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U.S. Beverage Market Outlook 2019

Best Price Guarantee Length Publisher Published Date SKU
from $4,495 344 Pages Packaged Facts February, 2019 LA15583921
Best Price Guarantee
Price from $4,495
Length 344 Pages
Publisher Packaged Facts
Published Date February, 2019
SKU LA15583921

U.S. Beverage Market Outlook 2019

Special offer: now 10% off original full report price


Packaged Facts’ U.S. Beverage Market Outlook 2019 provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:
  • Bottled & Enhanced Waters
  • Carbonated Beverages
  • Coffee & Ready-To-Drink Coffee
  • Dairy Beverages & Non-Dairy Milk Alternatives
  • Energy & Sports Drinks
  • Juices
  • Tea & Ready-To-Drink Tea


  • Executive Summary
    • Introduction
      • Scope
      • Methodology
    • Bottled & Enhanced Waters
      • Key Opportunities for Future Growth
    • Carbonated Beverages
      • Key Opportunities for Future Growth
    • Coffee & Ready-To-Drink Coffee
      • Key Opportunities for Future Growth
    • Dairy & Dairy Alternative Beverages
      • Key Opportunities for Future Growth
    • Energy & Sports Drinks
      • Key Opportunities for Future Growth
    • Juices
      • Key Opportunities for Future Growth
    • Tea & Ready-To-Drink Tea
      • Key Opportunities for Future Growth
  • Bottled and Enhanced Waters
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Bottled and Enhanced Water $19 Billion in 2018
      • Market to Reach Nearly $26 Billion by 2023
        • Table U.S. Bottled Water Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Bottled and Enhanced Water Market Retail Volume Sales, 2013–2018 (in millions of gallons and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Bottled and Enhanced Waters Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Enhanced Functionality
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
        • Table Selected Marketers/Brands of Bottled and Enhanced Waters, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Kid-Friendly Waters
      • Plant-Based Water
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
      • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Bottled and Enhanced Waters: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Consumers Drink Still Over Sparkling Water by Wide Margin
        • Table Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
      • Consumers Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling Beverages
        • Table Types of Bottled Water Drunk Most Often, 2008-2018 (percent of U.S. adults who drink bottled water)
      • Most Still Water Drinkers Don't Drink That Much
        • Table Glasses of Still Bottled Water Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink still bottled water)
      • Most Sparkling Beverage Drinkers Don't Drink Much Either
        • Table Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)
      • Store Brands Outperform Leading Still Bottled Water Brands
        • Table Brands of Still Bottled Water Drunk Most Often by Adults, 2008-2018 (percent of adults who drink still bottled waters)
      • LaCroix Biggest Gainer in Sparkling Waters
        • Table Brands of Sparkling Waters/Seltzers Drunk Most Often by Adults, 2008-2018 (percent of adults who drink sparkling waters/seltzers)
  • Carbonated Beverages
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Carbonated Beverages Near $40 Billion in 2018
      • Market to Reach Nearly $43 Billion by 2023
        • Table U.S. Carbonated Beverage Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Carbonated Beverage Market Retail Volume Sales, 2013–2018 (in millions of 1.5 gallon equivalents and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Carbonated Beverage Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Healthy Sodas
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Coca-Cola, PepsiCo, & Keurig Dr Pepper Control Nearly 90% of Market
        • Table Selected Marketers & Brands of Carbonated Beverages
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
      • Incentive to Reduce Sugar
      • Demand for Natural, "Free-From" Ingredients
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Carbonated Beverage U.S. Retail Dollar Sales & Share by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online & E-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018 (percent of U.S. households)
    • Consumer Trends
      • Consumption of Carbonated Beverages Continues to Decline
        • Table Consumption Rates for Carbonated Beverages, 2008–2018 (percent of adults)
      • Regular Non-Cola Drinkers Consume the Most
        • Table Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2008–2018 (percent of U.S. adults that drink selected carbonated beverages)
      • Coke Outperforms Pepsi in Regular Colas
        • Table Brands of Regular Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drink regular colas)
      • Coke Zero Sugar Biggest Gainer in Diet/Sugar-Free Sodas
        • Table Brands of Diet or Sugar-Free Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet or sugar-free colas)
      • Canada Dry Ginger Ale Biggest Gainer in Regular Non-Colas
