Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,795	107 Pages	Packaged Facts	July, 2018	LA5656449

Best Price Guarantee
Price	from $2,795
Length	107 Pages
Publisher	Packaged Facts
Published Date	July, 2018
SKU	LA5656449

Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition

Special offer: now 20% off original full report price

Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition offers an in-depth look at breakfast food trends in the U.S. with consideration to both retail and foodservice applications. A variety of market factors that influence consumer usage patterns, market innovation, and marketing strategies are explored.

For the purposes of this report, 15 breakfast-oriented foods are considered and grouped into six market segments: cereal, frozen breakfast, breakfast breads, breakfast proteins, yogurt and smoothies, and “other” breakfast. In each case, breakfast food usage over a ten-year period (2007-2017) is trended and analyzed. Marketing strategies and product innovation relevant to each segment’s position in the breakfast market is also explored.

Executive Summary
- The Market
  - Scope of Report
  - Report Methodology
- Report Summary
  - Market Factors
  - Segment Dollar Size vs. Projected Growth Rate Leaders
    - Table Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
  - Attitudes Toward Breakfast
  - Cereal
  - Frozen Breakfast
  - Breakfast Breads
  - Breakfast Proteins
  - Yogurt & Smoothies
  - Other Breakfast Foods
Market Factors
- Key Points
- Population Trends
  - Aging Population Impacts
    - Table Total U.S. Population by Age Demographic, 2016-2020 (in number and percent of adult population)
  - Growth of Multicultural Population Influences Market
    - Table U.S. Population by Race/Ethnicity, 2016-2020 (in number and percent of population)
- The Family Household
  - Focus on Child Consumer to Foster Strong Breakfast Habits
    - Table U.S. Child Population by Age Bracket, 2016-2020 (in number and share of child population)
  - Kids Wield Power Over Household Food Purchases, Especially Breakfast Foods
    - Table Kids as Influences by Food Type, December 2017 (percent of respondents with children under 18 in HH)
- Income, Consumer Confidence, and Impact Grocery Spending
  - Highest Household Income Demographics
  - Rising Consumer Confidence Equates to Willingness to Spend
  - Gap Narrows Between Food Sales at Home and Away From Home
- Health and Wellness Trends
  - American's Waistlines Still Expanding
  - The Importance of Health-Related Product Claims and Positioning
    - Table Shopper Draw for "No/Low" Claims, December 2017 (percent of adults)
    - Table Shopper Draw for Selected Dietary Lifestyle Product Claim, December 2017 (percent of adults)
  - Implications for the Breakfast Food Market
- Retail Sales Projections and Trends
  - Segment Dollar Size vs. Projected Growth Rate Leaders
    - Table Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
  - Walmart Leads in Grocery Retail
    - Table Selected Retail Chains Shopped, 2017 (percent)
Attitudes toward Breakfast
- Key Points
  - Breakfast as the Most Important Meal of the Day
    - Table Attitudes Toward Relative Importance of Mealtimes, 2017 (percent)
  - The "Breakfast Believer"
    - Table Usage Indexes for Breakfast Prioritizers by Demographic, 2017
    - Table Selected Attitudes Toward Health and Food: Households Overall vs. Breakfast Prioritizers, 2017
    - Table Selected Attitudes Toward Indulgence and Food: Households Overall vs. Breakfast Prioritizers, 2017
  - Household Penetration of Breakfast Foods
    - Table Household Usage Rates and Indexes of Selected Breakfast Foods, 2017
Cereal
- Key Points
- Household Penetration of Cereal
  - Highest Usage Rates Among Breakfast Foods
    - Table Usage Rates for Cereal, 2017 (number and percent of households)
  - Trends Over Time
  - Key Demographics
    - Table Usage Indexes for Cereal by Demographics, 2017
- Marketing and Product Trends
  - Sweetening the Cereal Bowl to Drive Kid Appeal
  - Overnight Oats Hit Morning Trifecta: Health, Quick Prep, and Portability
  - Hot Cereals Focus on Single-Serve, Portable Formats Underscored With Health Claims
Frozen Breakfast Foods
- Key Points
- Household Penetration of Frozen Breakfast Foods
  - Waffles Post Highest Usage Rates
    - Table Usage Rates for Frozen Breakfast Foods, 2017 (number and percent of households)
  - Trends Over Time
  - Key Demographics: Frozen Waffles/Pancakes/French Toast
    - Table Usage Indexes for Frozen Waffles/Pancakes/French Toast by Demographics, 2017
  - Key Demographics: Frozen Entrées/Sandwiches
    - Table Usage Indexes for Frozen Entrées/Sandwiches by Demographics, 2017
- Marketing and Product Trends
  - Innovation Attributes
  - Kid Appeal
  - Premium Quality and Unique Flavors
  - Nutrition
Breakfast Breads
- Key Points
- Household Penetration of Breakfast Breads
  - Perennial Favorites
    - Table Usage Rates for Breakfast Breads, 2017 (number and percent of households)
  - Trends Over Time
  - Key Demographics: Bagels, Croissants, and Packaged Muffins
    - Table Usage Indexes for Bagels, Croissants, Packaged Muffins by Demographics, 2017
  - Key Demographics: Breakfast Pastries
    - Table Usage Indexes for Breakfast Pastries by Demographics, 2017
- Marketing and Product Trends
  - Balancing Health and Indulgence
  - Integrating Health
  - The Indulgent Factor
Breakfast Proteins
- Key Points
- Household Penetration of Breakfast Proteins
  - Eggs, Bacon, and Sausage: Breakfast and Breakfast All Day
    - Table Usage Rates for Breakfast Proteins, 2017 (number and percent of households)
  - Trends Over Time
- Marketing and Product Trends
  - Cues from Menu Trends
  - Breakfast Bowls
  - Breakfast Hash
Yogurt & Smoothies
- Key Points
- Household Penetration of Yogurt & Smoothies
  - Quick Breakfast Solutions
    - Table Usage Rates for Yogurt & Smoothies, 2017 (number and percent of households)
  - Trends Over Time
  - Key Demographics
    - Table Usage Indexes for Yogurt & Smoothies by Demographics, 2017
- Marketing and Product Trends
  - Innovation Through Flavor and Variety Expansion
  - Mix-In Mania
  - International Yogurts
  - Non-dairy
Other Breakfast Foods
- Key Points
- Household Penetration of Select Other Breakfast Foods
  - Several Popular Types of Breakfast Bars
    - Table Usage Rates for Select Other Breakfast Foods, 2017 (number and percent of households)
  - Trends Over Time
  - Key Demographics: Breakfast/Cereal/Granola Snacks & Bars
    - Table Usage Indexes for Breakfast/Cereal/Granola Snacks & Bars by Demographics, 2017
  - Key Demographics: Toaster Pastries
    - Table Usage Indexes for Toaster Pastries by Demographics, 2017
- Marketing and Product Trends
  - Toaster Pastries Focus on Kid Flavors
  - Breakfast/Cereal/Granola Snacks & Bars Focus 0n Convenient Nutrition

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