This study analyzes the US plant-based dairy and egg alternatives market. The market is forecast to grow annually at a rate of 2.4% through the year 2029. The current landscape for animal-free dairy and egg alternatives is also examined.
Consumer demographics, perceptions, motivations, and behavior are discussed as pertaining to dietary choices; consumption of plant-based dairy alternatives; and openness to trying animal-free (cultivated, lab-grown) dairy products in the future.
Plant-based dairy and egg products in the scope of this report include alternatives to dairy or eggs that attempt to replicate the flavor, function, and/or texture of these products with plant proteins. Terms often used for these products include:
plant-based dairy/egg
vegetarian/vegan dairy/egg
dairy-free dairy/eggless egg
dairy/egg alternative
slightly altered names of the products they are imitating (e.g., chedd’r, mylk)
invented compound names derived from the primary plant-based ingredient and the conventional product name (e.g., almond milk, cashew cream cheese)
Retail plant-based dairy alternatives market is provided historically from 2018 through 2023. Forecasts for the plant-based dairy market are provided from 2024 to 2029 and 2034. Numbers for the plant-based dairy and egg market include breakouts by product (butter; cheese; creamer; eggs; ice cream and other frozen novelties; milk; ready-to-drink beverages; spreads, dips, sour cream, and sauces; and yogurt), milk type (almond, blends, cashew, coconut, oat, pea, rice, soy, and other), and milk storage method (refrigerated or shelf-stable).
CHAPTER 1: EXECUTIVE SUMMARY
Increasing Concerns about Health, Animal Welfare, and the Environment Are Causing More to
Turn to Plant-Forward Diets and Plant-Based Dairy and Egg Alternatives
Historical Plant-Based Dairy and Egg Alternative Sales Trends
The Future for Plant-Based Dairy and Egg Products
Scope
CHAPTER 2: RECENT HISTORICAL TRENDS
HIGHLIGHTS
PANDEMIC-ERA EFFECTS ON THE DAIRY AND EGG INDUSTRY
Consumers Have Become More Aware of Supply Chain Problems with Dairy and Egg Farming
Increasing Dairy and Egg Prices and Supply Shortages Can Make Plant-Based Alternatives More
Attractive to Some Consumers
RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
Table 2-1. Consumer Concerns about Rising Food Prices, 2021 – 2024 (percent of consumers)
Cutting Back on Household Expenses
Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of
consumers)
Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of
consumers)
Table 2-4. Consumer Spending on “Extras”, 2023 – 2024 (percent of consumers)
Private Labels Are More Desirable as Prices Rise
Figure 2-1. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands
Decline
Figure 2-2. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
Figure 2-3. Plant-Based Dairy Alternative under a New Private Label Brand
The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing
Their Purchasing Decisions
Figure 2-4. Noticing the Rising Cost of Food and Beverages over the Past Year, 2024
Figure 2-5. Impact of Rising Costs on Food/Beverage Purchasing, 2024
Consumers Find Price More Important for Food Purchase Decisions in 2024
Figure 2-6. Purchase Drivers for Food and Beverage Purchase Decisions, 2024
Figure 2-7. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income Bracket, 2024
SNACKING AND HEALTHY EATING HABITS
Snacking Trends Are Important to Plant-Based Foods Trends in 2022
Figure 2-8. Coronavirus Habits in Snacking, Eating Frequency, and Eating “Comfort” Foods, 2021 – 2022 (percent of consumers)
Figure 2-9. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 – 2022 (percent of consumers)
Changes to Snacking Habits in 2023
Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
FOODSERVICE: DINING OUT AND DELIVERY
Consumers Were Still Holding off on Dining Out in 2021 and 2022
Consequently, Food Carryout and Delivery Activity Increased
Figure 2-11. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 – 2022 (percent of consumers)
