U.S. Food & Beverage Market Outlook 2019

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Price	from $8,995
Length	954 Pages
Publisher	Packaged Facts
Published Date	March, 2019
SKU	LA15911622

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Featuring two best-selling reports in one affordable package, U.S. Food & Beverage Market Outlook 2019 offers 950+ pages of insights, market analysis, estimates, projections, charts, graphs, and much more.

This bundle consists of the following two reports:

U.S. Food Market Outlook 2019

Packaged food marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, yet opportunities abound. Packaged Facts’ U.S. Food Market Outlook, 2019 provides a single, fully up-to-date resource on the top 14 food categories, presenting comprehensive insights on where the market growth will be and why. The following food market categories are covered:

Cereal
Chocolate Candy
Cookies
Fresh Bread
Fresh Packaged Salads
Frozen Dinners/Entrees
Frozen Pizza
Ice Cream/Frozen Novelties
Meal/Snack Bars
Meat/Poultry
Natural & Specialty Cheese
Salty Snacks
Soup
Yogurt

Scope of Report

This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.

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U.S. Beverage Market Outlook 2019

Packaged beverage marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, yet opportunities abound.

Among these opportunities are beverages that are evolving into product mashups that are hard to define and categorize, but nonetheless satisfy consumer desires. These new beverages take the most liked attributes of products in different categories to create new drinking experiences—fruit juice-infused sparkling waters, coffee sodas, nitro cold brew coffee, plant-based “clean” energy drinks, kombucha.

Convenience has also driven growth in the market, with product forms that cater to evolving consumer behavior and consumption patterns performing best. Single-serve coffee pods have been a godsend for people who don’t want or don’t have time to make a pot of coffee. And single-serve RTD beverages cater to the growing number of consumers who drink and snack on-the-go throughout a day. Many of these consumers aren’t sitting down for a lot of meals at home, particularly breakfast, which has hurt sales of traditional jugs and cartons of orange juice and milk.

These are just a few of the trends and opportunities examined in Packaged Facts’ U.S. Beverage Market Outlook, 2019. The report provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:

Bottled & Enhanced Waters
Carbonated Beverages
Coffee & Ready-To-Drink Coffee
Dairy Beverages & Non-Dairy Milk Alternatives
Energy & Sports Drinks
Juices
Tea & Ready-To-Drink Tea

Scope of Report

This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.

U.S. Food Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION

Scope

Methodology

CEREAL

Retail Sales Declining to $10.2 Billion by 2023

Key Opportunities for Future Growth

CHOCOLATE CANDY

Retail Sales to Approach $26 Billion by 2023

Key Opportunities for Future Growth

Retail Sales to Exceed $12 Billion by 2023

Key Opportunities for Future Growth

FRESH BREAD

Retail Sales to Approach $17 Billion by 2023

Key Opportunities for Future Growth

FRESH PACKAGED SALADS

Retail Sales to Approach $8 Billion by 2023

Key Opportunities for Future Growth

FROZEN DINNERS/ENTREES

Retail Sales to Exceed $12 Billion by 2023

Key Opportunities for Future Growth

FROZEN PIZZA

Retail Sales at $6.5 Billion by 2023

Key Opportunities for Future Growth

ICE CREAM AND FROZEN NOVELTIES

Retail Sales to Exceed $14 Billion by 2023

Key Opportunities for Future Growth

MEAL AND SNACK BARS

Retail Sales to Exceed $8 Billion by 2023

Key Opportunities for Future Growth

MEAT AND POULTRY

Retail Sales to Exceed $108 Billion by 2023

Key Opportunities for Future Growth

NATURAL AND SPECIALTY CHEESE

Retail Sales to Exceed $18 Billion by 2023

Key Opportunities for Future Growth

SALTY SNACKS

Retail Sales to Reach Nearly $32 Billion by 2023

Key Opportunities for Future Growth

SOUP

Retail Sales to Exceed $7 Billion by 2023

Key Opportunities for Future Growth

YOGURT

Retail Sales to Approach $10 Billion by 2023

Key Opportunities for Future Growth

CHAPTER 2: CEREAL

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Cereal Nearly $11 Billion in 2018

Market at $10. 2 Billion by 2023

Table 2-1 U. S. Cereal Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 2-2 U. S. Cereal Market Retail Volume Sales, 2013–2018 (in pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 2-1 U. S. Cereal Category Retail Dollar Shares 2018 (percent)

Table 2-3 U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Cereal not Just for Breakfast Anymore

Innovation: Gut Health Getting Attention in Cereal

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 2-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 2-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 2-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

General Mills and Kellogg Control Over 50% of Total Market

Figure 2-6 Dollar Shares of U. S. Cereal: By Top Marketers, 2018 (percent)

Table 2-4 Selected Marketers/Brands of Cereal, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 2-5 Selected New Products

Organic Trends

Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 2-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Sweetening the Cereal Bowl to Drive Kid Appeal

Healthier Kids Cereal

Incentive to Reduce Sugar

Clean Label Equals Healthy and Nutritious

MARKETING TRENDS

Table 2-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 2-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 2-9 Cereal: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 2-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 2-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Cold Cereal Consumption Declining but Eaten by 84% of Households

Figure 2-9 Household Consumption Rates for Cereal and Other Breakfast Products, 2008–2018 (percent of households)

More Consumers Prefer Pre-Sweetened Cold Cereal

Table 2-11 Types of Cold Cereal Eaten Most Often, 2008–2018 (percent of U. S. households that eat cold cereal)

Cold Cereal Eaters Eat a Lot of Cereal

Table 2-12 Portions of Cold Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)

Highest Percentage of Hot Cereal Eaters Consumes Lowest Volume

Table 2-13 Portions of Hot Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat hot cereal)

Biggest Cold Cereal Gainers are Sweetened

Figure 2-10 Top Movers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)

Table 2-14 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eat cold cereal)

Quaker Dominates Hot Cereal

Table 2-15 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats hot cereal)

CHAPTER 3: CHOCOLATE CANDY

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Chocolate Candy Nearly $23 Billion in 2018

Market to Exceed $25 Billion by 2023

Table 3-1 U. S. Chocolate Candy Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 3-2 U. S. Chocolate Candy Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 3-1 U. S. Chocolate Candy Category Retail Dollar Shares 2018 (percent)

