Digital Pet Care Products and Services: E-commerce and E-connectivity
Digital Pet Care Products and Services: E-Commerce and E-Connectivity examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes.
This publication combines Packaged Facts’ report on Digital Pet Care Products and Services: E-Commerce and E-Connectivity (August 2020) with a supplemental report Digital Petcare Focus: Online and Smartphone App Shopping for Pet Products (June 2020).
- Executive Summary
- Scope & Methodology
- Scope of Report
- Report Methodology
- Market Overview
- Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
- COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
- Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
- Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
- Market Opportunities
- Pandemic-Related Pet Industry Silver Linings
- E-Commerce for All
- Veterinary Telehealth and Back-Office Systems
- Veterinary Sales of Pet Medications
- Veterinary Sales of Science-Based Pet Foods
- Subscription- and Loyalty-Based Products and Services
- DTC Marketing of Fresh Pet Food
- Opportunistic Mergers, Acquisitions, and Investments
- Scope & Methodology
- Introduction
- Chapter Highlights
- Scope & Methodology
- Scope of Report
- Report Methodology
- Pet Industry Climate
- Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
- Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
- COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Pet Care
- Digital Pet Care Sales: $27 Billion for 2020 and Going Strong
- Table Modeling of Digital Pet Care Sales in 2020 by Sector (dollars in millions and percent share)
- Pandemic Drives Pet Adoption, Stockpiling, and Spike in DIY Pet Care Sales
- E-Commerce
- Chapter Highlights
- E-Commerce/IT Upend Retail Dynamics
- E-Commerce Pet Product Sales Growing Exponentially
- E-Commerce Recasting Channel Shares, Surpassing Pet Specialty
- Frequency of Online Shopping
- Pet Product Spending Levels: Online vs. In Store
- Hierarchy of Pet Product Types Purchased Online
- E-commerce as Pet Food Sales Driver
- Chewy Out Front in Pet Product E-commerce Sales
- Table Chewy.com Sales, Fiscal Year 2011 through Fiscal Year 2019 (in millions of dollars and percent growth)
- Amazon Leads in Percent of Online Pet Product Shoppers
- Pet Food Subscription and Auto-Replenishment Programs
- Rapid Home Delivery and Click-and-Collect
- E-Commerce in Context
- Leading E-Tailers Setting Their Sights on Pet Medications
- Amazon PillPack Unit Likely to Lead to Prescription Pet Meds
- PetMed Express Feeling the Online Heat
- Amazon Plus Brick-and-Mortar Pet Specialty?
- Amazon and Chewy Banking on Private-Label Pet Food
- Chapter Highlights
- Digital Pet Services
- Chapter Highlights
- Veterinary Services
- Impact of Coronavirus Pandemic
- Veterinary Market Climate
- Table Attitudes of Dog or Cat Owners Toward Alternative Veterinary Approaches by Age Bracket, 2020 (percent)
- Vet Service Providers Going Digital Pre-Pandemic
- Telemedicine and Teletriage in the Pandemic Era
- Boehringer Ingelheim Introduces PetPro Connect and PetPro Tele+ Platforms
- Chewy Beta Testing New "Connect with a Vet"Service
- Veterinarians Countering E-tailers with Digital Pharmacies of Their Own
- Vet2Pet Partners with Gravity Payments to Offer Contactless Payment
- Vet-Connected Pet Wearables
- Non-Medical Pet Care Services
- Non-Medical Pet Care Services Sector Harder Hit By COVID-19
- Non-Medical Pet Care Services Market Climate
- Internet as Pet Care Assistant
- Digital Pet Care Providers Revolutionize Home-Based Pet Care
- Venture Capitalists Go All In on Rover and Wag!
- But SoftBank Pulls Back Massive Investment from Wag!
- Wag! Replaces Rover's Dog Sitting Partner
- Wag! Teams Up with Adopt-a-Pet.com, Adds Drop-in and Daycare Services, and Introduces Wag! Tag
- Rover Expands into Cat Care, In-Home Grooming, and Abroad
- Pet Sitters International Sticks Toe in App Waters by Promoting"Time To Pet"
- App-Based Pet Care in in the Age of Coronavirus
- Mars and Nestlé Purina Also Supporting Tech-Based Service Providers
- Digital Pet Products
- Chapter Highlights
- Digital Pet Products
- Impact of Coronavirus Pandemic
- Internet/E-commerce Part of Larger IT/IoT Trend
- Sales of Pet Tech Products Post Double-Digit Growth
- Pet Food Marketers Overlapping into Pet Tech
- Tech Trend Creating New Digital Pet Product Categories
- Multi-Product Pet-Centric Smart Product Marketers
- Digital Supplies for Other Pets
- Introduction
- Scope & Methodology
- Scope of Report
- Report Methodology
- Pet Industry Climate
- COVID-19 Drives Pet Adoption, Stockpiling, and Spike in Sales of DIY Petcare
- Table Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of pet owners)
- Table Median Household Income: Overall vs. Pet Owners, 2020-2019 ($ thousands)
- COVID-19 Alters Pet Owner Behavior, Fast Tracks Digital Petcare
- Table Modeling of Digital Petcare Sales in 2020 by Sector (dollars in millions and percent share)
- COVID-19 Drives Pet Adoption, Stockpiling, and Spike in Sales of DIY Petcare
- Pet Owner Trends in Online Shopping
- Steady Upswing in Online Activities
- Table Pet Owner Base for Selected Online and Smartphone App Activities, 2013/14 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
- Table Pet Owner Use of Selected Online and Smartphone App Activities: By Generational Cohort, 2019/20 (use in last 30 days in thousands and percent of U.S. adult pet owners)
- Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (percent of U.S. dog- or cat-owning households)
- Table Dog or Cat Product Shopper Base: Online vs. Other Channels, 2010/11 2019/20 (in thousands of U.S. dog- or cat-owning households)
- Table Selected Pet Product Spending Psychographics: Internet vs. Other Channels, 2019 (percent who strongly agree or somewhat agree)
- The Amazon Juggernaut
- Table Overview of Amazon’s Overall and Pet Owner Customer Base, 2019/20 (percent and number of overall and of dog- or cat-owning households)
- Online Pet Product Shopping by Pet Type and Number of Pets
- Table Online Pet Product Customer Base: Dog vs. Cats Owners: 2008/09, 2014/15, and 2019/20 (in percent and thousands of U.S. dog- or cat-owning households)
- Pet Owner and Online Shopper Demographics Contribute to Market Resilience During COVID-19
- Table Indexes for Online Shopping Pet for Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)
- Table Rate of Online Shopping for Pet Products Among Dog or Cat Owners by Overall Types of Pets Owned: Key Demographics, 2019/20 (percent)
- Steady Upswing in Online Activities
- Scope & Methodology
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