Chewing Gum: U.S. Market Trends and Opportunities
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Chewing Gum: U.S. Market Trends and Opportunities analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including:
- historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets
- historical data for and industry projections to 2023 for select market segments
- retail channel shares
- a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
- detailed analysis of marketing and new product trends, including illustrations of recent product introductions
- CHAPTER 1: EXECUTIVE SUMMARY
- DEMAND AND SHIPMENTS
- Gum Demand
- Table 1-1 U.S. Snack Food Demand by Product, 2007–2022P (million dollars)
- Gum Shipments
- RETAIL DOLLAR SALES
- Retail Sales of Gum
- Gum vs. Candy Sales
- MARKETING AND RETAILING
- Marketer Competition
- Figure 1-1 Share of Adult Consumers by Top Two Gum Marketers: Mars Wrigley vs. Mondelēz, 2018
- Marketing Strategies
- New Product Trends
- In-Store Purchasing Patterns for Gum vs. Candy
- Table 1-2 Parts of the Store Where Candy Is Purchased, 2016
- Channel Shares
- Omnichannel: In-Store and Online
- CONSUMER TRENDS
- 55% of U.S. Adults Chew Gum
- Wrigley’s Brands Chewed by 45% of Adult Gum Users
- Figure 1-3 Gum Brands Eaten Most Often, 2008-2018 (percent of U.S. adults who chew gum)
- CHAPTER 2: DEMAND AND SHIPMENTS
- DEMAND
- Snack Food Demand
- Gum Demand
- Table 2-1 U.S. Snack Food Demand by Product, 2007–2022P (million dollars)
- Figure 2-1 Key Trends in U.S. Snack Food Demand, 2017–2022
- SHIPMENTS
- Snack Food Shipments
- Gum Shipments
- Table 2-2 U.S. Snack Food Shipments by Product, 2007–2022P (million dollars)
- RETAIL DOLLAR SALES
- Retail Sales of Gum at $4 Billion
- 1% CAGR Projected Through 2023
- Table 2-3 U.S. Non-Chocolate Candy Market Retail Dollar Sales, 2013–2023P (billion dollars and percent)
- Figure 2-2 Share of U.S. Confectionery Sales by Category: Chocolate Candy, Non-Chocolate Candy,and Gum, 2018
- Table 2-4 U.S. Confectionery Market Retail Dollar Sales: Chocolate Candy, Non-Chocolate Candy, and Gum, 2013–2023P (billion dollars and percent)
- CHAPTER 3: MARKETING AND RETAILING
- MARKET LEADERS
- Mars Wrigley and Mondelēz on Top
- Table 3-1 Selected U.S. Marketers of Chewing and Bubble Gum
- Figure 3-1 Share of Adult Consumers by Top Two Gum Marketers: Mars Wrigley vs. Mondelēz, 2018
- Illustration 3-1 Black Jack Chewing Gum, acquired by Gerrit J. Verburg in 2018
- MARKETING AND NEW PRODUCT TRENDS
- Overview
- Illustration 3-2 Mondelēz Social Media Advertising for Trident Gum
- Illustration 3-3 Mars Wrigley Social Media and Advertising for Orbit Gum
- Illustration 3-4 Topps Sugar Free Bazooka with Disney Frozen and Marvel Licensing
- Illustration 3-5 Ford Gum and Machine Female Softball Character for Big League Chew
- Illustration 3-6 Project 7 Gum Club (Beta Stage)
- Corporate Responsibility, Clean Label, and Transparency
- Selected New Products
- Table 3-2 Selected New and Current Products
- RETAIL COMPETITION
- Confectionery Everywhere
- In-Store Purchasing Patterns for Candy
- Table 3-3 Parts of the Store Where Candy Is Purchased, 2016
- Channel Shares
- Table 3-4 Share of U.S. Confectionery Market Dollar Sales by Retail Channel: Chocolate Candy, Non-
- Chocolate Candy, and Gum, 2017 (percent)
- CHAPTER 4: CONSUMER TRENDS
- CONSUMER TRENDS
- 55% of U.S. Adults Chew Gum
- Table 4-1 Use of Gum, Chocolate and Other Candy, and Breath Mints/Strips, 2008-2018 (percent of
- U.S. adults)
- 39% of Candy Consumers Purchase Gum at Least Once a Month
- Table 4-2 Consumption and Purchase Habits of Gum, Chocolate, and Non-Chocolate Candy, 2016
- (percent)
- Marketer and Brand Preference Trends
- Table 4-3 Use of Gum Brands, 2008-2018 (percent of U.S. adults)
- Figure 4-1 Gum Brands Eaten Most Often, 2008-2018 (percent of U.S. adults who chew gum) Types of Gum Chewed
- Table 4-4 Types of Gum Chewed the Most, 2008-2018 (percent of U.S. adults who chew gum)
- Figure 4-2 Gum Types Chewed: Regular vs. Sugar-Free, 2008-2018 (percent of U.S. adults who chew gum)
- Chewing Gum Flavor Trends
- Table 4-5 Types of Gum Chewed the Most, 2008-2018 (percent of U.S. adults who chew gum)
- Figure 4-3 Gum Flavors Chewed: Original/Bubble vs. Flavored, 2008-2018 (percent of U.S. adults who chew gum)
- Amount of Gum Chewed
- Table 4-6 Pieces of Gum Chewed in the Past Seven Days, 2008-2018 (percent of U.S. adults who chew gum)
- Figure 4-4 Pieces of Gum Chewed in the Past Seven Days, 2008-2018 (percent of U.S. adults who chew gum)
- Gum Brands Chewed the Most
- Table 4-7 Pieces of Gum Chewed in the Past Seven Days, By Brand, 2018 (percent of U.S. adults whochew gum)
- Figure 4-5 Top 10 Gum Brands with at Least One Piece Chewed in the Past Seven Days, 2018 (percent of U.S. adults who chew gum)
- Table 4-8 Pieces of Gum Chewed in the Past Seven Days: By Marketer, 2018 (percent of U.S. adults
- who chew gum)
- Figure 4-6 Use Rates for Pieces of Gum Chewed in the Past Seven Days: By Marketer, 2018 (percent of U.S. adults who chew gum)
- APPENDIX: SUPPLEMENTAL CONSUMER TABLES
- CONSUMER DEMOGRAPHICS
- Marketer and Brand Patterns
- Table A-1 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Age Bracket, 2018 (percent and indexes)
- Table A-2 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Gender, 2018 (percent and indexes)
- Table A-3 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-4 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Region, 2018 (percent and indexes)
