Canadian Pet Market Survey, 3rd Edition
The third edition of the Packaged Facts report, Canadian Pet Market Survey, offers an in-depth look into the nuances of the pet industry within Canada. Utilizing data from a bilingual survey conducted in June 2024, this edition captures the purchasing behaviors and preferences of 1,000 Canadian pet owners over the last year. Insights into spending habits, consumer attitudes, pet food consumption trends, and the market dynamics between retail and online shopping form the core of the analysis. The survey also delves into the utilization of veterinary services and overall pet care, alongside evolving patterns of pet ownership.
In its exploration of the Canadian pet sector, the report leans heavily on the findings from a bilingual survey by Packaged Facts, which involved a representative sample of Canadian pet owners. The 2024 Canadian Pet Market Survey focuses on the consumption patterns for dog and cat food, while also shedding light on the general purchasing behavior for a variety of pet products. It examines the dynamics of both brick-and-mortar and online retail, the frequency and nature of veterinary service usage, and the shifting landscape of pet ownership. The report also provides insights from industry insiders, including Pets Canada and Serge Boutet of SBNutrinnov Consultants Québec, complemented by a thorough review of secondary research materials.
- Executive Summary
- Scope and Methodology
- Table Demographics of Survey Respondents, 2024
- Market Overview
- Introduction
- Overview of Pet Owner Psychographics
- The Cost of Pet Care
- Overview of Pet Product Usage and Purchasing Rates
- Focus on Dog and Cat Food
- Pet Food Category Overview
- Product Trends and Opportunities
- Canadian Pet Food Regulations and Policies
- Retail Landscape
- Competitive Overview
- Channel Shopping by Pet Product Sector
- Digital Dynamics
- Veterinary and Pet Services
- Veterinary Services
- Non-Medical Services
- Vet and Pet Services Psychographics
- Pet Ownership
- Pet Ownership Rates
- Pet Acquisition Trends
- Pet Dog and Cat Characteristics
- Scope and Methodology
- Market Overview
- Chapter Highlights
- Report Scope & Methodology
- Scope and Methodology
- Table Demographics of Survey Respondents, 2024
- Scope and Methodology
- Introduction
- The Global Environment
- Canadian Pet Industry
- Table Quarterly Detailed Household Final Consumption Expenditure, Q1 2022 - Q1 2024 (in millions CA$)
- Table Change in Quarterly Detailed Household Final Consumption Expenditure, Q2 2022 - Q1 2024 (in percent)
- Table Annual Detailed Household Final Consumption Expenditure by Pet Sector, 2019-2023 (in millions CA$)
- Table Change in Annual Detailed Household Final Consumption Expenditure by Pet Sector, 2020-2023 (in percent)
- Overview of Pet Owner Psychographics
- Inflation Subsides but High Prices Persist
- The Cost of Pet Care
- "Pets as Family" Remains Central to Market Dynamics
- What Prompts Pet-Owner Spending
- Focus on Health
- Receptivity to Natural Products
- Corporate Responsibility and Company Values
- The Roles of Technology
- Table Selected Internet and Pet Tech Psychographics by Generational Cohort, 2024 (percent of dog and cat owners)
- Overview of Pet Product Usage and Purchasing Rates
- Pet Food and Treats
- Pet Medications and Supplements
- Durable Pet Products
- Pet Clean-Up and Grooming Products
- Digital and High-Tech Pet Monitoring Products
- Pet Training/Obedience or Calming/Anxiety Products
- Focus on Dog and Cat Food
- Chapter Highlights
- Pet Food Category Overview
- Canadian Pet Food Sales
- Table Canadian Retail Pet Food Sales, 2019-2024P and 2028P (in billions of US$)
- Table Growth in Canadian Retail Pet Food Sales, 2020-2024P, 2023-2028P CAGR (percentage change)
- Top Canadian Pet Food Companies
- Canadian Pet Food Sales
- Product Trends and Opportunities
- Beyond Regular/Adult
- Superior Pet Food as Wellness Product
- Functional Foods
- Natural and Organic Pet Foods
- Science-Based and Veterinary Diets
- Grain-Free vs. Grain-Rich
- Alternative Pet Food Ingredients and Formulations
- The Case for Freshness
- Limited Ingredient Diets and Allergies
- Sustainability and Animal Welfare
- Local is Better
- Canadian Pet Food Regulations and Policies
- Regulatory Oversight of Pet Food, Treats and Chews
- Overview of Regulatory Authorities
- Pet Food Imports into Canada
- Commercial Imports
- Imports from the United States to Canada for Commercial Sale
- Notice to Industry - Updates to Pet Products Importation - Overview
- Pet Food Exports from Canada
- Role and Responsibilities of Exporters
- Request for Certification
- Guidelines for Preparing Export Certificates
- Audits and Inspection
- Exports from Canada to the United States
- Notice to Industry - updates to pet products exportation - Overview
- Table Updates to Pet Products Exportation
- Retail Landscape
- Chapter Highlights
- Competitive Overview
- Online Sales Eat Away at Brick-and-Mortar Share of Product Sales
- Channel Use Rates: Brick-and-Mortar vs. Online
- Walmart, PetSmart Lead as Retail Chains
- Retail Shopping Patterns by Province
- Table Pet Product Retailers Shopped in Past 30 Days by Province, 2024 (percent of pet owners)
- Amazon Leads as Pet Products Website
- Shopping Frequency Rates: Brick-and-Mortar vs. Online
- Share of Pet Product Spending: Brick-and-Mortar vs. Online
- Shopper Loyalty: Brick-and-Mortar vs. Online
- Table Use of Loyalty Programs by Generational Cohort, 2024 (percent of pet owners)
- Pet Specialty Stores Appeal Based on Product Quality
- The Internet as the Kingpin of Alternatives
- Receptivity to Loyalty/Rewards Programs: In-Store vs. Online
- Channel Shopping by Pet Product Sector
- Balance of Powers in Pet Food/Treat Purchasing
- Table Retail Channel Shopping Patterns for Select Pet Product Types, Past 12 Months, 2024 (percent of pet owners)
- Balance of Powers in Pet Food/Treat Purchasing
- Digital Dynamics
- Beyond Online Shopping
- Auto-ship/Subscription Rates for Pet Products
- Table Current and Past Pet-Related Subscriptions/Auto-Ship, 2024 (percent of dog and cat owners)
- Veterinary and Pet Services
- Chapter Highlights
- Veterinary Services
- Veterinarians as Top Source of Pet Care Information
- Table Most Important Sources of Pet Care Information by Generational Cohort, 2024 (percent of pet owners)
- Veterinary Use Rates
- Table Veterinary Visits by Province, Regular/Well Visits vs. Urgent/Emergency Visits, 2024 (percent of dog and cat owners)
- Changes in Veterinary Spending
- Coverage by Pet Insurance or Medical Plans
- Table Current and Past Veterinary Services Plans, 2024 (percent of dog and cat owners)
- Veterinarians as Top Source of Pet Care Information
- Non-Medical Services
- Non-Medical Pet Care Services Challenged by Economy
- Table Use of Non-Medical Pet Care Services, 2024 (percent of dog and cat owners)
- Changes in Non-Medical Services Spending
- Non-Medical Pet Care Services Challenged by Economy
- Vet and Pet Services Psychographics
- Pet Owners Concerned About Cost of Vet Care
- Pet Ownership
- Chapter Highlights
- Pet Ownership Rates
- Why Pet Owners Keep Dogs or Cats
- Table Why Pet Owners Have Dogs and Cats, 2024 (percent of dog and cat owners)
- Pet Ownership by Household
- Pet Ownership Patterns by Demographic Cohort
- Pet Ownership Patterns by Geographic Region/Province
- Number of Dogs and Cats per Household
- Freshwater Fish Are Most Popular "Other" Pets
- Number of Pets Kept for Pets Other Than Dogs or Cats
- Why Pet Owners Keep Dogs or Cats
- Pet Acquisition Trends
- Acquisition Rates by Type of Pet
- Planned vs. Impulse Pet Acquisitions
- Role of Children in Household in Decision to Acquire Pets
- Where/How Dogs and Cats Are Acquired
- Table Where Dogs/Cats Were Acquired, 2024 (percent of dog and cat owners)
- Sources of Information for Acquiring a New Dog or Cat
- Table Sources Consulted in Acquiring Dogs/Cats, 2024 (percent of dog and cat owners)
- Pet Dog and Cat Characteristics
- Size Distribution for Pet Dogs
- Age Distribution for Pet Dogs and Cats
- Pet Obesity Rates
- Inside vs. Outside Dogs and Cats
- Inside vs. Outside Pet Patterns by Geographic Region/Province
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