Global Sales Intelligence Market 2024-2031

Global Sales Intelligence Market 2024-2031

Global Sales Intelligence Market Size, Share & Trends Analysis Report by Offering (Software and Service), by Deployment Mode (Cloud and On-Premises), by Application (Analytics and Reporting, Data Management, Lead Management and Others), and by Vertical (BFSI, IT & Telecom, Retail & E-Commerce, Healthcare, Media & Entertainment and Others) Forecast Period (2024-2031)

Global sales intelligence market is anticipated to grow at a significant CAGR of 11.4% during the forecast period (2024-2031). The growing adoption of AI, automation, and data management with improving optimization and data enrichment tools is the key factor supporting the growth of the market globally. The increasing demand for data enrichment software to increase sales conversions and the need for advanced software to boost consumer targeting and connect rates drive the growth of the market. The market players are introducing advanced sales intelligence solutions that further bolster the market growth.

Market Dynamics

Increasing demand for data-driven decision-making tools in Sales Intelligence

The increasing demand for data-driven decision-making sales intelligence tools in business operations increases recognizing. Any information that companies gather to aid in sales is known as sales intelligence. It is composed of several technological solutions that aid in locating, assessing, presenting, and utilizing B2B data by sales and marketing teams to improve their decision-making.

The growing integration of Customer Relationship Management (CRM)

Businesses can manage leads more efficiently by utilizing a CRM system. Sales teams can track leads throughout the sales process and determine which prospects have the highest conversion rates through these solutions.

Market Segmentation

Our in-depth analysis of the global sales intelligence market includes the following segments by offering,deployment mode,application and vertical:

Based on offering, the market is sub-segmented into software and service.

Based on deployment mode, the market is sub-segmented into cloud and on-premises.

Based on application, the market is sub-segmented into analytics and reporting, data management, lead management and others (messaging and alerting).

Based on vertical, the market is sub-segmented into BFSI, IT & telecom, retail & E-commerce, healthcare, media & entertainment and others (real estate, travel and hospitality)

Lead Management is Projected to Emerge as the Largest Segment

Based on the application, the global sales intelligence market is sub-segmented into analytics and reporting, data management, lead management and others (messaging and alerting). Among these, the lead management sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the growing adoption of sales intelligence tools to capture the contact information of target prospects for the marketing and sales teams. Different solutions offer specific lead management strategies and features to engage the target audience and move them into the pipeline, depending on the available channels.

Software Sub-segment to Hold a Considerable Market Share

Large businesses use significant sales intelligence software owing to rising data degradation rates and increased competition. With data enrichment features, sales intelligence software helps remove data flaws and gives businesses a competitive advantage.Sales teams can enhance the comprehension of their clientele, intended audience, and sector by employing sales intelligence software to find profitable opportunities and decide which leads are to be pursued with assurance.

Regional Outlook

The global sales intelligence market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

An increasing number of European companies and governments investment

German companies with strong sales and a high international reputation with an increase in Small and medium-sized (SMEs) companies drive the market.

The UK companies adopting technologies like blockchain and IoT promise even greater security, real-time insights, and expanded capabilities for sales intelligence.

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to presence of enormous number of providers offering sales intelligence.Several companies are creating sales intelligence systems for many sectors, including start-ups and major IT organizations.For instance, LinkedIn Corp. offer trusted lead management applications. It provides individualized engagement and the sales navigator platform to help target the appropriate businesses and clients. Furthermore, Anincreasing government emphasis on AI with sales intelligence solution providers for market analysis drives the growth of market. For instance, in January 2024, Federal Trade Commission (FTC) launched an inquiry into Generative AI investments and partnerships to analyze account data on markets, competition, market share, and prospects for sales growth or expansion into new products or geographic areas.

Market Players Outlook

The major companies serving the global sales intelligence market include Dun & Bradstreet Corp., HubSpot, Inc., Oracle Corp., Salesforce, Inc., ZoomInfo Technologies Inc.,among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.

Recent Development

In January 2024, Emissary launched innovative sales intelligence platform to offer Sales-specific insights, First-hand expertise, Clarity on tech purchasing, Access to deal coaches, and Broad account coverage. Emissary curates insights specifically for sales tasks qualification, prospecting, account planning and deal pursuit.

In November 2023, Salesforce, inc. launched New AI and data innovations in Sales Cloud, such as the embedded AI assistant Copilot for Sales, enable every operations team member, leader, and sales representative to close deals more quickly, intelligently, and effectively throughout the sales process, increasing seller productivity and revenue.

In November 2023, Owler, a Meltwater offeringbusiness data and intelligence platform launched sales intelligence solution - Owler AI.Owler AI is an innovative new tool for sales writers that assists in crafting flawless voicemails, LinkedIn messages, and emails for salespeople.

In October 2023, People.ai launched SalesAI, a fully integrated generative AI sales solution that revolutionize the way company leaders approach revenue, team structure and coaching, and go-to-market execution.SalesAI helps salespeople get ready for customer meetings by automating repetitive processes and manual operations.

In August 2023, Maximizer launched MaxAI an AI-Driven sales engagement with human-centric touch. MaxAI transforms the way sales teams interact with prospects and establish genuine relationships by fusing modern artificial intelligence (AI) tools with the knowledge and instincts of experienced salespeople.

In June 2023, ReachStack launched AI powered sales intelligence AUM growth tool for wealth management.AUM growth tool provide data collection, analysis and sales intelligence, realize easier and more efficient sale process.in June 2022, SugarCRM and sales-I announced a strategic partnership to provide predictive B2B sales intelligence, unlocking newfound revenue opportunities. The collaboration supercharges B2B sales performance in the manufacturing, wholesale, and distribution sectors via artificial intelligence and machine learning.

The Report Covers

Market value data analysis of 2023 and forecast to 2031.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global sales intelligencemarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.