Global Electric Breast Pumps Market 2024-2031

Global Electric Breast Pumps Market 2024-2031

Electric Breast Pumps Market Size, Share & Trends Analysis Report by Type (Single, and Double), by Application (Personal Use, and Hospital Grade), and by distribution channel (Hospital Pharmacy (Inpatient), Retail Store, E-Commerce, Wholesaler/Distributors, and Direct Purchase) Forecast Period (2024-2031)

Electric breast pumps market is anticipated to grow at a CAGR of 8.4% during the forecast period (2024-2031). A rising number of working women, leading to a demand for tools that facilitate breastfeeding while balancing work and motherhood. Electric breast pumps use electricity to aid mothers in expressing breast milk. They are a popular option for mothers who need to pump milk regularly, such as working mothers or mothers with twins or multiples.

Market Dynamics

Government Initiatives: Support for Breastfeeding

Globally, governments are implementing policies to support breastfeeding mothers. This might include extending maternity leave, providing lactation rooms in workplaces, and even offering financial assistance for purchasing electric breast pumps. These initiatives create a supportive environment for mothers who choose to breastfeed. For instance, in April 2024, UNICEF emphasizes the importance of workplace lactation support, including designated pumping spaces and flexible schedules, to help mothers continue breastfeeding upon returning to work. Additionally, it suggested that if breastfeeding during working hours is not possible, mothers should learn to express their milk and leave a supply for a caregiver to feed their baby.

Market Segmentation

Based on type, the market is sub-segmented into single and double.

Based on application, the market is bifurcated into personal use and hospital.

Based on the distribution channel, the market is segmented into hospital pharmacies (inpatient), retail stores, e-commerce, wholesalers/distributors, and direct purchases.

Double Electric Breast Pumps Sub-segment to Hold a Considerable Market Share

Double electric breast pumps are expected to hold a significant market share due to their efficiency, potential milk supply benefits, convenience, and technological advancements. They cater to busy mothers, especially those working outside the home, who want to continue breastfeeding. Regular pumping with double pumps can stimulate milk production more effectively than single pumps, reducing the need for frequent pumping. They also offer convenience and time management, making them more appealing to mothers who need to pump discreetly or on the go. The rise of working mothers and increased breastfeeding awareness further support the market. However, double pumps are generally more expensive than single pumps.

Regional Outlook

The global electric breast pumps market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Holds Major Market Share

North America holds a significant market share in electric breast pumps due to various social, economic, and healthcare factors. These include a strong support system for working mothers, government initiatives, advanced healthcare infrastructure, availability of Lactation Consultants, increased awareness of benefits, and the established market. North America's high female workforce participation and government initiatives support working mothers, offering extended maternity leave, designated lactation rooms, and financial assistance. Advanced healthcare infrastructure also emphasizes early infant feeding, with lactation consultants providing support and guidance.

The major companies serving the global electric breast pumps market include Ameda AG, Hygeia Health, Pigeon Corp., Spectra Baby USA, and Lansinoh Laboratories, Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in November 2023, Pigeon launched its latest iteration, the GoMini Plus Electric Breast Pump, marking the second generation of its GoMini line. Designed with today's active mothers in mind, this pioneering advancement assures a pumping journey unlike any other, perfectly suited for the modern lifestyle.