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Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products, 2nd Edition, breaks out this $4.9 billion market into seven categories:
Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
Executive Summary
Market Overview
Scope and Methodology
Market Size and Composition
Market Drivers
Marketer Overview
Consumer Overview
Toys
Market Overview
Consumer Trends
Marketing and New Product Trends
Collars, Leashes, and Harnesses
Market Overview
Consumer Trends
Marketing and New Product Trends
Beds
Market Overview
Consumer Trends
Marketing and New Product Trends
Carriers, Crates, and Housing
Market Overview
Consumer Trends
Marketing and New Product Trends
Bowls, Feeders, and Waterers
Market Overview
Consumer Trends
Marketing and New Product Trends
Apparel and Fashion Accessories
Market Overview
Consumer Trends
Marketing and New Product Trends
Litter Boxes and Accessories
Market Overview
Marketer Overview
Consumer Trends
Marketing and New Product Trends
Sales Growth Opportunities
E-commerce: The Big Disruptor
Cats: the Underserved Minority
Products as Petcare Providers
Pet Health as Key to Next-Level Premiumization
Tapping into Millennials
Market Overview
Chapter Highlights
Scope and Methodology
Market Definition: Seven Product Categories
Report Methodology
Market Size and Composition
Modest But Steady Gains in U.S. Retail Sales
Table U.S. Retail Sales of Durable Petcare Products: 2012, 2016, 2017, 2022 (dollars in millions and CAGR)
Largest Durables Category Is Toys at Over $1.5 Billion
Table U.S. Retail Sales of Durable Petcare Products by Category, 2016 vs. 2017 (dollars in millions and percent change)
Table U.S. Retail Sales of Durable Petcare Products by Category, 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Table U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2017 (percent and dollars in millions)
Market Share by Retail Channel
Tech Products Reach $400 Million in Sales
Market Drivers
Pet Durables a Significant Part of Non-Food Pet Supplies Market
E-Commerce Prompts Category-Wide Innovation
Next Generation of Pet Owners Take "Pet Parent" to Heart
Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
Pet Owners Seek Products that Keep Pets Close
Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017-2018 (percent of dog owners vs. cat owners)
Natural/Eco-Friendly Products Gaining Momentum in Durables Market
Safety Is Key in Durables Market
Pet Ownership and Population Trends
Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
Marketer Overview
Wide Range of Companies Compete in Durables Market
Acquisitions and Expansion Activity
Walmart Introduces Vibrant Life Private-Label Brand
Celebrities and Licensing Bring Pop Culture to Pet Market
"Eco-Friendly" Is the New "Natural" in Durables Market Positioning
Pets on the Go
"Connected" Is a Top Draw in Durables
Consumer Overview
Data Sources
38% of U.S. Households Own Dogs, 25% Own Cats
Table Household Ownership Rates for Selected Pet-Owning Classifications, 2014-2018 (percent and number of U.S. households)
Durable Petcare Product Purchasing Rates by Category
Table Annual Purchasing Rates for Durable Petcare Products by Product Type, 2013-2018 (percent and number of U.S. dog- or cat-owning households)
Table Annual Purchasing Rates for Durable Petcare Products by Product and Pet Type, 2018 (percent)
Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2017/2018 (percent of total purchasers and purchasing index)
Toys Top the List in Packaged Facts Survey
Pet Specialty, Mass Merchandiser Are the Favored Channels
Kennels/Carriers/Crates Category Has Highest Per-Item Price
Table Pet Durables Average Price Per Unit by Category, 2017 (U.S. dollars)
Toys
Chapter Highlights
Market Overview
U.S. Retail Sales on Slow But Steady Upward Curve
Table U.S. Retail Sales of Dog and Cat Toys: 2012 vs. 2017 vs. 2022 (dollars in millions)
Marketer Overview
Consumer Trends
Consumer Trends in Pet Toys
Table Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Toys Category Thrives on Pet-Pleasing, Long-Lasting Products
Fetch Toys
Chew Toys
Tug Toys
Plush Toys
Puzzle/Stimulation Toys
Tech Toys
Cat Toys
Collars, Leashes, and Harnesses
Chapter Highlights
Market Overview
U.S. Retail Sales Chalk Up Steady Gains
Table U.S. Retail Sales of Dog and Cat Collars, Leashes, and Harnesses: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Marketer Overview
Mass-Market Leaders
Pet Specialty Leaders
Consumer Trends
Consumer Trends in Collars, Leashes, and Harnesses
Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
Table Ownership of Collars by Type, 2016 (percent of dog and cat owners)
Table Ownership of Leashes by Type: 2010 vs. 2016 (percent of dog owners)
No-Pull/Training Products
Outdoor Gear
Multi-Functional Products
Stylish/Decorative
Eco-Friendly
Harnesses
Cat Collars, Leashes, and Harnesses
Pet Wearables: Tracking, Monitoring, and More
Beds
Chapter Highlights
Market Overview
U.S. Retail Sales Post Healthy Growth
Table U.S. Retail Sales of Dog and Cat Beds: 2012 vs. 2017 vs. 2022 (dollars in millions)
Marketer Overview
Mass-Market Consolidated Among Handful of Marketers
Pet Specialty Leaders
Consumer Trends
Consumer Trends in Pet Beds
Table Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Beds by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Beds by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Beds by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Function and Fashion
Covered/Contained Beds
Designer/Décor Beds
Functional Beds
Private-Label/Licensed Beds
Carriers, Crates, and Housing
Chapter Highlights
Market Overview
U.S. Retail Sales Post Steady Growth
Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Airlines Update Pet Travel Requirements
Marketer Overview
Mass-Market Leaders
Pet Specialty Leaders
Consumer Trends
Consumer Trends in Carriers, Crates, and Housing
Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Pet Carriers, Crates, and Kennels by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Pet Comfort, Portability Among the Top Appeals
Table Factors Impacting Purchase Decision of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
Table Material of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
Carriers
Cat Containment
Pet Doors
Strollers
Crates
Bowls, Feeders, and Waterers
Chapter Highlights
Market Overview
U.S. Retail Sales Post Steady Growth
Table U.S. Retail Sales of Bowls, Feeders, and Waterers: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Marketer Overview
Consumer Trends
Consumer Trends in Bowls, Feeders, and Waterers
Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Pet Owners Choose Stylish and Solution-Based Feeders
Table Ownership of Bowls/Feeders/Waterers by Type, 2016 (percent of dog and cat owners)
Designer Bowls
Functional Feeders/Waterers
Smart Feeders and Waterers
Travel Feeders/Waterers
Apparel and Fashion Accessories
Chapter Highlights
Market Overview
U.S. Retail Sales Edge Upward
Table U.S. Retail Sales of Pet Apparel and Fashion Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Marketer Overview
Pet Specialty Business Is Highly Fragmented
Mass-Market Leaders
Consumer Trends
Consumer Trends in Apparel and Fashion Accessories
Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Dogs Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Dogs Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Dogs Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Dogs Owned, 2017/18 (percentages and index)
Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Dogs Owned, 2017/18 (percentages and index)
Marketing and New Product Trends
Merging Function and Fashion
Functional Apparel
Fashion-Focused Apparel
Eco-Friendly Apparel
Litter Boxes and Accessories
Chapter Highlights
Market Overview
U.S. Retail Sales on the Rise
Table U.S. Retail Sales of Litter Boxes and Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
Marketer Overview
Mass-Market Litter Box and Litter Box Accessories Marketers
Pet Specialty Leaders
Consumer Trends
Litter Boxes and Accessories Consumer Trends
Table Ownership of Litter Boxes by Type: 2010-2016 (percent of cat owners)