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- Executive Summary
- The Market
- Introduction
- Market Size and Composition
- Market Drivers
- Looking Ahead
- Competitive Trends
- Competitive Overview
- Retail Trends
- Marketing & New Product Trends
- Cat Litter Conundrum: New-and-Improved vs. Tried-and-True
- Litter Users Expect Odor Control, Easy Clean Up and More
- Lightweight Litter
- Odor Control and Multi-Cat Litter
- Easy-Clean Litter
- Eco-Friendly Natural Litter Features Innovative Materials
- Health Monitoring and Special Needs Litter
- Packaging Innovations
- Consumer Trends
- 87% of Cat Owners Purchase Litter
- The Cost of Cat Litter
- Litter Changing Frequency
- Cat Litter Usage by Type
- Mass-Market Channels Skew High for Litter Purchases
- Packaged Facts Brand Usage Data
- Simmons Brand Usage Data
- Opportunities
- Opportunity: Ease of Use and Efficacy
- Opportunity: Sustainability
- Opportunity: Small Dogs
- Opportunity: Private Label Litter
- Opportunity: Internet Engagement
- Opportunity: Environmental Education
- Opportunity: Internet Sales
- Opportunity: Encouraging Owners to Try New Products
- Opportunity: Promoting In-Demand Features
- Opportunity: Bringing Lightweight Litter to the Next Level
- Opportunity: "Cat-Centric" Litter
- The Market
- The Market
- Chapter Highlights
- Introduction
- Market Definition
- Report Methodology
- Market Size and Composition
- Cat Litter Tops $2.7 Billion
- Table U.S. Retail Sales of Cat Litter, 2012-2017 (in millions)
- Market Share by Retail Channel
- Cat Litter Tops $2.7 Billion
- Market Drivers
- Overall Pet Market Expanding
- Odor Control and Convenience Drive Litter Sales
- Opportunity: Ease of Use
- Opportunity: Product Efficacy
- Environmental Impact of Cat Waste
- Natural and Eco-Friendly Litter
- Opportunity: Sustainability
- Pet Ownership and Population Trends
- Opportunity: Small Dogs
- Cat Elimination Habits
- Looking Ahead
- Sales to Near $3 Billion by 2021
- Table U.S. Retail Sales of Cat Litter, 2012-2017 (in millions)
- Sales to Near $3 Billion by 2021
- Competitive Trends
- Chapter Highlights
- Competitive Overview
- Marketers: Number and Types
- Partnerships and Expansion Activity
- Select Mass-Market Competitors
- Litter in the Pet Specialty Channel
- Private Label Litter
- Opportunity: Private Label Litter
- Marketers Rely on Creativity to Connect with Cat Owners
- Opportunity: Internet Engagement
- Environmental Initiatives
- Opportunity: Environmental Education
- Retail Trends
- Channel Expansion
- How to Retail Litter
- Online Sales of Cat Litter
- Opportunity: Internet Sales
- Marketing & New Product Trends
- Chapter Highlights
- Marketing and New Product Trends
- Cat Litter Conundrum: New-and-Improved vs. Tried-and-True
- Delivering Innovation with Exclusive Technology
- Opportunity: Encouraging Owners to Try New Products
- Litter Users Expect Odor Control, Easy Clean Up and More
- Opportunity: Promoting In-Demand Features
- Lightweight Litter
- Opportunity: Bringing Lightweight Litter to the Next Level
- Odor Control and Multi-Cat Litter
- Easy-Clean Litter
- Eco-Friendly Natural Litter Features Innovative Materials
- Health Monitoring and Special Needs Litter
- Opportunity: "Cat-Centric" Litter
- Packaging Innovations
- Consumer Trends
- Chapter Highlights
- Consumer Trends
- 87% of Cat Owners Purchase Litter
- The Cost of Cat Litter
- Litter Changing Frequency
- Cat Litter Usage by Type
- Table Cat Litter Usage by Type of Litter (Scoopable vs. Non-Scoopable vs. Crystals), 2017 (percent of cat litter purchasers)
- Table Cat Litter Usage by Type of Litter (Clay Clumping, Clay Non-Clumping, Crystals, Pine/Wheat/Corn, Recycled Paper, Other), 2017
- Mass-Market Channels Skew High for Litter Purchases
- Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food, 2017 (percent)
- Packaged Facts Brand Usage Data
- Simmons Brand Usage Data
- Table Cat Litter Brand Usage by Number of Cats, 2017 (index of cat litter purchasers)
- Table Cat Litter Brand Purchase Patterns by Channel, 2017 (index of cat owners)
- Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2017 (percent, index and number of cat litter purchasers)
- Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2017 (percent, index and number of cat litter purchasers)
- Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2017 (percent, index and number of cat litter purchasers)
- Table Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2017 (percent, index and number of cat litter purchasers)
- Table Key Demographic Indicators for Purchasing Store Brand Litter, 2017 (percent, index and number of cat litter purchasers)
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