This study analyzes the US plant-based dairy and egg alternatives market. The market is forecast to grow annually at a rate of 2.4% through the year 2029. The current landscape for animal-free dairy and egg alternatives is also examined.
Consumer demographics, perceptions, motivations, and behavior are discussed as pertaining to dietary choices; consumption of plant-based dairy alternatives; and openness to trying animal-free (cultivated, lab-grown) dairy products in the future.
Plant-based dairy and egg products in the scope of this report include alternatives to dairy or eggs that attempt to replicate the flavor, function, and/or texture of these products with plant proteins. Terms often used for these products include:
plant-based dairy/egg
vegetarian/vegan dairy/egg
dairy-free dairy/eggless egg
dairy/egg alternative
slightly altered names of the products they are imitating (e.g., chedd’r, mylk)
invented compound names derived from the primary plant-based ingredient and the conventional product name (e.g., almond milk, cashew cream cheese)
Retail plant-based dairy alternatives market is provided historically from 2018 through 2023. Forecasts for the plant-based dairy market are provided from 2024 to 2029 and 2034. Numbers for the plant-based dairy and egg market include breakouts by product (butter; cheese; creamer; eggs; ice cream and other frozen novelties; milk; ready-to-drink beverages; spreads, dips, sour cream, and sauces; and yogurt), milk type (almond, blends, cashew, coconut, oat, pea, rice, soy, and other), and milk storage method (refrigerated or shelf-stable).
Executive Summary
Increasing Concerns about Health, Animal Welfare, and the Environment Are Causing More to Turn to Plant-Forward Diets and Plant-Based Dairy and Egg Alternatives
Historical Plant-Based Dairy and Egg Alternative Sales Trends
The Future for Plant-Based Dairy and Egg Products
Scope
Recent Historical Trends
Highlights
Pandemic-Era Effects on the Dairy and Egg Industry
Consumers Have Become More Aware of Supply Chain Problems with Dairy and Egg Farming
Increasing Dairy and Egg Prices and Supply Shortages Can Make Plant-Based Alternatives More Attractive to Some Consumers
Rising Prices: From Supply Chain Crunches to Inflation
Many Consumers Are Concerned about Inflation and Rising Food Prices
Table Consumer Concerns about Rising Food Prices, 2021 – 2024 (percent of consumers)
Cutting Back on Household Expenses
Table Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
Table Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
Table Consumer Spending on "Extras", 2023 – 2024 (percent of consumers)
Private Labels Are More Desirable as Prices Rise
The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
Consumers Find Price More Important for Food Purchase Decisions in 2024
Snacking and Healthy Eating Habits
Snacking Trends Are Important to Plant-Based Foods
Trends in 2022
Changes to Snacking Habits in 2023
Table Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
Foodservice: Dining Out and Delivery
Consumers Were Still Holding off on Dining Out in 2021 and 2022
Consequently, Food Carryout and Delivery Activity Increased
2023 Trends Result from Inflation and Changed Habits
Table Consumer Use of Restaurant Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
Table Consumer Frequency of Restaurant Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
Table Consumer Frequency of Restaurant Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
Table Consumer Expected Changes to the Frequency of Restaurant Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
Online Grocery Shopping and Convenience Food Options
The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
Impact on the Plant-Based Food Market
Use of Meal Kit Delivery Services in 2021 and 2022
Activity in 2023 and 2024
Table Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
Table Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
Table Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
Table Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
Work Habits
Food Trends in the Context of Changes to Work
Changes to Work Patterns Continued in 2022
Working from Home in 2023
Table Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