Figure 2-12. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers) 2023 Trends Result from Inflation and Changed Habits
Use of Restaurant Carryout and Delivery in the Last 12 Months
Table 2-6. Consumer Use of Restaurant Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
Frequency of Restaurant Carryout and Delivery Habits in the Last 3 Months
Table 2-7. Consumer Frequency of Restaurant Food Ordering Methods in the Last 3 Months, 2024(percent of consumers who have used each method in the last 12 months)
Frequency of Restaurant Carryout and Delivery Habits Now Compared to 12 Months Ago
Table 2-8. Consumer Frequency of Restaurant Food Ordering Habits Now Compared to 12 Months
Ago, 2024 (percent of consumers who have used each method in the last 12 months)
Expected Changes to Restaurant Carryout and Delivery Habits in the Next 12 Months
Table 2-9. Consumer Expected Changes to the Frequency of Restaurant Food Ordering Habits in the
Next 12 Months, 2024 (percent of consumers)
ONLINE GROCERY SHOPPING AND CONVENIENCE FOOD OPTIONS
The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
Impact on the Plant-Based Food Market
Use of Meal Kit Delivery Services in 2021 and 2022
Figure 2-13. Changes in Ordering Meal Kits during the Pandemic, 2021 – 2022 (percent of consumers)
Figure 2-14. Some Vegetarian and Vegan Meal Kit Options
Activity in 2023 and 2024
Frequency of Grocery Shopping in 2023: In-Person vs. Online
Figure 2-15. Frequency of Buying Groceries In-Person and Online, 2023
Use of Food Carryout and Delivery Methods in the Last 12 Months
Table 2-10. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
Frequency of Food Carryout and Delivery Habits in the Last 3 Months
Table 2-11. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of
consumers who have used each method in the last 12 months)
Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
Table 2-12. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024
(percent of consumers who have used each method in the last 12 months)
Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
Table 2-13. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12
Months, 2024 (percent of consumers)
WORK HABITS
Food Trends in the Context of Changes to Work
Changes to Work Patterns Continued in 2022
Figure 2-16. Coronavirus Changes to Work Patterns, 2021 – 2022 (percent of consumers)
Working from Home in 2023
Work from Home Ability and Frequency
Table 2-14. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
Working at a Co-Working Space or Working from Home
Table 2-15. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
Table 2-16. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home,
2023 (percent of consumers who have ever had each experience)
Table 2-17. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023
(percent of employed consumers)
Work Habits in 2024
Typical Work Weeks
Table 2-18. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
Typical Work Arrangements
Figure 2-17. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of
employed consumers)
PERSONAL FEELINGS OF WELLBEING
Reporting Negative Mental States in 2023
Figure 2-18. Current Feelings on Mental and Physical Symptoms Compared to “Normal” or Preferred Level, 2023 (percent of consumers)
Continuing Mental and Physical Health Effects in 2024
Table 2-19. Current Feelings on Mental and Physical Symptoms Compared to “Normal” or Preferred
Level, 2024 (percent of consumers)
Stress Levels and Impact on Food/Beverage Consumption
Figure 2-19. Stress Levels in the Last Six Months and Impact on Healthfulness of Food/Beverage Consumption, 2024
Figure 2-20. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six Months, 2024
Figure 2-21. Top Sources of Stress in the Last Six Months by Generation, 2024
Figure 2-22. Happiness, Stress, and Health Status by Household Income Bracket, 2024
Figure 2-23. Impact of Food Consumption on Mental or Emotional Well-Being, 2024
CHAPTER 3: OVERVIEW AND MARKET TRENDS
HIGHLIGHTS
WINS FOR PLANT-BASED DAIRY AND EGG SUPPLIERS FACING DEFINITIONAL CHALLENGES
ANIMAL WELFARE & ENVIRONMENTAL ISSUES SURROUNDING DAIRY AND EGGS
