Ready-to-Drink Beverages: Culinary Trend Tracking Series

Slide 7: RTD Coffee Trends
Slide 8: Stage 1—Cutting Edge

                Trend: Bulletproof Coffee

Slide 9: Trend: RTD Goes Local

Slide 10: Trend: Cold Press

Slide 11: Trend: Functionality

Slide 12: Trend: Rare & Limited Batches

Slide 13: Stage 2—Taking Root

                Trend: Nitro Coffee

Slide 14: Stage 3—Going Mainstream

                Trend: Nitro Coffee

Slide 16: Dairy & Dairy Alternative Trends

Slide 18: Stage 1—Cutting Edge

                Trend: Nut Milks Come Clean

Slide 19: Trend: Peak Milk

Slide 20: Trend: A2 Milk

Slide 21: Trend: The Return of the Milk Man

Slide 22: Stage 2—Taking Root

                Trend: Organic and Grass-Fed  Cow’s Milk

Slide 23: Stage 3—Going Mainstream

                Trend: Milk 2.0

Slide 24: Trend: Nut Milk Blends

Slide 26: Energy & Sports Drink Trends
A Kinder, Gentler Energy Emerges

Slide 27: Sports Drinks Keep It Fresh

Slide 28: Stage 1—Cutting Edge

                Trend: Energy-boosted Teas & Coffees

Slide 29: Trend: fairlife

Slide 30: Trend: High-End Energy Drinks

Slide 31: Trend: Extended Release Caffeine

Slide 32: Stage 2—Taking Root

                Trend: Emerging Alternative Stimulants

Slide 33: Trend: Clean Labels

Slide 35: Stage 3—Going Mainstream Trend: Energy Sodas

Slide 37:  Enhanced Bottled Water Trends

Slide 38: Stage 1—Cutting Edge

                 Trend: Collagen Protein Water

Slide 39: Trend: Hydrogen & Oxygen-Enhanced Waters

Slide 40: Trend: Chlorophyll Water

Slide 41: Trend: Banana Water

Slide 42: Stage 2—Taking Root

                Trend: Cactus Water

Slide 43: Trend: Maple & Birch Waters

Slide 44: Stage 3—Going Mainstream

                Trend: Alkaline Waters

Slide 45: Trend: Protein Waters

Slide 46: Trend: Sustainable Waters

Slide 49: Juice Trends   

                Table:  Household Consumption Rates for Orange Juice, 2004 vs. 2016

Slide 50: Consumer Influencer: Squeezed

Slide 51: Stage 1—Cutting Edge

                Trend: Tech Ramps Up Customization

Slide 52: Stage 2—Taking Root

Slide 53: Deeper Dive: How Much Choice Is Too Much Choice?

Slide 54: Trend: Naturally Functional

Slide 55: Stage 3—Going Mainstream

Slide 56: On Trend: Organic and GMO Juices

Slide 57: Trend: Green Is the New Orange

Slide 58: Game-Changer: HPP Processing

Slide 60: Meal Replacement Beverage Trends

Slide 61: Stage 1—Cutting Edge

                Trend: The Soylent Revolution

Slide 62: Trend: Customization and Personalization

Slide 63: Trend: Functionality

Slide 64: Trend: Savory Flavors

Slide 65: Stage 2—Taking Root

                 Drinkable Soups

Slide 66: Stage 3—Going Mainstream

                Trend: Protein Drinks

Slide 68: Soda Trends

Slide 69: Stage 1—Cutting Edge

                Trend: Healthy Sodas

Slide 70: Trend: Coffee/Soda Hybrids

Slide 71: Stage 2—Taking Root

                Trend: Premium Soda Fountains

Slide 72: Stage 3—Going Mainstream

                Trend: Craft Soda

Slide 74: Specialty Health Beverages

Slide 75: Stage 1—Cutting Edge

                Trend: Bone Broth

Slide 76: Trend: Switchels

Slide 77: Trend: Bitter Melon Beverages

Slide 78: Trend: Hemp-Based Drinks

Slide 79: Trend: Mushroom-Based Drinks

Slide 80: Stage 2—Taking Root

                Trend: Aloe-Based Drinks

Slide 81: Trend: Drinking Vinegars

Slide 82: Trend: Purple Drinks

Slide 83: Trend: Chia-Based Beverages

Slide 84: Stage 3—Going Mainstream

                Trend: Probiotics

Slide 85: Trend: Coffee Fruit Drinks

Slide 87: RTD Tea Trends

Slide 88: Stage 1—Cutting Edge

                Trend: Superfoods Meet Tea: Sencha

Slide 89: Trend: Superfoods Meet Tea: Moringa

Slide 90: Trend: Functional Teas

Slide 92: Trend: Cold Pressed

Slide 93: Stage 2—Taking Root

                Trend: Matcha

Slide 94: Calm, focused energy delivery

Slide 96: Stage 3—Going Mainstream

                Trend: Organic Tea

Slide 97: Trend: Sparkling Tea