Table Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
Table Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
Table Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
Work Habits in 2024
Table Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
Typical Work Arrangements
Personal Feelings of Wellbeing
Reporting Negative Mental States in 2023
Continuing Mental and Physical Health Effects in 2024
Table Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
Stress Levels and Impact on Food/Beverage Consumption
Overview and Market Trends
Highlights
Wins for Plant-Based Dairy and Egg Suppliers Facing Definitional Challenges
Animal Welfare & Environmental Issues Surrounding Dairy and Eggs
High Profile Investigations Increase Attention on Animal Treatment at Industrial Farms
Changes to USDA Organic Livestock Requirements
"Humane" Claims May Signify No Meaningful Difference in Production Methods
Dairy and Egg Agriculture and Environmental Issues Intertwined
Trends in Dairy and Eggs
Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades, Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
Per Capita Dairy Shipments
Table Dairy Product Shipments, 2018-2023, 2024E (billion dollars at the manufacturer level)
Table Dairy Product Shipments, 2018-2023, 2024E (billion 2017 dollars at the manufacturer level)
Table Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion dollars at the manufacturer level)
Table Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion 2017 dollars at the manufacturer level)
Egg Shipments
Table Egg Shipments,2018-2023, 2024E (billion dollars and billion 2017 dollars at the manufacturer level)
Table Egg Shipments, 2024E, 2025P-2029P, 2034P (billion dollars and billion 2017 dollars at the manufacturer level)
A "Reducetarian" Mindset is Growing Among Consumers Who Eat Dairy or Eggs (&It's Not Just Among Flexitarians)
Household Penetration and Repeat Rate for Plant-Based Foods
Clean Label Trends
There Is No Single Universal Definition of "Clean Label"
Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability, and Human and Animal Welfare Are Scrutinized
Different Levels of Processing
Some Plant-Based Dairy and Egg Products Are Shedding the Image of Being Highly Processed
Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
Consumers Think Small and Medium Businesses Have More Credibility
Make Your Own Plant-Based Milk for a Fresher and "Cleaner" Product
Convenient Meals Can Be the Ultimate Selling Point for Busy Consumers
Online Grocery
Prepared Meals and Convenience Foods at Retail
Meal Kits
Meal Delivery Services
Opportunities in Niche/International Products
Special Diets and Eating Trends
Highlights
Following Specific Eating Patterns/Diets
Special Eating Restrictions and Preferences Followed
Table Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
Younger Consumers and Those with Higher Incomes Are More Likely to Follow a Special Diet
Priorities Placed on Food Characteristics
Table Priorities Placed on Foods, 2024 (percent of consumers)
Table Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
Motivations for Following Specific Eating Patterns
Plant-Forward Diets (Vegan, Vegetarian, Pescatarian, and Flexitarian)
Vegan
Vegetarian
Pescatarian
Flexitarian
Omnivore
Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
Penetration of Plant-Forward Eating Patterns
Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2024 (percent of consumers)
Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2019-2024 (percent of consumers)
Who Is the Target Audience for Plant-Based Dairy and Egg Alternatives?
Reasoning for Plant-Based Eating Choices/Use or Interest in Dairy Alternatives
Table Primary Eating Philosophy and Use of Plant-Based Dairy Products by Factors that Affect Diet, 2024 (percent of consumers)
Table Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Dairy Alternatives, 2024 (percent of plant-based dairy consumers)
Table Agreement on Statements about Plant-Based Dairy Products, 2024 (percent of consumers)
Table Reasons for Not Consuming Plant-Based Dairy Alternatives, 2024 (percent of consumers who do not eat plant-based dairy products)
Table Reasons Consumers Are Not Open to Trying Animal-Free Dairy Products, 2024 (percent of consumers not open to trying animal-free dairy products)