Table 3-3 U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Clean Label Differentiates Premium Chocolates

Innovation: Uniqueness Sells at Mass and Premium

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 3-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 3-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 3-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Hershey and Mars Wrigley Control Nearly 70% of the Mass Market

Figure 3-6 Dollar Shares of U. S. Mass Retail Chocolate Candy: By Top Marketers, 2018 (percent)

Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 3-5 Selected New Products

Organic Trends

Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Innovating to Reduce Sugar

MARKETING TRENDS

Table 3-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 3-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 3-9 Chocolate candy: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 3-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 3-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Chocolate & Other Candy Consumption Increased Over Last Decade

Table 3-11 Consumption Rates for Chocolate & Other Candy, 2008–2018 (percent of adults)

Fun-Size Packages Increasing in Popularity

Table 3-12 Types of Chocolate & Other Candy Eaten Most Often, 2008–2018 (percent of adults who eat chocolate & other candy)

Most Adults Eat 10 or More Servings of Chocolate & Other Candy per Month

Table 3-13 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults who eat chocolate & other candy)

Kit Kat Biggest Gainer in Last 10 Years

Figure 3-9 Top Movers of Leading Chocolate Candy Brands Eaten Most Often, 2008–2018 (percent of U. S. adults who eat chocolate candy)

Table 3-14 Brands of Chocolate Candy Eaten Most Often by Adults, 2008–2018 (percent of adults who eat chocolate candy)

CHAPTER 4: COOKIES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Cookies Nearly $11 Billion in 2018

Market to Reach $12 Billion by 2023

Table 4-1 U. S. Cookies Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 4-2 U. S. Cookies Market Retail Volume Sales, 2013–2018 (in pounds and percent change)

FACTORS TO MARKET GROWTH

Innovation: Indulgence Still Rules

Innovation: New Functional Benefits Drive Innovation

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 4-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 4-2 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 4-3 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 4-4 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Mondelēz Controls About 40% of the Market

Figure 4-5 Dollar Shares of U. S. Cookies: By Top Marketers, 2018 (percent)

Table 4-3 Selected Marketers/Brands of Cookies, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 4-4 Selected New Products

Organic Trends

Table 4-5 Organic Share of Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Healthier Kids Cookies

High Protein Cookies Mainly Plant-Based

Clean Label and Free From Equals Healthy and Nutritious

MARKETING TRENDS

Table 4-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 4-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 4-8 Cookies: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 4-9 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 4-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Ready-to-Eat Cookies Eaten by Over 70% of Households

Table 4-10 Consumption Rates for Ready-to-Eat Cookies, 2008–2018 (percent of households)

Consumers Like Sandwich Cookies and Chocolate Chip Most

Table 4-11 Types of Cookies Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)

Consumers Overwhelmingly Prefer Regular Cookies

Table 4-12 Kinds of Cookies Eaten Most Often, 2013–2018 (percent of U. S. households that eat cookies)

Most Households Eat 4-7 Packages a Month

Table 4-13 Packages of Cookies Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat cookies)

Oreos, Chips Ahoy, Store Brands Biggest Gains in Last 10 Years

Figure 4-8 Top Movers of Leading Cookie Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)

Table 4-14 Brands of Cookies Eaten Most Often by Households, 2008–2018 (percent of households that eats cookies)

CHAPTER 5: FRESH BREAD

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Fresh Bread Exceed $16 Billion in 2018

Market to Reach Nearly $17 Billion by 2023

Table 5-1 U. S. Fresh Bread Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 5-2 U. S. Fresh Bread Market Retail Volume Sales, 2013–2018 (in pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 5-1 U. S. Fresh Bread Category Retail Dollar Shares, 2018 (percent)

Table 5-3 U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities in Bread Come in New Ways and from New Players

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 5-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 5-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 5-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Bimbo, Flowers and Private Label Control 70% of the Market

Figure 5-6 Dollar Shares of U. S. Fresh Bread: By Top Marketers, 2018 (percent)

Table 5-4 Selected Marketers/Brands of Fresh Bread, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 5-5 Selected New Products

Organic Trends

Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 5-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Clean Label Driven by Organic, Artisan Bakers

Free-From Movement Targets Allergens and Grains

Designed for Kids

MARKETING TRENDS

Table 5-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 5-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 5-9 Fresh Bread: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation:

Role of Online and e-Grocers

Opportunities in Private Label

Table 5-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 5-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Bread Eaten by Virtually All Households

Table 5-11 Consumption Rates for Bread, 2008–2018 (percent of households)

Consumer Bread Preferences

Table 5-12 Types of Bread Eaten Most Often, 2008–2018 (percent of U. S. households that eat bread) .. 185

Most People Eat Bread, but Don’t Eat a Lot

Table 5-13 Loaves of Bread Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eats bread)

Nature’s Own Stands Out Over Last 10 Years

Figure 5-9 Top Movers of Leading Bread Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eats bread)

Table 5-14 Brands of Bread Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eats bread)

CHAPTER 6: FRESH PACKAGED SALADS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Fresh Packaged Salads Over $6 Billion in 2018

Market to Reach Nearly $8 Billion by 2023

Table 6-1 U. S. Fresh Packaged Salads Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 6-2 U. S. Fresh Packaged Salads Market Retail Volume Sales, 2013–2018 (in million pounds and percent change)

MARKET SEGMENTATION

Category Sales

FACTORS TO MARKET GROWTH

Innovation: Convenience Drives Innovation

Innovation: Local—The Next-Gen Organic

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 6-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 6-2 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 6-3 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 6-4 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Fresh Express, Dole, and Private Label Control About 70% of the Market

Figure 6-5 Dollar Shares of U. S. Fresh Packaged Salads: By Top Marketers, 2018 (percent)

Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 6-4 Selected New Products

Organic Trends

Table 6-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Ensuring Clean Label for All Packaged Salad Products

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 6-6 Fresh Salads: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 6-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Packaged Salads Eaten by 70% of Households

Table 6-8 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2018 (percent of households)

Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions

Table 6-9 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2018 (Index)

Organic Consumption

Table 6-10 Consumption Rates for Organic Vegetables, 2016–2018 (percent of households that eat fresh produce)

