Global Wooden Toys Market 2023-2030

Global Wooden Toys Market 2023-2030

Global Wooden Toys Market Size, Share, and Trends Analysis Report by Product Type (Construction Sets, Dolls, Miniatures, Vehicles, Puzzles, Collectibles, and Others), by Type (Hardwood, and Softwood), and by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, Online, and Others) Forecast Period (2023-2030)

The global wooden toys market is anticipated to grow at a considerable CAGR of 3.4% during the forecast period (2023–2030). The market's growth is attributed to factors such as the increasing demand for eco-friendly and sustainable toys in the market. Demand for wooden toys has increased as they are seen as a more sustainable and environmentally friendly option for kids. For instance, in August 2022, Melissa & Doug launched a playful collection of timeless toys designed to inspire infant and toddler development. This collection includes preschool brand wooden and sustainable toys, and a fun collection of infant and toddler toys to inspire learning through play. The popularity of wooden toys is growing as people become more aware of the harmful effects that plastic and other toxic substances have on children's health. In comparison to plastic toys, wooden toys are more sustainable and environmentally friendly, that is driving consumer demand.

Segmental Outlook

The wooden toys market is segmented based on product type, type, and distribution channel. Based on product type, the market is segmented into construction sets, dolls miniatures, vehicles, puzzles, collectibles, and others. Based on type, the market is segmented into hardwood, and softwood. Further, based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, non-grocery retailers, online, and others. Among the type, the hardwood sub-segment is expected to grow rapidly in the market due to durability of the product. Hardwood contains different patterns, strength, color, and texture.

The Vehicle Sub-Segment is Anticipated to Hold a Prominent Share of The Global Wooden Toys Market.

Among the product types, the vehicle sub-segment is expected to hold a prominent share of the global wooden toys market due to toys becoming increasingly popular, owing mainly to their sustainability across the globe. Nowadays, parents are constantly looking for products that educate and entertain their children. Manufacturers are producing toys aimed at the preschool market that focus on key early-learning fundamentals such as color sorting, shape identification, and alphabet blocks. In August 2022, the Little Tikes preschool toy brand launched a first line of wooden vehicles and alphabet blocks at retailers across North America.

Regional Outlook

The global wooden toys market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, Europe is anticipated to grow at a significant rate over the forecast period, owing to Europe production of wooden toys is cost competitive when transportation costs per item would be too high, and wooden toys at the high price end.

Global Wooden Toys Market Growth, by Region, 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Hold a Prominent Share of The Global Wooden Toys Market.

The Asia-Pacific region is anticipated to account for a significant share of the global wooden toys market during the forecast period. The growth of the market is attributed to growing demand for sustainability and development of wooden toys across the globe. According to ClearIAS, the wooden toy category is expanding owing to sustainability issues. India is the second largest producer of polyester and related fibers in the globe, accounting for 8% of the global plush toy market. Plastics, paperboards, and textiles are additionally reasonably priced. Several states have announced incentives for toy manufacturers, with nearly 30% of the manufacturing cost subsidized. The Government of India has established 60+ toy clusters to encourage domestic and global toy manufacturers to establish operations in India, with Aequs establishing 400-acre facilities in Koppal, Karnataka, and a 100-acre facility being developed in Uttar Pradesh. Furthermore, 100% FDI is permitted in the toy sector via the automatic route.

Market players' outlook

The major companies serving the global wooden toys market includes Aero-Motion Inc, Branford Ltd, Chickadees Wooden Toys, Classic World, Dun & Bradstreet, Inc, and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, Creative Kids Group, announced a partnership with the well-loved Little Tikes brand to bring to market a brand-new line of classic wooden toys. Trusted by parents for more than 50 years, the Little Tikes name known for quality toys and backyard playsets will enter the wooden toy category soon to be loved by parents and kids alike.

The report covers

Market value data analysis for 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions

Key companies operating in the global wooden toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market entry and market expansion strategies.