Mindful and Intuitive Eating
Definition
Motivations for Practicing Mindful Eating
Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
Relationship with Food
Food Allergies, Intolerances/Sensitivities, and Other Dietary Restrictions
Food Allergies and Intolerances Among Consumers
Consumers Following Plant-Forward Diets Are More Likely to Report Food Allergies or Intolerances
Table Food Allergies, Gluten Intolerance, and Lactose Intolerance by Primary Diet/Eating Philosophy and Use of Plant-Based Milk and Burger Alternatives, 2024 (percent of consumers)
Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Dairy and Eggs
Animal-Free Dairy Ideal for Those with Lactose Intolerance and Some Forms of Milk Allergies
Snacking Trends
Frequency of Snacking
Table Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
Table Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of consumers)
Snacking Demographics
Table Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (percent of consumers)
Table Always or Usually Eating Breakfast or Snacking More Than Once a Day by Plant-Based Demographic, 2024 (percent of consumers)
Reasons for Snacking
Table Reasons for Snacking, 2024 (percent of consumers)
Preferred Types of Snacks
Table Preferred Types of Snacks, 2023 (percent of consumers)
"Snackification" of Meals
Product Examples
Nutrients Sought by Consumers
Consumers Continue to Seek Out Protein Sources
Sources Used to Consume Nutrients
Health Benefits Sought
Actions Taken to Avoid or Limit Saturated Fat
Sugars, Sweeteners, and Artificial Ingredients
Table Consumer Agreement on Statements about Sugars and Avoidance of Ingredients, 2024 (percent of consumers)
Plant-Based and Animal-Free Dairy & Egg Products: Market Size and Forecast
Highlights
Retail Sales of Plant-Based Dairy and Egg Products
Foodservice Demand for Plant-Based Dairy and Egg Products
Scope
Sales by Type
Table Foodservice Demand for Plant-Based Dairy and Egg Products by Product Type, 2018-2023, 2024E (million dollars)
Table Foodservice Demand for Plant-Based Dairy and Egg Products by Product Type, 2024E, 2025P-2029P, 2034P (million dollars)
The Uncertain Landscape for Animal-Free (or Cruelty-Free, Cultivated, Lab-Cultured) Dairy and Egg Products
Scope
The Beginning of Animal-Free Dairy and Egg Commercialization
Challenges and Opportunities for Commercialization and Consumer Adoption
Market Leaders, Product Development, &Innovations
Highlights
Plant-Based Dairy and Egg Brands
National Brands
Table Select Plant-Based Dairy & Egg Companies/Brands by Products Offered
Private Label Brands
Table Select Plant-Based Dairy Private Label Brands/Retailers by Products Offered
Incubators and Venture Capital Funds Helping Startup Companies Develop New Proteins
Table Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
Funding for Plant-Based Dairy & Egg Companies
Table Investment in Select Plant-Based Dairy, Egg, &Ingredient Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
Funding for Animal-Free/Cultivated/Cell-Based Dairy and Egg Companies
Table Investment in Select Animal-Free Dairy & Egg Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
Big Dairy Companies Moving into Alternative Proteins
Comparison of Nutrition Information of Plant-Based Milks
Table Comparison of Nutrition Information of Select Plant-Based Milks, 2020
Ingredients
Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Dairy or Egg Products
Making Plant-Based Products with a Cleaner Label
Sweetener Use Is Challenging to Appeal to Various Consumer Desires for Sweetness, Health, and Natural Foods
Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Dairy and Eggs or Come into Contact with Other Ingredients
New Products Are Being Developed to Better Mimic Conventional Animal Products, and Processes Such as Fermentation Can Be Used to Make Animal-Free Alternatives
Plant-Based Dairy & Egg Market Leaders of Note
Blue Diamond Growers
Califia Farms
Danone North America
SunOpta (Dream, West Life)
Eat JUST
Kite Hill
Maple Leaf Foods (Field Roast - Chao Creamery)
Miyoko's Creamery
Oatly
Pacific Foods (Campbell Soup Company)
Consumer Demographics: Who Eats Plant-Based Dairy Alternatives, and Who Is Open to Trying Animal-Free Dairy Products?
