Durable Dog and Cat Petcare Products, 2nd Edition
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Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products, 2nd Edition, breaks out this $4.9 billion market into seven categories:
- Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, interactive toys, cat scratchers, and cat furniture/“kitty condos”
- Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
- Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, and covered/cave beds
- Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
- Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
- Apparel/fashion accessories: outdoor clothing, decorative clothing, costumes
- Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
- Executive Summary
- Market Overview
- Scope and Methodology
- Market Size and Composition
- Market Drivers
- Marketer Overview
- Consumer Overview
- Toys
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Collars, Leashes, and Harnesses
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Beds
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Carriers, Crates, and Housing
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Bowls, Feeders, and Waterers
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Apparel and Fashion Accessories
- Market Overview
- Consumer Trends
- Marketing and New Product Trends
- Litter Boxes and Accessories
- Market Overview
- Marketer Overview
- Consumer Trends
- Marketing and New Product Trends
- Sales Growth Opportunities
- E-commerce: The Big Disruptor
- Cats: the Underserved Minority
- Products as Petcare Providers
- Pet Health as Key to Next-Level Premiumization
- Tapping into Millennials
- Market Overview
- Market Overview
- Chapter Highlights
- Scope and Methodology
- Market Definition: Seven Product Categories
- Report Methodology
- Market Size and Composition
- Modest But Steady Gains in U.S. Retail Sales
- Table U.S. Retail Sales of Durable Petcare Products: 2012, 2016, 2017, 2022 (dollars in millions and CAGR)
- Largest Durables Category Is Toys at Over $1.5 Billion
- Table U.S. Retail Sales of Durable Petcare Products by Category, 2016 vs. 2017 (dollars in millions and percent change)
- Table U.S. Retail Sales of Durable Petcare Products by Category, 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Table U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2017 (percent and dollars in millions)
- Market Share by Retail Channel
- Tech Products Reach $400 Million in Sales
- Modest But Steady Gains in U.S. Retail Sales
- Market Drivers
- Pet Durables a Significant Part of Non-Food Pet Supplies Market
- E-Commerce Prompts Category-Wide Innovation
- Next Generation of Pet Owners Take "Pet Parent" to Heart
- Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
- Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
- Pet Owners Seek Products that Keep Pets Close
- Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017-2018 (percent of dog owners vs. cat owners)
- Natural/Eco-Friendly Products Gaining Momentum in Durables Market
- Safety Is Key in Durables Market
- Pet Ownership and Population Trends
- Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
- Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
- Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
- Marketer Overview
- Wide Range of Companies Compete in Durables Market
- Acquisitions and Expansion Activity
- Walmart Introduces Vibrant Life Private-Label Brand
- Celebrities and Licensing Bring Pop Culture to Pet Market
- "Eco-Friendly" Is the New "Natural" in Durables Market Positioning
- Pets on the Go
- "Connected" Is a Top Draw in Durables
- Consumer Overview
- Data Sources
- 38% of U.S. Households Own Dogs, 25% Own Cats
- Table Household Ownership Rates for Selected Pet-Owning Classifications, 2014-2018 (percent and number of U.S. households)
- Durable Petcare Product Purchasing Rates by Category
- Table Annual Purchasing Rates for Durable Petcare Products by Product Type, 2013-2018 (percent and number of U.S. dog- or cat-owning households)
- Table Annual Purchasing Rates for Durable Petcare Products by Product and Pet Type, 2018 (percent)
- Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2017/2018 (percent of total purchasers and purchasing index)
- Toys Top the List in Packaged Facts Survey
- Pet Specialty, Mass Merchandiser Are the Favored Channels
- Kennels/Carriers/Crates Category Has Highest Per-Item Price
- Table Pet Durables Average Price Per Unit by Category, 2017 (U.S. dollars)
- Toys
- Chapter Highlights
- Market Overview
- U.S. Retail Sales on Slow But Steady Upward Curve
- Table U.S. Retail Sales of Dog and Cat Toys: 2012 vs. 2017 vs. 2022 (dollars in millions)
- Marketer Overview
- U.S. Retail Sales on Slow But Steady Upward Curve
- Consumer Trends
- Consumer Trends in Pet Toys
- Table Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
- Consumer Trends in Pet Toys
- Marketing and New Product Trends
- Toys Category Thrives on Pet-Pleasing, Long-Lasting Products
- Fetch Toys
- Chew Toys
- Tug Toys
- Plush Toys
- Puzzle/Stimulation Toys
- Tech Toys
- Cat Toys