Organic Vegetables Eaten Most by Younger, Higher Income Households

Table 6-11 Demographic Characteristics of Organic Vegetable Eaters, 2018 (Index)

Brand Usage

Table 6-12 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2018 (percent of households that eat bagged/packaged salads)

CHAPTER 7: FROZEN DINNERS/ENTREES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Frozen Dinners/Entrees Over $11 Billion in 2018

Market to Exceed $12 Billion by 2023

Table 7-1 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 7-2 U. S. Frozen Dinners/Entrees Market Retail Volume Sales, 2013–2018 (in millions of pounds)

MARKET SEGMENTATION

Segment Sales

Figure 7-1 U. S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2018 (percent)

Table 7-3 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Greater Authenticity Drives Innovation

Innovation: Customized Nutrition with Functional Benefits

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 7-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 7-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 7-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Nestlé and ConAgra Control About 60% of Market

Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 7-5 Selected New Products

Organic Trends

Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Natural Key Driver of Cleaner Labels

Plant-Based Defining Healthier Frozen Meals

MARKETING TRENDS

Table 7-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 7-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 7-9 Frozen Dinners/Entrees: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 7-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 7-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

THE CONSUMER

Frozen Dinners/Entrees Eaten by Over 40% of Households

Table 7-11 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of households)

Table 7-12 Consumption Rates for Frozen Pizza, 2008–2018 (percent of households)

Consumption Rates Decline for Heaviest Eaters, Increase for Lightest Eaters

Table 7-13 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen complete dinners)

Table 7-14 Number of Frozen Main Courses Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses)

Stouffer's and Marie Callender's Big Gainers

Figure 7-8 Top Movers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses and complete dinners)

Table 7-15 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eats frozen main courses and complete dinners)

CHAPTER 8: FROZEN PIZZA

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Frozen Pizza Exceed $5 Billion in 2018

Market to Exceed $6 Billion in 2023

Table 8-1 U. S. Frozen Pizza Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 8-2 U. S. Frozen Pizza Market Retail Volume Sales, 2013–2018 (in millions of pounds)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Premiumization Helps Drive Innovation and Growth

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 8-1 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 8-2 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 8-3 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 8-4 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Nestlé and Schwan’s Control 60% of Market

Figure 8-5 Dollar Shares of U. S. Frozen Pizza: By Top Marketers, 2018 (percent)

Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 8-4 Selected New Products

Organic Trends

Table 8-5 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

“Free-From” Efforts Resulting in Cleaner Labels

Plant-Based Defining Healthier Frozen Pizzas

MARKETING TRENDS

Table 8-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 8-7 Frozen Pizza: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 8-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 8-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

THE CONSUMER

Frozen Pizza Eaten by 2/3 of Households

Table 8-9 Consumption Rates for Frozen Pizza, 2008–2018 (percent of U. S. households)

Table 8-10 Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of U. S. households)

Frozen Pizza Eaters Don’t Eat Them That Often

Table 8-11 Number of Frozen Pizzas Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)

DiGiorno Biggest Gainer

Figure 8-8 Top Movers of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)

Table 8-12 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eats frozen pizza)

CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2018

Market to Exceed $14 Billion by 2023

Table 9-1 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 9-2 U. S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2013–2018 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)

MARKET SEGMENTATION

Category and Segment Sales

Figure 9-1 U. S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares, 2018 (percent)

Table 9-3 U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities in Ice Cream in New Ways and from New Players

Innovation: From Global Treats

Innovation: Indulgence Sells at Every Level

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 9-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 9-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 9-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 9-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Unilever, Nestlé, and Private Label Control Nearly 60% of Market

Figure 9-6 Dollar Shares of U. S. Ice Cream and Frozen Novelties: By Top Marketers, 2018 (percent)

Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 9-5 Selected New Products

Organic Trends

Table 9-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 9-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Remaking Light Ice Cream as Low-Calorie

Clean Label Differentiates Premium Ice Creams

Ice Cream Alternatives Drive Plant-Based Trend

Innovating to Reduce Sugar

Targeting Kids Directly

MARKETING TRENDS

Table 9-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 9-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 9-9 Ice Cream & Frozen Novelties: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 9-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 9-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

THE CONSUMER

Ice Cream Has Highest Household Penetration

Table 9-11 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2008–2018 (percent of U. S. households)

Regular Dominates Ice Cream Segment

Table 9-12 Types of Ice Cream/Sherbet Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)

Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month

Table 9-13 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2018 (percent of U. S. households that eat ice cream/sherbet)

Store Brands Big Gainers, Breyers & Edy’s Big Decliners

Figure 9-9 Top Movers of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)

Table 9-14 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)

CHAPTER 10: MEAL & SNACK BARS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Meal & Snack Bars $7 Billion in 2018

Market to Exceed $8 Billion by 2022

Table 10-1 U. S. Meal & Snack Bars Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 10-2 U. S. Meal & Snack Bars Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 10-1 U. S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2018 (percent)

Table 10-3 U. S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Clean Label Equals Healthy & Nutritious

Innovation: New Functional Benefits Drive Innovation

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 10-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 10-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 10-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 10-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

General Mills, Kellogg & CLIF Bar Control About 50% of the Market

Table 10-4 Selected Marketers/Brands of Meal & Snack Bars

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 10-5 Selected New Products

Organic Trends

Table 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 10-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Making Kid-Friendly Bars More Nutritious

Free-From Movement Targets Allergens

Natural & Plant-Based Defining Healthier Bars

Innovating to Reduce Sugar

MARKETING TRENDS

Table 10-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 10-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 10-9 Meal & Snack Bars: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 10-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 10-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Breakfast/Cereal/Granola Snacks & Bars Eaten by Over 50% of Adults

Table 10-11 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2008–2018 (percent of adults)

Consumers Prefer Granola, but Fruit & Nut Bars Gaining

Table 10-12 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2008–2018 (percent of adults that eat breakfast/cereal/granola snacks & bars)

Snack Bar Eaters Don’t Eat Them That Often

Table 10-13 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola snacks & bars)

Nature Valley, CLIF & Pure Protein Biggest Gainers

Figure 10-8 Top Movers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

Table 10-14 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2008–2018 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

CHAPTER 11: MEAT AND POULTRY

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Meat and Poultry $98 Billion in 2018

Market to Reach $108 Billion by 2023

Table 11-1 U. S. Meat and Poultry Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 11-2 U. S. Meat and Poultry Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category and Segment Sales

Figure 11-1 U. S. Meat and Poultry Category/Segment Retail Dollar Shares, 2018 (percent)

Table 11-3 U. S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities in Meat and Poultry in New Ways and from New Players

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 11-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Low

Figure 11-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 11-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 11-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Five Companies Control Majority of the Market

Other Players

Table 11-4 Selected Marketers/Brands of Meat and Poultry

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 11-5 Selected New Products

Organic Trends

Table 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 11-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Free-From Targets Hormones and Antibiotics

Meat Alternatives Drive Plant-Based Trend

MARKETING TRENDS

Table 11-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 11-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 11-9 Meat and Poultry: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Figure 11-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Consumers Continue to Love Beef and Chicken

Table 11-11 Consumption Rates for Selected Meat & Poultry, 2008–2018 (percent of households)

More Households Eating Bacon

Table 11-12 Consumption Rates for Selected Processed Meats and Poultry 2008–2018 (percent of households)

Most Preferred Cold Cuts

Table 11-13 Types, Kinds, and Brands of Cold Cuts Eaten Most Often, 2008–2018 (percent of U. S. households that eats cold cuts)

Most Preferred Sausages: Breakfast; Pork; Jimmy Dean, Hillshire Farm

Table 11-14 Types, Kinds, and Brands of Sausages Eaten Most Often, 2008–2018 (percent of U. S. households that eats sausages)

CHAPTER 12: NATURAL AND SPECIALTY CHEESE

SCOPE

Difference Between Natural and Specialty Cheese

Products Outside Scope

METHODOLOGY

THE MARKET

Retail Sales of Natural and Specialty Cheese $16 Billion in 2018

Market to Exceed $18 Billion by 2023

Table 12-1 U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 12-2 U. S. Natural and Specialty Cheese Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 12-1 U. S. Natural and Specialty Cheese Category Retail Dollar Shares 2018 (percent)

Table 12-3 U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: New Forms Creating New Opportunities

Innovation: Making Cooking with Cheese More Convenient

Innovation: Crafting Cheese Part of Premiumization Trend

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 12-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 12-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 12-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 12-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Private Label, Kraft, and Sargento Control 70% of the Market

Figure 12-6 Dollar Shares of U. S. Natural and Specialty Cheese: By Top Marketers, 2018 (percent)

Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 12-5 Selected New Cheese Products

Organic Trends

Table 12-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 12-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Natural Cheese Nutritious Snack for Kids

Sustainable Milk Sourcing to Ensure Quality

Natural Cheese Naturally Free-From Artificial Ingredients

MARKETING TRENDS

Table 12-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 12-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 12-9 Natural and Specialty Cheese: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 12-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 12-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Table 12-11 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008–2018 (percent of households)

Vast Majority of Natural Cheese Consumers Eat Full Fat Products

Table 12-12 Types of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)

Consumption Increases Most for Shredded, Sliced, and String Cheese

Table 12-13 Forms of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)

Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining

Table 12-14 Kinds of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)

High Consumption Households Increase

Table 12-15 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)

Sargento Top Gainer Over Last Ten Years

Figure 12-9 Top Movers of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)

Consumers Eat Store Brands, Kraft, and Sargento Most Often

Table 12-16 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats natural and specialty cheese)

CHAPTER 13: SALTY SNACKS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Salty Snacks at $26 Billion in 2018

Market Nearly $32 Billion by 2023

Table 13-1 U. S. Salty Snacks Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 13-2 U. S. Salty Snacks Market Retail Volume Sales, 2013–2018 (in millions of pounds)

MARKET SEGMENTATION

Category Sales

Figure 13-1 U. S. Salty Snack Category Retail Dollar Shares, 2018 (percent)

Table 13-3 U. S. Salty Snack Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities in Salty Snacks Come in New Ways and from New Players

Innovation: Indulgence Still Rules

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 13-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 13-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 13-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 13-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

PepsiCo Controls 60% of Market

Table 13-4 Selected Marketers/Brands of Salty Snacks, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 13-5 Selected New Products

Organic Trends

Table 13-6 Overall vs Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 13-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Making Salty Snacks Kid-Friendlier

Free-From Movement Targets Allergens

Sustainably Reducing Food Waste

MARKETING TRENDS

Table 13-7 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 13-8 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 13-9 Salty Snacks: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 13-10 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 13-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

THE CONSUMER

Product Usage Rates

Table 13-11 Consumption Rates for Selected Salty Snacks, 2008–2018 (percent of households)

Potato Chips

Table 13-12 Types of Potato Chips Eaten Most Often, 2008–2018 (percent of U. S. households that eat potato chips)

Table 13-13 Bags of Potato Chips Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)

Figure 13-8 Top Movers of Leading Potato Chip Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)

Table 13-14 Brands of Potato Chips Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eat potato chips)

Corn/Tortilla/Pita Chip & Cheese Snacks

Table 13-15 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla chips/cheese snacks)

Figure 13-9 Top Movers of Leading Corn/Tortilla/Pita Chip and Cheese Snack Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)

Table 13-16 Brands of Corn/Tortilla/Pita Chip/Cheese Snacks Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)

CHAPTER 14: SOUP

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Soup $7 Billion in 2018

Market to Reach Over $7 Billion by 2023

Table 14-1 U. S. Soup Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 14-2 U. S. Soup Market Retail Volume Sales, 2012–2018 (in pounds/16oz. equivalents and percent change)

MARKET SEGMENTATION

Category Sales

Figure 14-1 U. S. Soup Category Retail Dollar Shares, 2018 (percent)

Table 14-3 U. S. Soup Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities Remain in Soup, but in New Ways & from New Players

Innovation: Turning Old Form Into New Trend

Innovation: Drink Your Soup

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 14-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 14-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 14-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 14-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Campbell Soup Controls 60% of Wet Soups

Table 14-4 Selected Marketers/Brands of Soup 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 14-5 Selected New Products

Organic Trends

Table 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 14-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Free-From & Less Salt Key Innovation Drivers

Fresh, Natural, & Plant-Based Defining Healthier Soups

Making Soup Appealing to Kids

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 14-7 Soup: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store Innovation

Opportunities for Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 14-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 14-7 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Wet Soup Consumption Declines

Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth, & Stock, 2008–2018 (percent of U. S. households)

More Consumers Prefer Ready-To-Serve Soup

Table 14-10 Types of Canned/Packaged Soup, Broth, & Stock Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

Most Households Eat 4 to 5 Cans of Soup per Week

Table 14-11 Cans of Canned/Packaged Soup, Broth, & Stock Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

Swanson Broth & Store Brand Biggest Gainers

Figure 14-8 Top Movers of Leading Canned/Packaged Soup, Broth, & Stock Brands Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

Table 14-12 Brands of Canned/Packaged Soup, Broth, & Stock Eaten Most Often by Households in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, & stock)

CHAPTER 15: YOGURT

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Yogurt Nearly $9 Billion in 2018

Market to Reach $9. 5 Billion by 2023

Table 15-1 U. S. Yogurt Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 15-2 U. S. Yogurt Market Retail Volume Sales, 2013–2018 (in millions of pints and percent change)

MARKET SEGMENTATION

Category Sales

Figure 15-1 U. S. Yogurt Category Retail Dollar Shares, 2018 (percent)

Table 15-3 U. S. Yogurt Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Opportunities Remain in Yogurt, but in New Ways & from New Players

Innovation: Dairy Alt as the New Greek

Innovation: New International Styles

Innovation: Indulgence & Convenience Never Go Out of Style

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 15-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 15-3 U. S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 15-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 15-5 Number of U. S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Danone, Chobani, & General Mills Control Nearly 70% of Market

Figure 15-6 Dollar Shares of U. S. Yogurt: By Top Marketers, 2018 (percent)

Table 15-4 Selected Marketers/Brands of Yogurt, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 15-5 Selected New Products

Organic Trends

Table 15-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Figure 15-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)

Kid-Friendly, Portable Probiotics

Yogurt Alternatives Drive Plant-Based Trend

Innovating to Reduce Sugar

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 15-7 Yogurt: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store & Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 15-8 Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)

Figure 15-8 Overall vs. Private Label Usage Trends for Selected Dairy Categories, 2008–2018 (percent of U. S. households)

CONSUMER TRENDS

Yogurt Eaten by More than Half of Adults

Table 15-9 Consumption Rates for Yogurt & Smoothies, 2008–2018 (percent of U. S. adults)

Consumers Prefer Spoonable Yogurt by a Wide Margin

Table 15-10 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)

Consumers Increasingly Prefer Regular (Full-Fat) Yogurt

Table 15-11 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)

Consumers Prefer Yogurt with Fruit & Greek Style

Table 15-12 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)

Most Yogurt Eaters/Drinkers Don’t Consume It That Frequently

Table 15-13 Servings of Yogurt Eaten/Drank in Last 30 Days, 2008–2018 (percent of U. S. adults that eat/drink yogurt)

Chobani Gains; Dannon, Yoplait Decline

Figure 15-9 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2008–2018 (percent of U. S. adults that eat yogurt)

Table 15-14 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2008–2018 (percent of U. S. adults that eats/drinks yogurt)

______________

U.S. Beverage Market Outlook 2019

U.S. Beverage Market Outlook 2019

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION

Scope

Methodology

BOTTLED & ENHANCED WATERS

Bottled & Enhanced Water Retail Sales Grow to Nearly $26 Billion by 2023

Key Opportunities for Future Growth

CARBONATED BEVERAGES

Carbonated Beverage Retail Sales Grow to Nearly $43 Billion by 2023

Key Opportunities for Future Growth

COFFEE & READY-TO-DRINK COFFEE

Coffee & RTD Coffee Retail Sales Increase to Nearly $18 Billion by 2023

Key Opportunities for Future Growth

DAIRY & DAIRY ALTERNATIVE BEVERAGES

Dairy & Dairy Alternative Beverage Retail Sales Below $23 Billion in 2023

Key Opportunities for Future Growth

ENERGY & SPORTS DRINKS

Energy & Sports Drinks Retail Sales Increase to Nearly $28 Billion by 2023

Key Opportunities for Future Growth

JUICES

Juice Retail Sales Decline to Below $18 Billion in 2023

Key Opportunities for Future Growth

TEA & READY-TO-DRINK TEA

Tea & RTD Tea Retail Sales Increase to Over $9 Billion in 2023

Key Opportunities for Future Growth

CHAPTER 2: BOTTLED AND ENHANCED WATERS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Bottled and Enhanced Water $19 Billion in 2018

Market to Reach Nearly $26 Billion by 2023

Table 2-1 U.S. Bottled Water Market Retail Dollar Sales, 2013–2023 (in millions of dollars and

percent change)

Key Opportunities for Future Growth

Volume Sales

Table 2-2 U.S. Bottled and Enhanced Water Market Retail Volume Sales, 2013–2018 (in millions of gallons and percent change)

MARKET SEGMENTATION

Category/Segment Sales

Figure 2-1 U.S. Bottled and Enhanced Waters Category/Segment Retail Dollar Shares 2018 (percent)

Table 2-3 U.S. Bottled and Enhanced Waters Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Enhanced Functionality

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 2-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 2-3 U.S. Unemployment Rate, 2004-2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 2-4 Median Household Income, 2004-2017 (dollars)

Sluggish Growth of Household Formations

Figure 2-5 Number of U.S. Households, 2007-2018 (millions)

MARKETER COMPETITION

Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market

Table 2-4 Selected Marketers/Brands of Bottled and Enhanced Waters, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 2-5 Selected New Products

Organic Trends

Table 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)

Figure 2-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)

Kid-Friendly Waters

Plant-Based Water

CBD-Infused Beverages Get a Boost from Legalization of Hemp

Increasing Calls for More Sustainable Packaging

Marketing Trends

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 2-7 Bottled and Enhanced Waters: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 2-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

Figure 2-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

CONSUMER TRENDS

Consumers Drink Still Over Sparkling Water by Wide Margin

Table 2-9 Consumption Rates for Bottled Water, 2008-2018 (percent of adults)

Consumers Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling

Beverages

Table 2-10 Types of Bottled Water Drunk Most Often, 2008-2018 (percent of U.S. adults who drink bottled water)

Most Still Water Drinkers Don’t Drink That Much

Table 2-11 Glasses of Still Bottled Water Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink still bottled water)

Most Sparkling Beverage Drinkers Don’t Drink Much Either

Table 2-12 Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2008-2018(percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)

Store Brands Outperform Leading Still Bottled Water Brands

Figure 2-8 Top Movers of Leading Still Bottled Water Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink still bottled water)

Table 2-13 Brands of Still Bottled Water Drunk Most Often by Adults, 2008-2018 (percent of adults who drink still bottled waters)

LaCroix Biggest Gainer in Sparkling Waters

Figure 2-9 Top Movers of Leading Sparkling Water/Seltzers Brands Drunk Most Often, 2008-2018(percent of U.S. adults who drink sparkling water)

Table 2-14 Brands of Sparkling Waters/Seltzers Drunk Most Often by Adults, 2008-2018 (percent of adults who drink sparkling waters/seltzers)

CHAPTER 3: CARBONATED BEVERAGES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Carbonated Beverages Near $40 Billion in 2018

Market to Reach Nearly $43 Billion by 2023

Table 3-1 U.S. Carbonated Beverage Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 3-2 U.S. Carbonated Beverage Market Retail Volume Sales, 2013–2018 (in millions of 1.5 gallon equivalents and percent change)

MARKET SEGMENTATION

Category Sales

Figure 3-1 U.S. Carbonated Beverage Retail Dollar Sales Share by Segment, 2018 (percent)

Table 3-3 U.S. Carbonated Beverage Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Healthy Sodas

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 3-2 Change in GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 3-3 U.S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 3-4 Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 3-5 Number of U.S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Coca-Cola, PepsiCo, & Keurig Dr Pepper Control Nearly 90% of Market

Figure 3-6 U.S. Carbonated Beverage Retail Dollar Sales Share by Marketer, 2018 (percent)

Table 3-4 Selected Marketers & Brands of Carbonated Beverages

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 3-5 Selected New Products

Organic Trends

Table 3-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)

Figure 3-7 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S.households)

Incentive to Reduce Sugar

Demand for Natural, “Free-From” Ingredients

CBD-Infused Beverages Get a Boost from Legalization of Hemp

Increasing Calls for More Sustainable Packaging

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

U.S. Beverage Market Outlook 2019

Table 3-7 Carbonated Beverage U.S. Retail Dollar Sales & Share by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online & E-Grocers

Opportunities in Private Label

Table 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)

Figure 3-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)

CONSUMER TRENDS

Consumption of Carbonated Beverages Continues to Decline

Table 3-9 Consumption Rates for Carbonated Beverages, 2008–2018 (percent of adults)

Regular Non-Cola Drinkers Consume the Most

Table 3-10 Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2008–2018 (percent of U.S. adults that drink selected carbonated beverages)

Coke Outperforms Pepsi in Regular Colas

Figure 3-9 Performance of Leading Regular Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular colas)

Table 3-11 Brands of Regular Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drink regular colas)

Coke Zero Sugar Biggest Gainer in Diet/Sugar-Free Sodas

Figure 3-10 Performance of Leading Diet or Sugar-Free Cola Brands Drunk Most Often, 2008–2018(percent of U.S. adults that drink diet or sugar-free colas)

Table 3-12 Brands of Diet or Sugar-Free Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet or sugar-free colas)

Canada Dry Ginger Ale Biggest Gainer in Regular Non-Colas

Figure 3-11 Performance of Leading Regular Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink regular non-colas)

Table 3-13 Brands of Regular Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks regular non-colas)

Canada Dry Diet Ginger Ale Biggest Diet Non-Cola Gainer

Figure 3-12 Performance of Leading Diet Non-Cola Brands Drunk Most Often, 2008–2018 (percent of U.S. adults that drink diet non-colas)

Table 3-14 Brands of Diet Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet non-colas)

CHAPTER 4: ENERGY & SPORTS DRINKS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Energy & Sports Drinks Approach $22 Billion in 2018

Market to Approach $28 Billion by 2023

Table 4-1 U.S. Energy & Sports Drinks Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 4-2 U.S. Energy & Sports Drink Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)

MARKET SEGMENTATION

Category/Segment Sales

Figure 4-1 U.S. Energy & Sports Drinks Category Retail Dollar Shares 2018 (percent)

Table 4-3 U.S. Energy & Sports Drinks Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Beverage Mashups

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 4-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 4-3 U.S. Unemployment Rate, 2004-2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 4-4 Median Household Income, 2004-2017 (dollars)

Sluggish Growth of Household Formations

Figure 4-5 Number of U.S. Households, 2007-2018 (millions)

MARKETER COMPETITION

Four Companies Control Majority of the Market

Table 4-4 Selected Marketers/Brands of Energy & Sports Drinks, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 4-5 Selected New Products

Organic Trends

Table 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Figure 4-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Incentive to Reduce Sugar

CBD-Infused Beverages Get a Boost from Legalization of Hemp

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 4-7 Energy & Sports Drinks: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of online and e-Grocers

Opportunities in Private Label

Table 4-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

Figure 4-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

CONSUMER TRENDS

Sports and Energy Drink Consumption Declines

Table 4-9 Consumption Rates for Energy Drinks/Shots & Sports Drinks, 2008-2018 (percent of adults) .. 146

Consumers Overwhelmingly Prefer Energy Drinks Over Shots

Table 4-10 Forms of Energy Drinks/Shots Drunk, 2014-2018 (percent of U.S. adults who drink energy drinks/shots)

Energy Drinkers Consume More Than Sports Drinkers

Table 4-11 Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2008-2018(percent of U.S. adults who drink energy drinks/shots and sports drinks)

Monster Energy Biggest Gainer in Energy Drinks

Figure 4-8 Top Movers of Leading Energy Drinks/Shots Brands Drunk Most Often, 2008-2018 (percent of U.S. adults who drink energy drinks and shots)

Table 4-12 Brands of Energy Drinks & Shots Drunk Most by Adults, 2008-2018 (percent of adults who drink energy drinks and shots)

Gatorade Dominates Sports Drinks

Table 4-13 Brands of Sports Drinks (Thirst Quencher/Activity Drinks) Drunk Most Often by Adults,2008-2018 (percent of adults who drink thirst quencher/activity drinks)

CHAPTER 5: JUICES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Juices Decline to Less Than $19 Billion in 2018

Market Below $18 Billion in 2023

Table 5-1 U.S. Juice Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 5-2 U.S. Juice Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent

change)

MARKET SEGMENTATION

Category Sales

Figure 5-1 U.S. Juices Category Retail Dollar Shares by Segment, 2018 (percent)

Table 5-3 U.S. Juice Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Big Players Investing in Disruptive Innovation

Innovation: Enhanced Functionality

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 5-2 Change in U.S. GDP and Personal Consumption Expenditures, 2007–2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 5-3 U.S. Unemployment Rate, 2004–2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 5-4 U.S. Median Household Income, 2004–2017 (dollars)

Sluggish Growth of Household Formations

Figure 5-5 Number of U.S. Households, 2007–2018 (millions)

MARKETER COMPETITION

Coca-Cola & PepsiCo Lead the Market

Table 5-4 Selected Marketers/Brands of Juices

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 5-5 Selected New Products

Organic Trends

Table 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)

Figure 5-6 Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)

Incentive to Reduce Sugar

Better-For-You Kids’ Juice

CBD-Infused Beverages Get a Boost from Legalization of Hemp

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 5-7 Juices: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store & Online Innovation

Role of Online & E-Grocers

Opportunities in Private Label

Table 5-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)

U.S. Beverage Market Outlook 2019

Figure 5-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018(percent of U.S. households)

CONSUMER TRENDS

Consumption of Traditional Juice Types Declining

Table 5-9 Consumption Rates for Juices, 2008–2018 (percent of U.S. households/adults)

Refrigerated Versus Shelf-Stable Orange Juice (bottles/cans/cartons)

Table 5-10 Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that

drink orange juice)

Table 5-11 Kinds of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that

drink orange juice)

Table 5-12 Package Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. adults that

drink orange juice)

Table 5-13 Glasses of Orange Juice Drunk by Household on Average Day, 2008–2018 (percent of U.S.

households that drink orange juice)

Figure 5-8 Top Movers of Leading Orange Juice Brands Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)

Table 5-14 Brands of Orange Juice Drunk Most Often by Households, 2008–2018 (percent of households that drink orange juice)

Other Fruit Juices/Drinks

Table 5-15 Type of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)

Table 5-16 Kinds of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)

Table 5-17 Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2008-2018 (percent of U.S. households that drink other fruit juices/drinks)

Table 5-18 Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)

Table 5-19 Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2008–2018(percent of U.S. households that drink other fruit juices/drinks

Figure 5-9 Top Movers of Leading Other Fruit Juices/Drinks Brands Drunk Most Often, 2008–2018(percent of U.S. households that drink other fruit juices/drinks water)

Table 5-20 Brands of Other Fruit Juices/Drinks Drunk Most Often by Households, 2008–2018(percent of households that drinks other fruit juices/drinks)

CHAPTER 6: COFFEE AND READY-TO-DRINK COFFEE

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Coffee and Ready-to-Drink Coffee Over $14 Billion in 2018

Market to Approach $18 Billion by 2023

Table 6-1 U.S. Coffee Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 6-2 U.S. Coffee Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)

MARKET SEGMENTATION

Category/Segment Sales

Figure 6-1 U.S. Coffee Category Retail Dollar Shares 2018 (percent)

Table 6-3 U.S. Coffee Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Enhanced Functionality

Innovation: Bulletproof Coffee

Innovation: Beverage Mashups

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 6-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 6-3 U.S. Unemployment Rate, 2004-2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 6-4 Median Household Income, 2004-2017 (dollars)

Sluggish Growth of Household Formations

Figure 6-5 Number of U.S. Households, 2007-2018 (millions)

MARKETER COMPETITION

Five Companies Control Vast Majority of the Market

Table 6-4 Selected Marketers/Brands of Coffees, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 6-5 Selected New Products

Organic Trends

Table 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Figure 6-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

CBD-Infused Beverages Get a Boost from Legalization of Hemp

Increasing Calls for More Sustainable Packaging

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 6-7 Coffee: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 6-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

Figure 6-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

CONSUMER TRENDS

Most Consumers Prefer Ground/Whole Bean Coffee

Table 6-9 Consumption Rates for Coffee, 2008-2018 (percent of households/adults)

Single-Serve Pods Have Grown at Expense of Ground and Whole Bean

Table 6-10 Forms of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.

households that drink ground/whole bean coffee)

Consumers Overwhelmingly Prefer Caffeinated Ground/Whole Bean Coffee

Table 6-11 Type of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S.households that drink ground/whole bean coffee)

Unflavored Ground/Whole Bean Coffee Rules

Table 6-12 Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2018 (percent of U.S.households that drink ground/whole bean coffee)

Coffee Consumption on the Rise

Table 6-13 Cups of Ground Coffee (Regular or Decaf) Drunk by Household Any Day, 2008-2018(percent of U.S. households that drink ground coffee)

Folgers Declines; Store Brands, Coffee Shop, and Gourmet Brands Gain

Figure 6-8 Top Movers of Leading Ground/Whole Bean Coffee Brands Drunk Most Often, 2008-2018(percent of U.S. households that drink ground/whole bean coffee)

Table 6-14 Brands of Ground/Whole Bean Coffee Drunk Most Often by Households, 2008-2018(percent of households that drink ground/whole bean coffee)

Starbucks Leader in Espresso/Cappuccino

Table 6-15 Brands of Espresso/Cappuccino Drunk Most Often by Households, 2008-2018 (percent of households that drinks espresso/cappuccino)

Starbucks Leader in RTD Coffees

Table 6-16 Brands of Coffee Drinks (Bottle/Can) Drunk Most Often by Households, 2008-2018(percent of households that drink coffee drinks)

Coffee Shops Preferred for On-The-Go Coffee

Table 6-17 Where Adults Get Coffee On-The-Go, 2016-2018 (percent of U.S. adults that got coffee

on-the-go in the last 7 days)

CHAPTER 7: TEA AND READY-TO-DRINK TEA

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Tea & Ready-to-Drink Tea Over $8 Billion in 2018

Market to Exceed $9 Billion by 2023

Table 7-1 U.S. Tea Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 7-2 U.S. Tea Market Retail Volume Sales, 2013-2018 (in millions of ounces and percent change)

MARKET SEGMENTATION

Category/Segment Sales

Figure 7-1 U.S. Tea Category/Segment Retail Dollar Shares, 2018 (percent)

Table 7-3 U.S. Tea Market Retail Dollar Sales: By Segment, 2016-2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Enhanced Functionality

Innovation: Beverage Mashups

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 7-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 7-3 U.S. Unemployment Rate, 2004-2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 7-4 Median Household Income, 2004-2017 (dollars)

Sluggish Growth of Household Formations

Figure 7-5 Number of U.S. Households, 2007-2018 (millions)

MARKETER COMPETITION

Five Companies Control Majority of the Market

Table 7-4 Selected Marketers/Brands of Teas, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 7-5 Selected New Products

Organic Trends

Table 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Figure 7-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Organic Drives Clean Label Trend

CBD-Infused Beverages Get a Boost from Legalization of Hemp

Increasing Calls for More Sustainable Packaging

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

U.S. Beverage Market Outlook 2019

Channel Shares

Table 7-7 Teas: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 7-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

Figure 7-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

CONSUMER TRENDS

Most Consumers Still Prefer Tea Bags /Packaged Tea

Table 7-9 Consumption Rates for Tea, 2008-2018 (percent of households)

Tea (Bags/Packages)

Table 7-10 Purpose for Using Tea (Bags/Packages), 2008-2018 (percent of households that use regular tea)

Table 7-11 Type of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households

that drink tea (bags/packages))

Table 7-12 Flavor of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households

that drink tea (bags/packages))

Table 7-13 Cups of Tea (Bags/Packages) Drunk by Household on Average Day, 2008-2018 (percent of

U.S. households that drink tea in bags/packages)

Figure 7-8 Top Movers of Leading Tea (Bags/Packages) Brands Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea in bags/packages)

Table 7-14 Brands of Tea (Bags/Packages) Drunk Most Often by Households, 2008-2018 (percent of households that drink tea in bags/packages)

RTD Iced Tea

Table 7-15 Type of RTD Iced Tea Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)

Figure 7-9 Top Movers of Leading RTD Iced Tea Brands Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)

Table 7-16 Brands of RTD Iced Tea Drunk Most Often by Households, 2008-2018 (percent of households that drink RTD iced tea)

CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Dairy & Dairy Alternative Beverages $23.5 Billion in 2018

Market to Fall Below $23 Billion by 2023

Table 8-1 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 8-2 U.S. Dairy & Dairy Alternative Beverages Market Retail Volume Sales, 2013–2018 (in millions of ounces/pints/16 oz. equivalent and percent change)

MARKET SEGMENTATION

Category/Segment Sales

Figure 8-1 U.S. Dairy & Dairy Alternative Beverages Category Retail Dollar Shares 2018, 2023(percent)

Table 8-3 U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Innovation: Differentiated Value-Added Dairy

MACROECONOMIC CONTEXT FOR SALES GROWTH

Robust (if Disjointed) Economic Growth

Figure 8-2 Change in GDP and Personal Consumption Expenditures, 2007-2018 (percent change)

Unemployment Rate Declines to 50-Year Lows

Figure 8-3 U.S. Unemployment Rate, 2004-2018 (percent)

Median Household Incomes at All-Time High in 2017

Figure 8-4 Median Household Income, 2004-2017 (dollars)

Sluggish Growth of Household Formations

Figure 8-5 Number of U.S. Households, 2007-2018 (millions)

MARKETER COMPETITION

Dean Foods and Private Label Control the Dairy Milk Market

Table 8-4 Selected Marketers/Brands of Dairy & Dairy Alternative Beverages, 2018

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 8-5 Selected New Products

Organic Trends

Table 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)

Figure 8-6 Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S.households)

Better Kids Milk

LALA’s Good Kids Super Smoothies are promoted as healthy snacks made with low fat milk, real fruit, and no high fructose corn syrup. They also contain probiotics.

Clean Label Coffee Creamers

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 8-7 Dairy & Dairy Alternative Beverages: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)

Opportunities for In-Store and Online Innovation

Role of Online and e-Grocers

Opportunities in Private Label

Table 8-8 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018

(percent of U.S. households)

Figure 8-7 Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018(percent of U.S. households)

CONSUMER TRENDS

Milk Consumption Decreasing, Milk Alternatives Increasing

Table 8-9 Consumption Rates for Dairy & Dairy Alternative Beverages, 2008-2018 (percent of U.S.households)

Consumers Prefer 2% and Whole Milk Most

Table 8-10 Kind of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)

Organic and Lactose-Free Milk Trending Higher

Table 8-11 Type of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)

Households Drinking One or Less Than One Glass of Milk a Day Increasing

Table 8-12 Glasses of Milk Consumed by Household on Average Day, 2008-2018 (percent of U.S. households that drink milk)

Almond Milk Dominates Milk Alternatives

Table 8-13 Type of Non-Dairy Milk Alternatives Consumed Most Often, 2016-2018 (percent of U.S.

adults that drink non-dairy milk alternatives)

About 40% of Adults Buy or Drink Dairy Alternative Beverages

Figure 8-8 Familiarity, Consumption, and Purchase of Dairy Alternative Beverages, 2018 (percent of U.S. adults)

Figure 8-9 Attitudes on Dairy Alternative Beverages, 2018 (percent of U.S. adults)

Liquid, Regular, and French Vanilla Most Preferred Coffee Creamers

Table 8-14 Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2008-2018 (percent of U.S. households that use coffee creamers)

Coffee-mate and International Delight Big Gainers in Coffee Creamers

Figure 8-10 Top Movers of Leading Coffee Creamer Brands Consumed Most Often, 2008-2018(percent of U.S. adults that drink coffee creamers)

Table 8-15 Brands of Coffee Creamers Used Most Often by Households, 2008-2018 (percent of households that use coffee creamers)

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