Global Moisturizer Market 2023-2030

Global Moisturizer Market 2023-2030

Global Moisturizer Market Size, Share & Trends Analysis Report by Product Type (Emollients, Occlusive, and Humectants), by Form (Cream, Lotion, and Gel), and by Distribution Channel (Supermarkets and Hypermarkets, Specialty and Convenience Stores, Pharmacy and drugstore, and Online Retail) Forecast Period (2023-2030)

The global moisturizer market is expected to grow at a CAGR of 6.2% during the forecast period. The market growth is attributed to factors such as the increasing demand for technological advancement across the globe. Manufacturers are introducing advanced moisturizer formulation components such as ceramide complex. For Instance, in 2023, Suganda Moisturizer launched a light-weight, skin-soothing moisturizer to restore the damaged skin barrier. It has a hydrating formula that reduces skin redness and leaves the skin more balanced. Moreover, it consists of Ceramide Complex (2.5%), that consists of 3 Ceramides, cholesterol, and free fatty acids. Additionally, it has Centella Extract (0.25% Madecassoside), Colloidal oatmeal to soothe skin (0.5%), and niacinamide to support the barrier.

Segmental Outlook

The moisturizer market is segmented based on product type, form, and distribution channel. Based on product type, the market is sub-segmented into emollients, occlusive, and humectants. Based on the form, the market is augmented into cream, lotion, and gel. Furthermore, based on distribution channel, the market is sub-segmented into supermarkets and hypermarkets, specialty and convenience stores, pharmacies and drugstores, and online. Among the product type, the emollients sub-segment is projected to hold a significant market share owing to the increasing demand for emollients as a result of soap and other personal care companies. Additionally, emollient manufacturers are creating integrated products that employ emollients for their multifunctional properties, which are anticipated to significantly boost the emollient industry's growth.

The Cream Sub- Segment is Projected to Experience a Substantial Growth in the Global Moisturizer Market

Among the form segments, the cream sub-segment is anticipated to cater a prominent growth over the forecast period. The growth of the cream sub-segment is attributed to the growing demand for innovative and effective cream across the globe. Several major market players are also developing and introducing new products to cater to the demand for various kinds of skin texture creams, such as dry and sensitive skin creams. For instance, in March 2022, Lano launched the 101 Dry Skin Super-Cream is promoted as a concentrated super-cream for sensitive, extremely dry skin that includes triple lanolin, sweet almond, and shea butter. The Vanilla Hand Cream Intense is also suggested for use on the feet and is intended for extremely dry hands and nails. It is free of synthetic scents, parabens, petrolatum, PEGs, mineral oil, and sulphates.

Regional Outlook

The moisturizer market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to witness a prominent growth over the forecast period, primarily driven by the increasing demand for consumers' preference for natural components in personal care products.

Global Moisturizer Market Growth by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Anticipated to Hold a Significant Share in the Moisturizer Market

Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the moisturizer market during the forecast period. The region market growth is primarily driven by factors such as the increasing awareness of skincare across the region. Nowadays, there is a considerable increase towards the awareness and importance of skincare products, such as those containing sodium hyaluronate and SPF 40, for maintaining healthy skin. Furthermore, the growing endorsement of products by celebrity is another factor anticipated to drive the market growth. For instance, in November 2022, Indian Bollywood celebrity Deepika Padukone launched Ashwagandha Bounce, a rejuvenating moisturizer, and Patchouli Glow, a sunscreen drops. Both products fall under the newly inaugurated self-care brand 82°E. A rich yet lightweight moisturizer, Ashwagandha Bounce contains sodium hyaluronate for long-lasting hydration in addition to ashwagandha to help restore skin elasticity. Patchouli Glow sunscreen, SPF 40 broad spectrum PA+++, protects the skin's barrier and offers protection from the sun's damaging rays by mixing Patchouli leaf extract and ceramides.

Market Players Outlook

The major companies serving the global moisturizer market include Amorepacific Us, Inc., Avon Products, Beiersdorf AG, Colgate-Palmolive Co., Coty Inc., and others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in September 2022, L’Oréal signed an agreement to acquire Skin better Science, a physician-dispensed American skincare line that combines patented, effective components with magnificent sensory textures and is supported by innovative dermatological science.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global moisturizer market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.