Highlights
Use of Plant-Based Dairy Products
Historical Trends on Use of Plant/Nut Milks
Table Household Use of Plant/Nut Milks, 2019-2024 (percent of consumers)
Plant/Nut Milk Brands Used
Table Use of Plant/Nut Milk Brands, 2024 (percent of consumers)
Plant/Nut Milk Types Used
Table Use of Plant/Nut Milk Types, 2024 (percent of consumers)
Plant/Nut Milk Flavors Used
Table Use of Plant/Nut Milk Flavors, 2024 (percent of consumers)
Frequency of Plant/Nut Milk Use
Table Quarts of Plant/Nut Milk Used in the Last 7 Days, 2024 (percent of consumers)
Use of Plant-Based Dairy Alternatives
Table Consumer Use of Plant-Based Dairy Alternatives by Type, 2024 (percent of consumers)
Table Consumer Use of Plant-Based Dairy Alternatives by Form, 2024 (percent of consumers who consume any plant-based dairy products)
Where Consumers Buy Plant-Based Dairy Alternatives
Table Types of Stores Where Consumers Buy Plant-Based Dairy Alternatives, 2024 (percent of plant-based dairy consumers)
Overlap with Use of Plant-Based Dairy and Plant-Based Milk Products
Table Overlap with Use of Plant-Based Burgers and Plant-Based Milk in the Last 6 Months, 2024 (percent of consumers)
Table Overlap with Use of Plant-Based Meat and Plant-Based Dairy, 2024 (percent of consumers)
Openness to Trying Animal-Free, Cultivated/Cruelty-Free Products
Trends by Plant-Forward Diets Followed
Table Use of Plant/Nut Milks in the Last 6 Months by Plant-Forward Diets Followed, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
Trends by Gender
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Gender, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Gender, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Gender, 2024 (percent of consumers)
Trends by Age Bracket
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Age Bracket, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Age Bracket, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Age Bracket, 2024 (percent of consumers)
LGBT Consumers
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by LGBT Affiliation, 2024 (percent of consumers)
Patterns Based on Household Income
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Household Income Bracket, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Household Income Bracket, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Household Income Bracket, 2024 (percent of consumers)
Regional Differences
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by US Region, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by US Region, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by US Region, 2024 (percent of consumers)
Urban, Suburban, and Rural Consumers
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by County Size, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
Educational Attainment
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Educational Attainment, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Educational Attainment, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Educational Attainment, 2024 (percent of consumers)
Presence of Children in the Household
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Parenthood, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
Race/Ethnicity
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Race/Ethnicity, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Race/Ethnicity, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Race/Ethnicity, 2024 (percent of consumers)
Online Grocery Shoppers (Food Delivery and Pickup Services)
Table Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Use of Online Grocery Delivery Services in the Last 30 Days, 2024 (percent of consumers)
Table Use of Plant-Based Dairy Products by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
Table Openness to Trying Animal-Free, Cultivated Dairy Products by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
Consumer Psychographics and Motivations for Eating Choices
Highlights
Consumers Who Eat Plant-Based Dairy Products or Follow Plant-Forward Diets Are More Likely to Shop at Premium Grocers
Table Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward Diets Followed, 2024 (percent of consumers)
Grocery Shopping and Eating Habits
Table Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers who always or usually follow each behavior)
Cooking Skills
Table Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
Organic Food Purchases
Table Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers who agree)
Food Processing and Clean Ingredients and Labels
Table Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers who agree)
Willingness to Pay More for Premium Food Characteristics
Table Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers who agree)
Humane Treatment of Animals and Local Sourcing
Table Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers who agree)
Sustainability Trends
What Consumers Think about Sustainability Issues and Sustainable Lifestyles
Table Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers who agree)
Table Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
Table Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers who think each practice is important)
Recycling and Composting Services
Table Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
Table Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
Thoughts on Packaging and Waste
Table Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
Table Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers who agree)
Table Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
Table Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
Consumers Think that Environmental Responsibility Is Personal
Table Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
Consumer Attitudes on Food and Health
Cooking Attitudes
Table Cooking Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Attitudes on Convenience Foods, Being Busy, and Stress
Table Attitudes on Convenience Foods, Being Busy, and Stress by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Nutrition and Health Attitudes
Table Nutrition and Health Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Attitudes on Premium Foods and Paying for Food
Table Attitudes on Premium Foods and Paying for Food by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Openness to New Food Experiences
Table Attitudes on Openness to New Food Experiences by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Attitudes on Exercise and Alternative Medicine
Table Attitudes on Exercise, Mental Health, and Alternative Medicine by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
Consumer Perceptions of Processed Foods and Healthy Foods
Preferences for Product Labels Show "Natural", "Organic", and "Healthy" Increase Consumer Confidence in Food Safety
Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
Table Consumer Opinions about Processed Foods, 2024 (percent of consumers)
A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
Table Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024 (percent of consumers)
Why People Eat Packaged Foods
Most People Say Eating a Healthy Diet Is Important to Them
Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients or Additives to Be Healthy
People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
The Majority of Consumers Consider How Food Is Grown
Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier