The Financial Services Market: Targeting Gig Economy Workers
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Some 76 million U.S. adults perform paid side gigs, occasional work activities that fall outside of activities performed as part of their main jobs. These side gigs range from selling goods online to babysitting, childcare services, dog walking, or house sitting to driving using a ride-sharing app.
More than a third of Side Gig Workers cite the desire to supplement their income as the main reason they perform side gigs. However, some rely onside gigs for their main source of income. Side gigs also play a role in leisure activities performed for fun or as a hobby.
This report, The Financial Services Market: Targeting Gig Economy Workers, identifies and analyzes members of the Gig Economy, a term associated with independent work arrangements, temporary and/or on-demand employment trends, working more than one “gig” at one time, globalization, digitization, work-at-home trends, and the gradual loss of employment benefits. The report also identifies market opportunities related to alternative financial services, tax services and related financial management tools, prepaid cards, and workforce management solutions.
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