Bundle: U.S. Food Market Outlook 2018 & U.S. Beverage Market Outlook 2018

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from $5,200	652 Pages	Packaged Facts	April, 2018	LA15647258

Best Price Guarantee
Price	from $5,200
Length	652 Pages
Publisher	Packaged Facts
Published Date	April, 2018
SKU	LA15647258

Special offer: now 20% off original full report price

Featuring more than 600 pages of data and market research analysis, this study combines two of Packaged Facts’ best selling reports:

U.S. Food Market Outlook 2018
U.S. Beverage Market Outlook 2018

Each report provides an all-inclusive examination of the largest retail categories in the respective markets.

Taken as a whole, this collective study focuses on the market for selected food and beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, direct-sales channels such as online and mail order, and others. Market size data are provided at the retail sales level for 2013-2018 and projections for 2018-2023.

Categories covered include:

Bottled and Enhanced Waters
Carbonated Beverages
Cereal
Chocolate Candy
Coffee & Ready-To-Drink Coffee
Cookies
Dairy Beverages & Non-Dairy Milk Alternatives
Energy & Sports Drinks
Fresh Bread
Fresh Packaged Salads
Frozen Dinners/Entrees
Frozen Pizza
Ice Cream/Frozen Novelties
Juices
Meal/Snack Bars
Meat/Poultry
Natural & Specialty Cheese
Salty Snacks
Soup
Tea & Ready-To-Drink Tea
Yogurt

U.S. Food Market Outlook 2018

CHAPTER 1: EXECUTIVE SUMMARY

Scope

Methodology

CEREAL

Key Opportunities for Future Growth

CHOCOLATE CANDY

Key Opportunities for Future Growth

FRESH BREAD

Key Opportunities for Future Growth

FRESH PACKAGED SALADS

Key Opportunities for Future Growth

FROZEN DINNERS/ENTREES

Key Opportunities for Future Growth

FROZEN PIZZA

Key Opportunities for Future Growth

ICE CREAM AND FROZEN NOVELTIES

Key Opportunities for Future Growth

MEAL AND SNACK BARS

Key Opportunities for Future Growth

MEAT AND POULTRY

Key Opportunities for Future Growth

NATURAL AND SPECIALTY CHEESE

Key Opportunities for Future Growth

SALTY SNACKS

Key Opportunities for Future Growth

SOUP

Key Opportunities for Future Growth

YOGURT

Key Opportunities for Future Growth

CHAPTER 2: CEREAL

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Cereal Nearly $11 Billion in 2017

Table 2-1 U.S. Cereal Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Table 2-2 U.S. Cereal Market Retail Volume Sales, 2012–2017 (in pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 2-1 U.S. Cereal Category Retail Dollar Shares 2017 (percent)

Table 2-3 U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 2-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 2-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 2-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 2-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

General Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal

Figure 2-6 Dollar Shares of U.S. Cold Cereal: By Top Marketers, 2017 (percent)

Table 2-4 Selected Marketers/Brands of Cereal, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 2-5 Selected New Products

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 2-6 Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Figure 2-7 Household Consumption Rates for Cereal and Other Breakfast Products, 2007-2017 (percent of households)

Usage by Product Type

Table 2-7 Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)

Consumption Trends

Table 2-8 Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)

Table 2-9 Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)

Brand Usage Trends

Figure 2-8 Top Gainers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)

Table 2-10 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)

Table 2-11 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)

CHAPTER 3: CHOCOLATE CANDY

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Chocolate Candy $22 Billion in 2017

Market to Exceed $24 Billion by 2022

Table 3-1 U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 3-2 U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 3-1 U.S. Chocolate Candy Category Retail Dollar Shares 2017 (percent)

Table 3-3 U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 3-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 3-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 3-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 3-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Hershey and Mars Control Nearly 70% of the Mass Market

Figure 3-6 Dollar Shares of U.S. Mass Retail Chocolate Candy: By Top Marketers, 2017 (percent)

Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 3-5 Selected New Products

MARKETING TRENDS

Table 3-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 3-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 3-8 Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 3-9 Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)

Table 3-10 Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)

Consumption Trends

Table 3-11 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)