High Profile Investigations Increase Attention on Animal Treatment at Industrial Farms
Changes to USDA Organic Livestock Requirements
Dairy and Egg Agriculture and Environmental Issues Intertwined
Figure 3-1. Carbon Emissions and Land and Water Use Are Significantly Lower for Plant-Based Eggs
Compared to Conventional Eggs
Figure 3-2. Plant-Based Milk Production Has a Significantly Reduced Environmental Impact than Dairy
Milk
TRENDS IN DAIRY AND EGGS
Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades,
Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
Figure 3-3. Per Capita Consumption of Dairy Products, 2000 – 2022 (pounds per capita)
Figure 3-4. Per Capita Availability of Dairy Products Adjusted for Loss, 1981 and 2021 (cup-
equivalents per day)
Per Capita Dairy Shipments
Table 3-1. Dairy Product Shipments, 2018-2023, 2024E (billion dollars at the manufacturer level)
Table 3-2. Dairy Product Shipments, 2018-2023, 2024E (billion 2017 dollars at the manufacturer level)
Table 3-3. Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion dollars at the manufacturer
level)
Table 3-4. Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion 2017 dollars at the manufacturer level)
Egg Shipments
Table 3-5. Egg Shipments, 2018-2023, 2024E (billion dollars and billion 2017 dollars at the
manufacturer level)
Table 3-6. Egg Shipments, 2024E, 2025P-2029P, 2034P (billion dollars and billion 2017 dollars at the manufacturer level)
A “Reducetarian” Mindset is Growing Among Consumers Who Eat Dairy or Eggs (& It’s Not Just
Among Flexitarians)
Figure 3-5. Reducetarians Dieters Are People Motivated to Eat Fewer Animal Products
Household Penetration and Repeat Rate for Plant-Based Foods
Figure 3-6. Purchase Dynamics of Plant-Based Foods: Household Penetration and Repeat Rate, 2023
CLEAN LABEL TRENDS
There Is No Single Universal Definition of “Clean Label”
Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability,
and Human and Animal Welfare Are Scrutinized
Different Levels of Processing
1: Unprocessed and Minimally Processed Foods
2: Processed Culinary Ingredients
3: Processed Foods
4: Ultra-Processed Foods (UPFs)
Some Plant-Based Dairy and Egg Products Are Shedding the Image of Being Highly Processed
Figure 3-7. siggi’s Plant-Based Yogurt Drink Lists Only Eight Ingredients
Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
Consumers Think Small and Medium Businesses Have More Credibility
Figure 3-8. Clean Label Chocolate Brand Features Organic, Paleo, Non-GMO, and Vegan Labels and
Emphasizes Absence of Undesirable Ingredients
Make Your Own Plant-Based Milk for a Fresher and “Cleaner” Product
Figure 3-9. Home or Foodservice Equipment Used to Make Plant-Based Milk
CONVENIENT MEALS CAN BE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
Online Grocery
Figure 3-10. Online Grocer Sells Only Vegan Foods
Figure 3-11. Chef-Crafted Plant-Based Food Is “Delicious, Easy to Prep, and Built on Sustainably
Sourced Fruits + Veggies”
Prepared Meals and Convenience Foods at Retail
Figure 3-12. Representative Prepared Food Varieties with Plant-Based Dairy and Eggs from a Small
Brand
Figure 3-13. New Prepared Foods and Snacks with Plant-Based Dairy and Eggs from a Large Food
Company
Figure 3-14. Plant-Based Mac & Cheese Released in Joint Venture
Figure 6-12. High Protein Versions of Milk Alternatives Have the Same Protein Content of Dairy Milk
SunOpta (Dream, West Life)
Figure 6-13. New Packaging for Dream and West Life Brands
Eat JUST
Figure 6-14. New Breakfast Burritos Made with JUST Egg
Kite Hill
Figure 6-15. High Protein Plant-Based Yogurt
Maple Leaf Foods (Field Roast - Chao Creamery)
Figure 6-16. New Plant-Based Queso Dip Launched in 2022
Miyoko’s Creamery
Figure 6-17. New Plant-Based Cheese Spreads
Oatly
Figure 6-18. Coffee Creamer Varieties
Pacific Foods (Campbell Soup Company)
Figure 6-19. Plant-Based Creamy Soups with Oat Milk
CHAPTER 7: CONSUMER DEMOGRAPHICS: WHO EATS PLANT-BASED DAIRY ALTERNATIVES, AND
WHO IS OPEN TO TRYING ANIMAL-FREE DAIRY PRODUCTS?
