Global Mobile Security Market 2023-2030

Global Mobile Security Market 2023-2030

Global Mobile Security Market Size, Share & Trends Analysis Report by Solution (Authentication, Application Security, Device Security, and Managed Services), by Deployment (On-premises, and Cloud-based), by Operating System (OS) (Android, IOS, and Others(Windows, Blackberry OS)), and by End-User (Individual, and Enterprise)Forecast Period (2023-2030)

The global Mobile Security market is anticipated to grow at a CAGR of 14.6% during the forecast period (2023-2030). Mobile security is the practice of protecting mobile devices, such as smartphones and tablets, from unauthorized access, use, disclosure, disruption, modification, or destruction. The increasing number of mobile devices is creating a larger market for mobile security solutions in several ways. First, more mobile devices means more data to protect. Mobile devices often contain sensitive data, such as personal and financial information, as well as access to corporate networks and data. This data is a valuable target for cybercriminals. Second, more mobile devices means more attack surfaces. Mobile devices have several different attack surfaces, such as the operating system, applications, and user behavior. Cybercriminals can exploit these attack surfaces to gain access to mobile devices and steal data or install malware. Third, more mobile devices mean more opportunities for cybercriminals to monetize their attacks. Cybercriminals can use mobile devices to steal money from users, such as through online banking fraud or credit card fraud. They can also use mobile devices to spread malware or to launch attacks on other devices.

In 2022, a new malware called Flubot was discovered targeting Android devices. Flubot is a type of malware that can steal personal information, such as passwords and credit card numbers, from users. Flubot is spread through phishing attacks, which are emails or text messages that trick users into clicking on malicious links. Flubot quickly spread around the world, infecting millions of Android devices. This was possible because of the large number of Android devices in use worldwide. Android is the most popular mobile operating system in the world.

Segmental Outlook

The global Mobile Security market is segmented on the Solution, Deployment, Operating System (OS), and End-User. Based on the Solution, the market is sub-segmented into authentication, application security, device security, and managed services. Based on the Deployment, the market is sub-segmented into on-premises and cloud-based. Based, on the basis of Operating System (OS), the market is sub-segmented into Android, iOS, and others. Further, based on End-User the market is sub-segmented into individual and enterprise.

The Authentication Sub-Segment is Anticipated to Hold a Considerable Share of the Global Mobile Security Market

Among the Solutions, the Authentication sub-segment is expected to hold a considerable share of the global programmatic advertisement market. The growing reliance on mobile devices for sensitive data and transactions, as well as the increasing sophistication of cyberattacks, have underscored the need for strong authentication solutions. Multi-factor authentication (MFA) is a type of authentication that requires users to provide two or more factors of authentication, such as a password and a one-time code. MFA is becoming increasingly popular for mobile security solutions, as it provides a high level of security.

Regional Outlook

The global Mobile Security market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, due to the high adoption of smartphones and tablets in the region, as well as the strong demand for mobile security solutions from enterprises.
 
The European Region is Expected to Grow at a Significant CAGR in the Global Mobile Security Market

Among all regions, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. The growth of this region is due to various reasons. Europeans are becoming more aware of the mobile security threats that exist. This is due to several factors, including the increasing media coverage of cyberattacks and the growing number of mobile security incidents. This increased awareness is driving the demand for mobile security solutions.Enterprises in Europe are increasingly demanding mobile security solutions. This is due to the growing number of employees who are using mobile devices to access corporate data and applications. Enterprises need to protect this data from unauthorized access and theft.

The European Commission has proposed a new regulation called the General Data Protection Regulation (GDPR). The GDPR will require businesses to implement strong security measures to protect the personal data of their customers and employees. This is driving the demand for mobile security solutions among businesses in Europe. Several major European companies are investing in mobile security solutions. For example, in 2022, Deutsche Telekom acquired the mobile security company Symantec. This investment shows that European companies are taking mobile security seriously. The European Union Agency for Cybersecurity (ENISA) has warned that mobile devices are a major target for cyberattacks. ENISA has also published several guidelines to help businesses protect their mobile devices from cyberattacks. This is helping to raise awareness of mobile security threats and driving the demand for mobile security solutions.
 
Market Players Outlook

The major companies serving the Mobile Security market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2023, F-Secure announced the acquisition of Lookout's mobile security business, expected to be completed in June of this year. The financial terms of the deal were not disclosed, but unconfirmed sources estimate the value to be $224 million in cash.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global Mobile Security market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.