Brand Usage Trends

Figure 3-7 Top Gainers of Leading Chocolate Candy Brands Eaten Most Often, 2007-2017 (percent of U.S. adults that eat chocolate candy)

Table 3-12 Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)

CHAPTER 4: COOKIES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Cookies Nearly $10 Billion in 2017

Market to Reach Nearly $11 Billion by 2022

Table 4-1 U.S. Cookies Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 4-2 U.S. Cookies Market Retail Volume Sales, 2012–2017 (in pounds and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 4-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 4-2 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 4-3 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 4-4 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Mondelēz Controls About 40% of the Market

Figure 4-5 Dollar Shares of U.S. Cookies: By Top Marketers, 2017 (percent)

Table 4-3 Selected Marketers/Brands of Cookies, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 4-4 Selected New Products

MARKETING TRENDS

Opportunities for Marketing Innovation

Table 4-5 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 4-6 Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 4-7 Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)

Usage by Product Type

Table 4-8 Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)

Usage by Kind of Product

Table 4-9 Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)

Consumption Trends

Table 4-10 Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)

Brand Usage Trends

Figure 4-6 Top Gainers of Leading Cookie Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)

Table 4-11 Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)

CHAPTER 5: FRESH BREAD

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Fresh Bread $16 Billion in 2017

Market to Reach Nearly $17 Billion by 2022

Table 5-1 U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 5-2 U.S. Fresh bread Market Retail Volume Sales, 2012–2017 (in pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 5-1 U.S. Fresh Bread Category Retail Dollar Shares 2017 (percent)

Table 5-3 U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 5-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 5-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 5-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 5-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Bimbo, Flowers and Private Label Control 70% of the Market

Figure 5-6 Dollar Shares of U.S. Fresh Bread: By Top Marketers, 2017 (percent)

Table 5-4 Selected Marketers/Brands of Fresh bread, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 5-5 Selected New Products

MARKETING TRENDS

Table 5-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 5-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 5-8 Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 5-9 Consumption Rates for Bread, 2007-2017 (percent of households)

Usage by Product Type

Table 5-10 Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)

Consumption Trends

Table 5-11 Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)

Brand Usage Trends

Figure 5-7 Top Gainers of Leading Bread Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat bread)

Table 5-12 Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)

CHAPTER 6: FRESH PACKAGED SALADS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Fresh Packaged Salads $6 Billion in 2017

Market to Reach $8 Billion by 2022

Table 6-1 U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 6-2 U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (in pounds and percent change)

MARKET SEGMENTATION

Category Sales

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 6-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 6-2 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 6-3 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 6-4 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Fresh Express, Dole and Private Label Control About 75% of the Market

Figure 6-5 Dollar Shares of U.S. Fresh Packaged Salads: By Top Marketers, 2017 (percent)

Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 6-4 Selected New Products

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 6-5 Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Bagged/Packaged Salads Eaten by 70% of Households

Table 6-6 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)

Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions

Table 6-7 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)

ORGANIC CONSUMPTION

Table 6-8 Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)

Organic Vegetables Eaten Most by Younger, Higher Income Households

Table 6-9 Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)

Table 6-10 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)

CHAPTER 7: FROZEN DINNERS/ENTREES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Frozen Dinners/Entrees at $10 Billion in 2017

Market to Fall Below $10 Billion by 2022

Table 7-1 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 7-2 U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (in millions of pounds)

MARKET SEGMENTATION

Segment Sales

Figure 7-1 U.S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2017 (percent)

Table 7-3 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 7-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 7-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 7-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 7-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Nestlé and Conagra Control Over Half of Market

Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

MARKETING TRENDS

Table 7-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 7-7 Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

THE CONSUMER

Product Usage Rates

Table 7-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)

Table 7-9 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)

Consumption Trends

Table 7-10 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)

Table 7-11 Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)

BRAND USAGE TRENDS

Stouffer's and Marie Callender's Biggest Gainers

Figure 7-6 Top Gainers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses and complete dinners)

Table 7-12 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)

CHAPTER 8: FROZEN PIZZA

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Frozen Pizza at $5 Billion in 2017