- Collars, Leashes, and Harnesses
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Chalk Up Steady Gains
- Table U.S. Retail Sales of Dog and Cat Collars, Leashes, and Harnesses: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Marketer Overview
- Mass-Market Leaders
- Pet Specialty Leaders
- U.S. Retail Sales Chalk Up Steady Gains
- Consumer Trends
- Consumer Trends in Collars, Leashes, and Harnesses
- Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
- Consumer Trends in Collars, Leashes, and Harnesses
- Marketing and New Product Trends
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Table Ownership of Collars by Type, 2016 (percent of dog and cat owners)
- Table Ownership of Leashes by Type: 2010 vs. 2016 (percent of dog owners)
- No-Pull/Training Products
- Outdoor Gear
- Multi-Functional Products
- Stylish/Decorative
- Eco-Friendly
- Harnesses
- Cat Collars, Leashes, and Harnesses
- Pet Wearables: Tracking, Monitoring, and More
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Beds
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Healthy Growth
- Table U.S. Retail Sales of Dog and Cat Beds: 2012 vs. 2017 vs. 2022 (dollars in millions)
- Marketer Overview
- Mass-Market Consolidated Among Handful of Marketers
- Pet Specialty Leaders
- U.S. Retail Sales Post Healthy Growth
- Consumer Trends
- Consumer Trends in Pet Beds
- Table Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Beds by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Beds by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Beds by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
- Consumer Trends in Pet Beds
- Marketing and New Product Trends
- Function and Fashion
- Covered/Contained Beds
- Designer/Décor Beds
- Functional Beds
- Private-Label/Licensed Beds
- Carriers, Crates, and Housing
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Steady Growth
- Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Airlines Update Pet Travel Requirements
- Marketer Overview
- Mass-Market Leaders
- Pet Specialty Leaders
- U.S. Retail Sales Post Steady Growth
- Consumer Trends
- Consumer Trends in Carriers, Crates, and Housing
- Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Pet Carriers, Crates, and Kennels by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
- Consumer Trends in Carriers, Crates, and Housing
- Marketing and New Product Trends
- Pet Comfort, Portability Among the Top Appeals
- Table Factors Impacting Purchase Decision of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
- Table Material of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
- Carriers
- Cat Containment
- Pet Doors
- Strollers
- Crates
- Pet Comfort, Portability Among the Top Appeals
- Bowls, Feeders, and Waterers
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Steady Growth
- Table U.S. Retail Sales of Bowls, Feeders, and Waterers: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Marketer Overview
- U.S. Retail Sales Post Steady Growth
- Consumer Trends
- Consumer Trends in Bowls, Feeders, and Waterers
- Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
- Consumer Trends in Bowls, Feeders, and Waterers
- Marketing and New Product Trends
- Pet Owners Choose Stylish and Solution-Based Feeders
- Table Ownership of Bowls/Feeders/Waterers by Type, 2016 (percent of dog and cat owners)
- Designer Bowls
- Functional Feeders/Waterers
- Smart Feeders and Waterers
- Travel Feeders/Waterers
- Pet Owners Choose Stylish and Solution-Based Feeders
- Apparel and Fashion Accessories
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Edge Upward
- Table U.S. Retail Sales of Pet Apparel and Fashion Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Marketer Overview
- Pet Specialty Business Is Highly Fragmented
- Mass-Market Leaders
- U.S. Retail Sales Edge Upward
- Consumer Trends
- Consumer Trends in Apparel and Fashion Accessories
- Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Dogs Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Dogs Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Dogs Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Dogs Owned, 2017/18 (percentages and index)
- Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Dogs Owned, 2017/18 (percentages and index)
- Consumer Trends in Apparel and Fashion Accessories
- Marketing and New Product Trends
- Merging Function and Fashion
- Functional Apparel
- Fashion-Focused Apparel
- Eco-Friendly Apparel
- Litter Boxes and Accessories
- Chapter Highlights
- Market Overview
- U.S. Retail Sales on the Rise
- Table U.S. Retail Sales of Litter Boxes and Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
- Marketer Overview
- Mass-Market Litter Box and Litter Box Accessories Marketers
- Pet Specialty Leaders
- U.S. Retail Sales on the Rise
- Consumer Trends
- Litter Boxes and Accessories Consumer Trends
- Table Ownership of Litter Boxes by Type: 2010-2016 (percent of cat owners)
- Litter Boxes and Accessories Consumer Trends
- Marketing and New Product Trends
- Performance and Convenience Are the Watchwords
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