Durable Dog and Cat Petcare Products in the U.S.

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Published Date	December, 2016
SKU	LA5815666

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Durable Dog and Cat Petcare Products in the U.S.

This report analyzes the U.S. market for durable petcare products (also referred to as pet durables) for dogs and cats, focusing on new product innovation and consumer preferences. The market is defined as including products across seven categories (in descending order of retail dollar size):

Toys, including cat scratchers and play furniture.
Beds
Carriers, crates, housing, including related items such as wire kennels and pet doors and gates.
Collars, harnesses, leashes (including training collars).
Bowls, feeders, waterers (manual and automatic), including food storage.
Apparel/fashion accessories
Litter boxes and accessories including scoops, mats, waste disposal systems, and litter additives.

Sales estimates and trend coverage spans the full retail spectrum including mass-market outlets (supercenters/mass merchandisers, supermarkets, warehouse clubs, drugstores, dollar stores), pet specialty stores (independents and chains), and non-traditional channels including Internet.

Executive Summary
- Market Overview
  - Scope and Methodology
  - Market Size and Composition
  - Market Drivers
  - Marketer Overview
  - Consumer Overview
- Toys
  - U.S. Retail Sales
  - Market Fragmented Among Dozen of Marketers
  - Consumer Trends
  - Marketing and New Product Trends
    - Table Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)
- Beds
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
- Carriers, Crates, and Housing
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
- Collars, Leashes, and Harnesses
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
- Bowls, Feeders, and Waterers
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
- Apparel and Fashion Accessories
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
- Litter Boxes and Accessories
  - U.S. Retail Sales
  - Marketer Overview
  - Consumer Trends
  - Marketing and New Product Trends
Market Overview
- Chapter Highlights
- Scope and Methodology
  - Market Definition: Seven Product Categories
  - Report Methodology
- Market Size and Composition
  - Modest But Steady Gains in U.S. Retail Sales
    - Table U.S. Retail Sales of Durable Petcare Products: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Toys Comprise Largest Category at Close to $1 Billion
    - Table U.S. Retail Sales of Durable Petcare Products by Category, 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Dogs Rule Across All Categories Except Litter Accessories
    - Table U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent and dollars in millions)
  - Market Share by Retail Channel
  - IRI-Tracked Sales Growth Sluggish
    - Table IRI-Tracked Sales of Durable Petcare Products by Category: May 2016 vs. May 2015 (dollars in millions)
- Market Drivers
  - Pet Durables Riding the Pet Industry Wave
  - Human/Animal Bond
  - Premiumization
  - Natural and Eco-Friendly
    - Table Selected Sustainability Related Psychographics: Dog or Cat Owners, 2016 (percent)
  - Human-Style and High-Tech
    - Table Pet Owners' Use of Internet/Mobile Tech for Pet Products in Last 30 Days, 2015 (percent)
  - Another Premium Product Selling Point: Safety
  - Pet Ownership and Population Trends
  - Growing Population of Senior Pets with Special Needs
    - Table Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020
  - Boomers and Millennials
  - Channel Expansion Includes Nontraditional Channels
  - Online Sales Booming
- Marketer Overview
  - No Shortage of Marketers
  - Acquisitions and Brand Stables
  - Worldwise Merges with Quaker Pet Group, Acquires Sherpa, and Extends Partnership with Kathy Ireland
  - Petmate Continues String of Acquisitions with Precision Pet
  - Guardian Acquires Rose America/Hyper Pet
  - Coastal Pet Acquires Bergan
  - Celebrities, Licensing and Entertainment
  - Natural: Trend and Strategy
  - The Pet Travel Angle
  - The New Product Push: Top Trends and Multi-category Lines
  - Most Important Product Characteristics Influencing Purchase by Product Type
    - Table Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Dogs, 2016 (percent of product purchasers)
    - Table Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Cats, 2016 (percent of product purchasers)
- Consumer Overview
  - Data Sources
  - 41% of U.S. Households Own Dogs, 25% Own Cats
    - Table Household Ownership Rates for Selected Pet-Owning Classifications, 2011-2016 (percent and number of U.S. households)
  - Durable Petcare Product Purchasing Rates by Category
    - Table Annual Purchasing Rates for Durable Petcare Products by Product Type, 2011-2016 (percent and number of U.S. dog- or cat-owning households)
  - Dog-Only Pet Owners Account for Disproportionate Share of Pet Durables Purchasers
    - Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent and number of U.S. dog- or cat-owning households)
    - Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent of total purchasers and purchasing index)
  - Toys Also Top the List in Packaged Facts Survey
    - Table Types of Durable Petcare Products Purchased for Dogs in Last 12 Months, 2016 (percent of dog owners)
    - Table Types of Durable Petcare Products Purchased for Cats in Last 12 Months, 2016 (percent of cat owners)
  - Walmart, PetSmart, and Petco Are the Favored Retailers
    - Table Retail Channels for Durable Petcare Product Purchases in Last 12 Months, 2016 (percent of dog or cat owners)
  - Natural Products on the Purchasing Radar
    - Table "Are any of the following types of dog/cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?" (percent)
Toys
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales on Slow But Steady Upward Curve
    - Table U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Mass-Market Fragmented Among Dozen of Marketers
    - Table Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends
    - Table Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Trends Reflect, Shape and Cater to Shopper Predilections
    - Table Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Dog and Cat Toys
    - Table Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Toys
  - Pet Toys Adopting Human Forms
  - Interactive/Training Toys Marry Fun and Function
  - Self-Entertaining Products
