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Cheese: U.S. Market Trends and Opportunities focuses on packaged natural and specialty cheese sold to consumers through U.S. retail channels. The report also forecasts to 2022 US natural cheese consumption in pounds. In the U.S., the Food and Drug Administration’s (FDA) Code of Federal Regulations legally defines cheese, which may be made from cow, goat, or sheep’s milk or a blend.
Two MarketResearch.com Sources for this Report
The information in this report is excerpted from two reports focusing on natural cheese by MarketResearch.com subsidiaries:
the Freedonia Focus report Cheese: United States (Freedonia Group, May 2018), and
the “Natural and Specialty Cheese” chapter in U.S. Food Market Outlook 2018
(Packaged Facts, January 2018).
A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.
Highlights: Production & Consumption
Market Sizing: Consumption (lbs)
Historical and Current Trends
Market Environment: Production
Industry Characteristics
Key Economic Indicators
Table Key Indicators for US Natural Cheese Consumption, 2007 - 2022 (US$ bil)
Regulatory Factors
Consumption by Product Type (lbs)
Mozzarella
Cheddar
Other American-Type
Other Italian-Type
Cream & Neufchâtel
Swiss-Type
All Other Natural Cheese
Market Forecast: Consumption (lbs)
Table US Natural Cheese Consumption by Product, 2007 - 2022 (mil lbs)
Highlights: Retail Trends
Market Sizing: Retail Sales ($)
Retail Sales of Natural Cheese Approach $18 Billion in 2017
Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2017 (in millions of dollars and percent change)
Retail Shares by Category ($)
Category Shares
Table US Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
Market Forecast: Retail ($)
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Retail Market to Exceed $20 Billion by 2022
Table US Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
Market Environment: Retail Marketers
Private Label, Kraft, and Sargento Control 70% of the Market
Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
M&A Activity
Retail Marketing & New Product Trends
Marketing Trends
Opportunities for Marketing Innovation
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Retail Channel Competition
Channel Shares
Table Natural and Specialty Cheese: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store Merchandising
Opportunities for In-Store and Online Innovation
Role of online and e-grocers
Retail Trends: Product Usage Rates
Product Usage Rates
Natural and Specialty Cheese Eaten by 70% of Households
Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008-2018 (percent of households)
Usage by Product Type
Vast Majority of Natural Cheese Consumers Eat Full Fat Products
Table Types of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
Usage by Product Form
Consumption Increases Most for Shredded, Sliced, and String Cheese
Table Forms of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
Usage by Kind of Product
Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
Weekly Usage Rates by Household
Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008-2018 (percent of US households that eats natural and specialty cheese)
Retail Trends: Brand Usage Rates
Sargento Top Gainer Over Last Ten Years
Consumers Eat Store Brands, Kraft, and Sargento Most Often
Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008-2018 (percent of households that eats natural and specialty cheese)