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Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition
Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition examines the market for packaged coffee across the U.S. retail spectrum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, and direct-sales channels including catalogs and Internet.
Excluded from the scope of this report are other products such as coffee creamer and other coffee-infused non-beverages.
This report also focuses on retail packaged coffee and not coffee sold at foodservice, although some foodservice trends are touched upon.
Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition examines the market for packaged coffee across the U.S. retail spectrum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, and direct-sales channels including catalogs and Internet.
Excluded from the scope of this report are other products such as coffee creamer and other coffee-infused non-beverages.
This report also focuses on retail packaged coffee and not coffee sold at foodservice, although some foodservice trends are touched upon.
- Executive Summary
- Scope of Report
- Report Methodology
- Coffee Sales Rise to $13.6 billion
- Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
- Coffee by Channel
- IRI-tracked Coffee Shows Healthy Growth
- Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
- Looking Ahead
- Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
- Culture of Innovation
- Diffusion of Innovation
- JAB Reshapes Market
- Marketing Trends
- Product Trends
- Retail Trends
- Market Share Concentrated
- Coffee Consumption Trends
- Hot and Cold Coffee Usage by Gender
- Table Coffee Usage by Gender, 2016
- Coffee Trends & Opportunities
- Key Opportunities
- Consumption of Gourmet and Specialty Coffee
- Marketing
- Product Form Innovation
- Factors to Market Growth
- Culture of Innovation
- Table Level of Agreement with Statement: "I understand the process behind cold brew coffee," 2016 (percent)
- Diffusion of Innovation
- Strategic Consolidation and Investment
- Culture of Innovation
- Key Opportunities
- Market Size and Projections
- Market Size and Segmentation
- Coffee Sales Rise to $13.6 billion
- Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
- Coffee by Channel
- Table Share of U.S. Sales of Coffee by Channel, 2016 (percent)
- IRI-tracked Coffee Shows Healthy Growth
- Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
- Looking Ahead
- Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
- Coffee Sales Rise to $13.6 billion
- Market Size and Segmentation
- The Marketers
- Marketer Shares
- Concentration at the Top
- Table Top Marketers of Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- J.M. Smucker Leads Way in Ground Coffee
- Table Top Marketers of Ground Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Ground Coffee Brand Line Gainers, 2016 (in millions)
- Folger and Private Label Top Ground Decaffeinated
- Table Top Marketers of Ground Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Ground Decaffeinated Coffee Brand Line Gainers, 2016 (in millions)
- Three Companies Control Nearly Three-Quarters of Instant Coffee Category
- Table Top Marketers of Instant Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Top Marketers of Instant Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Instant Coffee Brand Line Gainers, 2016 (in millions)
- Starbucks Dominates in RTD Coffee
- Table Top Marketers of Ready-to-Drink Cappuccino/Iced Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Ready-to-Drink Cappuccino/Iced Coffee Brand Line Gainers, 2016 (in millions)
- 90% of Refrigerated RTD Coffee Category in Hands of Four Players
- Table Top Marketers of Refrigerated Ready-to-Drink Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Refrigerated Ready-to-Drink Coffee Brand Line Gainers, 2016 (in millions)
- Single Cup Coffee Sees Intense Competition
- Table Top Marketers of Single-Cup Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Single-Cup Coffee Brand Line Gainers, 2016 (in millions)
- Whole Coffee Beans Led by Starbucks
- Table Top Marketers of Whole Coffee Beans by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Table Biggest Whole Coffee Beans Brand Line Gainers, 2016 (in millions)
- Other Small Categories Also Tracked by IRI
- Private Label Coffee Led by Single Cups
- Table Private Label Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
- Concentration at the Top
- Marketer Shares
- Marketing and New Product Trends
- Range of Approaches
- Brand Landscape
- Peet's Celebrates 50 Years
- Starbucks Explores Branding
- Doubleshot YouTube Series Explores Creative Passions
- Folgers Stays on Message
- Maxwell House Turns to Brand Heritage
- Gevalia Takes It to Starbucks
- New Identity for Hills Brothers
- Eight O'Clock Reveals Its Secrets
- George Clooney and the Nespresso Lifestyle
- First U.S. Advertising for Lavazza
- If Caribou Could Talk
- Califia Farms Unveils Cold Brew Effort
- Nescafé Moves from Traditional Websites to Tumblr
- Product Trends
- Green Coffee Prices Hit Ground Coffee Segment
- Starbucks Continues Advance in Retail
- Kraft Fuels Growth with Single-Serve Pods
- Single-Serve Pod Market Returning to Earth
- More Setbacks
- Specialty Brands Driving Innovation
- Whole Beans on Trend
- Instant Form Lags Category
- Decaffeinated in Decline
- Cold Brew Origins
- New Products Surge into RTD Coffee
- Table Level of Agreement with Statement: "I like the idea of coffee flavored with dairy alternatives such as almond or coconut milk," 2016 (percent)
- Concentrates and Flavorings Aim for Young Consumers
- High-Caffeine Segment Getting Buzz
- Range of Approaches
- Retail Trends
- A Challenging Mix
- Retail Channels
- Table Purchasing Rates for Coffee by Channel, 2016
- Turbulent Market Landscape
- New Generation of Coffee Shoppers
- Starbucks Signature Aisle
- Cross-Selling at Target
- Branded Retail
- New Product Collaborations
- Online Channel
- Packaged Goods Brands Explore Online Commerce
- Amazon Dash Buttons
- Retail Channels
- A Challenging Mix
- The Coffee Consumer
- Coffee Consumption Trends
- Table Usage Rates for Home-Brewed or Home-Made Coffee by Type, 2009-2016 (percent of households)
- Table Usage Rates for Ready-to-Drink Coffee, 2009-2016 (percent of adults)
- Table Coffee Maker and Pod Ownership, 2009-2016 (percent of households)
- Hot and Cold Coffee Usage by Gender
- Table Coffee Usage Rates by Gender, 2016 (percent of adults)
- Gender Differences in Frequency of Consumption
- Table Number of Coffee or Coffee Drinks Consumed Per Day: Overall and by Gender, 2016 (percent of adults)
- Coffee Channel Habits by Gender
- Table Coffee Purchasing Patterns by Gender, 2016 (percent of adults)
- Type Preferences by Age
- Table Caffeinated vs. Decaffeinated Coffee Consumption Patterns: Overall and by Age Bracket, 2016 (percent of adults)
- Table Coffee Usage Rates by Form: Overall and by Age Bracket, 2016 (percent of adults)
- Table Types of Coffee Drunk at Home: Overall and by Age Bracket, 2016 (percent of adults)
- Table Types of Coffee Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016 (percent of adults)
- Table Types of Coffee Drunk Most Often at Home or Restaurants/Cafes): Overall and by Age Bracket, 2016 (percent of adults)
- Brand Preference Trends
- Coffee Consumption Trends
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