HIGHLIGHTS
USE OF PLANT-BASED DAIRY PRODUCTS
Historical Trends on Use of Plant/Nut Milks
Table 7-1. Household Use of Plant/Nut Milks, 2019-2024 (percent of consumers)
Plant/Nut Milk Brands Used
Table 7-2. Use of Plant/Nut Milk Brands, 2024 (percent of consumers)
Plant/Nut Milk Types Used
Table 7-3. Use of Plant/Nut Milk Types, 2024 (percent of consumers)
Plant/Nut Milk Flavors Used
Table 7-4. Use of Plant/Nut Milk Flavors, 2024 (percent of consumers)
Frequency of Plant/Nut Milk Use
Table 7-5. Quarts of Plant/Nut Milk Used in the Last 7 Days, 2024 (percent of consumers)
Use of Plant-Based Dairy Alternatives
Table 7-6. Consumer Use of Plant-Based Dairy Alternatives by Type, 2024 (percent of consumers)
Table 7-7. Consumer Use of Plant-Based Dairy Alternatives by Form, 2024 (percent of consumers who consume any plant-based dairy products)
Where Consumers Buy Plant-Based Dairy Alternatives
Table 7-8. Types of Stores Where Consumers Buy Plant-Based Dairy Alternatives, 2024 (percent of
plant-based dairy consumers)
Overlap with Use of Plant-Based Dairy and Plant-Based Milk Products
Table 7-9. Overlap with Use of Plant-Based Burgers and Plant-Based Milk in the Last 6 Months, 2024 (percent of consumers)
Table 7-10. Overlap with Use of Plant-Based Meat and Plant-Based Dairy, 2024 (percent of consumers)
OPENNESS TO TRYING ANIMAL-FREE, CULTIVATED/CRUELTY-FREE PRODUCTS
Figure 7-1. Openness to Trying Animal-Free, Cultivated Dairy Products, 2024 (percent of consumers)
TRENDS BY PLANT-FORWARD DIETS FOLLOWED
Table 7-11. Use of Plant/Nut Milks in the Last 6 Months by Plant-Forward Diets Followed, 2024
(percent of consumers)
Table 7-12. Use of Plant-Based Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
Table 7-13. Openness to Trying Animal-Free, Cultivated Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
TRENDS BY GENDER
Table 7-14. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
Gender, 2024 (percent of consumers)
Table 7-15. Use of Plant-Based Dairy Products by Gender, 2024 (percent of consumers)
Table 7-16. Openness to Trying Animal-Free, Cultivated Dairy Products by Gender, 2024 (percent of consumers)
TRENDS BY AGE BRACKET
Table 7-17. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Age
Bracket, 2024 (percent of consumers)
Table 7-18. Use of Plant-Based Dairy Products by Age Bracket, 2024 (percent of consumers)
Table 7-19. Openness to Trying Animal-Free, Cultivated Dairy Products by Age Bracket, 2024 (percent
of consumers)
LGBT CONSUMERS
Table 7-20. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by LGBT
Affiliation, 2024 (percent of consumers)
PATTERNS BASED ON HOUSEHOLD INCOME
Table 7-21. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
Household Income Bracket, 2024 (percent of consumers)
Table 7-22. Use of Plant-Based Dairy Products by Household Income Bracket, 2024 (percent of consumers)
Table 7-23. Openness to Trying Animal-Free, Cultivated Dairy Products by Household Income Bracket, 2024 (percent of consumers)
REGIONAL DIFFERENCES
Table 7-24. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by US
Region, 2024 (percent of consumers)
Table 7-25. Use of Plant-Based Dairy Products by US Region, 2024 (percent of consumers)
Table 7-26. Openness to Trying Animal-Free, Cultivated Dairy Products by US Region, 2024 (percent of consumers)
URBAN, SUBURBAN, AND RURAL CONSUMERS
Table 7-27. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
County Size, 2024 (percent of consumers)
Table 7-28. Use of Plant-Based Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
Table 7-29. Openness to Trying Animal-Free, Cultivated Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
EDUCATIONAL ATTAINMENT
Table 7-30. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
Educational Attainment, 2024 (percent of consumers)
Table 7-31. Use of Plant-Based Dairy Products by Educational Attainment, 2024 (percent of consumers)
