Global Small Business Marketing Software Market 2023-2030

Global Small Business Marketing Software Market 2023-2030

Global Small Business Marketing Software Market Size, Share & Trends Analysis Report by Organizational Size (Small & Medium Enterprise, and Large Enterprise), by Deployment Mode (On- premise, and Cloud ) by Application (Customer Relationship Management (CRM) Software, Email Marketing Software, Social Media Management Tools, SEO (Search Engine Optimization) Tools, Content Management Systems (CMS), Marketing Automation Software, and Others) and by Industry Vertical (IT & Telecom, BFSI, Manufacturing, Mobile & Entertainment, Government & Defense, and Healthcare & Life Science), Forecast Period (2023-2030)

The global small business marketing software market is anticipated to grow at a significant CAGR of 15.5% during the forecast period (2023-2030). The market’s growth is attributed to the growing demand for e-commerce solutions among small businesses. Small businesses are realizing the significance of possessing an online presence. This desire is driving businesses to seek out for marketing software that can help with developing websites, e-commerce integration, and digital marketing techniques. For instance, in March 2023, the New Jersey Economic Development Authority (NJEDA) launched a $1.0 million pilot program to provide free e-commerce and digital marketing consulting services to small businesses in order to assist businesses customize to the rising e-commerce economy, the small business e-commerce support program provides eligible restaurants, shops, and personal care firms with up to $11,400 in consulting services to aid with the construction of websites, e-commerce platforms, and digital marketing programs. Such initiatives are making significant contribution to the market growth.

Segmental Outlook

The global small business marketing software market is segmented on the organizational size, deployment mode, applications and industry vertical. Based on the organizational size, the market is sub-segmented into small & medium enterprise, and large enterprise. Based on the deployment mode, the market is sub-segmented into on- premise, and cloud. Based on the applications, the market is sub-segmented into customer relationship management (CRM) software, email marketing software, social media management tools, SEO (Search Engine Optimization) tools, content management systems (CMS), marketing automation software, and others. Furthermore, on the basis of industry vertical, the market is sub-segmented into IT & telecom, BFSI, manufacturing, mobile & entertainment, government & defense, and healthcare & life science. The small & medium enterprise subcategory is expected to capture a significant portion of the market share within the application segment. The growth can be attributed to the increased role of government agencies in financing the adoption of digitalization by small and medium-sized business is projected to propel the segment's growth.

Content Management Systems (CMS) is Anticipated to Hold a Considerable Share of the Global Small Business Marketing Software Market

Among the application, the content management systems (CMS) sub-segment is expected to hold a considerable share of the global small business marketing software market. The segmental growth is attributed to the demand for speed and performance. In a competitive market, speed is essential. CMS Hub's emphasis on speed corresponds to a market trend that implies businesses desire content management systems that provide rapid load times and seamless user experiences. For instance, in April 2020, HubSpot, launched CMS Hub a content management system that offers speed, security, and scalability to rapidly growing businesses. CMS Hub offers two tiers enterprise and professional to help companies manage software and create website experiences for customers. It can scale with business growth and enable users to focus on creating remarkable experiences.

Regional Outlook

The global small business marketing software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the large proportion of small businesses and the early adoption of technology in the region.

Asia- Pacific Region is Expected to Grow at a Significant CAGR in the Global Small Business Marketing Software Market

Among all regions, Asia-Pacific is anticipated to grow at a significant CAGR over the forecast period. Regional growth is attributed to the government initiatives boosting digital adoption across the region. Government platforms such as Udyam and GeM are accelerating small business digital adoption. Marketing software is in line with this trend, as it provides tools to help SMEs establish and improve their digital presence, engage customers, and compete in the online marketplace. According to the India Brand Equity Foundation (IBEF), in October 2023,the Ministry of Micro, Small & Medium Enterprises reported that as of May 2023, the Udyam Registration portal had registered 16,215,785 MSMEs, of which 15,548,986 (95.88%) were micro-enterprises, 546,471 (3.36%) were small enterprises, and 52,078 (0.32%) were midsized enterprises. Government e-Marketplace (GeM) reported a total of 1.50 crore transactions by 68,620 buyer organizations from over 60 lakh sellers and service providers, of that8.73 lakh were MSEs. Overall, the GeM portal had served 12.28 million orders worth Rs. 334,933 crores ($ 40.97 billion).

Market Players Outlook

The major companies serving the small business marketing software market includes Drip Global, Inc., emfluence, LLC, eTrigue Corp., GetResponse S.A., HubSpot, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2022, Meta Launched New Small Business Support Program, including Online and IRL Elements. It can offer useful insight into how to maximize company Facebook and Instagram presences.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global small business marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies. Competitive strategies by identifying ‘who-stands-where’ in the market.