent of US households)
      • Regular (Full-Fat) Ice Cream Overwhelmingly Preferred
        • Table Types of Ice Cream/Gelato/Sherbet Eaten Most Often, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
      • Ice Cream/Gelato/Sherbet Eaters Don't Consume Much
        • Table Pints of Ice Cream/Gelato/Sherbet Eaten in Last 7 Days, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
    • Key Opportunities
      • Excite the Senses
      • Reimagine Classics and Nostalgia
      • Mindful Indulgence
      • Dairy Alternatives
      • Embrace ESG
  • Meal & Snack Bars
    • Sales Outlook
      • Market at $10 Billion in 2027
        • Table US Meal & Snack Bars Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
      • Category Sales
        • Table US Meal & Snack Bars Retail Sales: By Category, 2016-2027 (million dollars)
    • Consumer Insights
      • Some Consumption Data at Odds With Sales Data
        • Table Consumption Rates for Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households)
      • Heaviest-Consuming Snack Bar Group Expands
        • Table Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2012-2022 (percent of US households that eat breakfast/cereal/granola bars)
      • Key Brand Differences
        • Table Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households that eat bars)
    • Key Opportunities
      • Mindful Indulgence
      • Healthier-For-You
      • Excite the Senses
      • Kid-Focused
      • Embrace ESG
  • Meat and Poultry
    • Sales Outlook
      • Market to Exceed $145 Billion in 2027
        • Table US Meat and Poultry Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
      • Category and Segment Sales
        • Table US Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016-2027 (million dollars and percent change)
    • Consumer Insights
      • Consumption Down in 2022
        • Table Consumption Rates for Meat & Poultry, 2012-2022 (percent of households)
      • Fresh Overwhelming Preferred Over Frozen
        • Table Consumption Rates for Fresh versus Frozen Meat & Poultry, 2012-2022 (percent of households that eats meat or poultry)
      • Trouble Holding Bacon and Sausage Pandemic Gains
        • Table Consumption Rates for Selected Processed Meats and Poultry, 2012-2022 (percent of households)
    • Key Opportunities
      • Convenient Restaurant Quality
      • Excite the Senses
      • Plant-based Alternatives
      • Blends
      • Cultivated Meat Approaches Commercialization in US
        • Table Activities of Selected Cultivated Meat Developers
      • Other Alternatives
      • Embrace ESG
  • Natural and Specialty Cheese
    • Sales Outlook
      • Market Increasing to over $23 Billion in 2027
        • Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds, and percent change)
      • Category Sales
        • Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2027 (in millions of dollars and percent change)
    • Key Opportunities
  • Salty Snacks
    • Sales Outlook
      • Market to Exceed $48 Billion in 2027
        • Table U.S. Salty Snacks Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
      • Segment Sales
        • Table U.S. Salty Snack Market Retail Dollar Sales: By Category, 2016-2027 (million dollars and percent change)
    • Consumer Insights
      • Other Snacks Gain but Potato Chips Still Most Preferred
        • Table Consumption Rates for Selected Salty Snacks, 2012-2022 (percent of households)
      • Chip Eaters Don't Consume Much
        • Table Bags of Potato Chips Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat potato chips)
        • Table Bags of Corn/Tortilla/Other Chips & Cheese Snacks Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat corn/tortilla/other chips & cheese snacks)
    • Key Opportunities
      • Excite the Senses
      • Mindful Indulgence
      • Embrace ESG
  • Soup
    • Sales Outlook
      • Market Increasing to Nearly $12 Billion in 2027
        • Table U. S. Soup Market Retail Dollar Sales, 2017–2027 (in millions of dollars, millions of pounds/16oz. equivalents, and percent change)
    • Key Opportunities
  • Yogurt
    • Sales Outlook
      • Market Over $12 Billion in 2027
        • Table U.S. Yogurt Retail Sales, 2017-2027 (million dollars, million pints, and percent change)
      • Category Sales
        • Table U.S. Yogurt Retail Dollar Sales: By Category, 2016-2027 (million dollars)
    • Consumer Insights
      • Yogurt Consumption Relatively Steady After Pandemic Boost
        • Table Consumption Rates for Yogurt, 2012-2022 (percent of U.S. households)
      • Steady Increase in Regular (Full-Fat) Yogurt Consumption
        • Table Types of Yogurt Eaten Most Often, 2012-2022 (percent of U.S. households that eat yogurt)
      • Yogurt with Fruit Most Popular But Declining
        • Table Kinds of Yogurt Eaten Most Often, 2012-2022 (percent of U.S. households that eat yogurt)
      • Greatest Growth from Those Eating the Least
        • Table Containers of Yogurt Eaten in Last 7 Days, 2012-2022 (percent of US households that eat yogurt)
    • Key Opportunities
      • Healthier-For-You
      • Dairy-Free and Plant-Based Alternatives
      • Increase Kids' Consumption
      • Excite the Senses
      • Continue Leveraging Snacking Trend
      • Embrace ESG

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings