Fish, Small Mammal, Herptile, and Bird Products in the US, 4th Edition
The market for fish, small mammal, herptile, and bird products has historically taken a back seat to the market for dog- and cat-focused offerings, due to these smaller pets’ significantly lower numbers in terms of both population and sales. A pandemic-related population surge in the “other pet” market thrust these smaller companion animals into the spotlight, with market sales experiencing double-digit increases in 2020 and 2021 as new pet owners purchased enclosures and other supplies to take care of their new pets. As of 2023, these new owners are maintaining their pets, and sales growth has moderated as a result. Packaged Facts projects that on top of a 7% increase experienced in 2022, the market for pets other than dogs and cats will grow 4% in 2023, reaching $3.6 billion in sales.
In addition to the larger pet owner base encouraged by the pandemic, other factors driving sales in this market include pet owner willingness to spend on their pets other than dogs and cats despite economic challenges; the enjoyment owners get from watching and interacting with these smaller pets; and a general attitude that other pets, though not always as affectionate as dogs and cats, are still valued members of the household. Another factor at play is the outsized part the pet specialty channel plays in the sales of products for other pets, with pet stores providing advice and product suggestions for other pet owners who may be unsure about how to best care for their pet.
Packaged Facts’ Fish, Small Animal, Reptile, and Bird Products in the US, 4th Edition examines these and other opportunities for growth in the other pet market, breaking out sales and marketing/new product trends by animal type. A list of top marketers and examination of changing channel trends, including the part played by pet specialty and online outlets, are also included. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report examines attitudes and demographic characteristics of other pet owners, providing insight into motivations for both pet acquisitions and product choice.
- Executive Summary
- Introduction
- Scope and Market Definition: Products for “Other Pets”
- Methodology
- Market Overview
- Market Outlook
- Channel Trends
- The Marketers
- Consumer Trends
- Looking Ahead
- Fish and Aquarium Products
- Category Overview
- Marketing and New Product Trends
- Small Mammal Products
- Category Overview
- Marketing and New Product Trends
- Herptile Products
- Category Overview
- Marketing and New Product Trends
- Pet Bird Products
- Category Overview
- Marketing and New Product Trends
- Opportunities
- The Economy
- Multiple Pet Households
- Focus on All-Ages Fun
- Small Pets as Family Members
- Omnimarket/E-commerce
- Premium Foods
- Environmentally Friendly Products
- Introduction
- Introduction
- Chapter Highlights
- Introduction
- Scope and Market Definition: Products for “Other Pets”
- Methodology
- Market Overview
- Sales Growth Resumes Pre-Pandemic Increases
- Table US Retail Sales of Other Pet Products, 2018–2023P (dollars in millions)
- Herptile, Small Mammal Categories See Largest Percentage Growth
- Table US Retail Sales of Other Pet Products by Type of Pet, 2021–2023P (dollars in millions and percent change)
- Supplies Sales Make Up Bulk of Market
- Sales Growth Resumes Pre-Pandemic Increases
- Market Outlook
- “Other Pet” Acquisition Spree Moderates
- Economic Pressures Persist Despite Lessening Inflation
- Table Effects of the Economic Environment on Other Pet Owners, 2023 (percent negatively/positively affected)
- Table Selected Pet Product Spending Psychographics, Pet Owners Overall vs. Other Pet Owners, 2023 (percent of pet product shoppers)
- Table Level of Concern About Rising Prices in Select Categories, 2023 (percent of pet product shoppers)
- Other Pets Considered Part of the Family
- Table Selected Pets as Family Psychographics, 2023 (percent of other pet owners)
- Intensified Focus on Health and Wellness
- Other Pet Owners Willing to Pay for Services
- Characteristics of Other Pet Acquisition
- Where Other Pets Are Acquired
- Table Sources of Pet Acquisition in Last 12 Months, 2023 (percent of pet owners acquiring new pets)
- Sources Influencing Pet Acquisition
- Motivations Influencing Other Pet Acquisition
- Pet Care Experience Level Varies by Type of Other Pet
- Population Changes May Impact Market
- Table Annual Percent Change in US Births, 2012–2021 (dollars)
- Channel Trends
- Pet Specialty Channel Captures Over Half of Market
- In-Store Purchase Most Common Way to Shop
- Table Changes in Spending by Channel, 2022 vs. 2021 (percent of other pet owners purchasing pet products)
- Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
- The Marketers
- A Consolidated Market
- Manna Pro Acquires Oxbow Animal Health, Becomes Compana Pet Brands
- Consumer Trends
- 15% of Households Have “Other” Pets
- “Other” Pet Population by the Numbers
- Table Number of Pets Owned by Type of Pet, 2023 (percent of other pet owners)
- Adding Other Pets to the Household
- Other Pet Ownership Demographics
- Table Other Pets Owned by Generation, 2023 (index of pet owners with a base of 100)
- Table Other Pets Owned by Household Income, 2023 (index of pet owners with a base of 100)
- Table Other Pets Owned, Urban vs. Suburban vs. Rural 2023 (index of pet owners with a base of 100)
- Looking Ahead
- Sales Projected to Moderate Through 2027
- Table US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)
- Table US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)
- Sales Projected to Moderate Through 2027
- Fish and Aquarium Products
- Chapter Highlights
- Category Overview
- Growth Moderates in 2022 and 2023
- Table US Retail Sales of Fish and Aquarium Products, 2019–2023P and 2027P (dollars in millions)
- Aquatics Segment Corners Largest Share of Fish Supplies
- Pet Specialty Chains Lead in Channel Sales
- Fish Ownership
- Types of Freshwater Fish Owned
- Growth Moderates in 2022 and 2023
- Marketing and New Product Trends
- Overview
- Food
- Tanks
- Filtration and Water Maintenance
- Small Mammal Products
- Chapter Highlights
- Category Overview
- Growth Expected to Outpace Overall Market
- Table US Retail Sales of Small Mammal Products, 2019 through 2023P and 2027P (dollars)
- Category Shares: Supplies vs. Food
- Pet Specialty Chains Lead in Channel Sales
- Small Mammal Ownership
- Growth Expected to Outpace Overall Market
- Marketing and New Product Trends
- Overview
- Food and Treats
- Table Types of Food and Treats Purchased for Small Mammal Pets in Past 12 Months, 2022 (percent of small mammal owners)
- Enclosures, Habitats, and Bedding
- Other Products
- Herptile Products
- Chapter Highlights
- Category Overview
- Herptiles Category Sees Largest Sales Bump
- Table US Retail Sales of Herptile Products, 2019 through 2023P and 2027P (dollars)
- Category Shares: Supplies vs. Food
- Pet Specialty Chains Lead in Channel Sales
- Herptile Ownership
- Herptiles Category Sees Largest Sales Bump
- Marketing and New Product Trends
- Overview
- Food
- Table Types of Food Purchased for Pet Reptiles in Past 12 Months, 2022 (percent of reptile owners)
- Live Foods
- Packaged Foods
- Enclosures and Accessories
- Heating, Lighting, and Bedding
- Pet Bird Products
- Chapter Highlights
- Category Overview
- Moderate Growth in 2022
- Table US Retail Sales of Pet Bird Products, 2019 through 2023P and 2027P (dollars)
- Category Shares: Supplies vs. Food
- Pet Specialty Chains Lead Channel Sales
- Pet Bird Ownership
- Table Types of Birds Owned, 2022 (percent of bird owners)
- Moderate Growth in 2022
- Marketing and New Product Trends
- Overview
- Foods and Treats
- Cages
- Toys
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