  - Rethinking Plush Toys
  - More Plush Toys Opting to Go Stuff-less
  - Tech Toys: While the Owner's Away (or at Home), the Pets Will Play
  - Cat Furniture, Toys and Scratchers
Beds
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales Post Healthy Growth
    - Table U.S. Retail Sales of Dog and Cat Beds: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Central Garden & Pet Acquires Assets of National Consumers Outdoors Corp. (Dallas Manufacturing Company)
  - Worldwise Merges with Quaker
  - Mass-Market Consolidated Among Handful of Marketers
    - Table Leading Marketers and Brands of Pet Beds by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends
    - Table Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Beds by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Beds by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Beds by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Beds by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Function and Fashion
    - Table Most Important Characteristics to Choosing Which Pet Bed Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Dog and Cat Beds
    - Table Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Beds
  - Functional Beds Provide Comfort, Durability
  - Temperature Control
  - Portability/Travel
  - Durable/Easy Clean
  - Innovative Designs
  - Licensed Human Brands
  - Humanization Trend Apparent in Fashion-Focused Beds
  - Eco-Friendly Beds Minimize Carbon Footprint
Carriers, Crates & Housing
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales Post Steady Growth
    - Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Changes to Delta's Pet Travel Policies Bode Well for Pet Carriers
  - Marketer Overview
  - Petmate Acquires Precision Pet Products
  - Petmate Surges in IRI-tracked Channels
    - Table Leading Marketers and Brands of Carriers, Crates, and Housing by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Product Quality, Safety, and Travel Friendliness Among the Top Appeals
    - Table Most Important Characteristics to Choosing Which Pet Containment Product Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
    - Table Did the product lack any features you were looking for, or would like to see available?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
  - Carriers: Function and Fashion Meet Pet Owner Demand
  - Focus on Car and Airline Travel
  - Strollers Help Keep Pets Secure in the Great Outdoors
  - Crates, Gates and Pens
  - Safety and Convenience
  - Focus on Style
Collars, Leashes & Harnesses
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales Chalk Up Steady Gains
    - Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Rose America (Hyper Pet) Surges in IRI-tracked Channels
    - Table Leading Marketers and Brands of Collars, Leashes, and Harnesses by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Quality, Safety, Style, and Price
    - Table Most Important Characteristics to Choosing Which Collars, Leashes, and Harnesses Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Collars, Leashes, Harnesses
    - Table Did the product lack any features you were looking for, or would like to see available?: Collars, Leashes, Harnesses
  - Maximum Visibility
  - Customization
  - Collars For Cats
  - Made in USA
  - Training Products
  - Eco-Friendly Options
  - Wearable Pet Tech
Bowls, Feeders & Waterers
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales Post Steady Growth
    - Table U.S. Retail Sales of Bowls, Feeders, and Waterers: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Schroeder & Tremayne Is Top Marketer in IRI-tracked Channels
    - Table Leading Marketers and Brands of Pet Bowls, Feeders, and Waterers by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends
    - Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Style and Safety, Quality and Value
    - Table Most Important Characteristics to Choosing Which Watering/Feeding Device Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Watering/Feeding Devices
    - Table Did the product lack any features you were looking for, or would like to see available?: Watering/Feeding Devices
  - Innovative Design
  - Especially For Cats
  - Portability
  - High-Tech Products
  - Eco-Friendly Options
  - Fashion-Forward Design
  - Waterers: Upping the Ante in Function and Design
Apparel & Fashion Accessories
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales Edge Upward
    - Table U.S. Retail Sales of Apparel and Fashion Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Hong Kong City (Toy Factory) Tops IRI-Based Mass-Market Chart
    - Table Leading Mass-Market Apparel/Fashion Accessories Marketers and Brands by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Business Is Highly Fragmented
  - Consumer Trends
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
    - Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
- Marketing and New Product Trends
  - Fashion—and Function
    - Table Most Important Characteristics to Choosing Which Pet Apparel and Fashion Accessories Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
    - Table Did the product have any innovative features which impressed you?: Pet Apparel and Fashion Accessories
    - Table Did the product lack any features you were looking for, or would like to see available?: Pet Apparel and Fashion Accessories
  - Functional Apparel
  - Fashion Apparel
  - Cat Apparel
Litter Boxes & Accessories
- Chapter Highlights
- Market Overview
  - U.S. Retail Sales on the Rise
    - Table U.S. Retail Sales of Litter Boxes and Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Marketer Overview
  - Oil-Dri Tops IRI Litter Accessories Chart
    - Table Leading Marketers and Brands of Litter Boxes and Accessories by IRI-Tracked Sales, May 2016 (dollars in millions)
  - Pet Specialty Leaders
  - Consumer Trends: Litter Box Scoops and Litter Boxes Top the Shopping List
  - 44% of Litter Users Have Two or More Litter Boxes
  - Most Cat Owners Own Regular Litter Boxes
    - Table Ownership of Litter Boxes by Type: 2010 vs. 2012 vs. 2014 (percent of cat owners)
  - Price and Efficacy Key to Automatic Litter Box Usage
    - Table Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
- Marketing and New Product Trends
  - Performance and Convenience Are the Watchwords
  - Convenience and Automation
  - Litter Box Innovation
  - "Hidden" Litter Boxes
  - Litter Disposal Systems
  - Other Litter Accessories