Global Brown Rice Market 2023-2030

Global Brown Rice Market 2023-2030

Global Brown Rice Market Size, Share, and Trends Analysis Report by Type (Basmati Brown Rice, Sweet Brown Rice, Jasmine Brown Rice, and Japonica Brown Rice), by Nature (Organic and Conventional), and by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, and Online Retail) Forecast Period (2023-2030)

The global brown rice market is anticipated to grow at a considerable CAGR of 5.2% during the forecast period (2023–2030). The market's growth is attributed to factor include brown rice improved heart health and is one of the most nutritious parts of the grain. They are high in fiber, vitamins, minerals, and antioxidants. A wide range of nutrients are available in brown rice, such as calcium, iron, phosphorus, selenium, vitamin B1 (thiamine), and vitamin B6 (pyridoxine), that keeps the heart healthy. It's a rich source of dietary fiber, that lowers the risk of heart disease by reducing cholesterol and controlling blood sugar levels. Brown rice additionally contains high levels of magnesium, it can help reduce the risk of heart disease and stroke. For instance, in June 2022, Riviana Foods Inc. announced the launch of two new varieties to its popular Minute® Rice Cups product offering such as Japonica Rice and Jasmine Rice & Red Quinoa. They are non-GMO Project Verified, gluten-free, contain no preservatives, are MSG and cholesterol-free, and are vegan.

Segmental Outlook

The global brown rice market is segmented based on type, nature, and distribution channel. Based on the type, the market is sub-segmented into basmati brown rice, sweet brown rice, jasmine brown rice, and japonica brown rice. Based on nature, the market is sub-segmented into organic, and conventional. Further, based on distribution channel, the market is augmented into supermarkets and hypermarkets, specialty stores, convenience stores, and online retail. Among the type, the basmati sub-segment is estimated to contribute to the growing demand for brown basmati rice contains more fiber, phosphorus, zinc, and B vitamins. It is considered a whole grain.

The organic sub-segment is anticipated to hold a prominent share of the global brown rice market.

Among the nature type, the organic sub-segment is expected to hold a prominent share of the global brown rice market due to the growing demand for organic food in the globe. Organic foods contain less pesticides and food additives, minimizing the exposure to harmful chemicals. Organic rice includes the outer husk of the rice and retains the maximum fiber content. It is more nutritious and safer than conventionally produced foods. Increasing farmers income through organic and certified rice production in Preah Vihear Province in Cambodia farmers have the ability to produce organic rice at a reasonable price. For instance Preah Vihear province, has urged local farmers to produce more organic rice for domestic supply and export, while the price of the organic rice in the foreign markets are higher. For instance, in April 2023, Riviana Foods Inc., company announced Success® Rice will partner with a group of farmers in Arkansas who are committed to sustainable rice farming. Working with SAI Platform's Farm Sustainability Assessment (FSA), a toolset for farms and companies in agricultural value chains to help assess, improve, and verify on-farm sustainability performance, Riviana Foods can support the farmers' engagement in sustainable farming practices. The company has committed to purchasing rice from these farmers (using a mass balance approach) in an amount that is equal to the volume of its success white and brown rice consumption.

Regional Analysis

The global brown rice market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the North America region is anticipated to grow at a significant rate over the forecast period, owing to the rise in consumption of brown rice as it is associated with a lower risk in both men and women in the US. Furthermore, in includes the T2D (Type 2 Diabetes) risk factors due to lifestyle and diet, as well as ethnicity.

Global Brown Rice Market Growth, by Region, 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Hold a Prominent Share of the Global Brown Rice Market

The Asia-Pacific region is expected to hold a prominent share in the brown rice market, owing to the increasing demand for the consumption of rice in the country. Rice is the crop of the Asia-Pacific region. The projected demand by the year 2025, as in Asian countries rice consumption will increase faster than the population growth. In result, in Asia, the rice consumption by the year 2025, over the base year 1995, will increase by more than 51 percent. Another significant change will be the development of many mega cities of the size of 10-15 million people over and above the general urbanization of the populace. Thus, the number of consumers will grow and the number of producers will be reduced dramatically. The current demand of 524 million tones is expected to increase to over 700 million tones. Rice will continue to supply 50-80 percent of the daily calories, and thus the average growth rate in production must keep pace with the growth rate of the population. For instance, in September, 2022, India has banned export of broken rice and imposed a 20 per cent export duty on non-Basmati rice except for parboiled rice to boost domestic supplies amid a fall in area under paddy crop in the current kharif season.

Market players' outlook

The major companies serving the global video-on-demand market include Kohinoor Foods Ltd., Wehah Farms Inc., Hain Celestial Pvt., New Bharat Grains Pvt. Ltd., Pride India FMCG Ltd., and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2022, LT Foods launched Daawat Biryani Kit for consumers to cook authentic Biryani at home with utmost convenience.

The report covers

Market value data analysis for 2022 and forecast to 2030.

Annualized market revenues ($ million) for each market segment.

Country-wise analysis of major geographical regions

Key companies operating in the global brown rice market Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

Analysis of market entry and market expansion strategies.