Table 7-32. Openness to Trying Animal-Free, Cultivated Dairy Products by Educational Attainment, 2024 (percent of consumers)
PRESENCE OF CHILDREN IN THE HOUSEHOLD
Table 7-33. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
Parenthood, 2024 (percent of consumers)
Table 7-34. Use of Plant-Based Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
Table 7-35. Openness to Trying Animal-Free, Cultivated Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
RACE/ETHNICITY
Table 7-36. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
Race/Ethnicity, 2024 (percent of consumers)
Table 7-37. Use of Plant-Based Dairy Products by Race/Ethnicity, 2024 (percent of consumers)
Table 7-38. Openness to Trying Animal-Free, Cultivated Dairy Products by Race/Ethnicity, 2024
(percent of consumers)
ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
Table 7-39. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Use
of Online Grocery Delivery Services in the Last 30 Days, 2024 (percent of consumers)
Table 7-40. Use of Plant-Based Dairy Products by Use of Online Grocery Websites in the Last 30 Days,
2024 (percent of consumers)
Table 7-41. Openness to Trying Animal-Free, Cultivated Dairy Products by Use of Online Grocery
Websites in the Last 30 Days, 2024 (percent of consumers)
CHAPTER 8: CONSUMER PSYCHOGRAPHICS AND MOTIVATIONS FOR EATING CHOICES
HIGHLIGHTS
CONSUMERS WHO EAT PLANT-BASED DAIRY PRODUCTS OR FOLLOW PLANT-FORWARD DIETS ARE MORE LIKELY TO
SHOP AT PREMIUM GROCERS
Table 8-1. Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward
Diets Followed, 2024 (percent of consumers)
GROCERY SHOPPING AND EATING HABITS
Table 8-2. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024(percent of consumers)
Table 8-3. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024(percent of consumers who always or usually follow each behavior)
COOKING SKILLS
Table 8-4. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
ORGANIC FOOD PURCHASES
Table 8-5. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
Table 8-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers who agree)
FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
Table 8-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and
Labels, 2024 (percent of consumers)
Table 8-8. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers who agree)
WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
Table 8-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods,
2024 (percent of consumers)
Table 8-10. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods,
2024 (percent of consumers who agree)
HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
Table 8-11. Consumer Agreement on Statements about Animal Products and Humane Treatment of
Animals, 2024 (percent of consumers)
Table 8-12. Consumer Agreement on Statements about Animal Products and Humane Treatment of
Animals, 2024 (percent of consumers who agree)
SUSTAINABILITY TRENDS
What Consumers Think about Sustainability Issues and Sustainable Lifestyles
Table 8-13. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
Table 8-14. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers
who agree)
Table 8-15. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
Table 8-16. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers
who think each practice is important)
Recycling and Composting Services
Table 8-17. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
Table 8-18. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
Thoughts on Packaging and Waste
Table 8-19. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
Table 8-20. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers who agree)
Table 8-21. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
Table 8-22. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of
consumers)
Consumers Think that Environmental Responsibility Is Personal