- Table A-5 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Household Income, 2018 (percent and indexes)
- Table A-6 Use Rates for Top Gum Marketers Hershey, Mars Wrigley, Mondelēz International, Perfetti
- Van Melle, and Tootsie Roll Industries: By Household Structure, 2018 (percent and indexes)
- Table A-7 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By Age
- Bracket, 2018 (percent and indexes)
- Table A-8 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
- Gender, 2018 (percent and indexes)
- Table A-9 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By Race
- and Ethnicity, 2018 (percent and indexes)
- Table A-10 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
- Region, 2018 (percent and indexes)
- Table A-11 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
- Household Income, 2018 (percent and indexes)
- Table A-12 Use Rates for Top Hershey Gum Brands: Bubble Yum and ICE BREAKERS ICE CUBES: By
- Household Structure, 2018 (percent and indexes)
- Table A-13 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Age Bracket, 2018 (percent and indexes)
- Table A-14 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Gender, 2018 (percent and indexes)
- Table A-15 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-16 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Region, 2018 (percent and indexes)
- Table A-17 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Household Income, 2018 (percent and indexes)
- Table A-18 Use Rates for Mars Wrigley’s Extra Gum Brand: Extra Dessert Delight, Extra Fruit
- Sensations, and Extra Polar Ice: By Household Structure, 2018 (percent and indexes)
- Table A-19 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Age Bracket, 2018 (percent and indexes)
- Table A-20 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Gender, 2018 (percent and indexes)
- Table A-21 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-22 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Region, 2018 (percent and indexes)
- Table A-23 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Household Income, 2018 (percent and indexes)
- Table A-24 Use Rates for Mars Wrigley’s Mint Flavored Gum Brands: Doublemint, Eclipse, Freedent,
- Orbit, Spearmint, and Winterfresh: By Household Structure, 2018 (percent and indexes)
- Table A-25 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Age Bracket, 2018 (percent and indexes)
- Table A-26 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Gender, 2018 (percent and indexes)
- Table A-27 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-28 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Region, 2018 (percent and indexes)
- Table A-29 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Household Income, 2018 (percent and indexes)
- Table A-30 Use Rates for Mars Wrigley’s Other Gum Brands: 5 Gum, Big Red, and Juicy Fruit: By Household Structure, 2018 (percent and indexes)
- Table A-31 Use Rates for Mondelēz International’s Dentyne Brand: By Age Bracket, 2018 (percent and indexes)
- Table A-32 Use Rates for Mondelēz International’s Dentyne Brand: By Gender, 2018 (percent and indexes)
- Table A-33 Use Rates for Mondelēz International’s Dentyne Brand: By Race and Ethnicity, 2018(percent and indexes)
- Table A-34 Use Rates for Mondelēz International’s Dentyne Brand: By Region, 2018 (percent and indexes)
- Table A-35 Use Rates for Mondelēz International’s Dentyne Brand: By Household Income, 2018(percent and indexes)
- Table A-36 Use Rates for Mondelēz International’s Dentyne Brand: By Household Structure, 2018(percent and indexes)
- Table A-37 Use Rates for Mondelēz International’s Trident Brand: By Age Bracket, 2018 (percent and indexes)
- Table A-38 Use Rates for Mondelēz International’s Trident Brand: By Gender, 2018 (percent and indexes)
- Table A-39 Use Rates for Mondelēz International’s Trident Brand: By Race and Ethnicity, 2018(percent and indexes)
- Table A-40 Use Rates for Mondelēz International’s Trident Brand: By Region, 2018 (percent and indexes)
- Table A-41 Use Rates for Mondelēz International’s Trident Brand: By Household Income, 2018
- Table A-42 Use Rates for Mondelēz International’s Trident Brand: By Household Structure, 2018(percent and indexes)
- Table A-43 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Age Bracket, 2018 (percent and indexes)
- Table A-44 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Gender, 2018 (percent and indexes)
- Table A-45 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-46 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Region, 2018 (percent and indexes)
- Table A-47 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Household Income, 2018 (percent and indexes)
- Table A-48 Use Rates for Mondelēz International’s Other Selected Gum Brands: Bubblicious, Chiclets,Stride: By Household Structure, 2018 (percent and indexes)
- Table A-49 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Age Bracket,2018 (percent and indexes)
- Table A-50 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Gender, 2018(percent and indexes)
- Table A-51 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Race and Ethnicity, 2018 (percent and indexes)
- Table A-52 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Region, 2018(percent and indexes)
- Table A-53 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Household Income, 2018 (percent and indexes)
- Table A-54 Use Rates for Other Selected Gum Brands: Mentos and Dubble Bubble: By Household Structure, 2018 (percent and indexes)
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