Market to Exceed $5 Billion by 2022

Table 8-1 U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 8-2 U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (in millions of pounds)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 8-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 8-2 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 8-3 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 8-4 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Nestlé, Schwan’s, General Mills, and Private Label Control Over 80% of Market

Figure 8-5 Dollar Shares of U.S. Frozen Pizza: By Top Marketers, 2017 (percent)

Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 8-4 Selected New Products

MARKETING TRENDS

Table 8-5 Selected Marketing Initiatives

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 8-6 Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

THE CONSUMER

Product Usage Rates

Table 8-7 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)

Table 8-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)

CONSUMPTION TRENDS

Heaviest Frozen Pizza Eaters Eating More

Table 8-9 Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)

BRAND USAGE TRENDS

DiGiorno Biggest Gainer

Figure 8-6 Top Gainers/Decliners of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2012-2017 (percent of U.S. households that eat frozen pizza)

Table 8-10 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)

CHAPTER 9: ICE CREAM AND FROZEN NOVELTIES

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017

Market to Approach $14 Billion by 2022

Table 9-1 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 9-2 U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012–2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)

MARKET SEGMENTATION

Category and Segment Sales

Figure 9-1 U.S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares 2017 (percent)

Table 9-3 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (in millions of dollars)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 9-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 9-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 9-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 9-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Unilever, Private Label, and Nestlé Control over 60% of Market

Figure 9-6 Dollar Shares of U.S. Ice Cream and Frozen Novelties: By Top Marketers, 2017 (percent)

Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 9-5 Selected New Products

MARKETING TRENDS

Table 9-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 9-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 9-8 Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

In-Store Merchandising

Role of online and e-grocers

THE CONSUMER

Product Usage Rates

Table 9-9 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)

Usage by Product Type

Table 9-10 Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)

CONSUMPTION TRENDS

Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month

Table 9-11 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)

BRAND USAGE TRENDS

Store Brands Big Gainers, Breyers & Edy’s Big Decliners

Figure 9-7 Top Gainers/Decliners of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)

Table 9-12 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)

CHAPTER 10: MEAL & SNACK BARS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Meal & Snack Bars $7 Billion in 2017

Market to Exceed $8 Billion by 2022

Table 10-1 U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 10-2 U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 10-1 U.S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2017 (percent)

Table 10-3 U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 10-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 10-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 10-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 10-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

General Mills and Kellogg Control Over 40% of the Market

Table 10-4 Selected Marketers/Brands of Meal & Snack Bars, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 10-5 Selected New Products

MARKETING TRENDS

Table 10-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 10-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 10-8 Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 10-9 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)

Usage by Product Type

Table 10-10 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)

Consumption Trends

Table 10-11 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)

Brand Usage Trends

Figure 10-6 Top Gainers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

Table 10-12 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

CHAPTER 11: MEAT AND POULTRY

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Meat and Poultry Nearly $95 Billion in 2017

Market to Exceed $100 Billion by 2022

Table 11-1 U.S. Meat and Poultry Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 11-2 U.S. Meat and Poultry Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category and Segment Sales

Figure 11-1 U.S. Meat and Poultry Category/Segment Retail Dollar Shares 2017 (percent)

Table 11-3 U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 11-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 11-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 11-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 11-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Five Companies Control Majority of the Market

Other Players

Private Label

Table 11-4 Selected Marketers/Brands of Meat and Poultry, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 11-5 Selected New Products

MARKETING TRENDS

Table 11-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 11-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 11-8 Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 11-9 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)

More Households Eating Bacon

Table 11-10 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)

Cold Cut Usage

Table 11-11 Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)

CHAPTER 12: NATURAL AND SPECIALTY CHEESE

SCOPE

Difference Between Natural and Specialty Cheese

Products Outside Scope

METHODOLOGY

THE MARKET

Retail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017

Market to Exceed $20 Billion by 2022

Table 12-1 U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 12-2 U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)

MARKET SEGMENTATION

Category Sales

Figure 12-1 U.S. Natural and Specialty Cheese Category Retail Dollar Shares 2017 (percent)

Table 12-3 U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 12-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 12-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 12-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 12-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Private Label, Kraft, and Sargento Control 70% of the Market

Figure 12-6 Dollar Shares of U.S. Natural and Specialty Cheese: By Top Marketers, 2017 (percent)

Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 12-5 Selected New Products

MARKETING TRENDS

Table 12-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 12-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 12-8 Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

In-Store Merchandising

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 12-9 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)

Usage by Product Type

Table 12-10 Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)

Usage by Product Form

Table 12-11 Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)

Usage by Kind of Product

Table 12-12 Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)

CONSUMPTION TRENDS

High Consumption Households Increase

Table 12-13 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)

BRAND USAGE TRENDS

Sargento Top Gainer Over Last Ten Years

Figure 12-7 Top Gainers/Decliners of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)

Consumers Eat Store Brands, Kraft, and Sargento Most Often

Table 12-14 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)

CHAPTER 13: SALTY SNACKS

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Salty Snacks at $24 Billion in 2017

Market to Exceed $29 Billion by 2022

Table 13-1 U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (in millions of dollars andpercent change)

Key Opportunities for Future Growth

Volume Sales

Table 13-2 U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (in millions of pounds)

MARKET SEGMENTATION

Category Sales

Figure 13-1 U.S. Salty Snack Category Retail Dollar Shares 2017 (percent)

Table 13-3 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollarsand percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 13-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percentchange)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 13-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 13-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 13-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

PepsiCo Controls 60% of Market

Table 13-4 Selected Marketers/Brands of Salty Snacks, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 13-5 Selected New Products

MARKETING TRENDS

Table 13-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 13-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 13-8 Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

THE CONSUMER

Product Usage Rates

Table 13-9 Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)

Usage by Product Type

Table 13-10 Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households thateat potato chips)

Consumption Trends

Table 13-11 Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households thateat potato chips)

Table 13-12 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017(percent of U.S. households that eat corn/tortilla chips/cheese snacks)

Brand Usage Trends

Figure 13-6 Top Gainers of Leading Selected Salty Snack Brands Eaten Most Often in Last 30 Days,2007-2017 (percent of U.S. households that eat selected salty snacks)

Table 13-13 Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days,2007-2017 (percent of households that eat selected salty snacks)

CHAPTER 14: SOUP

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Soup Nearly $7Billion in 2017

Market to Reach Over $7 Billion by 2022

Table 14-1 U.S. Soup Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percentchange)

Key Opportunities for Future Growth

Volume Sales

Table 14-2 U.S. Soup Market Retail Volume Sales, 2012–2017 (in pounds/16oz. equivalents and percent change )

MARKET SEGMENTATION

Category Sales

Figure 14-1 U.S. Soup Category Retail Dollar Shares 2017 (percent)

Table 14-3 U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars andpercent change )

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 14-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent

change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 14-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 14-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 14-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Campbell Soup Controls 60% of Wet Soups

Table 14-4 Selected Marketers/Brands of Soup, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 14-5 Selected New Products

MARKETING TRENDS

Table 14-6 Selected Marketing Initiatives

Opportunities for Marketing Innovation

Table 14-7 Selected Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 14-8 Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars andpercent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent ofhouseholds)

Usage by Product Form

Table 14-10 Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percentof households that eat canned/packaged soup, broth & stock)

Consumption Trends

Table 14-11 Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percentof U.S. households that eat canned/packaged soup, broth & stock)

Brand Usage Trends

Figure 14-6 Top Gainers/Decliners of Leading Canned/Packaged Soup, Broth & Stock Brands Eaten

Most Often, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth &stock)

Table 14-12 Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in

Last 7 Days, 2007-2017 (percent of households that eat canned/packagedsoup, broth & stock) .. 427

CHAPTER 15: YOGURT

SCOPE

METHODOLOGY

THE MARKET

Retail Sales of Yogurt Nearly $9 Billion in 2017

Market to Reach Nearly $10 Billion by 2022

Table 15-1 U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

Key Opportunities for Future Growth

Volume Sales

Table 15-2 U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)

MARKET SEGMENTATION

Category Sales

Figure 15-1 U.S. Yogurt Category Retail Dollar Shares 2017 (percent)

Table 15-3 U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and

percent change)

FACTORS TO MARKET GROWTH

Sluggish Economy Impacts Consumer Spending

Figure 15-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent

change)