Table 8-23. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of
consumers who completely agree)
CONSUMER ATTITUDES ON FOOD AND HEALTH
Cooking Attitudes
Table 8-24. Cooking Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Attitudes on Convenience Foods, Being Busy, and Stress
Table 8-25. Attitudes on Convenience Foods, Being Busy, and Stress by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Nutrition and Health Attitudes
Table 8-26. Nutrition and Health Attitudes by Plant-Forward Diets Followed, 2024 (percent of
consumers who agree completely)
Attitudes on Premium Foods and Paying for Food
Table 8-27. Attitudes on Premium Foods and Paying for Food by Plant-Forward Diets Followed, 2024(percent of consumers who agree completely)
Openness to New Food Experiences
Table 8-28. Attitudes on Openness to New Food Experiences by Plant-Forward Diets Followed, 2024(percent of consumers who agree completely)
Attitudes on Exercise and Alternative Medicine
Table 8-29. Attitudes on Exercise, Mental Health, and Alternative Medicine by Plant-Forward Diets
Followed, 2024 (percent of consumers who agree completely)
CONSUMER PERCEPTIONS OF PROCESSED FOODS AND HEALTHY FOODS
Preferences for Product Labels Show “Natural”, “Organic”, and “Healthy” Increase Consumer
Confidence in Food Safety
Figure 8-2. Factors Instilling Confidence in Safety of Food When Shopping, 2024
Figure 8-3. Consumer Definitions of Healthy Food, 2024
Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
Table 8-30. Consumer Opinions about Processed Foods, 2024 (percent of consumers)
Figure 8-4. Most Consumers Eat Processed Foods, 2024 (percent of consumers)
A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
Table 8-31. Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024(percent of consumers)
Why People Eat Packaged Foods
Figure 8-5. Reasons for Eating Packaged Foods, 2024 (percent of consumers)
Most People Say Eating a Healthy Diet Is Important to Them
Figure 8-6. Most Consumers Find Eating a Healthy Diet Important, 2024 (percent of consumers)
Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients or
Additives to Be Healthy
Figure 8-7. Label Indicators of a Food’s Healthfulness When Shopping, 2024 (percent of consumers)
People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
Figure 8-8. Menu Indicators of a Food’s Healthfulness When Dining Out, 2024 (percent of consumers)
The Majority of Consumers Consider How Food Is Grown
Figure 8-9. Considering How Food Is Grown When Making Decisions about Food and Beverages, 2024 (percent of consumers)
Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier
Figure 8-10. Actions Considered Most Important to Eat Healthier, 2024 (percent of consumers)
Figure 8-11. Dietary Advice Considered Most Important, 2024 (percent of consumers)
Fitting Processed Foods into a Healthy Diet
Figure 8-12. Beliefs on Whether Processed Foods Can Be Part of a Healthy Diet, 2024 (percent of consumers)
Figure 8-13. Types of Foods that Consumers Believe Can Be Part of a Healthy Diet, 2024 (percent of consumers)
Confusion on What “Processed Food” Means
Figure 8-14. Most Consumers Are Unsure If They Fully Understand What a Processed Food Is, 2024 (percent of consumers)
Types of Foods Considered to Be Processed
Fruit and Vegetable Products
Figure 8-15. Types of Fruits and Vegetables Considered to Be Processed, 2024 (percent of consumers) .. 353
Baked Goods and Carbohydrate-Rich Foods
Figure 8-16. Types of Baked Goods and Carbohydrate-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
Dairy Products
Figure 8-17. Types of Dairy Products Considered to Be Processed, 2024 (percent of consumers)
Meat and Protein-Rich Foods
Figure 8-18. Types of Meat and Protein-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
Dessert and Snack Foods
Figure 8-19. Types of Dessert and Snack Foods Considered to Be Processed, 2024 (percent of consumers)