Global Men’s Grooming Products Market 2023-2030

Global Men’s Grooming Products Market 2023-2030

Global Men’s Grooming Products Market Size, Share & Trends Analysis Report Product Type (Hair Care Products, Skin Care Products, Shave Care Products, and Others), and by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others) Forecast Period (2023-2030)

The global men’s grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. A significant increase in the number of men's salons has driven the demand for Men’s grooming products across the globe. The considerable rise in marketing efforts and advertisements to showcase the difference between the skin type of men and women has made significant impact on the increasing sales of men’s grooming products. Go green concept has noticed to be a major trend in the overall beauty industry, and this segment has not remain untouched. To remain competitive in the market key players have taken initiative to launch ayurvedic products in men’s grooming category. For instance, in October 2021, Vedix, an Indian-based ayurvedic beauty brand, announced it would enter the men's skincare market with a line of products for men's grooming that included face cleanser, moisturizer, and nighttime serum.

However, the side effects related to products with chemicals present in men’s skincare products are some factor constraints that are hindering the growth of the global men’s skincare products market across the globe. Moreover, the rise in smart marketing activities in emerging regions is one of the key factors that are creating opportunities for the market. A new offering in the market is likely to drive the growth of the global men’s skincare products market. For instance, in February 2021, Shiseido Cosmetics had set forth the relaunching of its Shiseido Men’s range, attributing male beauty products. Additionally, the company will also launch its skincare product, which is named, Shiseido Men Ultimune Power Infusing Concentrate.

Segmental Outlook

The global men’s grooming products market is segmented based on product type and distribution channel. Based on product type, the market is sub-segmented into on hair care, skin care, shave care, and others. Based on the distribution channel, the market is sub-segmented into specialty stores, supermarkets/ hypermarkets, convenience stores, online retail stores, and others.

The Online Sub-Segment to Hold a Considerable Share of the Global Men’s Grooming Products Market

The increasing internet penetration along with growing smartphone adoption is acting as a prime factor impacting the growth of the segment across the globe. The increasing level of consumer satisfaction has further driven the growth of this market segment. Moreover, there also has been an increasing trend of online shopping that also increased e-commerce websites that promise 24/7 accessibility, 365 days a year, without being affected by downtime for public holidays, closing times, and bad weather conditions.

Regional Outlooks

The global men’s grooming products market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific regional market is anticipated to cater to a considerable growth over the forecast period. The growth is attributable to the increasing investments by key market players focused on developing advanced men’s grooming products in the region. The increasing appearance-conscious youth population that consider that consider amiable appearance is key to social and professional success is promoting the regional market growth. Social media platforms such as Facebook and Instagram have made a significant contribution to the regional market growth. Furthermore, the booming e-commerce industry in the region has further promoted the sales of such products over key online portals such as Amazon, Flipkart, and JioMart among others.

Global Men’s Grooming Products Market Growth by Region 2023-2030

Source: OMR Analysis

North America Region to Hold a Considerable Share of the Global Men’s Grooming Products Market

Among all the regions, North America to hold a considerable share of the global men’s grooming products market. In North America, the US held a major market share. The high disposable income, large scale availability of men’s grooming products of major brands along with high expenditure rate of men’s on personal grooming are some of the key promoter to the high share of the regional market.

Market Players Outlook

The major market player of the men’s grooming products market includes Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., and Vi-john Group among others. These players are actively adopting growth strategies such as mergers and acquisitions, partnerships, collaboration and agreements to improve their dominance among competitors. Technological innovation and new product launching are the core strength of key market players in the cloud computing market. For instance, in February 2022, Himalaya MEN launches new campaign addressing pimple concern among boys. The new campaign for Himalaya MEN helps break myths on various experiments to solve pimple problems and positions the brand as Ladkon ke pimples ka sahi solution (Best solution for men’s pimple).

Further, in June 2021, Rêvées Clive, a Delhi-headquartered personal care brand, has launched its exclusive range of men’s hair care and skin care products. With its latest launch of organic men’s care products in the Indian market, Rêvées is essentially trying to solve these problems associated with personal care and well-being for men.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global men’s grooming products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.