Unemployment Rate Declines to Below Pre-Recession Levels

Figure 15-3 U.S. Unemployment Rate, 2004-2017 (percent)

Median Household Incomes at All-Time High in 2016

Figure 15-4 Real Median Household Income, 2004-2016 (dollars)

Sluggish Growth of Household Formations

Figure 15-5 Number of U.S. Households, 2007-2017 (millions)

MARKETER COMPETITION

Danone, Chobani, and General Mills Control 75% of the Market

Figure 15-6 Dollar Shares of U.S. Yogurt: By Top Marketers, 2017 (percent)

Table 15-4 Selected Marketers/Brands of Yogurt, 2017

M&A Activity

NEW PRODUCT TRENDS

Opportunities for Next-Generation Product Innovation

Table 15-5 Selected New Products

MARKETING TRENDS

Opportunities for Marketing Innovation

RETAIL COMPETITION

Channel Shares

Table 15-6 Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)

Role of online and e-grocers

CONSUMER TRENDS

Product Usage Rates

Table 15-7 Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)

Usage by Product Form

Table 15-8 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)

Usage by Product Type

Table 15-9 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)

Usage by Kind of Product

Table 15-10 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)

CONSUMPTION TRENDS

Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

Table 15-11 Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults thateat/drink yogurt)

BRAND USAGE TRENDS

Dannon Maintains, Chobani Gains, Yoplait Declines

Figure 15-7 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2012-2017(percent of U.S. adults that eat yogurt)

Table 15-12 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017(percent of adults that eats/drinks yogurt)

U.S. Beverage Market Outlook 2018

CHAPTER 1: EXECUTIVE SUMMARY

SCOPE

Methodology

MARKET SIZE AND GROWTH

Table 1-1 U.S. Retail Sales of Select Beverage Categories, 2017 vs. 2022P (in millions of dollars)

KEY OPPORTUNITIES FOR FUTURE GROWTH

Clean Label

Illustration 1-1 Go Clean Label Logo

Environmental Concerns

Illustration 1-2 Rolling Meadow Grassfed Milk

Packaging

Illustration 1-3 Karma Wellness Water with KarmaCap

Health and Well-Being

Illustration 1-4 Bigelow Benefits Tea

New, Different, Exotic, and Scientific

Illustration 1-5 Vermont Village Raw Apple Cider Sipping Vinegars

Crossing Categories

Illustration 1-6 BiPro Orange +Caffeine

Online Shopping

Illustration 1-7 Beverage Direct “About Us” Web Page

Finding Winning Brands

Supporting a Cause

Illustration 1-8 Coca-Cola’s Campaign to Save the Polar Bear

FOODSERVICE ENVIRONMENT

Figure 1-1 U.S. Menu Penetration for Selected Beverage Types, 2017

CONSUMER TRENDS

Figure 1-2 Household Consumption Rates for Selected Beverages, 2017

CHAPTER 2: BOTTLED AND ENHANCED WATERS

THE CATEGORY

Bottle Water Retail Sales Approach $18 Billion in 2017

Category to Approach $24 Billion by 2022

Table 2-1 U.S. Bottled Water Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

A Mature Category with a Clean Label Product

Several Competitive Paths Available

Illustration 2-1 Flow Water’s Packaging Copy

Cause-Related

Illustration 2-2 Starbucks’ Ethos Water

Status Conscious

Illustration 2-3 Himalayan Natural Mineral Water

Leveraging Success

Illustration 2-4 Bai Product Line-Up

Product Developments

Table 2-2 Selected New Products

BOTTLED WATER IN FOODSERVICE

Figure 2-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Bottled Water, 2007-2017

Figure 2-2 Menu Penetration: Menus that Feature Bottled Water by Restaurant Type, 2017

Figure 2-3 Share of Total Incidence of Bottled Water by Menu Types, 2017

CONSUMER TRENDS

Table 2-3 Consumption Rates for Bottled Water, 2007-2017 (percent of households)

Table 2-4 Consumption Rates for Bottled Water by Flavor Type, 2007-2017 (percent of households)

Table 2-5 Brands of Bottled Waters Consumed Most Often by Households, 2007-2017 (percent of households that consume bottled water)

