Global Content Marketing Software Market 2023-2030

Global Content Marketing Software Market 2023-2030

Global Content Marketing Software Market Size, Share & Trends Analysis Report by Content Type (Social Media, Blogs, Videos, Infographics, Others), and by Industry Vertical (BSFI, Telecom and IT, Consumer Goods and Retail, Education, Media and Entertainment, Healthcare and Life Sciences, Government, Transportation and Logistics, Manufacturing, Others) Forecast Period (2023-2030)

The global content marketing software market is anticipated to grow at a CAGR of 20.2% during the forecast period. According to a survey report by Adobe, 88% of marketing and CX leaders said content demand has at least doubled over the last two years (2020-22), and nearly two-thirds expect demand to grow by five times over the next two years (2023-25). The growth of the market is attributed to factors such as increasing digital content consumption and the need for effective content management and marketing strategies. Further, the rising adoption of social media platforms, the proliferation of blogs and videos, and the demand for visually engaging content such as infographics are some of the factors anticipated to fuel the demand for content marketing software. Also, growing launches and new solutions by market players to maximize consumer reach are contributing positively to the growth of the market. For instance, in September 2021, Oracle launched Oracle Fusion Marketing. It is a part of Oracle Advertising and CX, Fusion Marketing that enables marketers to easily create campaigns that span traditional marketing and advertising channels and is a marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson and generate a qualified sales opportunity in any CRM system.

Segmental Outlook

The global content marketing software market is segmented based on its content type, and industry vertical. Based on its content type, the market is segmented into social media, blogs, videos, infographics, and others. Further, based on the industry vertical, the market is segmented into BSFI, telecom and IT, consumer goods and retail, education, media and entertainment, healthcare and life sciences, travel and hospitality, government, transportation and logistics, manufacturing, and others. Among the content types, social media marketing software is anticipated to hold a prominent market share, driven by the increasing use of social media platforms for content distribution and engagement.

The Media and Entertainment Sub-Segment to Hold a Significant Growth Over the Forecast Period

Among the industry verticals, the media and entertainment sector is anticipated to witness significant growth during the forecast period. The growth of the segment is attributed to the growth of media and entertainment industry across the region. According to the brand equity foundation, Television would account for 40% of the Indian media market in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and the OTT and gaming industries (8%). The industry has a high demand for content marketing to reach the consumer and make available customized content to the consumer segment.

Regional Outlooks

The global content marketing software market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Europe market is anticipated to experience prominent growth over the forecast period, driven by the increasing adoption of content marketing strategies by businesses in the region. However, the Asia-Pacific region is projected to experience considerable growth in the content marketing software market due to the rapid digitalization and expanding e-commerce industry.

Global Content Marketing Software Market Growth, by Region 2023-2030

Source: OMR Analysis

North America is anticipated to Hold a Significant Share in the Global Content Marketing Software Market

Among all the regions, North America is anticipated to hold a significant share of the global content marketing software market, primarily driven by factors such as a mature digital landscape, advanced marketing technologies, and the presence of major content marketing software vendors in the region. Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others are headquartered in the US. these market players compete and come up with new and advanced solutions to cater to the rising demand for content creation in the region. For instance, in October 2020, HubSpot, launched marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don’t actively market to, such as unsubscribed and bounced contacts, for free.

Market Players Outlook

The major companies serving the global content marketing software market include Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others. These market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023, Adobe announced Adobe’s Content Supply Chain solution, a comprehensive offering, that empowers brands to deliver personalized customer experiences at scale while driving experience-led growth. Adobe’s solution will further accelerate content creation by deeply integrating Adobe Sensei GenAI, Adobe’s new generative AI services, into creative and marketing workflows. By enabling customers to rapidly generate new variations of images, marketing copy, and layouts, creative and marketing teams will be able to test and deliver more campaign content across more channels. Images and text effects generated with Adobe Firefly, Adobe’s new family of creative generative AI models, will be designed to be safe for commercial use.

Also, in December 2021, Adobe Inc. acquired social media marketing startup ContentCal. ContentCalendar Ltd. is a business-to-business software-as-a-service content marketing platform. The acquisition expands Adobe's social media capabilities of its creative tools.

The Report Covers

Market value data analysis of 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions.

Key companies operating in the global content marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market-entry and market expansion strategies.

Competitive strategies by identifying ‘who-stands-where’ in the market.