        • Table Brands of Regular Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks regular non-colas)
      • Canada Dry Diet Ginger Ale Biggest Diet Non-Cola Gainer
        • Table Brands of Diet Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet non-colas)
  • Energy & Sports Drinks
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Energy & Sports Drinks Approach $22 Billion in 2018
      • Market to Approach $28 Billion by 2023
        • Table U.S. Energy & Sports Drinks Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Energy & Sports Drink Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Energy & Sports Drinks Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Four Companies Control Majority of the Market
        • Table Selected Marketers/Brands of Energy & Sports Drinks, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Natural and Organic Drives Clean Label Trend
      • Plant-Based Hydration
      • Incentive to Reduce Sugar
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Energy & Sports Drinks: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Sports and Energy Drink Consumption Declines
        • Table Consumption Rates for Energy Drinks/Shots & Sports Drinks, 2008-2018 (percent of adults)
      • Consumers Overwhelmingly Prefer Energy Drinks Over Shots
        • Table Forms of Energy Drinks/Shots Drunk, 2014-2018 (percent of U.S. adults who drink energy drinks/shots)
      • Energy Drinkers Consume More Than Sports Drinkers
        • Table Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2008-2018 (percent of U.S. adults who drink energy drinks/shots and sports drinks)
      • Monster Energy Biggest Gainer in Energy Drinks
        • Table Brands of Energy Drinks & Shots Drunk Most by Adults, 2008-2018 (percent of adults who drink energy drinks and shots)
      • Gatorade Dominates Sports Drinks
        • Table Brands of Sports Drinks (Thirst Quencher/Activity Drinks) Drunk Most Often by Adults, 2008-2018 (percent of adults who drink thirst quencher/activity drinks)
  • Juices
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Juices Decline to Less Than $19 Billion in 2018
      • Market Below $18 Billion in 2023
        • Table U.S. Juice Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Juice Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Juice Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Enhanced Functionality
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Coca-Cola & PepsiCo Lead the Market
        • Table Selected Marketers/Brands of Juices
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
      • Incentive to Reduce Sugar
      • Better-For-You Kids' Juice
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Juices: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store & Online Innovation
      • Role of Online & E-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018 (percent of U.S. households)
    • Consumer Trends
      • Consumption of Traditional Juice Types Declining
        • Table Consumption Rates for Juices, 2008–2018 (percent of U.S. households/adults)
      • Refrigerated Versus Shelf-Stable Orange Juice (bottles/cans/cartons)
        • Table Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Kinds of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Package Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. adults that drink orange juice)
        • Table Glasses of Orange Juice Drunk by Household on Average Day, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Brands of Orange Juice Drunk Most Often by Households, 2008–2018 (percent of households that drink orange juice)
      • Other Fruit Juices/Drinks
        • Table Type of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Kinds of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2008-2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks
        • Table Brands of Other Fruit Juices/Drinks Drunk Most Often by Households, 2008–2018 (percent of households that drinks other fruit juices/drinks)
  • Coffee and Ready-to-Drink Coffee
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Coffee and Ready-to-Drink Coffee Over $14 Billion in 2018
      • Market to Approach $18 Billion by 2023
        • Table U.S. Coffee Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Coffee Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Coffee Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Enhanced Functionality
      • Innovation: Bulletproof Coffee
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Vast Majority of the Market
        • Table Selected Marketers/Brands of Coffees, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Coffee: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Most Consumers Prefer Ground/Whole Bean Coffee
        • Table Consumption Rates for Coffee, 2008-2018 (percent of households/adults)
      • Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
        • Table Forms of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Consumers Overwhelmingly Prefer Caffeinated Ground/Whole Bean Coffee
        • Table Type of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Unflavored Ground/Whole Bean Coffee Rules