CHAPTER 3: CARBONATED BEVERAGES

THE CATEGORY

Retail Sales of Carbonated Beverages Near $39 Billion in 2017

Category to Drop to $36 Billion by 2022

Table 3-1 U.S. Carbonated Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

Impact of Sugar Taxes

Healthy Sodas

Illustration 3-1 Live Sparkling Drinking Vinegars

Craft Sodas

Illustration 3-2 Jones Fufu Berry Cane Sugar Soda

Market Leaders Experiment

Illustration 3-3 Coca-Cola Freestyle

Illustration 3-4 Pepsi Spire Machine

Product Development

Table 3-2 Selected New Products

Carbonated Beverages in Foodservice

Figure 3-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Carbonated Beverages, 2007-2017

Figure 3-2 Menu Penetration: Menus that Feature Carbonated Beverages by Restaurant Type, 2017

Figure 3-3 Share of Total Incidence of Carbonated Beverages by Menu Types, 2017

CONSUMER TRENDS

Table 3-3 Consumption Rates for Carbonated Beverages by Types, 2007-2017 (percent of households)

Table 3-4 Brands of Diet Colas Consumed Most Often by Households, 2007-2017 (percent of households that consume diet colas)

CHAPTER 4: ENERGY & SPORTS DRINKS

THE CATEGORY

Retail Sales of Energy & Sports Drinks at Almost $27 Billion in 2017

Sales to Approach $35 Billion by 2022

Table 4-1 U.S. Energy & Sports Drink Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

Product Line Extensions

Illustration 4-1 Muscle Milk Coffee House Protein Shake

The Caffeine Connection

Illustration 4-2 Wonder Fuel Coconut Oil and Coffee Energy Drink

Dairy-Based Energy Drinks

Illustration 4-3 Dean Foods’ TruMoo Chocolate Milk ‘Built With Chocolate Milk’ campaign featuring Soccer Star Kelley O’Hara

Natural Energy Sources

Illustration 4-4 Runa Energy Drink

Product Development

Table 4-2 Selected New Products

Energy Drinks in Foodservice

Figure 4-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Energy Drinks, 2007-2017

Figure 4-2 Menu Penetration: Menus that Feature Energy Drinks by Restaurant Type, 2017

Figure 4-3 Share of Total Incidence of Energy Drinks by Menu Types, 2017

CONSUMER TRENDS

Table 4-3 Consumption Rates for Energy/Sports Drinks, 2007-2017 (percent of households)

Table 4-4 Consumption Rates for Energy/Sports Drinks by Form, 2007-2017 (percent of households)

Table 4-5 Brands of Energy Drinks/Shots Consumed Most Often by Households, 2007-2017 (percent of households that consume Energy Drinks/Shots)

Table 4-6 Energy Drinks Consumed Per Household in Last 30 Days, 2007-2017 (percent of U.S. households that consume energy drinks)

Table 4-7 Thirst Quenchers/Sports Drinks Servings per Day Per Household, 2007-2017 (percent of U.S. households that consume thirst quenchers/sports drinks)

CHAPTER 5: JUICES

THE CATEGORY

Fruit and Vegetable Juice Sales Drop to $19.4 Billion in 2017

Category Sales Projected to Dip to $19 Billion by 2022

Table 5-1 U.S. Fruit and Vegetable Juice Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

Going Green

Illustration 5-1 V8 Healthy Greens Veggie Blends

Target Markets

Illustration 5-2 Ocean Spray Cranberry +health

Juice for Kids

Illustration 5-3 Tropicana Healthy Kids Orange Juice

Product Development

Table 5-2 Selected New Products

JUICE IN FOODSERVICE

Figure 5-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Juice, 2007-2017

Figure 5-2 Menu Penetration: Menus that Feature Juice by Restaurant Type, 2017

Figure 5-3 Menu Penetration: Menus that Feature Juice by Region, 2017

Figure 5-4 Share of Total Incidence of Juice by Menu Types, 2017

CONSUMER TRENDS

Table 5-3 Consumption Rates for Juice by Types, 2007-2017 (percent of households)

Table 5-4 Consumption Rates for Orange Juice by Types, 2007-2017 (percent of households)

