Global Programmatic Advertising Market 2023-2030

Global Programmatic Advertising Market 2023-2030

Global Programmatic Advertising Market Size, Share & Trends Analysis Report by Transaction Mode (Real-Time Bidding, Private Marketplace, and Automated Guaranteed), by Advertisement Format (Desktop Display, Desktop Video, Mobile Desktop, and Mobile videos), and by Industry Vertical (BFSI, Automotive, Healthcare, Manufacturing, IT and Telecommunication, and Others), Forecast Period (2023-2030)

The global programmatic advertising market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.

Segmental Outlook

The global programmatic advertising market is segmented on the transaction mode, advertisement format, and enterprise size. Based on the transaction mode, the market is sub-segmented into real-time bidding, private marketplace, and automated guaranteed. Based on the advertisement format, the market is sub-segmented into desktop display, desktop video, mobile display, and mobile desktop. Further, on the basis of industry verticals, the market is sub-segmented into BFSI, automotive, healthcare, manufacturing, IT and telecommunication, and others. Among the advertisement format, the mobile display sub-segment is anticipated to hold a considerable share of the market owing to the rise in development of engaging and innovative video advertisements on mobile phones.

The BFSI Sub-Segment is Anticipated to Hold a Considerable Share of the Global Programmatic Advertising Market

Among the industry vertical, the BFSI sub-segment is expected to hold a considerable share of the global programmatic advertisement market. The segmental growth is attributed to the growing influence of the several social media platforms on financial expenditures of the global population. Owing to which major businesses of the BFSI industry are focusing on investing in effective programmatic advertising solutions for their organizations. For instance, in November 2022, Orange Bank along with the digital assistance of Jellyfish launched first French programmatic Digital Out-of-Home (DOOH) campaign on media buyer DV360. The campaign is successfully running on around 2,000 clear channels and is a 2 week OOH campaign. The campaign goal was to validate the technical feasibility of buying through DV360 while evaluating KPI results.

Regional Outlook

The global programmatic advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the high concentration of the market solution vendors including IBM Corp., Google Inc., Microsoft Corp., and others.

Global Programmatic Advertising Market Growth, by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Programmatic Advertising Market

Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to economic developments and technological enhancements. Countries including India and China are the most populous countries across the globe making it countries with the highest smartphone population too. In a day, Indian population approximately spends 210 minutes on their smartphones using internet for watching online content or playing online games. Resultantly, it becomes easy to convince the Indian population to opt for any brand online through programmatic advertising. Thus, according to the Forbes India, the country experiences a growth of 70% in programmatic advertising every year.

Hence, there is considerable shift of the country towards the adoption of the programmatic advertising market solutions. According to the Indian global marketing solutions provider Inmobi, 90% of brands are planning to run programmatic in-house with the basic and limited knowledge. Despite this limited knowledge, 80% of advertisers have seen efficient gains with programmatic buying. Additionally, around 73% of advertisers are already seeing benefits from programmatic advertising, and the remaining 27% are planning to adopt programmatic.

Market Players Outlook

The major companies serving the programmatic advertising market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Wise Equity acquired OneTag a programmatic advertising organization. Furthermore, the Wise Equity also acquired 55% stakes in partnership with OneTag’s founding partner, which holds 45% stakes of the company.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global programmatic advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.