Global Hygiene Market 2023-2030

Global Hygiene Market 2023-2030

Global hygiene product industry is growing at a CAGR of 3.8% during the forecast period. The factors that were fueling the growth of the market before the pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health all across the globe. Additionally, factors such as recent awareness programs through social media and advertisement also contributed significantly to the global hygiene product market growth.

However, with the outbreak of COVID-19 in January 2020, the demand for hygiene products has grown at an exemplary growth rate. The COVID-19 virus was novel and hence government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soap more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper, and so on.

Segmental Outlook

The global hygiene product industry is segmented based on product type into facial, body, and hair care, feminine care, hand care, incontinence supplies, and oral care. Out of which, the hand care sanitizer segment is ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.

Effect of COVID-19 on the hygiene product industry

The effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific, and the Rest of the World. In the US, people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products, especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.

Market Players Outlook

Key companies analyzed in the market include 3M Co., Byotrol PLC, Essity AB, Unilever PLC, ITC Ltd., Johnson & Johnson, and The Procter & Gamble Co. Hygiene product companies such as Procter & Gamble Co have experienced record sales of their hygiene product including sanitizers. The company also launched its new line of sanitizing products called Microban 24. However, the company has experienced some major setbacks in China. One of the major effects was on the company’s global supply chain which was affected by halted factory work in China. In addition to this most of the company’s suppliers are also not returned to work, which is affecting its production output.