Table 5-5 Brands of Frozen Orange Juice Consumed Most Often by Households, 2007-2017 (percent of households that consume frozen orange juice beverages)

Table 5-6 Glasses of Orange Juice (Canned/Bottled/Cartons) Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume orange juice in cans, bottles, or cartons)

Table 5-7 Glasses of Frozen Orange Juice Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume frozen orange juice)

Table 5-8 Glasses of Other Fruit Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume other fruit juices)

Table 5-9 Glasses of Tomato/Vegetable Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume tomato/vegetable juices)

CHAPTER 6: COFFEE & READY-TO-DRINK COFFEE

THE CATEGORY

Sales Exceed $14 Billion in 2017

Growth to $18 Billion Forecast by 2022

Table 6-1 U.S. Coffee Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

Cold Brewed Not Slowing Down

Illustration 6-1 Starbucks Nariño 70 Cold Brew Coffee Pitcher Packs

Bulletproof Coffee

Illustration 6-2 Bulletproof Coffee Ready-to-Drink Varieties

Nitro Coffee

Illustration 6-3 The Cold Brew Coffee Company Nitro Coffee

Coffee Crossovers

Illustration 6-4 So Good So You Cashew Coffee

Product Development

Table 6-2 Selected New Products

COFFEE IN FOODSERVICE

Figure 6-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coffee, 2007-2017

Figure 6-2 Menu Penetration: Menus that Feature Coffee by Restaurant Type, 2017

Figure 6-3 Menu Penetration: Menus that Feature Coffee by Region, 2017

Figure 6-4 Share of Total Incidence of Coffee by Menu Types, 2017

CONSUMER TRENDS

Table 6-4 Consumption Rates for Coffee by Types, 2007-2017 (percent of households)

Table 6-5 Consumption Rates for Coffee: Ground Vs. Whole Bean, 2007-2017 (percent of households)

Table 6-6 Consumption Rates for Ground Coffee by Type, 2007-2017 (percent of households)

Table 6-7 Consumption Rates for Instant Coffee Mixes by Type, 2007-2017 (percent of households)

Table 6-8 Consumption Rates for Instant Flavored Coffee Mixes by Type, 2007-2017 (percent of households)

Table 6-9 Consumption Rates for Unsweetened Instant Coffees, Regular Vs. Decaffeinated, 2007-2017 (percent of households)

Table 6-10 Brands of Espresso Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume espresso coffee)

Table 6-11 Brands of Coffee Drinks Consumed Most Often by Households, 2007-2017 (percent of households that consume coffee drinks)

Table 6-12 Brands of Instant Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume instant coffee)

Table 6-13 Cups of Regular Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular ground coffee)

Table 6-14 Cups of Decaffeinated Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume decaffeinated ground coffee)

Table 6-15 Cups of Instant Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant coffee)

CHAPTER 7: TEA & READY-TO-DRINK TEA

THE CATEGORY

Retail Sales of Tea & Ready-to-Drink Tea Approach $8 Billion in 2017

Tea Category Sales to Approach $10 Billion by 2022

Table 7-1 U.S. Tea Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT

Matcha Tea

Illustration 7-1 Unilever’s Pure Leaf Matcha Tea

Moringa Tea

Illustration 7-2 Terrasoul Superfoods Moringa Leaf Powder

Sencha Tea

Illustration 7-3 Eden Foods Organic Sencha Tea

Cold Pressed Tea

Illustration 7-4 Teas’ Tea Organic Ice-Steeped Cold Brew Tea

Crossover Teas

Illustration 7-5 Little Miracles Organic Tea/Fruit Juice Blends

Product Development

Table 7-2 Selected New Products

TEA IN FOODSERVICE

Figure 7-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Tea, 2007-2017

Figure 7-2 Menu Penetration: Menus that Feature Tea by Restaurant Type, 2017

Figure 7-3 Menu Penetration: Menus that Feature Tea by Region, 2017

Figure 7-4 Share of Total Incidence of Tea by Menu Types, 2017

CONSUMER TRENDS

Table 7-3 Consumption Rates for Tea by Type, 2007-2017 (percent of households)