        • Table Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Coffee Consumption on the Rise
        • Table Cups of Ground Coffee (Regular or Decaf) Drunk by Household Any Day, 2008-2018 (percent of U.S. households that drink ground coffee)
      • Folgers Declines; Store Brands, Coffee Shop, and Gourmet Brands Gain
        • Table Brands of Ground/Whole Bean Coffee Drunk Most Often by Households, 2008-2018 (percent of households that drink ground/whole bean coffee)
      • Starbucks Leader in Espresso/Cappuccino
        • Table Brands of Espresso/Cappuccino Drunk Most Often by Households, 2008-2018 (percent of households that drinks espresso/cappuccino)
      • Starbucks Leader in RTD Coffees
        • Table Brands of Coffee Drinks (Bottle/Can) Drunk Most Often by Households, 2008-2018 (percent of households that drink coffee drinks)
      • Coffee Shops Preferred for On-The-Go Coffee
        • Table Where Adults Get Coffee On-The-Go, 2016-2018 (percent of U.S. adults that got coffee on-the-go in the last 7 days)
  • Tea and Ready-to-Drink Tea
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Tea & Ready-to-Drink Tea Over $8 Billion in 2018
      • Market to Exceed $9 Billion by 2023
        • Table U.S. Tea Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Tea Market Retail Volume Sales, 2013-2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Tea Market Retail Dollar Sales: By Segment, 2016-2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Enhanced Functionality
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Majority of the Market
        • Table Selected Marketers/Brands of Teas, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Organic Drives Clean Label Trend
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Teas: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Most Consumers Still Prefer Tea Bags /Packaged Tea
        • Table Consumption Rates for Tea, 2008-2018 (percent of households)
      • Tea (Bags/Packages)
        • Table Purpose for Using Tea (Bags/Packages), 2008-2018 (percent of households that use regular tea)
        • Table Type of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea (bags/packages))
        • Table Flavor of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea (bags/packages))
        • Table Cups of Tea (Bags/Packages) Drunk by Household on Average Day, 2008-2018 (percent of U.S. households that drink tea in bags/packages)
        • Table Brands of Tea (Bags/Packages) Drunk Most Often by Households, 2008-2018 (percent of households that drink tea in bags/packages)
      • RTD Iced Tea
        • Table Type of RTD Iced Tea Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
        • Table Brands of RTD Iced Tea Drunk Most Often by Households, 2008-2018 (percent of households that drink RTD iced tea)
  • Dairy & Dairy Alternative Beverages
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Dairy & Dairy Alternative Beverages $23.5 Billion in 2018
      • Market to Fall Below $23 Billion by 2023
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Volume Sales, 2013–2018 (in millions of ounces/pints/16 oz. equivalent and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Differentiated Value-Added Dairy
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Dean Foods and Private Label Control the Dairy Milk Market
        • Table Selected Marketers/Brands of Dairy & Dairy Alternative Beverages, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Better Kids Milk
      • Clean Label Coffee Creamers
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Dairy & Dairy Alternative Beverages: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Milk Consumption Decreasing, Milk Alternatives Increasing
        • Table Consumption Rates for Dairy & Dairy Alternative Beverages, 2008-2018 (percent of U.S. households)
      • Consumers Prefer 2% and Whole Milk Most
        • Table Kind of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
      • Organic and Lactose-Free Milk Trending Higher
        • Table Type of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
      • Households Drinking One or Less Than One Glass of Milk a Day Increasing
        • Table Glasses of Milk Consumed by Household on Average Day, 2008-2018 (percent of U.S. households that drink milk)
      • Almond Milk Dominates Milk Alternatives
        • Table Type of Non-Dairy Milk Alternatives Consumed Most Often, 2016-2018 (percent of U.S. adults that drink non-dairy milk alternatives)
      • About 40% of Adults Buy or Drink Dairy Alternative Beverages
      • About 40% of Adults Buy or Drink Dairy Alternative Beverages
      • Liquid, Regular, and French Vanilla Most Preferred Coffee Creamers
        • Table Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2008-2018 (percent of U.S. households that use coffee creamers)
      • Coffee-mate and International Delight Big Gainers in Coffee Creamers
        • Table Brands of Coffee Creamers Used Most Often by Households, 2008-2018 (percent of households that use coffee creamers)

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