Cheese: U.S. Market Trends and Opportunities


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Cheese: U.S. Market Trends and Opportunities

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Cheese: U.S. Market Trends and Opportunities
focuses on packaged natural and specialty cheese sold to consumers through U.S. retail channels. The report also forecasts to 2022 US natural cheese consumption in pounds. In the U.S., the Food and Drug Administration’s (FDA) Code of Federal Regulations legally defines cheese, which may be made from cow, goat, or sheep’s milk or a blend.

Two MarketResearch.com Sources for this Report

The information in this report is excerpted from two reports focusing on natural cheese by MarketResearch.com subsidiaries:
  • the Freedonia Focus report Cheese: United States (Freedonia Group, May 2018), and
  • the “Natural and Specialty Cheese” chapter in U.S. Food Market Outlook 2018
  • (Packaged Facts, January 2018).
A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.


  • Highlights: Production & Consumption
  • Market Sizing: Consumption (lbs)
    • Historical and Current Trends
  • Market Environment: Production
    • Industry Characteristics
    • Key Economic Indicators
      • Table Key Indicators for US Natural Cheese Consumption, 2007 - 2022 (US$ bil)
    • Regulatory Factors
  • Consumption by Product Type (lbs)
    • Mozzarella
    • Cheddar
    • Other American-Type
    • Other Italian-Type
    • Cream & Neufchâtel
    • Swiss-Type
    • All Other Natural Cheese
  • Market Forecast: Consumption (lbs)
    • Table US Natural Cheese Consumption by Product, 2007 - 2022 (mil lbs)
  • Highlights: Retail Trends
  • Market Sizing: Retail Sales ($)
    • Retail Sales of Natural Cheese Approach $18 Billion in 2017
      • Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2017 (in millions of dollars and percent change)
  • Retail Shares by Category ($)
    • Category Shares
      • Table US Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • Market Forecast: Retail ($)
    • Sluggish Economy Impacts Consumer Spending
    • Unemployment Rate Declines to Below Pre-Recession Levels
    • Median Household Incomes at All-Time High in 2016
    • Sluggish Growth of Household Formations
    • Retail Market to Exceed $20 Billion by 2022
      • Table US Natural and Specialty Cheese Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
  • Market Environment: Retail Marketers
    • Private Label, Kraft, and Sargento Control 70% of the Market
      • Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
    • M&A Activity
  • Retail Marketing & New Product Trends
    • Marketing Trends
    • Opportunities for Marketing Innovation
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
  • Retail Channel Competition
    • Channel Shares
      • Table Natural and Specialty Cheese: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
    • In-Store Merchandising
      • Opportunities for In-Store and Online Innovation
    • Role of online and e-grocers
  • Retail Trends: Product Usage Rates
    • Product Usage Rates
      • Natural and Specialty Cheese Eaten by 70% of Households
        • Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008-2018 (percent of households)
    • Usage by Product Type
      • Vast Majority of Natural Cheese Consumers Eat Full Fat Products
        • Table Types of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
    • Usage by Product Form
      • Consumption Increases Most for Shredded, Sliced, and String Cheese
        • Table Forms of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
    • Usage by Kind of Product
      • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
        • Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2008-2018 (percent of US households that eats natural and specialty cheese)
    • Weekly Usage Rates by Household
      • Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008-2018 (percent of US households that eats natural and specialty cheese)
  • Retail Trends: Brand Usage Rates
    • Sargento Top Gainer Over Last Ten Years
    • Consumers Eat Store Brands, Kraft, and Sargento Most Often
      • Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008-2018 (percent of households that eats natural and specialty cheese)
  • About This Report
    • Two MarketResearch.com Sources for this Report
    • Scope & Methodology:
      • Table Industry Codes Related to Natural Cheese

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