Table 7-4 Consumption Rates for Ready-To-Drink Iced Tea by Types, 2007-2017 (percent of households)

Table 7-5 Brands of Ready-To-Drink Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume ready-to-drink iced tea beverages)

Table 7-6 Brands of Instant Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume instant iced tea beverages)

Table 7-7 Consumption Rates for Iced Teas by Sweetener Type, 2007-2017 (percent of households)

Table 7-8 Cups of Regular Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular tea)

Table 7-9 Cups of Instant Iced Tea Mix Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant iced tea mix)

CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGES

THE CATEGORY

Dairy & Dairy Alternative Beverages Sales Hovering Around $22 Billion

2022 Sales Levels Will Mirror 2012

Table 8-1 U.S. Dairy and Non-Dairy Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)

COMPETITIVE ENVIRONMENT: DAIRY BEVERAGES

Organic, Grassfed, and Raw

Illustration 8-1 Organic Valley Grassmilk Varieties

Dairy Companies Seek Plant Based Alternative Providers

Illustration 8-2 Bolthouse Farms Plant Protein Milk

Mixing Milk and Vegetables

Illustration 8-3 Sneakz Organic Milkshake

Milk-Based Refrigerated Coffee Drinks

Illustration 8-4 Bolthouse Farms Mocha Cappuccino Coffee Beverage

Traditional Marketing Still Prevails

Illustration 8-5 fairlife SuperKids Reduced Fat Milk

Product Development

Table 8-2 Selected New Dairy Products

COMPETITIVE ENVIRONMENT: NON-DAIRY MILK ALTERNATIVE BEVERAGES

Potential for Dairy/Plant-Based Combination Beverages

Illustration 8-6 Dreaming Cow Creamery LUSH Yogurt Drink

Extending the Source List

Illustration 8-7 Suzie’s Quinoa Milk Beverages

The Sustainability Factor

Illustration 8-8 Ripple Foods Pea Milk

Plant Milk Everywhere

Illustration 8-9 Mama Chia’s Chia Protein Smoothies

Processing as a Marketing Point

Illustration 8-10 Elmhurst Milked Cashews

Product Development

Table 8-3 Selected New Non-Dairy Beverage Products

MILK IN FOODSERVICE

Figure 8-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Dairy Milk, 2007-2017

Figure 8-2 Menu Penetration: Menus that Feature Dairy Milk by Restaurant Type, 2017

Figure 8-3 Menu Penetration: Menus that Feature Dairy Milk by Region, 2017

Figure 8-4 Share of Total Incidence of Dairy Milk by Menu Types, 2017

Almond Milk

Figure 8-5 Menu Penetration: & of All U.S. Restaurant Menus that Feature Almond Milk, 2007-2017

Figure 8-6 Menu Penetration: Menus that Feature Almond Milk by Restaurant Type, 2017

Figure 8-7 Menu Penetration: Menus that Feature Almond Milk by Region, 2017

Figure 8-8 Share of Total Incidence of Almond Milk by Menu Types, 2017

Soy Milk

Figure 8-9 Menu Penetration: & of All U.S. Restaurant Menus that Feature Soy Milk, 2007-2017

Figure 8-10 Menu Penetration: Menus that Feature Soy Milk by Restaurant Type, 2017

Figure 8-11 Menu Penetration: Menus that Feature Soy Milk by Region, 2017

Figure 8-12 Share of Total Incidence of Soy Milk by Menu Types, 2017

Coconut Milk

Figure 8-13 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coconut Milk, 2007-2017

Figure 8-14 Menu Penetration: Menus that Feature Coconut Milk by Restaurant Type, 2017

Figure 8-15 Menu Penetration: Menus that Feature Coconut Milk by Region, 2017

Figure 8-16 Share of Total Incidence of Coconut Milk by Menu Types, 2017

CONSUMER TRENDS

Table 8-4 Consumption Rates for Dairy Beverages by Type, 2007-2017 (percent of households)

Table 8-5 Consumption Rates for Non-Dairy Beverages by Type, 2007-2017 (percent of households)

Table 8-6 Brands of Non-Dairy Beverages Consumed Most Often by Households, 2007-2017 (percent of households that consume non-dairy beverages)

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